ALIVAA Hotels & Resorts has entered into a strategic alliance with FLXHO Hotels & Residences to accelerate sales growth and strengthen its market presence in Gurugram, one of India’s most significant corporate and technology hubs. The partnership brings FLXHO Cyber One, a 68-room property located in DLF Phase 3 on MG Road, under The Hoften brand, expanding ALIVAA’s footprint in the city.

With this addition, ALIVAA now oversees a strong Gurugram network comprising one flagship ALIVAA hotel and five The Hoften properties. The move is aimed at leveraging ALIVAA’s established distribution strength, corporate relationships, and sales expertise to drive higher occupancy and revenue across its Gurugram cluster.

Gurugram, often referred to as the Millennium City, continues to be a major base for Fortune 500 companies, multinational offices, and a rapidly growing startup ecosystem. This has resulted in sustained demand for efficient, well-connected corporate accommodation. The alliance positions ALIVAA to cater more effectively to this demand by integrating FLXHO Cyber One’s inventory into its commercial strategy.

FLXHO Cyber One joins The Hoften, ALIVAA’s business-focused brand designed for corporate travellers who value efficiency, connectivity, and functional comfort. The brand is positioned to appeal strongly to large corporate accounts seeking consistency and reliability across multiple locations within the city.

Commenting on the alliance, Vikramjit Singh, Founder, ALIVAA Hotels & Resorts, said, “Securing leadership in high-yield urban centres like Gurugram is central to our vision. This alliance marks the beginning of a long-term relationship with FLXHO, with plans to co-develop multiple future assets. It reinforces ALIVAA’s position as a preferred partner for owners focused on strong sales performance and professional management.”

Akash Bhatia, CEO – Managed & Franchise Business, ALIVAA Hotels & Resorts, added, “The FLXHO alliance is a calculated step to scale our mid-market sales capabilities. This is our fifth Hoften property in Gurugram and it allows us to offer corporate clients a reliable, high-volume network that drives stronger conversions and consistent value.”

Sharing his perspective, Nipun Bhandari, Founder, FLXHO, said the partnership would help unlock the full commercial potential of FLXHO Cyber One through ALIVAA’s extensive market reach and distribution strength. Sidharth Aggarwal, COO, FLXHO, noted that the collaboration aligns with FLXHO’s vision of offering flexible, adaptive living solutions for modern professionals.

The alliance was facilitated by Harpreet Chatwal, who highlighted that the integration of FLXHO’s asset into ALIVAA’s sales engine is expected to translate directly into higher occupancy and improved market share for both brands.

Through this partnership, ALIVAA and FLXHO aim to set a stronger benchmark in Gurugram’s corporate hospitality segment, combining flexible living concepts with a focused, performance-driven sales approach.