Alivaa Hotels & Resorts, the upscale hospitality brand backed by Ananta Capital, has announced a strategic investment in Xenious Hotels, a fast-growing chain of mid to upscale properties. This move marks the official launch of Xenious as a distinct brand under the Alivaa umbrella, further reinforcing the group’s multi-brand growth strategy.

With this partnership, Xenious Hotels, which currently runs 11 hotels and has 7 more in the pipeline, will now be part of the Alivaa platform. The integration expands Alivaa’s reach and positions the group to serve a wider variety of travellers—from modern explorers to business guests.

Currently, Alivaa operates 16 hotels across key cities in India. Looking ahead, the company has mapped out an ambitious plan to grow to 100 hotels within five years, operating through three clearly defined brands:

• Alivaa – modern lifestyle stays
  

• Hoften – fresh, young, urban stays
  

• Xenious – quality comfort for business and leisure
  

This move gives a significant push to Alivaa’s vision of becoming one of the fastest-growing mid-market hospitality platforms in India.

Mr. Vikramjit Singh, Chairman and Managing Director of Alivaa Hotels & Resorts, said, “This deal is more than just an expansion – it is a decisive step toward our mission of building one of the fastest-growing mid-market hospitality platforms in India.”

Praising the addition of Xenious to the group, he added, “Xenious is regarded for its warm service, well-maintained properties, and eclectic dining options. By integrating it into our portfolio, we will amplify its strengths and bring high-quality hospitality to more markets across India.”

Mr. Inder Pal Batra, Co-founder of Alivaa Hotels & Resorts, noted the scalability of the partnership, saying, “Our investment in Xenious Hotels reflects our focus on building a scalable mid-market brand. Together with the Xenious team, we aim to set new benchmarks in affordable hospitality by combining their local expertise with our operational excellence and innovative approach.”

From the Xenious side, Mr. Sanjay Kaw, Owner of Xenious Hotels, expressed enthusiasm: “We are thrilled to partner with Alivaa Hotels & Resorts. This collaboration opens new doors for Xenious Hotels, allowing us to enhance guest experiences while benefitting from Alivaa’s operational excellence and strategic vision.”

The partnership underscores Alivaa’s long-term commitment to scaling with purpose, offering differentiated experiences, and building a resilient, future-forward hospitality platform in India.