Amul Celebrates Five Years of Global Culinary Bond with "Simplehomemaderecipes"

Amul Celebrates Five Years of Global Culinary Bond with "Simplehomemaderecipes"

By Manu Vardhan Kannan

Published on April 23, 2025

Amul, India’s beloved dairy brand, is celebrating five years of Simplehomemaderecipes, now recognized as the world’s longest-running live cooking show. What started in April 2020 during the COVID-19 lockdown has blossomed into a global celebration of culinary creativity, offering a platform for chefs and home cooks to showcase their talents and stories to audiences worldwide.

Over the years, Simplehomemaderecipes has welcomed more than 4,000 chefs, including Michelin Star Chefs and Mr. Thomas A. Gugler, Former President of Worldchefs. Home cooks from over 50 countries have also contributed, making it a true festival of flavors and cultures. With more than 10,000 live sessions over 1,830 days, the series has reached an incredible 5 billion viewers through social media, generating 4.5 lakh minutes of rich content across five languages and earning 540 million minutes of viewership.

Through this lively platform, Amul fans have discovered 6,170 dishes using Amul Paneer, 5,420 creations with Amul Butter, 5,030 treats featuring Amul Fresh Cream, and 5,010 recipes crafted with Amul Milk, all shared on Amul’s Facebook and YouTube channels to inspire home cooking.

The milestone holds even deeper significance as it aligns with the International Year of Cooperatives, highlighting the cooperative spirit that has been central to Amul’s journey. As the world's largest farmer-owned dairy cooperative, Amul’s effort in creating and sustaining Simplehomemaderecipes beautifully reflects its commitment to collaboration, empowerment, and community well-being.

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Shri Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (Amul), shared his heartfelt thoughts: “Simplehomemaderecipes has transcended beyond just sharing recipes, it’s about resilience, creativity, and the power of connection. At a time when the hospitality industry faced enormous challenges, and people were confined to their homes during Covid, Amul’s live cooking sessions brought the expertise and warmth of chefs directly to people’s kitchens. In the true spirit of our cooperative heritage, Simplehomemaderecipes has brought together people from all walks of life, celebrating food as a connector.”

As a special tribute, digital posters featuring many of the participating chefs will be showcased today on billboards across Bangalore, Mumbai, and Delhi.

As Simplehomemaderecipes steps into its sixth year, Amul remains committed to fostering culinary talent and building bridges between communities worldwide, one heartfelt recipe at a time.


Celebrate World Paloma Day with Muro, Bengaluru

Celebrate World Paloma Day with Muro, Bengaluru

By Nishang Narayan

Published on May 16, 2025

Muro Bengaluru is all set to celebrate World Paloma Day on May 22nd with their signature Paloma cocktail, expertly crafted by Bar Manager Sahil Essani. This cocktail is a refreshing blend of Patrón Silver, Cruz de Fuego Espadín Mezcal, fresh grapefruit, sugar, soda, and just a hint of salt, finished with a vibrant slice of grapefruit.

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Bright, bold, and full of fresh citrus flavors with a subtle smoky touch, this drink perfectly captures the spirit of the day. Whether you’re looking to unwind or celebrate, Muro’s Paloma promises great taste and good vibes.

Join Muro Bengaluru on May 22nd to raise a glass to World Paloma Day and enjoy this delightful cocktail.


Loca Loka Tequila Wins Gold and Silver at 2025 San Francisco World Spirits Competition

Loca Loka Tequila Wins Gold and Silver at 2025 San Francisco World Spirits Competition

By Nishang Narayan

Published on May 16, 2025

Loca Loca, the innovative tequila brand blending the vibrant cultures of India and Mexico, proudly announces a remarkable achievement at the 2025 San Francisco World Spirits Competition (SFWSC). The brand’s Blanco Tequila earned its first Gold medal, while the Reposado Tequila received its inaugural Silver medal, marking a significant milestone on the global stage.

"We are incredibly proud of our tequila and the great accolades we received from the world-renowned San Francisco World Spirits Competition for the first time," said Laurence Brady, Regional Head USA of Loca Loca. "Since launching in 2024, these recognitions are a true testament to the quality of our tequilas and we're thrilled to see the brand honoured on such a highly regarded global platform."

Loca Loca Tequila, crafted from 100% pure highland agave, balances sweetness and spice to reflect the festive spirit of Mexico alongside the aromatic spices of Indian cuisine. The name itself is a fusion of two worlds: the Spanish "LOCA" meaning crazy, and the Sanskrit "LOKA" meaning world—symbolizing a spirit that transcends borders through a unique cultural blend.

Backed by acclaimed actor Rana Daggubati, music composer Anirudh Ravichander—one of Spotify’s top-streamed artists—and entrepreneur Harsha Vadlamudi, Loca Loca brings together creativity and business expertise to craft spirits that tell a story of cross-cultural collaboration.

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The Blanco Tequila delights with round fruity notes of cooked agave and subtle floral hints, offering a smooth aroma and finish. Meanwhile, the Reposado Tequila, aged 4-6 months in French and American oak barrels, deepens the flavours with richer aromas and a continuation of the Blanco’s delicate profile.

Both variants are available at select retailers, priced at $39.99 for Blanco and $49.99 for Reposado. For more details and purchase locations, customers are encouraged to visit Loca Loca’s website or follow them on Instagram.

About Loca Loca:

Loca Loca is a joint venture led by Indian film star Rana Daggubati, renowned composer Anirudh Ravichander, and entrepreneur Harsha Vadlamudi. Entering the AlcoBev market in 2024, the brand aims to craft exceptional spirits that appeal globally, blending tradition, quality, and storytelling in every bottle.


ABD Maestro Launches ARTHAUS Blended Malt Scotch in Bengaluru

ABD Maestro Launches ARTHAUS Blended Malt Scotch in Bengaluru

By Nishang Narayan

Published on May 16, 2025

ABD Maestro Pvt. Ltd., the luxury and super-premium subsidiary of Allied Blenders and Distillers Ltd., has officially brought its celebrated ARTHAUS Blended Malt Scotch Whisky to Bengaluru. After successful launches across major Indian cities including Mumbai, Pune, Goa, Delhi, Gurgaon, Lucknow, and Kolkata, ARTHAUS is now set to charm whisky lovers in the Garden City.

ARTHAUS is not just another bottle on the shelf—it’s a blend that bridges the gap between traditional Blended Scotches and Single Malts. Crafted from a selection of premium Single Malts sourced from Scotland’s iconic Highlands and Speyside regions, ARTHAUS brings depth and character with every sip.

Taking inspiration from the world of fine art, the brand draws heavily from the Bauhaus school of geometric minimalism. From drip art to mixed media textures, the bottle’s design and overall aesthetic pay homage to visual expression—underlining ARTHAUS's belief that crafting whisky is a form of art in itself.

Speaking about the launch, Bikram Basu, Managing Director, ABD Maestro Pvt. Ltd., shared,

“ARTHAUS is a beautifully curated Blended Malt Scotch Whisky that we're proud to introduce to Bengaluru. It's quite literally 'Art Bottled.' The creation of ARTHAUS has been a fascinating exploration of both the art of whisky blending and the world of visual arts in terms of form, expressions, and cultures. We believe Bengaluru, with its appreciation for fine craftsmanship, will embrace ARTHAUS not only to experience but to become its advocate.”

 ARTHAUS is now available at premium outlets across Bengaluru, promising an indulgent experience for those who appreciate both whisky and artistry.

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