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By Manu Vardhan Kannan
Published on April 23, 2025
Amul, India’s beloved dairy brand, is celebrating five years of Simplehomemaderecipes, now recognized as the world’s longest-running live cooking show. What started in April 2020 during the COVID-19 lockdown has blossomed into a global celebration of culinary creativity, offering a platform for chefs and home cooks to showcase their talents and stories to audiences worldwide.
Over the years, Simplehomemaderecipes has welcomed more than 4,000 chefs, including Michelin Star Chefs and Mr. Thomas A. Gugler, Former President of Worldchefs. Home cooks from over 50 countries have also contributed, making it a true festival of flavors and cultures. With more than 10,000 live sessions over 1,830 days, the series has reached an incredible 5 billion viewers through social media, generating 4.5 lakh minutes of rich content across five languages and earning 540 million minutes of viewership.
Through this lively platform, Amul fans have discovered 6,170 dishes using Amul Paneer, 5,420 creations with Amul Butter, 5,030 treats featuring Amul Fresh Cream, and 5,010 recipes crafted with Amul Milk, all shared on Amul’s Facebook and YouTube channels to inspire home cooking.
The milestone holds even deeper significance as it aligns with the International Year of Cooperatives, highlighting the cooperative spirit that has been central to Amul’s journey. As the world's largest farmer-owned dairy cooperative, Amul’s effort in creating and sustaining Simplehomemaderecipes beautifully reflects its commitment to collaboration, empowerment, and community well-being.
Shri Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (Amul), shared his heartfelt thoughts: “Simplehomemaderecipes has transcended beyond just sharing recipes, it’s about resilience, creativity, and the power of connection. At a time when the hospitality industry faced enormous challenges, and people were confined to their homes during Covid, Amul’s live cooking sessions brought the expertise and warmth of chefs directly to people’s kitchens. In the true spirit of our cooperative heritage, Simplehomemaderecipes has brought together people from all walks of life, celebrating food as a connector.”
As a special tribute, digital posters featuring many of the participating chefs will be showcased today on billboards across Bangalore, Mumbai, and Delhi.
As Simplehomemaderecipes steps into its sixth year, Amul remains committed to fostering culinary talent and building bridges between communities worldwide, one heartfelt recipe at a time.
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By Manu VArdhan Kannan
Published on October 5, 2025
McDonald’s India – North and East has announced the launch of its Festive-Meals, available at a special price with up to 51% off, adding more flavour and joy to the celebrations this festive season. The limited-time offer aims to make moments of Durga Puja and Diwali even more special by bringing families and friends together over affordable and delicious McDonald’s favourites.
As part of the campaign, McDonald’s has also released a festive anthem film celebrating togetherness, joy, and inclusivity. The film showcases how Festive-Meals bring communities closer, allowing people to share laughter, music, and happy moments over their much-loved burgers and fries.
Speaking about the initiative, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “For more than 25 years, McDonald’s has been woven into the fabric of India’s festive spirit. Each festival gives us the chance to connect with our customers through cherished moments of celebration. This year, the Festive Meal offers continue that tradition by making every festive gathering more delightful, with the familiar taste and everyday value that bring families and friends together at McDonald’s.”
To ensure inclusivity, McDonald’s is also offering No Onion, No Garlic (NONG) versions of favourites like the McAloo Tikki Burger and Happy Meals®, catering to festive food preferences. The brand continues to uphold one of the strictest vegetarian and non-vegetarian segregation practices in the industry, maintaining separate kitchens, storage, and equipment to ensure 100% purity for vegetarian food.
Notably, McDonald’s India stands out as the only market globally with fully vegetarian restaurants, located in Jammu (New Track-Tarakote Marg and Ardhkuwari) and Amritsar (near the Golden Temple). These outlets reflect the brand’s respect for local traditions while offering the familiar McDonald’s experience.
The Festive Meal brings exceptional value , the McAloo Tikki Value Meal (Burger + Fries + Beverage) is priced at just ₹99 instead of ₹203, while a wholesome 4-course meal available at a special price. Exciting offers are also available across McDonald’s premium burger range, making the season even more delightful.
Customers can enjoy these Festive-Meals via dine-in, takeaway, drive-thru, or through delivery on the McDonald’s app, Swiggy, and Zomato.
KFC India and Snickers India have announced their first-ever brand collaboration with a limited-edition dessert, the KFC X Snickers Choco Mousse Cake. This unique creation combines layers of chocolate-soaked sponge, creamy chocolate mousse, and finely chopped Snickers pieces, making it a dessert that’s indulgent, fun, and unforgettable.
This partnership marks a milestone moment, bringing together KFC’s 30-year legacy of delivering innovative food experiences in India with Snickers’ reputation as the ultimate hunger-satisfying chocolate bar.
Speaking on the collaboration, Aparna Bhawal, Chief Marketing Officer, KFC India & Partner Countries, said, “Who would’ve imagined KFC & Snickers in the same sentence, let alone the same plate. That’s the fun of this collaboration, two iconic brands coming together to create something unexpected and delicious! The KFC X Snickers Choco Mousse Cake is our first co-created dessert and the ultimate finger lickin’ good finale to a KFC meal.”
Adding to this, Nikhil Rao, Chief Marketing Officer, MW India, shared, “Today’s Gen Z audience seeks not just great taste but also share-worthy experiences. Our collaboration with KFC India brings the iconic taste of SNICKERS® into a dessert experience that is indulgent, fun, and crafted for a new generation of food explorers. This partnership celebrates two beloved brands coming together to offer something bold and exciting that consumers didn’t even know they wanted but will now crave.”
The KFC X Snickers Choco Mousse Cake is available for a limited time across 1,300+ KFC restaurants in India, for dine-in and takeaway, as well as via the KFC app, website (online.kfc.co.in), and leading food delivery apps. Fans can also pre-order via the KFC app to skip queues and enjoy this finger lickin’ good dessert right away.
By Hariharan U
Published on October 4, 2025
This Diwali, make your celebrations memorable with Quro, India’s first liqueur of its kind. More than a drink, Quro is an artisanal expression of heritage, craftsmanship, and individuality perfect for gifting during the festival of lights.
Crafted from 36 carefully selected ingredients sourced from across India including vibrant fruits, fragrant flowers, and traditional herbs and spices, Quro balances smoothness with complexity. Its flavour is at once familiar and intriguingly new, making it ideal for festive toasts, sharing special moments, or gifting to loved ones.
Quro’s elegant packaging, inscribed with the name in multiple Indian scripts, celebrates the country’s diversity and adds a distinctive touch to any Diwali gift. The liqueur is versatile: sip it neat, enjoy it as a spritz, or try signature serves like the Quro Qrisp.
“Gifting Quro isn’t just about celebration; it’s about honouring tradition, togetherness, and the spirit of Diwali with something thoughtfully crafted and truly original,” says the team at Inspired Spirits.
About Inspired Spirits
Founded in 2023 by Anmoll Alok Bansal, Inspired Spirits was born out of a vision to bring innovation and creativity to India’s spirits category. Recognising a gap for bold experimentation in flavours and ingredients, Anmoll set out to reimagine what premium homegrown spirits could be.
Quro is the first creation from Inspired Spirits, a contemporary liqueur that celebrates curiosity, craftsmanship, and bold ideas. It marks the beginning of a journey to redefine how India experiences and engages with artisanal spirits.
Available at: Select premium wine stores across Goa
Follow on: Instagram and LinkedIn
This festive season, let Quro light up your celebrations with a gift that is bold, timeless, and unmistakably Indian.
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