Amsterdam is planning a major overhaul of its tourism strategy with proposals that include raising its tourist tax to 20 per cent by 2030, closing the city's cruise terminal, and purchasing businesses and properties in the city centre to reduce tourism-related pressure.

The proposals were unveiled in a coalition agreement released this week by the city's ruling parties. According to a report by The Independent, the measures are aimed at addressing the growing impact of tourism on public spaces, local infrastructure, and residents' quality of life.

Amsterdam currently charges one of the highest tourist taxes in Europe, with visitors paying 12 per cent of their overnight accommodation cost. Day visitors are also subject to a tourist tax of €15.

Under the proposed plan, the tourist tax will increase to 16 per cent next year and then rise by one percentage point annually until it reaches 20 per cent in 2030.

“Amsterdam remains an attractive destination for visitors from all over the world,” the coalition agreement said, as per The Independent report. “Tourism contributes to the city’s economy, but at the same time places significant pressure on public spaces, quality of life and municipal facilities.”

City officials said the additional revenue generated through the tax increase would be used to make Amsterdam cleaner, safer, and more liveable for both residents and visitors.

One of the most significant proposals involves shutting down Amsterdam's cruise terminal. The coalition government stated that it wants to “end the option to reach Amsterdam by sea cruise” and plans to discuss possible alternatives with national and regional authorities.

The agreement also includes plans to buy buildings and businesses in the city centre as part of wider efforts to transform the area and ease tourism-related congestion.

In addition, Amsterdam is considering increasing its entertainment levy, which applies to activities such as canal boat tours, boat rentals, and other water-based experiences. The move is intended to ensure that day visitors contribute more towards maintaining the city's infrastructure and public services.

The proposed measures reflect Amsterdam's broader efforts to balance the economic benefits of tourism with the need to protect local communities, public spaces, and the overall quality of life in one of Europe's most visited destinations.