Amadeus, a global leader in hospitality technology, is expanding its offerings with the introduction of Amadeus Leisure Connect, aimed at revolutionising the hotel content distribution landscape for the leisure travel market. This innovative service is designed to bridge the gap between hoteliers and travel sellers, streamlining the booking process and enhancing the overall travel experience for customers.

Amadeus Leisure Connect combines three key products: Private Agreements, Amadeus Value Hotels, and the Amadeus Travel Platform. Together, these components offer a comprehensive solution to meet the evolving needs of today's travellers, enabling more personalised travel experiences and optimising distribution strategies for those selling leisure travel.

Mirja Sickel, Vice President of Amadeus Hospitality Distribution, emphasised the simplicity and efficiency that Leisure Connect brings to the hotel selling process. "The launch of Amadeus Leisure Connect is founded on the principle of 'hotel selling made simple'. Our goal is to utilise our expertise and ongoing innovation efforts to facilitate global leisure hotel distribution, empowering hoteliers and travel sellers to enhance their distribution revenues," Sickel stated.

For travel sellers, Leisure Connect's Private Agreements solution offers real-time access to rates, availability, and inventory for directly contracted hotels worldwide. This feature not only allows for personalised offerings, including room preferences and additional activities, but also helps maximise returns. Additionally, Amadeus Value Hotels provides exclusive prepaid net rates and the flexibility for sellers to determine their selling prices, featuring more than 600,000 properties globally.

The Amadeus Travel Platform underpins these solutions, offering a centralised system that simplifies the booking experience. The synergy between these components within Amadeus Leisure Connect enables sellers to drive profitability, streamline operations, and deliver custom offerings tailored to leisure travellers.

Hotel providers benefit from Leisure Connect through efficient inventory management, optimised pricing strategies, and ensured rate parity. The platform encompasses a range of services, from content hosting to payment processing and innovative analytics, all geared towards attracting leisure travellers.

Launch partners of Amadeus Leisure Connect have praised the solution for its scalability, quick market access, and capacity to secure exclusive deals. These attributes are geared towards helping both hoteliers and travel sellers meet customer demand and optimise revenue, marking a significant advancement in the leisure travel sector.

The recent expansion of the partnership between Amadeus and online travel platform Fliggy, joining Amadeus Value Hotels, further demonstrates the potential of Leisure Connect to reshape the travel industry landscape.