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By Manu Vardhan Kannan
Published on April 3, 2025
The Ascott Limited (Ascott), a wholly owned subsidiary of CapitaLand Investment (CLI), is marking the sixth anniversary of its Ascott Star Rewards (ASR) loyalty programme with a host of upgrades aimed at enriching member experiences. With over five million members currently enrolled, the company is setting its sights on reaching at least 15 million members by 2028.
To support this ambitious growth, Ascott is introducing several digital enhancements, including an upgraded ASR mobile app with a refined user interface, faster navigation, and AI-driven personalised recommendations. The app will also streamline the booking process, cutting the steps required in half. Additionally, the GenAI-powered chatbot, Cubby, on the ASR website discoverasr.com, will now facilitate direct bookings with tailored property suggestions.
ASR members play a key role in Ascott's business, contributing to over 90% of the brand’s website and app bookings in 2024. Compared to non-members, they spent 55% more on stays, driving ASR-generated revenue up by 30%. The company’s digital expansion continues with the ASR website now supporting 11 languages and integrating payment options like WeChat and Alipay, catering to its global clientele.
Ms Tan Bee Leng, Chief Commercial Officer, Ascott said: "To achieve our target of more than 15 million members by 2028, Ascott is making significant enhancements to our mobile app and website, to enable our loyalty programme, Ascott Star Rewards (ASR), to be seamlessly integrated into the digital journey. Tapping into the power of AI, Ascott is harnessing technology as a driver of efficiency, personalisation, and seamless customer engagement, as part of our tech-forward hospitality journey. This enhanced digital presence is complemented by our commercial strategy which focuses on offering compelling deals, benefits and exclusive experiences to ASR members. It also underscores ASR's role in driving direct bookings for Ascott properties, reducing our reliance on online travel agencies. ASR members tend to book more frequently, hence contributing to higher profitability for property owners while delivering richer data insights for Ascott to enhance guest experiences and brand loyalty."
She further added "Looking ahead, Ascott will be stepping up our loyalty engagement with corporate accounts, to create compelling ASR offerings for business travellers as well as the companies they represent. We are also broadening the ASR ecosystem with more strategic partnerships such as airlines and airports, to reward members with more perks to enrich their stay experiences with Ascott. In line with ASR's brand promise to Stay Rewarded, we remain focused on deepening connections with our members to deliver them the best experiences while supporting the long-term profitability of Ascott's business,"
Beyond traditional rewards, Ascott is curating premium experiences for its members. ASR will offer exclusive access to events such as the French Open in Paris and Chelsea Football Club’s Famous CFC event in Bangkok. Through its Ascott Privilege Signatures series, members have already enjoyed VIP access to Wimbledon and the Singapore Night Race. These partnerships highlight ASR’s shift from a standard points-based programme to a holistic lifestyle and travel experience.
Looking ahead, Ascott plans to enhance corporate engagement by introducing ASR benefits tailored for business travellers and their companies. It is also expanding collaborations with airlines and travel brands to offer perks such as Priority Airport Lounge access and frequent flyer miles.
In celebration of ASR’s sixth anniversary, members can earn 24,000 bonus points for bookings made between April 1 and May 31, 2025, along with complimentary airport lounge passes. This special offer is limited to the first 300 bookings through the ASR mobile app or website.
With a focus on seamless technology, curated rewards, and strategic growth, Ascott continues to strengthen its position as a leader in the global hospitality industry.
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Published on March 17, 2026
InterGlobe Foundation, the philanthropic arm of InterGlobe Enterprises, has introduced its first ‘Heritage Dialogue’ while also unveiling the third edition of its annual exhibition, ‘Tangible Conversations, Intangible Heritage’ (TCIH). The initiative marks an important step in encouraging conversations and collaborative efforts around cultural and heritage preservation in India.
The 10-day exhibition is being held at the Sunken Gardens in Sunder Nursery, with AKTC serving as the venue partner. Open from March 13 to March 22, 2026, between 11 am and 7 pm, the exhibition invites visitors to explore India’s living traditions through an engaging and immersive format.
This year’s theme, “Living Archives: Ritual, Performance and the City,” looks at heritage beyond traditional documentation. Instead, it presents heritage as something that continues to live through the rituals, practices, and everyday experiences of communities. By bringing together elements of tangible and intangible heritage, the exhibition highlights the Foundation’s ongoing work with communities to preserve India’s cultural legacy.
Visitors can experience the theme through a mix of photography, films, and installations that showcase three unique narratives. The first documents the Doli Yatra of Lord Rudranath in Uttarakhand, offering a closer look at the sacred pilgrimage and the devotion of the communities involved. The second focuses on Bhand Pather, the traditional folk theatre of Kashmir, presenting the history and cultural richness of this centuries-old performance tradition. The third narrative explores the idea of the city as a living archive through the ‘My City My Heritage’ initiative, showing how neighbourhood life and local communities shape the cultural identity of cities.
The exhibition also serves as the annual showcase of the InterGlobe Heritage Fellowships. This initiative supports individuals who research and document lesser-known aspects of India’s heritage. Since the fellowship began, nine fellows have been recognised for their contributions toward cultural preservation.
The day began with the ‘Heritage Dialogue’, organised by InterGlobe Foundation along with Sahapedia and IndiGoReach. The forum brought together leaders from corporate, cultural, and academic sectors to discuss ways to strengthen support for India’s built and intangible heritage. The platform is designed as a long-term initiative that encourages collaboration and investment in heritage preservation while connecting it to the broader goals of sustainable development and responsible corporate participation.
The evening continued with the formal opening of the ‘Tangible Conversations, Intangible Heritage’ exhibition at Sunder Nursery. Ms. Rohini Bhatia, Chairperson of InterGlobe Foundation, led the inauguration ceremony in the presence of cultural practitioners, institutional leaders, and heritage enthusiasts. The event concluded with a captivating Dastangoi performance at the historic Humayun’s Tomb Auditorium.
Rohini Bhatia, Chairperson, InterGlobe Foundation, said, "The ‘Tangible Conversations, Intangible Heritage’ exhibition reflects our deep commitment to protecting India’s diverse cultural legacy. This year's theme beautifully illustrates how our heritage is a living, breathing entity sustained by communities and their practices. Through the InterGlobe Heritage Fellowships and the new Heritage Dialogue, we aim to foster a deeper appreciation for our vibrant traditions and inspire collective action required to ensure they thrive for generations to come.”
For more than a decade, InterGlobe Foundation has supported several important conservation and heritage initiatives through its partners. These include the conservation and cultural revival of Abdur Rahim Khan-I-Khanan’s mausoleum in Delhi, the cultural mapping and documentation of eighteen cities through the ‘My City My Heritage’ campaign, the restoration of the Indra Kund stepwell in Delwara, the tile restoration of Qutb Shah’s Mausoleum, and the InterGlobe Heritage Fellowships.
By Hariharan U
Migsun Mall in Ghaziabad just added a name to its retail roster that signals exactly where the mall is headed. Calvin Klein has signed a leasing agreement for a 1,114 sq ft space at the mall, bringing one of the world's most recognised fashion brands to a retail destination that has been steadily building its premium appeal.
Calvin Klein's identity, clean aesthetics, modern sensibility, and a design philosophy that has built a global following, fits naturally into what Migsun Mall has been trying to create. The brand speaks directly to urban consumers who value minimalism, quality, and globally relevant fashion, which is exactly the kind of audience the mall is positioning itself to attract.
Rajeev Srivastava, Leasing Head at Migsun Group, put the signing in context. "Retail today is as much about brand alignment as it is about physical space. Calvin Klein represents a global design philosophy that speaks to modern consumers, and we're pleased to have the brand join Migsun Mall. Our approach has been to create a retail ecosystem that feels relevant, uncluttered and experience-oriented rather than purely transactional. Each new signing is evaluated not just on brand strength, but on how well it contributes to the overall shopping journey. Calvin Klein adds a distinct, contemporary dimension to our fashion mix and strengthens the mall's positioning as a destination for refined, modern retail."
The signing also reflects a broader trend playing out across India's organised retail sector. Brands are becoming increasingly selective about the locations they choose, favouring destinations that offer strong footfall potential, a cohesive brand environment, and a shopping experience that feels curated rather than crowded. Migsun Mall's approach of evaluating brands not just on name recognition but on how well they contribute to the overall experience speaks to this shift.
For Ghaziabad, the arrival of Calvin Klein at Migsun Mall is a notable moment, adding a brand with genuine global weight to a retail market that continues to grow in both scale and ambition.
The Aditya Birla Memorial Polo Cup Finals 2026 concluded on an exciting note at the Jaipur Polo Ground, with Rajnigandha Achievers emerging as the champions after a strong performance against Thunderbolts.
The prestigious event was attended by Hon'ble Defence Minister Rajnath Singh, who joined as the Chief Guest. Rajashree Birla, Chairperson of Aditya Birla Centre for Community Initiatives and Rural Development, was also present at the finals, adding to the significance of the occasion.
Several notable dignitaries attended the event, including Himanshu Kapania, Managing Director of Grasim Industries; Sanjay Seth, Member of Rajya Sabha; Naveen Jindal, Member of the Lok Sabha and Chairman of Jindal Steel, who also serves as the Captain of the Jindal Panther Polo Team; and Askaran K. Agarwala, Group Advisor, Birla Group Trusts & Special Community Projects.
The final match saw an engaging contest between Thunderbolts and Rajnigandha Achievers. The Thunderbolts team featured Sipahi Mukesh Gujar, Lt Col Vishal Chauhan, Major Mritunjay Chauhan (MS Chauhan), and Simran Singh Shergil. Rajnigandha Achievers fielded Aryaman Singh, a 14-year-old player with 19 tournament wins, along with Syed Shamsheer Ali, Dhruv Pal Godara, and Captain Daniel.
The match was played over four chukkas of 7.5 minutes each and was officiated by professional umpires from the Kingdom. Demonstrating consistent teamwork and control throughout the game, Rajnigandha Achievers secured a convincing 9–5 victory to lift the Aditya Birla Polo Cup 2026 title.
The final match not only showcased competitive polo but also highlighted the sport’s growing prominence in India, bringing together players, dignitaries, and enthusiasts for a memorable sporting evening at the Jaipur Polo Ground.
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