Amul, India’s beloved dairy brand, is celebrating five years of Simplehomemaderecipes, now recognized as the world’s longest-running live cooking show. What started in April 2020 during the COVID-19 lockdown has blossomed into a global celebration of culinary creativity, offering a platform for chefs and home cooks to showcase their talents and stories to audiences worldwide.

Over the years, Simplehomemaderecipes has welcomed more than 4,000 chefs, including Michelin Star Chefs and Mr. Thomas A. Gugler, Former President of Worldchefs. Home cooks from over 50 countries have also contributed, making it a true festival of flavors and cultures. With more than 10,000 live sessions over 1,830 days, the series has reached an incredible 5 billion viewers through social media, generating 4.5 lakh minutes of rich content across five languages and earning 540 million minutes of viewership.

Through this lively platform, Amul fans have discovered 6,170 dishes using Amul Paneer, 5,420 creations with Amul Butter, 5,030 treats featuring Amul Fresh Cream, and 5,010 recipes crafted with Amul Milk, all shared on Amul’s Facebook and YouTube channels to inspire home cooking.

The milestone holds even deeper significance as it aligns with the International Year of Cooperatives, highlighting the cooperative spirit that has been central to Amul’s journey. As the world's largest farmer-owned dairy cooperative, Amul’s effort in creating and sustaining Simplehomemaderecipes beautifully reflects its commitment to collaboration, empowerment, and community well-being.

Shri Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (Amul), shared his heartfelt thoughts: “Simplehomemaderecipes has transcended beyond just sharing recipes, it’s about resilience, creativity, and the power of connection. At a time when the hospitality industry faced enormous challenges, and people were confined to their homes during Covid, Amul’s live cooking sessions brought the expertise and warmth of chefs directly to people’s kitchens. In the true spirit of our cooperative heritage, Simplehomemaderecipes has brought together people from all walks of life, celebrating food as a connector.”

As a special tribute, digital posters featuring many of the participating chefs will be showcased today on billboards across Bangalore, Mumbai, and Delhi.

As Simplehomemaderecipes steps into its sixth year, Amul remains committed to fostering culinary talent and building bridges between communities worldwide, one heartfelt recipe at a time.