Amelia, an enterprise AI agent software company, has partnered with Resorts World Las Vegas to enhance the resort’s digital concierge, RED, with Generative AI capabilities via the Amelia Answers platform. This move aims to elevate the digital guest experience, continuing the resort's commitment to innovation since its inception.

Resorts World Las Vegas has been at the forefront of innovation, integrating an AI agent into its architecture from day one. In 2020, Amelia helped build and deploy RED, the resort’s digital concierge powered by Amelia’s Conversational AI platform. Now, Resorts World Las Vegas is set to usher in a new era of AI in hospitality by leveraging the Generative AI capabilities of the Amelia Answers platform. Recognizing the power and potential risks of Large Language Models (LLMs), the resort chose to expand its partnership with Amelia, taking advantage of LLMs within Amelia’s secure, trusted, and scalable platform.

Shannon McCallum, Vice President of Hotel Operations at Resorts World Las Vegas, emphasized the resort's commitment to extraordinary guest experiences: “At the core of every decision we make at Resorts World Las Vegas is our unwavering commitment to creating extraordinary experiences for our guests. So, when LLMs and Generative AI burst into the mainstream last year, we knew that if we wanted to leverage this technology, we needed our deployment to be reliable and add value to our guest experience. By building upon our existing partnership with Amelia, we will be able to quickly leverage LLMs to enhance the capabilities of RED and elevate the experience for our guests.”

Lanham Napier, President and Chairman of Amelia, expressed his enthusiasm for the ongoing partnership: “It has been an honor to partner with Resorts World Las Vegas over the past four years and counting. The team continues to be at the helm of AI in the hospitality industry and we are thrilled to be a part of their journey. As we mark 10-plus years since the launch of our Conversational AI platform, partnerships like the one we have with Resorts World Las Vegas remind us of why we do what we do – it is a joy to help forward-thinking enterprises bring the latest AI capabilities to their business to improve the human experience, both for customers and employees.”