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By Hariharan U
Published on November 27, 2025
The flavours of Punjab’s cultural capital have finally arrived in Mumbai. After earning a loyal following in Bangkok, Phuket, Pattaya and Dubai, Amritsr – The Maharaja of Indian Cuisine has opened its first restaurant in Andheri, bringing with it the comforting, homestyle taste of Amritsar that food lovers often miss outside the city.
What sets Amritsr apart is its focus on true Amritsari cuisine. For more than 15 years, the brand has stayed committed to authenticity, using its own masalas, desi ghee, mustard, saag and even soya chunks sourced directly from Amritsar. Every dish is crafted with the flavours, methods and warmth that define Punjabi cooking.
Along with its dine-in restaurant, Amritsr also ensures its food reaches every corner of Mumbai through two delivery kitchens in Bandra and Andheri, promising hot, fresh meals wherever you are.
The brand began its journey in 2018 with its first outlet in Bangkok’s Sukhumvit Soi 22. It was born out of a simple realisation: the authentic taste of Amritsar rarely travels well. Even the iconic Amritsari Kulcha, the pride of the city, often loses its magic once you leave Punjab.
Amritsr’s growth is led by hospitality entrepreneur Vicky M. Sethi, Managing Director of King Group Hospitality (KGH). Known for previously building Kulcha King in Dubai, Sethi has made it his mission to preserve authenticity while taking Amritsari cuisine global.
The Mumbai outlet spans 3,500 sq. ft. and seats up to 150 guests, offering the warmth of Punjab through cultural décor, earthy tones and traditional artefacts. Behind the scenes, chefs trained in-house under Sethi’s original recipes maintain flavour consistency across cities.
The menu celebrates Punjabi classics from slow-cooked Dal Makhni and rich Butter Chicken to winter favourite Sarson da Saag, fragrant Biryani and soft Garlic Naan. The beverage menu complements the meal with refreshing favourites such as Gajar ki Kanji, Pudina Sharbat, Sikanjvi, Mango Lassi and the iconic Punjabi Lassi.
Amritsr also introduces an inventive cocktail programme rooted in Indian-inspired mixology. Highlights include the gin-based Courtesy of Planter, the tangy Pickle Mango Mezcarita, the milk-washed Kulangani Elixir, the purple cabbage–infused White on the Top, and the vibrant Amritasari Jamun made with jamun-infused rum.
For Sethi, opening in Mumbai is deeply personal, “Being born and raised in Mumbai, I wanted to bring home what we’ve created globally. This city deserves to taste Amritsar in its truest form. My favourite part of this journey has always been seeing people discover and fall in love with Amritsari food for the first time. For me, it's not just cuisine, it's a legacy,” he shared.
Mumbai marks the beginning of Amritsr’s Indian chapter, with more expansions planned across the country and an upcoming outlet in Bali.
Locations:
Andheri (Restaurant): G-3, 103, Morya Landmark 1, Off New Link Road, Veera Desai Rd, Andheri West, Mumbai 400053Kalina (Kitchen): Swastik Industrial Estate, Kolivery Village, Bandra East, Mumbai 400098Andheri (Kitchen): Shop No. 4B, Crystal Plaza, Veera Desai Industrial Estate, Jogeshwari West, Mumbai 400053
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Published on July 16, 2026
The Leela Gandhinagar is celebrating India’s rich royal culinary traditions with the launch of its Royal Biryani & Kebab Trail at Diya, the hotel’s signature Indian specialty restaurant. Running from 16th July to 31st July 2026, the festival invites guests to experience the timeless flavours, aromas, and craftsmanship of India’s royal kitchens through an exclusive selection of biryanis and kebabs.
Inspired by culinary traditions once enjoyed by royal households across the country, the festival brings together fragrant basmati rice, aromatic spices, slow-cooking techniques, and expertly grilled preparations that have made biryanis and kebabs iconic expressions of Indian fine dining.
As guests enter Diya, they are welcomed by the rich aromas of saffron-infused rice, roasted spices, charcoal-grilled kebabs, and traditional preparations crafted with precision. The festival celebrates the artistry behind these dishes, highlighting regional influences and generations of culinary knowledge passed down through India’s royal kitchens.
The specially curated menu features an assortment of vegetarian and non-vegetarian delicacies, including signature biryanis such as Hyderabadi Kathal Dum Biryani, Hyderabadi Mutton Biryani, and Murgh Dum Biryani. Each preparation showcases layers of fragrant rice, carefully balanced spices, and slow-cooked ingredients designed to create a rich and authentic dining experience.
The kebab selection reflects the diversity and sophistication of Indian grilling traditions with creations including Shahi Subz Akhrot Ki Seekh, Ulta Tawa Subz Galouti, Murgh Angar Bedgi, and Gosht Aur Hare Pyaaz Ki Seekh. Prepared by the hotel’s Master Chef, every dish combines traditional techniques with refined presentation, capturing the elegance associated with royal Indian cuisine.
The culinary experience is further enhanced by Diya’s luxurious interiors, featuring silver-adorned ceilings, handcrafted chandeliers, Venetian mirrors, and contemporary Indian design elements. The restaurant’s elegant ambience creates a setting inspired by royal dining chambers, allowing guests to enjoy the festival as an immersive gastronomic journey.
Whether for an intimate dinner, family gathering, or special celebration, the Royal Biryani & Kebab Trail offers guests an opportunity to explore India’s culinary heritage while experiencing the signature hospitality of The Leela.
Speaking about the festival, Vikas Sood, General Manager, The Leela Gandhinagar, said, “Biryanis and kebabs carry a remarkable legacy of royal kitchens, regional craftsmanship, and generations of culinary artistry. Through this festival, we wanted to recreate the warmth and grandeur of those timeless traditions while offering our guests an experience that reflects the elegance and authenticity associated with Diya and The Leela.”
Through this celebration, The Leela Gandhinagar continues its commitment to showcasing India’s diverse culinary heritage through thoughtfully curated dining experiences. The Royal Biryani & Kebab Trail brings together tradition, craftsmanship, and luxury hospitality, offering guests a memorable journey through flavours that have adorned India’s royal tables for centuries.
By Manu Vardhan Kannan
ITC Foods has expanded its beverage portfolio with the launch of B Natural Coconut Cola, introducing what it describes as a first-of-its-kind drink in India. Combining the familiar taste and fizz of cola with the goodness of coconut water, the new beverage is designed for consumers looking for lighter, everyday refreshment without compromising on taste.
Built around the brand proposition 'Refreshingly Simple', B Natural Coconut Cola contains Zero Caffeine, Zero Added Sugar, and just 9 kcal per serve. The launch reflects the growing demand for beverages that offer both enjoyment and better-for-you choices.
According to ITC Foods, changing consumer preferences have created a need for drinks that feel lighter while still delivering a satisfying experience. With Coconut Cola, the company aims to address this gap by creating a new beverage category, a hydrating cola that blends indulgence with wellness.
The launch also highlights B Natural's continued focus on innovation, with the brand introducing products that align with the evolving preferences of Indian consumers. Coconut Cola marks the latest addition to its portfolio of differentiated beverage offerings.
Speaking about the launch, Mr. Vivek Kookkal, Vice President and Business Head - Dairy and Beverages, Foods Division, ITC Ltd, said:
"Coconut Cola is rooted in a simple consumer insight that indulgence does not need to be over engineered to be enjoyable. With this unique launch, we aim to encourage consumers to rediscover the value of simplicity through a thoughtfully crafted beverage experience - combining the familiar taste of cola with coconut water, we are offering an alternative that is both enjoyable and refreshingly simple"
The product has been developed in collaboration with ITC's Product Development and Life Sciences & Technology Centre (LSTC) teams. Their combined efforts have ensured that the beverage delivers the familiar cola experience while maintaining its wellness-focused proposition.
B Natural Coconut Cola is now available in a 250 ml can priced at INR 60. The product will be rolled out across leading retail outlets and quick commerce platforms in key metro cities, including Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
Published on July 15, 2026
Ironhill Marathahalli has announced the launch of The Monsoon Affair, a seasonal culinary celebration that brings together comforting flavours, nostalgic recipes, and immersive dining experiences to mark the arrival of the monsoon in Bengaluru.
Running from July 15 to August 31, the limited-period menu has been curated to capture India's enduring love for monsoon comfort food through a selection of hearty dishes inspired by regional flavours and seasonal indulgences.
Among the highlights are the Smoky Sigdiwala Bhutta, Madras Curry, Lamb Fry, and Haleem Bun with Mutton Marag, each offering a contemporary interpretation of traditional comfort food while celebrating the warmth and richness associated with the rainy season.
Complementing the food is a selection of refreshing beverages designed for the season, alongside a monsoon-inspired ambience and interactive experiences that enhance the overall dining experience.
With The Monsoon Affair, Ironhill aims to transform the rainy season into an occasion for guests to gather, unwind, and enjoy flavourful dishes in a vibrant setting. The seasonal promotion reflects the restaurant's focus on creating themed culinary experiences that combine comfort, hospitality, and memorable moments.
The Monsoon Affair will be available at Ironhill Marathahalli until August 31, offering diners an opportunity to savour specially curated seasonal dishes throughout the monsoon.
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