American Pistachios Growers Appoints Jasprit Bumrah as Brand Ambassador

American Pistachios Growers Appoints Jasprit Bumrah as Brand Ambassador

By Nithyakala Neelakandan

Published on September 13, 2024

American Pistachios Growers (APG) has named Jasprit Bumrah, one of the world’s top cricket players, as the brand ambassador for California-grown pistachios for the 2024-25 season. The announcement was made by APG’s India office, highlighting Bumrah’s association with the brand as a move to promote the nutritional benefits of pistachios among Indian consumers.

Garth Thorburn, the Minister Counselor for Agriculture at the US Embassy in India, expressed excitement about this partnership, stating, "Jasprit Bumrah's unwavering commitment to excellence, both on and off the field, makes him the ideal ambassador for American Pistachios Growers (APG).” He further mentioned that the collaboration is significant due to the number of Indian-origin pistachio growers in California, strengthening ties between the two nations. Thorburn added, “This partnership promotes a shared vision of health and wellness for people everywhere.”

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Bumrah, who is exclusively represented by RISE Worldwide, shared his enthusiasm about the collaboration. “I’m delighted to partner with American Pistachio Growers. For an athlete, nutrition plays a huge role in performance, and I find pistachios to be a perfect snack. They are packed with protein and healthy fats, offering me sustained energy throughout the day. American pistachios are my go-to because they provide the nutrients I need to stay at my best,” said Bumrah.

Diet specialist and celebrity nutritionist Dr. Siddhant Bhargava also spoke about the health benefits of pistachios, particularly for athletes. “American pistachios are a powerful ally for athletes. They're rich in antioxidants that protect healthy cells from free radical damage and provide complete protein essential for muscle regeneration and repair. They also offer beneficial fats, fiber, and crucial nutrients that support peak performance and overall health,” he explained.

Sumit Saran, the Indian representative of APG, expressed pride in associating with Bumrah, acknowledging his remarkable achievements that have inspired many. Saran pointed out that India is a growing market for American pistachios, and although India does not produce pistachios, awareness of their health benefits is driving demand. “With Jasprit Bumrah, we are looking to take the information about American pistachio nutrition and health to health-conscious consumers across the country,” Saran added.

American pistachios are available on major e-commerce platforms and with leading dry fruit retailers across India. Consumers can find them by searching for "California pistachios," with several brands offering them in the country.


Keventers Appoints Shaurya Prabhat as CEO

Keventers Appoints Shaurya Prabhat as CEO

By Hariharan U

Published on March 28, 2026

Keventers has appointed Shaurya Prabhat as its Chief Executive Officer, marking a new phase of leadership for the heritage brand. He succeeds Agastya Dalmia, who played a key role in bringing the brand back into the spotlight for a new generation of consumers.

An eight-year veteran of the company, Shaurya joined Keventers in 2017 to lead business development when the brand was largely franchise-driven. Over time, he took on wider responsibilities across strategy, operations, marketing, HR, and business excellence, eventually shaping the company’s overall direction.

Before joining Keventers, he worked with The Smart Cube, advising global clients across industries such as retail, banking, pharma, and oil and gas. Academically, he holds a degree from University of London and a master’s from University of Warwick.

Sharing his thoughts on the new role, Shaurya Prabhat said, “I'd like to thank the Board for entrusting me with the responsibility of shaping the company's next phase of growth. What I've learned over eight years is that the mission never really changes: grow the company, grow the brand, and do it with honesty. If you manage your inputs with excellence, the outcomes take care of themselves. I'm extremely excited about the vast opportunities ahead for us.”

As part of his immediate plans, Shaurya is looking to open 70 new outlets over the next year, with a larger goal of significantly scaling the business over the coming years. The brand is also exploring opportunities beyond outlets, including retail, FMCG, quick commerce, and institutional sales, aligning with its broader vision of building a multi-brand food and beverage portfolio.

Keventers is also sharpening its focus on younger consumers, especially Gen Z, by creating products and experiences that connect with their preferences. From menu innovations like waffles and boba to a stronger presence on social media, the brand is adapting to changing consumer behaviour while staying rooted in its legacy.

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Commenting on the transition, Agastya Dalmia said, “I have worked alongside Shaurya for over eight years and known him for longer - I have seen how he thinks, how he leads, and how deeply he cares about this brand. He has led almost all significant decisions we have taken over the years and helped us navigate through the most complex of situations – from Covid and restructuring our business model to fundraising and governance. I could not be prouder of what we have built together, and I could not be more confident about what he will build next.”

Founded in 1925, Keventers continues to be one of India’s most recognised food and beverage brands, known for its milkshakes, waffles, and ice creams, with a growing presence across major cities.


MRG Group Appoints Sujata Gowda as Group GM Marketing & Communications

MRG Group Appoints Sujata Gowda as Group GM Marketing & Communications

By Hariharan U

Published on March 28, 2026

MRG Group has appointed Sujata Gowda as Group General ManagerMarketing & Communications, strengthening its leadership team as it prepares for its next phase of growth.

With over 19 years of experience across airlines, hospitality, real estate, and media, Sujata brings a well-rounded understanding of brand building and strategic communication. Over the years, she has worked with leading names such as Sahara Airlines, Kingfisher Airlines, Taj Hotels, IHG, and Marriott International.

Her career has included key roles in pre-opening hotel projects across cities like Mumbai and Hyderabad, before moving to Bengaluru. Beyond hospitality, she has also built experience in media and partnerships, most recently serving as Regional Head – Brand & Partnership at Times Internet Limited, where she worked on strategic collaborations linked to a major card launch with ICICI Bank.

Sujata’s expertise spans multiple areas including sales, marketing, operations, brand strategy, media planning, corporate communications, and team management. Her strong relationships across print, electronic, and digital media are expected to support the group’s efforts to expand its brand presence and reach.

Sharing her thoughts on the new role, Sujata Gowda said, “A new fresh start is always nerve-recking and exciting at the same time. Marketing & communication in today's day and age is a pivotal role. I couldn't have joined MRG Group at a better time as this is going to be the year of expansion, dynamic changes and accelerated growth. Extremely excited to collate my 19 years of expertise with fostering collaborations with existing teams as the best time for new beginning is NOW.”

With this appointment, MRG Group continues to invest in experienced leadership as it looks to scale operations and strengthen its market positioning.


Hilton Manyata Appoints Ashish Singh as Director of Sales

Hilton Manyata Appoints Ashish Singh as Director of Sales

By Hariharan U

Published on March 27, 2026

Hilton & Hilton Garden Inn Bengaluru Embassy Manyata Business Park has appointed Ashish Singh as Director of Sales, strengthening its leadership team as it continues to expand its presence in Bengaluru’s competitive hospitality market.

With over 13 years of experience in hospitality sales and business development, Singh brings a strong track record of driving revenue growth, identifying new business opportunities, and building long-term client relationships across corporate and MICE segments.

He joins from The Ritz-Carlton Bangalore, where he served as Director of Catering and played a key role in managing high-impact events while improving catering performance. His journey with the brand also included roles such as Assistant Director of Sales and Senior Sales Manager, reflecting his steady growth and deep understanding of market trends.

Singh’s experience also includes working with leading hospitality brands like Radisson Blu Atria Bengaluru and The Park Hotels, giving him a well-rounded perspective on sales leadership in urban markets.

In his new role, he will lead the property’s sales strategy with a focus on driving growth, strengthening corporate relationships, and expanding market share. His responsibilities will include building strategic partnerships, improving revenue streams, and positioning the hotel as a preferred choice for business travel and large-scale events.

With this appointment, Hilton & Hilton Garden Inn Bengaluru Embassy Manyata Business Park continues to invest in experienced talent, further strengthening its position in Bengaluru’s growing hospitality landscape

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