In a significant move, Amritara Hotels and Resorts is set to extend its footprint in the mesmerizing state of Jammu and Kashmir. The hospitality giant recently signed a management contract with Chopra’s Bliss for a 21-room hotel in the picturesque town of Katra. Nestled conveniently near the Railway Station, the property is poised to welcome guests by the year-end.

This strategic expansion marks Amritara’s debut in the enchanting region, with the upcoming hotel blessed by Mata Vaishno Devi. The 21 well-appointed rooms, coupled with a delightful restaurant and a charming rooftop café, reflect the brand's commitment to offering a blend of contemporary luxury and traditional hospitality.

Ms. Ruchi Uberai, MD & Chairwoman of Amritara Hotels and Resorts, shared her enthusiasm about this significant step. “This expansion elevates Amritara Hotels and Resorts to a portfolio of 20 hotels across Pan India, reinforcing its standing as a leading player in the hospitality sector. The brand aims for continued growth, with plans to open an additional 20 hotels by 2025,” she stated.

The divine aura of Mata Vaishno Devi adds a special significance to this project, as expressed by Akash Bhatia, Vice President of Amritara Hotels and Resorts. “We are thrilled to expand our presence in the picturesque region of Jammu and Kashmir. The divine aura of Mata Vaishno Devi adds a special significance to this project, and we are committed to delivering an exceptional experience to our guests,” he added.

Amritara Hotels and Resorts, with a current portfolio of 20 hotels across Pan India, stands as a beacon of memorable and enriching hospitality experiences. As they embark on this new venture, blending contemporary luxury with traditional warmth, the brand is poised to create a unique and delightful stay for every guest. Stay tuned for the grand unveiling of this blissful retreat in Katra, where Amritara invites you to experience the perfect blend of tranquility and opulence.