Amadeus Joins Forces with World Sustainable Hospitality Alliance to Boost Global Youth Employability

Amadeus Joins Forces with World Sustainable Hospitality Alliance to Boost Global Youth Employability

By Nishang Narayan

Published on June 21, 2025

In a major step toward building a more inclusive and sustainable hospitality sector, Amadeus and the World Sustainable Hospitality Alliance (the Alliance) have announced an expanded global partnership to scale the Alliance’s Employability Program. This joint effort aims to empower disadvantaged youth with the skills and confidence needed to launch careers in hospitality.

The collaboration is part of Amadeus’ global Community Impact program, which focuses on promoting digital inclusion and job readiness in the travel industry. As a global partner, Amadeus will support the program’s multi-country expansion, offering financial assistance, mentorship, employee volunteering, and access to hospitality software—bringing meaningful transformation to communities around the world.

The first pilot project under this expanded alliance was launched in April 2025 in India, in partnership with local NGO Kherwadi. The initiative will benefit 200 underprivileged youth across Bengaluru, Mumbai, Pune, and Delhi, providing training in collaboration with local and global hotel brands.

The Employability Program is already operational in India, Egypt, and Sri Lanka, and has helped over 6,000 young individuals—particularly women—gain employment-ready skills. Its success lies in the collaborative approach, uniting hotels, food and beverage businesses, NGOs, and training partners to reduce barriers to employment.

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Glenn Mandziuk, CEO of the World Sustainable Hospitality Alliance, praised the initiative:

“This pilot with Amadeus will create real impact in local communities and demonstrates how the hospitality sector can break down access barriers to employment and truly change lives.”

Francisco Pérez-Lozao Rüter, President of Hospitality at Amadeus, added:

“Sustainable hospitality means giving back to communities. This partnership is our commitment to making a social impact where we operate.”

The World Sustainable Hospitality Alliance represents over 66,000 hotels and 300 brands, working with more than 50 expert partners to guide the industry toward a Net Positive future—where hospitality gives more to destinations than it takes.

This initiative not only provides life-changing opportunities to young people, but also sets a benchmark for how the hospitality industry can drive inclusive growth through meaningful partnerships.


ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

By Hariharan U

Published on October 22, 2025

ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.

Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.

“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.

“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.

Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.

With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.

If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.


Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

By Hariharan U

Published on October 22, 2025

Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.

This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.

The upcoming Lemon Tree Resort, Saj by the Mountain will feature:

  • 78 well-appointed rooms offering scenic views

  • A restaurant and a bar serving curated local and global cuisines

  • A banquet hall for events and celebrations

  • A swimming pool and spa for recreation and relaxation

Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”

The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.


Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

By Hariharan U

Published on October 21, 2025

Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.

Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”

The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.

Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.

The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.

With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.

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