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By Nishang Narayan
Published on April 24, 2024
Araiya Hotels and Resorts, steered by Amruda Nair—granddaughter of the legendary Captain C.P Krishnan Nair of Leela Hotels—is making significant strides in the Indian hospitality market. This relatively new chain brings a rich legacy to the table, rejuvenated by a modern vision and commitment to excellence.
Murlidhar Rao, the Chief Operating Officer, reflects on the brand's journey, especially through the challenging times of the COVID-19 pandemic. "Our commitment to quality has been unwavering, exemplified by our flagship property, Araiya Palampur. This dedication sets the foundation for our ambitious expansion plans," he notes.
Araiya's expansion strategy is robust, featuring projects that highlight its innovative approach to hospitality. The upcoming Araiya Spa in Alibaug, in collaboration with Avas Wellness, and projects like Soul by Araiya in Dharamsala and a boutique hotel in Kannur, are part of its diverse portfolio expansion. These ventures not only enhance its domestic presence but also align with its international growth strategy, with plans to enter markets like the Maldives and Sri Lanka.
At the core of Araiya’s operations is a commitment to aligning with owner expectations and surpassing guest satisfaction through expert operational management, which includes adhering to core brand standards and enhancing guest engagement through advanced sales, marketing, and technology strategies.
“As we expand both domestically and internationally, our goal remains to deliver the distinct Araiya experience, whether it’s in a serene resort or a bustling city hotel,” asserts Murlidhar Rao.
Furthermore, Araiya Hotels and Resorts is dedicated to Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) initiatives, reinforcing its commitment as a responsible business to effect positive societal and environmental change.
Araiya Hotels and Resorts is poised to redefine hospitality by merging tradition with innovation, crafting unforgettable experiences for global guests, and enhancing shareholder value through efficient design and operational excellence.
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