Ambience Mall Vasant Kunj has welcomed Nykaa Luxe's largest store in India, strengthening the mall's premium beauty and lifestyle offering while bringing an extensive portfolio of luxury and prestige beauty brands to consumers across Delhi-NCR.

Spread across 5,500 sq. ft., the new Nykaa Luxe destination has been designed as an immersive beauty space combining premium beauty discovery with expert-led consultations, personalised services and interactive experiences.

Positioned as a "beauty playground", the store features more than 10 dedicated shop-in-shops from leading luxury and prestige brands, including Chanel, Yves Saint Laurent, Charlotte Tilbury, M.A.C, Laneige, Kiehl's, Estée Lauder, Clinique, Kay Beauty, Nykaa Cosmetics and Lancôme.

Commenting on the opening, Arjun Gehlot, Director, Ambience Group, said the flagship store strengthens the mall's position within Delhi-NCR's luxury retail landscape and adds depth to its premium beauty offering.

He highlighted the growing importance of beauty within the premium lifestyle ecosystem, noting that the new Nykaa Luxe destination combines leading global brands with an elevated retail environment designed for increasingly discerning consumers.

Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said the evolution of premium beauty retail is increasingly focused on creating sophisticated, experiential and expert-led environments.

He added that the new store brings together Nykaa's extensive assortment, global brand partnerships and specialist teams to create a destination that reflects the changing beauty landscape in India.

The store offers an extensive selection across makeup, skincare, haircare, fragrance and wellness. Its makeup portfolio includes brands such as Rare Beauty, Huda Beauty, Kylie Cosmetics, Benefit Cosmetics, Anastasia Beverly Hills, e.l.f. Cosmetics, NARS, Urban Decay, Milk Makeup, NYX Professional Makeup, Bobbi Brown and Too Faced.

The Korean and Japanese beauty section features Laneige, SK-II, Sulwhasoo, Anua, Celimax, Numbuzin, Tonymoly, Beauty of Joseon, The Face Shop, Biodance and Innisfree.

The derma-focused assortment includes La Roche-Posay, CeraVe, Eucerin, ISDIN and Aestura, alongside skincare brands such as Dermalogica, Murad, Pixi, The Ordinary, Clarins, Shiseido and Kama Ayurveda.

The hair and styling category features Kérastase, Redken, L'Oréal Professionnel, Olaplex, Dyson, Good Hair Day, indē wild, OUAI and Aveda. The fragrance portfolio includes Tom Ford, Jo Malone London, Carolina Herrera, Paco Rabanne, Bvlgari, Prada, Versace, Armani, Jean Paul Gaultier, Maison Margiela and Sol de Janeiro.

Beyond its product assortment, the store introduces several experiential touchpoints aimed at making beauty discovery more personalised. The Beauty Studio offers makeovers and skin consultations conducted by beauty advisors, while Consultation Hubs provide guided product discovery and hands-on experimentation.

The store also offers personalised gifting and engraving services, along with a dedicated Fragrance Finder designed to help consumers discover scents based on their individual preferences.

The opening further expands Ambience Mall Vasant Kunj's premium retail ecosystem, which brings together international and Indian brands across fashion, beauty, lifestyle and luxury.

With Nykaa Luxe's largest Indian store now part of its portfolio, Ambience Mall Vasant Kunj continues to strengthen its position as a destination for experiential premium retail in Delhi-NCR.