Amrut Distilleries has achieved a significant global milestone as its flagship product, Amrut’s XXX Classic Rum, has been awarded The Spirits Business Rum Brand Champion 2026, one of the highest recognitions in the international spirits industry.

The recognition highlights the remarkable journey of a brand that has earned the trust of consumers for more than six decades. First introduced in 1960, Amrut’s XXX Classic Rum has grown into one of the world's leading rum brands, recording sales of approximately 1.7 million nine-litre cases and moving closer to the prestigious two-million-case mark.

The award also underscores the importance of consumer loyalty in building enduring brands. In the spirits industry, a millionaire brand refers to one that sells more than one million nine-litre cases annually, a distinction achieved by only a select group of global brands. Amrut Distilleries currently boasts three millionaire brands within its portfolio, placing the company among an elite group of international spirits producers.

The Spirits Business Rum Brand Champion title recognizes both commercial success and long-term consumer relevance. For Amrut’s XXX Classic Rum, the honour reflects decades of consistent quality, widespread consumer acceptance, and a strong emotional connection with generations of drinkers.

While Amrut Distilleries has gained worldwide recognition for its award-winning Indian single malts and premium spirits portfolio, the company’s foundation remains rooted in creating accessible and high-quality products for a broad consumer base. Amrut’s XXX Classic Rum continues to embody that philosophy through its enduring popularity and market performance.

Commenting on the achievement, Rakshit N. Jagdale, Managing Director of Amrut Distilleries, said, “This honour is particularly special because it celebrates a brand that has been embraced by consumers for more than six decades. Amrut’s XXX Classic Rum has become a part of countless celebrations and memories across generations. Reaching 1.73 million cases and being recognized as The Spirits Business Rum Brand Champion 2026 is a reflection of the immense love, loyalty, and trust our consumers have shown us over the years.”

He further dedicated the achievement to the brand’s consumers, partners, employees, and stakeholders who have contributed to its long-standing success.

Founded in 1948 in Bengaluru by the late Radhakrishna Jagdale, Amrut Distilleries has evolved into one of India’s most respected spirits manufacturers. The company achieved international acclaim with the launch of Amrut Fusion, which helped place Indian single malt whisky on the global map and established Amrut as a pioneer in premium Indian spirits.

The latest recognition for Amrut’s XXX Classic Rum further strengthens the company’s reputation as a producer capable of delivering both globally acclaimed premium products and mass-market consumer favourites. As the brand continues its growth trajectory, the award serves as a testament to its enduring legacy and strong position within the global rum industry.