ATM 2024: Dubai Highlights Innovation in Tourism at Major In

Purchase Magazine

Please fill the below details, we will send the magazine to the below given address.

First name *

Last Name *

Email Address *

Phone Number *

Address Line 1*

Address Line 2*

City*

State*

Zip/Postal Code*

Select your preferred option below and complete your payment to enjoy insightful content!*

One Time Purchase

Annual Subscription

save up to 16.67%

Buy Print Magazine

Post Your Talent

Buy Print Magazine

Post Your Talent

Register your account

Already have an account? Login

First name *

Last Name *

Company Name

Designation

Email Address *

Phone number *

Password *

Confirm Password *

By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Arabian Travel Market 2024 Kicks Off: Dubai Showcases Cutting-Edge Tourism Innovations

By Nishang Narayan

Published on May 8, 2024

Dubai's tourism sector is set to shine at the 31st edition of the Arabian Travel Market (ATM) 2024, which runs from May 6-9. This year's event, themed 'Empowering Innovation – Transforming Travel Through Entrepreneurship,' is hosted by the Dubai Department of Economy and Tourism (DET) and showcases Dubai's commitment to innovation and sustainability in the tourism industry. This initiative is a key part of Dubai's strategy to strengthen its position as a leading global destination for both business and leisure, as outlined in the ambitious Dubai Economic Agenda D33.

The ATM 2024 serves as a platform for Dubai to present its latest tourism developments and collaborative projects, featuring participation from 129 key partners and stakeholders, including government entities, hotels, destination management companies, and tour operators. This robust participation underscores the strong public-private partnerships that propel Dubai's tourism sector forward.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), highlighted the significance of this year's theme. "Our presence at ATM 2024 aims to not only display our innovative tourism services but also to emphasize the role of entrepreneurship and sustainable practices in shaping the future of travel in Dubai. These efforts are in perfect alignment with our D33 Agenda, setting a 10-year roadmap for economic development," he explained.

The event will also focus on the educational aspect of tourism, with the Dubai College of Tourism showcasing its full-time programs and the 'Dubai Way,' an innovative training platform for tourism professionals. Furthermore, sustainability initiatives such as the Dubai Sustainable Tourism Stamp and the Dubai Can movement will be highlighted, reflecting the city's ongoing commitment to environmental stewardship and sustainable tourism practices.

In addition to its educational and sustainability showcases, ATM 2024 will spotlight Dubai's vibrant gastronomy scene, ongoing cultural festivals like the Dubai Food Festival, and upcoming attractions such as the Dubai Summer Surprises. These features are designed to enhance Dubai's year-round appeal to a global audience, reinforcing its status as a top travel destination.

As Dubai continues to expand its tourism offerings and build upon its record of 17.15 million international overnight visitors in 2023, the Arabian Travel Market remains a crucial event for fostering growth and innovation in the global tourism industry.

Most Read In News

Wonderla to Open Its Largest Amusement Park in Chennai on De...

Chennai’s long wait for a world-class amusement experience i...

Firenze Brings Authentic Italian Gelato and Café Culture to ...

Firenze Gelateria & Caffè has arrived in Defence Colony, bri...

Jolly Indian Brings Retro Charm, Bold Flavours and Pure Nost...

Jolly Indian steps into Chennai as a celebration of the coun...

Crowne Plaza Greater Noida Appoints New Executive Chef and D...

Crowne Plaza Greater Noida has announced two key leadership ...

Etihad and Vietnam Airlines Announce New Codeshare and Loyalty Partnership

By Manu Vardhan Kannan

Published on November 23, 2025

Etihad Airways and Vietnam Airlines have taken their partnership forward with the launch of a new codeshare agreement. This move builds on Etihad’s recently introduced Abu Dhabi–Hanoi service, creating smoother travel options between the UAE and Vietnam.

With this partnership, Etihad guests can now book onward journeys to major domestic destinations in Vietnam as well as popular cities across Asia, all on a single ticket. Travellers also benefit from one check-in and automatic baggage transfer, making Abu Dhabi an easy connection point to the Middle East, Europe, and Africa.

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: "This partnership with Vietnam Airlines delivers significant value to our guests by unlocking access to some of Asia's most dynamic and popular destinations. Our new Abu Dhabi-Hanoi service has been warmly received, and this codeshare agreement transforms it into a gateway to Vietnam's most exciting cities. Combined with our frequent flyer partnership, which enables loyalty members of both airlines to earn and redeem miles across our combined global networks, this collaboration underscores our commitment to providing our guests with greater flexibility, broader reach, and superior travel experiences."

From Vietnam Airlines’ perspective, this collaboration builds on the Memorandum of Understanding signed earlier. Nguyen Quang Trung, Director of Corporate Planning and Development, Vietnam Airlines, said: “Vietnam Airlines is pleased to advance our partnership with Etihad Airways through this new codeshare agreement, following the Memorandum of Understanding signed in 2024. The collaboration offers seamless access to Etihad’s network across the Middle East, Europe, and Africa, while allowing more travellers to experience Vietnam Airlines’ signature warmth and hospitality. Together with our expanded frequent-flyer partnership, this agreement enhances convenience, broadens destination choices, and strengthens tourism and economic ties between Vietnam and the UAE.”

The rollout of the codeshare will take place in phases. As it expands, passengers of Vietnam Airlines will gain access to six destinations beyond Abu Dhabi, Athens, Addis Ababa, Bahrain, Muscat, Cairo, and Istanbul, opening up a wider network across the Middle East, Europe, and Africa through Etihad’s strong connectivity.

Etihad and Vietnam Airlines already have a frequent flyer partnership in place. Launched in July 2025, it allows Etihad Guest and Lotus Miles members to earn and redeem miles across both airlines’ networks. This loyalty integration adds more value to the newly announced codeshare, giving travellers broader options and smoother travel experiences.