American Pistachios Growers Appoints Jasprit Bumrah as Brand Ambassador

American Pistachios Growers Appoints Jasprit Bumrah as Brand Ambassador

By Nithyakala Neelakandan

Published on September 13, 2024

American Pistachios Growers (APG) has named Jasprit Bumrah, one of the world’s top cricket players, as the brand ambassador for California-grown pistachios for the 2024-25 season. The announcement was made by APG’s India office, highlighting Bumrah’s association with the brand as a move to promote the nutritional benefits of pistachios among Indian consumers.

Garth Thorburn, the Minister Counselor for Agriculture at the US Embassy in India, expressed excitement about this partnership, stating, "Jasprit Bumrah's unwavering commitment to excellence, both on and off the field, makes him the ideal ambassador for American Pistachios Growers (APG).” He further mentioned that the collaboration is significant due to the number of Indian-origin pistachio growers in California, strengthening ties between the two nations. Thorburn added, “This partnership promotes a shared vision of health and wellness for people everywhere.”

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Bumrah, who is exclusively represented by RISE Worldwide, shared his enthusiasm about the collaboration. “I’m delighted to partner with American Pistachio Growers. For an athlete, nutrition plays a huge role in performance, and I find pistachios to be a perfect snack. They are packed with protein and healthy fats, offering me sustained energy throughout the day. American pistachios are my go-to because they provide the nutrients I need to stay at my best,” said Bumrah.

Diet specialist and celebrity nutritionist Dr. Siddhant Bhargava also spoke about the health benefits of pistachios, particularly for athletes. “American pistachios are a powerful ally for athletes. They're rich in antioxidants that protect healthy cells from free radical damage and provide complete protein essential for muscle regeneration and repair. They also offer beneficial fats, fiber, and crucial nutrients that support peak performance and overall health,” he explained.

Sumit Saran, the Indian representative of APG, expressed pride in associating with Bumrah, acknowledging his remarkable achievements that have inspired many. Saran pointed out that India is a growing market for American pistachios, and although India does not produce pistachios, awareness of their health benefits is driving demand. “With Jasprit Bumrah, we are looking to take the information about American pistachio nutrition and health to health-conscious consumers across the country,” Saran added.

American pistachios are available on major e-commerce platforms and with leading dry fruit retailers across India. Consumers can find them by searching for "California pistachios," with several brands offering them in the country.


Saurabh Arya Appointed as Associate Vice President – Domestic MICE at FCM Meetings & Events in India

Saurabh Arya Appointed as Associate Vice President – Domestic MICE at FCM Meetings & Events in India

By Manu Vardhan Kannan

Published on May 8, 2025

Saurabh Arya has been appointed as Associate Vice President – Domestic MICE at FCM Meetings & Events in India.

With more than two decades of experience in the travel and events industry, Saurabh brings a strong background in contracting, vendor management, liaising, and project execution. He began his career with MakeMyTrip and most recently served as Senior General Manager – Procurement and Execution at Thomas Cook India Ltd.

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At FCM Meetings & Events, Saurabh will lead the domestic MICE segment, focusing on elevating event experiences and driving strategic growth across the Indian market. His appointment marks a significant step in strengthening FCM’s position in the MICE domain, combining operational excellence with innovative event delivery.

With his deep industry knowledge and leadership, FCM is set to achieve new milestones in the domestic events landscape.


India Flexes Readiness with Operation Sindoor Led by Women in Uniform and Nationwide Mock Drill

India Flexes Readiness with Operation Sindoor Led by Women in Uniform and Nationwide Mock Drill

By Nishang Narayan

Published on May 7, 2025

On May 7, 2025, India witnessed a rare alignment of strategic action and civil preparedness. As part of a national push to enhance wartime readiness, the Ministry of Home Affairs directed 244 districts to conduct a large-scale Civil Defence Mock Drill, simulating real-time emergency scenarios like air raids, blackouts, evacuations, and first-aid training. This exercise marked the first such nationwide drill since the 1971 war.

Coinciding with this drill was a decisive military action—Operation Sindoor, a meticulously planned strike by the Indian Armed Forces targeting nine terror camps across Pakistan and Pakistan-occupied Kashmir (PoK). The operation was launched in direct response to the recent brutal terrorist attack in Pahalgam, Jammu and Kashmir, where 26 civilians lost their lives.

The operation’s name, Sindoor, carried deep cultural significance. Named after the red vermilion worn by married Hindu women, it was a tribute to the widows and families of those who perished in the Pahalgam attack. The symbolism wasn't just in the name—it extended to the leadership behind its announcement.

For the first time, two decorated women officers—Wing Commander Vyomika Singh of the Indian Air Force and Colonel Sofiya Qureshi of the Indian Army—led the press briefing from the National Media Centre, New Delhi. Their poised presence on national television not only conveyed India's military intent but also marked a historic shift in the representation of women in defence communication.

Meanwhile, the mock drill exercises included city-wide blackouts, activation of air raid sirens, school evacuations, public training at community centers, and protection simulations of critical infrastructure such as hospitals and power stations. Volunteers, students, health workers, police, and district officials coordinated the drill to identify gaps and improve emergency response mechanisms.

Government officials emphasized that the timing of the drill and the military strike was no coincidence. It was a dual-layered show of strength—one on the battlefield, the other in civil society. Together, they reflected India’s evolving national defence doctrine that blends military precision, civilian readiness, and symbolic unity.

With Wing Commander Singh and Colonel Qureshi leading from the front, India sent a powerful message—not only about its strategic capabilities, but also about the inclusive, resilient, and forward-looking spirit of the nation.

List of All 244 Locations for the Mock Drill

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Spectrum@Metro and Fever FM Bring Cricket Fever to Life with ‘Ball Kids’ Bash

Spectrum@Metro and Fever FM Bring Cricket Fever to Life with ‘Ball Kids’ Bash

By Nishang Narayan

Published on May 7, 2025

Spectrum@Metro Mall, in a spirited collaboration with Fever FM, turned up the excitement with a two-day cricket extravaganza — Ball Kids — celebrating the boundless energy and cricket dreams of young fans.

Hosted by popular RJs Rahul Makin and Ilahi, the event featured engaging commentary, lively interactions, and nonstop fun. The box cricket format brought kids together for friendly matches filled with enthusiasm, team spirit, and plenty of memorable moments.

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Participants vied for exciting rewards including signed bats, jerseys, and exclusive merchandise, while the mall buzzed with cheer and cricket-themed excitement.

Ajendra Singh, Vice President, Sales and Marketing, Spectrum@Metro, shared,

“We were thrilled to see the incredible talent and enthusiasm of these young cricket fans. At Spectrum@Metro, we are committed to creating engaging experiences that bring families and communities together, and this event was a perfect example of that spirit.”

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With community-focused initiatives like these, Spectrum@Metro continues to reinforce its role as not just a retail hub, but a vibrant destination for connection, celebration, and shared joy.

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