Ankit Kansal on the Rise of Alternate Hospitality in India

Ankit Kansal on the Rise of Alternate Hospitality in India

By Manu Vardhan Kannan

Published on March 25, 2025

Ankit Kansal, Managing Director of Axon Developers, highlights the rapid expansion of India’s alternate hospitality sector, which has evolved from a niche trend into a mainstream choice. Once popular among select urban audiences, the demand for rental villas, serviced apartments, and private guest houses is now growing across the country. From heritage towns to scenic hillsides and coastal retreats, vacation villas and holiday homes are redefining travel preferences nationwide.

Weekend escapes are increasingly popular in locations like Karjat, Alibaug, Nandi Hills, Panvel, Alwar, and Ratnagiri, all within a few hours' drive from major cities. These serene destinations offer perfect getaways from the city bustle and are prime spots for vacation rental developments.

While the pandemic accelerated this shift, the rise of alternate hospitality reflects a broader change in travel trends. Today’s travelers, whether millennials or mature audiences, are opting for immersive experiences in spacious villas over conventional hotel stays. Rental villas offer not only privacy but also an opportunity to explore local culture and landscapes in a more personalized setting.

The appeal extends beyond leisure. Increasingly, corporates are embracing private farmhouses and villas for business retreats, brainstorming sessions, and wellness-focused getaways. The boundaries between hospitality, tourism, and wellness are blurring, as more travelers seek spaces that offer Ayurveda therapies, spa services, farm-to-table dining, and fitness facilities as part of their stay.

The market is witnessing strong growth. From 720 branded rental villas in 2021, the number rose to 1,150 in 2023, with projections exceeding 4,000 in the next five years. Valued at around USD 330 million, this high-yield segment is attracting both established hoteliers and new entrants.

Big players like IHCL, with its Ama Stays, are already tapping into this potential, while others are exploring opportunities in this dynamic space. Real estate developers are also considering investments in the sector, drawn by the rising demand and promising returns.

Technology will play a pivotal role in driving this growth. From digital walkthroughs for renters to IoT-powered property management solutions for owners, tech-driven innovations will streamline operations and enhance customer experiences, boosting profitability across the board.

Alternate hospitality is fast becoming an integral part of India’s evolving tourism landscape, offering unique, tailored stays that go beyond traditional hospitality norms.


Wyndham to Debut Ramada Brand in Vythiri, Kerala with New Hotel Launch

Wyndham to Debut Ramada Brand in Vythiri, Kerala with New Hotel Launch

By Manu Vardhan Kannan

Published on August 2, 2025

In a significant boost to Kerala’s flourishing tourism sector, Wyndham Hotels & Resorts has partnered with developer Asok Thirikkoth to introduce a new property, Ramada by Wyndham Wayanad Vythiri, set to open in 2026. The 52-room upscale hotel will rise amidst the lush green landscape of Vythiri, a region rapidly emerging as a hotspot for wellness and eco-tourism.

Owned by Asok Thirikkoth, the upcoming hotel will bring the globally trusted Ramada brand to one of South India’s most scenic destinations. Once open, it will offer modern, thoughtfully designed guest rooms, an all-day dining restaurant, a spa, meeting spaces, and a host of amenities tailored for leisure and business travellers alike.

“We are proud to bring the globally respected Ramada brand to Vythiri, a region that is fast becoming a major hub for wellness and eco-tourism,” said Asok Thirikkoth, owner of the property. “This collaboration with Wyndham Hotels & Resorts reinforces our commitment to developing high-quality hospitality experiences that complement Wayanad’s natural offerings. We are confident this hotel will play a pivotal role in enriching the region’s tourism landscape.”

Rahool Macarius, Market Managing Director, Eurasia, Wyndham Hotels & Resorts, added, “Bringing the Ramada brand to Wayanad marks an important step in our strategy to expand across India’s key leisure destinations. Our collaboration with Mr. Thirikkoth reflects our shared vision of delivering quality hospitality experiences in emerging tourism hubs, and further reinforces our presence in South India.”

The addition of this property underlines Wyndham’s focused approach to expanding in India’s high-potential tier-2 and tier-3 cities, particularly in leisure destinations that are experiencing a rising demand for trusted international hotel brands.

With the introduction of Ramada by Wyndham Wayanad Vythiri, both Wyndham and Asok Thirikkoth aim to offer a world-class hospitality experience that celebrates the region’s natural charm while meeting global standards of comfort and service.


Fairfield by Marriott Expands in Jaipur with New Hotel on Tonk Road

Fairfield by Marriott Expands in Jaipur with New Hotel on Tonk Road

By Manu Vardhan Kannan

Published on August 2, 2025

Fairfield by Marriott, a part of Marriott Bonvoy’s global portfolio, has officially opened Fairfield by Marriott Jaipur Tonk Road, marking a significant addition to Jaipur’s growing hospitality landscape. Located in the heart of the Pink City, the hotel offers a seamless mix of modern comfort, functional design, and warm hospitality, ideal for today’s value-seeking travellers.

Situated just 6 km from Jaipur International Airport and 8 km from the railway station, the hotel provides easy access to popular tourist spots including Hawa Mahal, Amer Fort, and City Palace, along with local bazaars and heritage streets. This makes it a convenient base for both business and leisure stays.

“Fairfield by Marriott is one of the fastest-growing brands in our select-service portfolio,” said Ranju Alex, Regional Vice President South Asia, Marriott International. “With this opening, we’re deepening our presence in high-potential markets like Jaipur and bringing Fairfield’s warm, inviting experience to more destinations in India.”

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The hotel offers 115 thoughtfully designed rooms that focus on simplicity, featuring plush bedding, ergonomic workspaces, and high-speed Wi-Fi. Large windows provide stunning views of Jaipur’s skyline, while the public spaces reflect the brand’s signature welcoming aesthetic with open layouts and natural light.

A major highlight is Vista 20, the all-day dining restaurant located on the 20th floor, offering a curated menu of international and Indian dishes alongside picturesque views of the city. A well-stocked bar adds to the relaxed atmosphere, perfect for winding down after a day of meetings or sightseeing.

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The hotel also features a fully equipped fitness centre and a spacious, pillar-less ballroom spread across 3,000 sq. ft., with an additional 1,000 sq. ft. pre-function area. These flexible event spaces make it suitable for corporate gatherings, weddings, and special occasions.

“We are thrilled to welcome guests to Fairfield by Marriott Jaipur Tonk Road,” said Gautam Chhabra, Hotel Manager. “Whether you're here for business, celebrations, or exploring Jaipur, we offer comfort, convenience, and a truly memorable experience.”

With this opening, Fairfield by Marriott continues its mission to provide dependable, value-driven stays across India, especially in culturally vibrant cities like Jaipur.


Taj Expands Footprint with New Signing in Naina Tikker, Himachal Pradesh

Taj Expands Footprint with New Signing in Naina Tikker, Himachal Pradesh

By Manu Vardhan Kannan

Published on August 1, 2025

The Indian Hotels Company (IHCL), India’s largest hospitality firm, has announced the signing of a new Taj-branded hotel in Naina Tikker, Himachal Pradesh. This brownfield project marks the brand's strategic expansion into a serene, relatively unexplored hill station in the Sirmaur district.

The upcoming 120-key Taj Naina Tikker will offer uninterrupted views of the majestic Dhauladhar mountain range. The resort will feature an all-day dining restaurant, a specialty restaurant, bar, and a lobby lounge. For events and celebrations, it will include a spacious 4,000 sq. ft. banquet hall, meeting rooms, and pre-function areas. Wellness facilities such as a heated pool, gym, spa, health club, and activity centre aim to enhance the experience for both leisure and group travellers.

Ms. Suma Venkatesh, Executive Vice PresidentReal Estate & Development, IHCL, stated, “Naina Tikker represents a unique opportunity for the Taj brand to mark its presence in a relatively unexplored part of Himachal Pradesh... It is poised to become a sought-after destination for leisure, MICE and social celebrations.”

Located amidst protected forests, Naina Tikker is a tranquil destination known for its pristine beauty, spiritual heritage, and vibrant biodiversity. With landmarks like the Mata Naina Tikker shrine and Bhureshwar Mahadev Temple, the area holds strong appeal for both spiritual and nature-loving travellers.

Mr. Sachin Kapoor and Ms. Sagarika Kapoor of Micro Turners Group, the hotel’s development partner, said, “We are excited to partner with IHCL for another project and bring the iconic Taj brand to Naina Tikker. This collaboration will redefine luxury hospitality in the region.”

With this addition, IHCL will have a total of 13 hotels in Himachal Pradesh, including eight currently under development, further strengthening its foothold in the North Indian hospitality market and forming a travel circuit across Chandigarh, Chail, Theog, and Dehradun.

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