Arunachal Pradesh Unveils Bold Tourism Policy and Brand Identity for Global Spotlight

Arunachal Pradesh Unveils Bold Tourism Policy and Brand Identity for Global Spotlight

By Nishang Narayan

Published on April 7, 2025

Arunachal Pradesh has taken a significant leap in reimagining its tourism landscape with the launch of a new tourism policy and brand identity, aimed at positioning the state as a leading global travel destination. The initiative places a strong emphasis on sustainable development, cultural preservation, community empowerment, and investment facilitation.

The announcement was made in New Delhi by Tourism Minister Pasang Dorjee Sona, who described the policy as a blueprint to make Arunachal Pradesh a world-class destination. “We anticipate a significant rise in both domestic and international visitors, with a tenfold increase in foreign tourist arrivals,” he said.

The policy promotes experiential tourism, covering areas like farm stays, wine tourism, wellness retreats, adventure sports, ecotourism, film tourism, and tribal and border tourism. To ensure locals are at the heart of this transformation, the state will partner with premier institutions such as IITTM and IHM for skill development and training.

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Mopi Mihu, MLA and Advisor to the Tourism Minister, highlighted the importance of community upliftment. “We will conduct skill gap assessments and offer targeted training to ensure that local communities benefit directly from the growing tourism sector,” he stated.

On the investment front, Ranphoa Ngowa, Secretary, Department of Tourism, shared plans to establish district-level land banks and a dedicated facilitation cell to offer single-window support for tourism-related projects. Collaborations with Invest India are also underway to draw national and international investors.

Emphasising the new brand identity, Manjunath R, IAS, Director of the Department of Tourism, described Arunachal Pradesh as a mosaic of tribal cultures and unspoiled landscapes. “Today’s travellers seek experiences that are authentic and transformative. This identity is our invitation to explore the pristine, untarnished, and enriching journey into India’s final frontier,” he said.

The state has already witnessed a massive upswing in tourism, with foreign tourist arrivals up by 300% and domestic travel growing by nearly 369% in 2023. With its refreshed image and clear strategy, Arunachal Pradesh is all set to become a benchmark for sustainable and immersive tourism in India.


Ras Al Khaimah Launches Tourism Excellence Awards to Honour Hospitality Trailblazers

Ras Al Khaimah Launches Tourism Excellence Awards to Honour Hospitality Trailblazers

By Nishang Narayan

Published on May 31, 2025

Ras Al Khaimah Tourism Development Authority (RAKTDA) made a landmark move in the Emirate’s hospitality journey with the debut of the Tourism Excellence Awards, a prestigious platform honouring those transforming Ras Al Khaimah into one of the world’s fastest-growing travel destinations.

Held under the patronage of His Highness Sheikh Ahmed bin Saud bin Saqr Al Qasimi, Chairman of the Public Services Department in Ras Al Khaimah, the inaugural ceremony took place on 21 May 2025 at the stunning Mövenpick Resort Al Marjan Island.

The awards celebrated outstanding performers across six dynamic categories:

  • Corporate Hospitality Excellence

  • Individual Innovation

  • Culinary Artistry

  • Hospitality Leadership

  • Community Involvement

  • Environmental Responsibility

This comprehensive recognition structure reflects RAKTDA’s intent to spotlight excellence at every level—be it individuals, teams, or companies.

Speaking at the event, Raki Phillips, CEO of RAKTDA, said,

“The Ras Al Khaimah Tourism Excellence Awards mark an important milestone in our journey to become a leading global destination. By recognising those who go above and beyond to deliver unforgettable experiences, we are not only celebrating their achievements, but fostering a culture of continuous improvement, innovation, and community engagement.”

More than just accolades, the awards align with RAKTDA’s wider mission of building a sustainable, inclusive, and culturally rich tourism ecosystem. They aim to enhance traveller confidence, elevate service standards, foster innovation, and drive collaboration between businesses, local communities, and government bodies.

Phillips added,

“These awards mark a new era of recognition and inspiration in Ras Al Khaimah’s exceptional tourism story—one driven by shared ambition, pride in local achievement, and a commitment to excellence at every touchpoint.”

For more information and interview requests, reach out to:
Nidhie Raj Singh | +91 9999 266134 | nidhies@branditindia.com
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To explore Ras Al Khaimah’s journey and initiatives, visit www.visitrasalkhaimah.com
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Vietnam Golf Coast Evokes a Sense of Place This Summer

Vietnam Golf Coast Evokes a Sense of Place This Summer

By Nishang Narayan

Published on May 28, 2025

The Vietnam Golf Coast is calling travellers this summer with its unique blend of lush landscapes, cultural immersion, and exclusive seasonal packages. Stretching across Central Vietnam, this renowned golf destination is offering more than just top-tier fairways—it’s inviting players to experience the soul of Vietnam through its rice paddies, highland mists, seaside breezes, and traditional flavours.

At Laguna Golf Lang Co, harvest season paints the course with shades of gold as rice paddies reach their peak through May and June. “This is one of the most enchanting times to play,” says Stephen Banks, Director of Golf, noting how the course deeply reflects Vietnam’s natural rhythms and traditions. This summer, golfers can enjoy curated offers like the Golf & Spa package, the time-friendly Golf Express deal, and the Golden Rice Flash Sales that celebrate the vibrant harvest.

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Nestled in the cool highlands beyond Da Nang, Ba Na Hills Golf Club offers a completely different ambiance. Surrounded by pine trees and misty mountain air, it provides a tranquil escape from the coastal heat. “Every time I walk this course, I’m reminded why golf in the mountains feels different – calmer, clearer, and more connected,” shares General Manager Simon Mees. The summer lineup includes a Twi-Night Golf package, with weekday slots available until 2:15 PM (3:00 PM on Wednesdays) at just VND2,600,000 (USD100), complete with a refreshing beer. The Night Golf experience, starting at VND2,500,000 per player, adds local flair with craft beer and Ba Na sausage.

Closer to the coast, Montgomerie Links offers the classic charm of seaside golf, where the sea breeze dances through casuarina pines and fishing boats drift along the horizon. “Montgomerie Links captures the spirit of true links golf, but with a distinct Vietnamese character,” says Club Manager Le Vo Hoang Van. Their Stay & Play package is available until September 30, 2025, starting from just VND4,770,000, offering unbeatable value by the beach.

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What sets the Vietnam Golf Coast apart is its ability to fuse sport with culture. From caddies in traditional non la hats to clubhouses serving iconic Vietnamese dishes like ca phe sua da, banh mi, pho, and bun thit nuong, every detail adds to the experience.

Off the greens, golfers are spoilt for choice. Laguna Golf Lang Co is close to the historic city of Hue, while Ba Na Hills and Montgomerie Links are a quick drive from Da Nang’s beaches, fireworks festival, and buzzing food scene. And of course, the UNESCO-listed town of Hoi An, with its lantern-lit streets and timeless charm, is always worth a visit.

For golfers seeking more than just a round, this summer on the Vietnam Golf Coast promises a sense of place, pace, and unforgettable play.


Dharoi Adventure Fest Set to Begin on May 23 at Gujarat’s Dharoi Dam

By Manu Vardhan Kannan

Published on May 21, 2025

Adventure seekers, get ready! The Dharoi Adventure Fest is all set to kick off from May 23, 2025, at the picturesque Dharoi Dam in Mehsana, Gujarat. This much-awaited event, inaugurated by Hon’ble CM Shri Bhupendra Patel, promises non-stop action and fun with a wide array of air, water, and land-based activities.

Recognised as Gujarat’s first and India’s longest adventure fest, the event will showcase an exciting mix of thrills—from parasailing and paramotoring to power boating, rock climbing, mountain biking, hiking, camping, and more. It’s a full-fledged adventure destination rolled into one unforgettable experience.

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As the sun sets, the excitement continues with cultural events, stargazing, astronomy camps, and nature walks, offering a perfect blend of thrill and tranquillity.

For those looking to stay, the festival offers a range of accommodations—luxury tents to budget dorms, all with included meals and full access to the fest.

Set against the scenic backdrop of Dharoi Dam on the Sabarmati River, the location is fast emerging as Gujarat’s newest hotspot for eco-adventure tourism.

Whether you're an adrenaline junkie or a nature lover, the Dharoi Adventure Fest is the perfect summer getaway packed with excitement, culture, and the great outdoors.

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