Cincoro Tequila, the renowned luxury tequila brand, has expanded its ownership team, welcoming a lineup of sports and business titans to its family. Spearheaded by NBA legend Michael Jordan, the addition of all-star athletes like Serena Williams, Derek Jeter, Dustin Johnson, Keegan Bradley, and more signifies the dawn of a new era for Cincoro.

“I’m thrilled to be part of this all-star team and embark on the next chapter of Cincoro's journey,” remarked Serena Williams, reflecting the sentiment shared by the new co-owners.

The collaboration not only brings together iconic figures but also extends an invitation to their fans to join the vibrant Cincoro community. With a focus on championing a legacy of greatness, the team is poised to elevate Cincoro Tequila to new heights.

The brand also introduces new offerings with 375 mL bottles of its acclaimed Blanco, Reposado, and Añejo expressions, catering to diverse preferences of tequila enthusiasts. These bottles, available in stores and online, promise the same exquisite taste in a more convenient size.

Under the leadership of Michael Jordan and the collective influence of the new ownership group, Cincoro Tequila aims to expand its reach internationally, marking a significant milestone in its journey. The strategic integration of the co-owners into brand activities, including high-profile appearances and media plans, underscores their commitment to fostering Cincoro's legacy of excellence.

Founded in 2019 by a consortium of sports icons, Cincoro Tequila has swiftly garnered acclaim, winning over 28 awards in accredited spirits competitions. With the addition of esteemed co-owners, the brand continues to set the gold standard for greatness in the tequila industry.

For enthusiasts eager to experience the pinnacle of tequila craftsmanship, Cincoro offers a range of expressions, each crafted with 100% Weber Blue agave from private farms in Jalisco, Mexico. From Blanco to Extra Añejo, every sip promises a journey of unparalleled taste and sophistication.