ALIVAA Hotels & Resorts has announced the strategic addition of The Hoften Vibranta Haridwar to its growing portfolio, further strengthening its presence in Uttarakhand. With this partnership, the hospitality group now operates three properties in the state, underlining its long-term commitment to India’s most visited spiritual and leisure destinations.

Haridwar holds a special place in India’s cultural and spiritual landscape. Located at the foothills of the Himalayas, where the holy Ganges enters the plains, the city continues to draw pilgrims and travellers from across the country. As part of Devbhumi, Uttarakhand’s appeal goes beyond faith, with a rising demand for comfortable, well-managed stays that cater to both spiritual visitors and leisure travellers.

The inclusion of The Hoften Vibranta allows ALIVAA to address this evolving travel need, combining the calm of a spiritual destination with THE HOFTEN’s guest-first approach and refined comfort. The region’s natural beauty and cultural depth offer an ideal setting for a hospitality experience that balances tradition with modern expectations.

Sharing his thoughts on the expansion, Akash Bhatia, CEO of ALIVAA Hotels & Resorts, said,"The addition of The Hoften Vibranta Haridwar is a pivotal milestone in our growth strategy. Uttarakhand is a core market for us, and Haridwar’s unique position as both a spiritual epicentre and a gateway to the Himalayas makes it an invaluable asset. We are committed to bringing our high standards of operational excellence to this historic city."

Inder Pal Batra, Co-Founder of ALIVAA Hotels & Resorts, added, "Our goal has always been to bridge the gap between traditional hospitality and sophisticated modern living. With our third property in Uttarakhand, we are creating a seamless circuit for travellers looking to explore the beauty and divinity of the North. The Hoften Vibranta embodies the spirit of Haridwar while maintaining the contemporary refinement THE HOFTEN is known for."

Welcoming the collaboration, Mr. Anubhav Siwach, Owner of Vibranta Hotels & Resorts, said, "We are thrilled to join forces with ALIVAA Hotels & Resorts. Their expertise in management and brand positioning is exactly what we were looking for to elevate the guest experience at The Hoften Vibranta. Together, we aim to set a new benchmark for distinguished hospitality in Haridwar."

Mr. Deepak, Owner of Vibranta Hotels & Resorts, also highlighted the shift in traveller expectations, stating, "Haridwar is evolving, and today’s traveller seeks more than just proximity to the temples; they seek quality and reliability. Partnering with ALIVAA ensures that The Hoften Vibranta will become a preferred destination for discerning guests visiting Uttarakhand."

Based in Gurugram, ALIVAA Hotels & Resorts continues to focus on curated travel experiences through strategic growth across key leisure and business markets. The brand blends local character with international service standards, aiming to deliver consistency and comfort across destinations.

Located in the heart of Haridwar, The Hoften Vibranta offers modern amenities paired with traditional warmth. With well-appointed rooms, multi-cuisine dining options, and contemporary facilities, the property is designed to suit both pilgrims and modern explorers looking for an elevated yet dependable stay.