All Things Breakfast Pvt. Ltd. (ATB), a new-age food venture focused on reconnecting food with happiness, has announced the launch of its first flagship brand, Darcy & Company. Based in Pondicherry, the micro-bakery introduces a thoughtfully crafted range of artisanal, small-batch breakfast essentials, beginning with protein- and fibre-enriched granolas.

Marking the brand’s debut is The Jane Austen Anthology, a limited-edition granola collection launched to celebrate the 250th birth anniversary of the legendary author. The collection draws inspiration from the timeless charm, romance, and refined simplicity of Jane Austen’s literary world, translating it into flavours designed for modern Indian mornings.

Darcy & Company is founded by Rashmi Naik, who brings over two decades of corporate experience into a purpose-driven food venture. Inspired by a personal journey towards better nutrition and meaningful work, Rashmi, along with a close group of friends, set out to address a familiar dilemma—choosing between food that is healthy but dull or indulgent but unhealthy.

“Darcy & Company was born from the belief that food should bring joy, not guilt,” says Rashmi Naik. “Our aim is to create breakfast options that are clean, nourishing, and genuinely enjoyable. Using activated seeds, local grains, and single-origin Indian ingredients allows us to strike that balance.”

The Jane Austen Anthology features four distinctive granola blends, each inspired by settings and themes from Austen’s novels. From the buttery comfort of Pride and Prejudice to the refined elegance of Emma, the blends marry global flavour inspirations with locally sourced Indian ingredients. Oats are sourced from Kerala, nuts and seeds from Auroville, and single-origin chocolate from Pondicherry and Wayanad, reinforcing the brand’s strong local sourcing philosophy.

At its core, Darcy & Company is built on principles of quality, trust, and sustainability. Each batch is mixed and slow-baked only after an order is placed, ensuring freshness. Nuts and seeds are activated through traditional soaking methods to enhance nutrition and digestibility, while ethical sourcing and responsible production remain central to the brand’s ethos.

More than a food brand, Darcy & Company positions itself as a mindful lifestyle choice—one that celebrates slow mornings, thoughtful eating, and simple pleasures. With its literary inspiration and ingredient-led approach, the brand aims to make breakfast the most anticipated meal of the day.

Darcy & Company’s granola range, including the Jane Austen Anthology, is now available for nationwide orders.