ALIVAA Hotels & Resorts has announced a major boost to its Gurugram portfolio with the addition of two hotels Elite Millennium (South City 1) and Elite 32 Mile Stone. Both properties will now operate under “The Hoften” brand, taking ALIVAA’s total footprint in the city to four operating hotels.

Known for its smart service and youthful vibe, The Hoften brand caters to modern travellers who prefer contemporary amenities and a seamless experience. With these new signings, ALIVAA continues its mission to strengthen its presence in India’s fast-growing hospitality market.

“We are absolutely thrilled to welcome Elite Millennium and Elite 32 Mile Stone into The Hoften family and the wider ALIVAA Hotels & Resorts collection”, said Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise Business). “Gurugram is a truly dynamic destination, experiencing remarkable growth and attracting a diverse range of travellers. This strategic partnership significantly enhances our offerings, allowing us to provide our guests with an even broader range of exceptional experiences”.

Echoing this, Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted Gurugram’s importance in the company’s expansion journey. “As we strategically move towards becoming a leading national player in India’s hospitality sector, Gurugram holds a critical position in our roadmap. The city’s corporate sector, vibrant youth culture, and rising tourism make it an indispensable market for our growth, particularly for brands like The Hoften”.

For Harshal Sharma, owner of Elite Hotels, this partnership opens exciting possibilities. “Joining forces with ALIVAA Hotels & Resorts and bringing our hotels under The Hoften brand is a momentous occasion for us. Their deep expertise, innovative approach, and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Gurugram,” he said.

With these two additions, ALIVAA now operates one ALIVAA Hotel and two Hoften hotels in Gurugram, further cementing its position in the city’s hospitality landscape.

About ALIVAA Hotels & Resorts
ALIVAA Hotels & Resorts is a growing hospitality group known for curating exceptional guest experiences. Its collection includes properties under the ALIVAA and The Hoften brands, focusing on quality, innovation, and guest delight. The group aims to create memorable stays across both established and emerging destinations in India