ALIVAA HOTELS & RESORTS has proudly announced the inclusion of Hotel Hoften Lotus Court in Noida, Uttar Pradesh, marking a significant milestone as the 14th property in its rapidly expanding portfolio. With this move, ALIVAA strengthens its presence in North India while continuing to focus on offering dynamic and youth-driven hospitality experiences through The Hoften brand.

The Hoften brand, under the ALIVAA umbrella, is known for its efficient and smart service, making it a preferred choice among the modern, young traveller. The addition of Hotel Lotus Court underscores the group’s strategy to penetrate high-potential urban markets with thoughtfully curated, experience-first properties.

“We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the wider ALIVAA Hotels & Resorts collection,” shared Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise Business). “Noida is a truly dynamic destination, and this partnership enables us to offer our guests an even broader range of exceptional experiences.”

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, emphasized the significance of this development in the company’s long-term vision. “As we strive to become a leading national player, Noida holds a critical position in our strategic roadmap. This signing establishes our foothold in the country’s apparel hub and is the first of many planned for this city.”

The enthusiasm was equally echoed by Ashish Mittal, owner of Hotel Lotus Court. “Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Lotus Court under The Hoften brand is a momentous occasion for us. Their deep expertise and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Noida. We eagerly look forward to this new chapter.”

This strategic expansion reiterates ALIVAA Hotels & Resorts’ ambition to grow across the country while maintaining a strong emphasis on innovation, smart hospitality, and guest delight.

About ALIVAA HOTELS & RESORTS:

A vibrant and rapidly growing hospitality group, ALIVAA HOTELS & RESORTS operates a diverse collection of hotels and resorts under its flagship brands – ALIVAA and The Hoften. With a commitment to quality and guest-centric experiences, the brand continues to shape exceptional stays in both established cities and emerging travel destinations.