ALIVAA Hotels & Resorts has announced the strategic addition of The Hoften - Enkay Residency, DLF Galleria, Gurugram, further strengthening its growing portfolio in one of India’s most important corporate and financial hubs. With this addition, the company now operates four properties under The Hoften brand in Gurugram, alongside its flagship ALIVAA hotel in the city.

Gurugram, widely recognised as the Millennium City, has emerged as the financial and technology backbone of the National Capital Region. The city hosts the headquarters of several Fortune 500 companies, a vibrant startup ecosystem, and major convention centres, creating consistent demand for quality business and extended-stay accommodation. This strong corporate presence makes Gurugram a key focus market for ALIVAA Hotels & Resorts’ expansion strategy.

The newly added property will operate under The Hoften brand, which is positioned to serve corporate travellers and extended-stay guests through modern design, efficient layouts, and prime business locations. The Hoften brand focuses on offering essential comforts, smart functionality, and seamless service, ensuring a hassle-free stay experience for professionals travelling to high-demand urban centres.

Commenting on the expansion, Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business), said, “The Hoften - Enkay Residency is a perfect fit for our expanding mid-market portfolio and our deep commitment to the Gurugram market. With this property, we will now operate four successful The Hoften hotels, along with an ALIVAA flagship, in this critical hub. This growth reflects our ability to meet strong corporate demand through consistent quality and value under The Hoften brand.”

Highlighting the group’s long-term vision, Mr. Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, stated, “Our strategy is to build market leadership in high-demand urban centres, and Gurugram remains central to that plan. This partnership marks the beginning of our relationship with the Enkay Group, and we look forward to developing many more properties together. This expansion further strengthens ALIVAA’s position in the National Capital Region and reinforces our role as a preferred hospitality partner for property owners.”

Expressing confidence in the collaboration, Mr. Pavan Kohli, Owner of Enkay Residency, said, “We are delighted to partner with ALIVAA Hotels & Resorts for their Hoften brand. We strongly believe that their distribution strength and operational expertise will help unlock the full potential of Enkay Residency and deliver strong returns.”

With this latest addition, ALIVAA Hotels & Resorts continues to reinforce its focus on corporate-driven destinations, offering scalable, brand-led hospitality solutions tailored to India’s evolving business travel market.