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By Manu Vardhan Kannan
Published on April 3, 2025
The Ascott Limited (Ascott), a wholly owned subsidiary of CapitaLand Investment (CLI), is marking the sixth anniversary of its Ascott Star Rewards (ASR) loyalty programme with a host of upgrades aimed at enriching member experiences. With over five million members currently enrolled, the company is setting its sights on reaching at least 15 million members by 2028.
To support this ambitious growth, Ascott is introducing several digital enhancements, including an upgraded ASR mobile app with a refined user interface, faster navigation, and AI-driven personalised recommendations. The app will also streamline the booking process, cutting the steps required in half. Additionally, the GenAI-powered chatbot, Cubby, on the ASR website discoverasr.com, will now facilitate direct bookings with tailored property suggestions.
ASR members play a key role in Ascott's business, contributing to over 90% of the brand’s website and app bookings in 2024. Compared to non-members, they spent 55% more on stays, driving ASR-generated revenue up by 30%. The company’s digital expansion continues with the ASR website now supporting 11 languages and integrating payment options like WeChat and Alipay, catering to its global clientele.
Ms Tan Bee Leng, Chief Commercial Officer, Ascott said: "To achieve our target of more than 15 million members by 2028, Ascott is making significant enhancements to our mobile app and website, to enable our loyalty programme, Ascott Star Rewards (ASR), to be seamlessly integrated into the digital journey. Tapping into the power of AI, Ascott is harnessing technology as a driver of efficiency, personalisation, and seamless customer engagement, as part of our tech-forward hospitality journey. This enhanced digital presence is complemented by our commercial strategy which focuses on offering compelling deals, benefits and exclusive experiences to ASR members. It also underscores ASR's role in driving direct bookings for Ascott properties, reducing our reliance on online travel agencies. ASR members tend to book more frequently, hence contributing to higher profitability for property owners while delivering richer data insights for Ascott to enhance guest experiences and brand loyalty."
She further added "Looking ahead, Ascott will be stepping up our loyalty engagement with corporate accounts, to create compelling ASR offerings for business travellers as well as the companies they represent. We are also broadening the ASR ecosystem with more strategic partnerships such as airlines and airports, to reward members with more perks to enrich their stay experiences with Ascott. In line with ASR's brand promise to Stay Rewarded, we remain focused on deepening connections with our members to deliver them the best experiences while supporting the long-term profitability of Ascott's business,"
Beyond traditional rewards, Ascott is curating premium experiences for its members. ASR will offer exclusive access to events such as the French Open in Paris and Chelsea Football Club’s Famous CFC event in Bangkok. Through its Ascott Privilege Signatures series, members have already enjoyed VIP access to Wimbledon and the Singapore Night Race. These partnerships highlight ASR’s shift from a standard points-based programme to a holistic lifestyle and travel experience.
Looking ahead, Ascott plans to enhance corporate engagement by introducing ASR benefits tailored for business travellers and their companies. It is also expanding collaborations with airlines and travel brands to offer perks such as Priority Airport Lounge access and frequent flyer miles.
In celebration of ASR’s sixth anniversary, members can earn 24,000 bonus points for bookings made between April 1 and May 31, 2025, along with complimentary airport lounge passes. This special offer is limited to the first 300 bookings through the ASR mobile app or website.
With a focus on seamless technology, curated rewards, and strategic growth, Ascott continues to strengthen its position as a leader in the global hospitality industry.
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By Hariharan U
Published on July 17, 2026
World St. at Worldmark Aerocity, New Delhi has welcomed Starbucks Reserve, bringing the premium coffee brand’s elevated café experience to one of the capital’s most vibrant lifestyle and dining destinations.
The opening strengthens World St.’s vision of creating a globally inspired urban destination featuring celebrated brands, immersive experiences, and curated food and beverage offerings. Positioned as “The Social Spine of Worldmark,” World St. is designed as a walkable F&B and lifestyle hub within Delhi’s prominent business district, offering guests a blend of dining, leisure, and social experiences.
The launch marks the fourth Starbucks Reserve store in India and the third Starbucks Reserve destination in Delhi NCR, further expanding Starbucks’ premium coffee footprint in the country. Built around Starbucks’ philosophy of creating a welcoming “third place” between home and work, Starbucks Reserve offers guests an enhanced coffeehouse experience focused on connection, discovery, and community.
The café showcases the craftsmanship behind specialty coffee through a selection of rare and premium coffees, signature espresso creations, handcrafted beverages, and curated food offerings. Guests can also enjoy the brand’s bake-in menu, designed to complement the premium beverage experience.
A key highlight of the store is the Black Eagle espresso machine, an advanced brewing system that enables Coffee Masters to achieve greater precision in extraction and preparation. The technology further enhances the artistry and expertise behind every cup served at Starbucks Reserve.
The arrival of Starbucks Reserve adds to World St.’s expanding portfolio of globally recognised dining and lifestyle brands. Spread across approximately half a kilometre through Worldmark 4, 5, and 6, World St. covers nearly 2,60,000 sq. ft. of gross leasable area and has been developed as a pedestrian-friendly destination featuring global cuisine, alfresco dining spaces, green courtyards, art installations, and contemporary street furniture.
Connecting three iconic Worldmark developments, World St. brings together work, leisure, and culture through a diverse mix of cafés, patisseries, restaurants, and bars. The destination has established itself as one of Delhi-NCR’s prominent food and lifestyle destinations, featuring brands such as India’s first Olive Garden, P.F. Chang’s, and Magnolia Bakery.
With the addition of Starbucks Reserve, World St. continues to strengthen its positioning as a destination for premium experiences, attracting visitors seeking international brands, culinary discovery, and vibrant social spaces.
Starbucks Reserve at World St., Worldmark, Delhi will be open to customers from 15 July 2026, operating from 8:00 AM to 12:00 AM.
Published on July 16, 2026
Indian Hotels Company (IHCL), India's largest hospitality company, has announced that its iconic brand Taj has once again been recognised as India's Strongest Brand across sectors in the Brand Finance 'India 100 2026' report. The achievement marks the fifth consecutive year that Taj has earned the distinction.
Commenting on the recognition, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said:
“Being recognised as India’s Strongest Brand across sectors for the fifth consecutive year is a matter of immense pride. For over 120 years, Taj has remained an enduring symbol of Indian hospitality, staying rooted in its timeless values of warmth, authenticity and excellence. This recognition reflects the deep trust and emotional connection that generations of guests have placed in the brand, as well as the unwavering commitment of our associates who bring the spirit of Tajness to life every day through thoughtful service and genuine care.”
He further added:
“Founded by Jamsetji Tata in 1903, IHCL’s iconic brand Taj has played a pioneering role in shaping India’s tourism landscape. Today, with a portfolio of 150 hotels across 15 countries, it offers a distinctive collection of grand palaces, landmark city hotels, wildlife safaris, beach and hill resorts and service residences. Guided by Paathya, IHCL’s ESG+ framework, the brand’s growth is anchored in responsible business practices that balance environmental stewardship, social impact and cultural preservation. As a custodian of Indian hospitality, Taj remains committed to creating long-term value while enriching destinations, empowering communities and preserving the heritage and traditions that define its legacy.”
According to the Brand Finance 'India 100 2026' report, Taj recorded a 32% increase in brand value, reaching USD 878 million. The brand also retained its AAA+ brand strength rating, supported by a Brand Strength Index (BSI) score of 93.5 out of 100.
The report highlights Taj's strong brand familiarity, customer preference, and deep understanding among Indian consumers. It also notes that the brand's signature hospitality experience, widely recognised as 'Tajness', continues to set it apart, with a significant number of respondents identifying Taj as their preferred hotel brand.
Commenting on the recognition, David Haigh, Chairman, Brand Finance, said:
“Taj Hotels’ position as India’s strongest brand for the fifth consecutive year reflects the strength of its reputation and consistency of its brand performance. Brand Finance’s research shows exceptionally high levels of familiarity, preference, and understanding in its home market, underscoring the value of investing in a distinctive brand experience, maintaining the highest standards of hospitality, and delivering what guests value most. As Taj continues to expand its footprint across India and internationally, preserving these strengths will be key.”
The latest recognition further reinforces Taj's position as one of India's most trusted hospitality brands, reflecting more than a century of excellence, guest trust, and continued growth across domestic and international markets.
Published on July 15, 2026
Punjab & Sind Bank has announced that its Cochin Branch has been awarded the IGBC Green Interiors Certification by the Indian Green Building Council (IGBC) under the IGBC Green Interiors Rating System (New Interiors), reinforcing the Bank's commitment to sustainable infrastructure and environmentally responsible banking practices.
The certification recognises the Bank's efforts in creating a workplace that incorporates green interior standards, energy-efficient design, and sustainable operational practices. The initiative is aimed at providing a healthier environment for both customers and employees while reducing the branch's overall environmental footprint.
The recognition marks another milestone in Punjab & Sind Bank's ongoing sustainability journey, highlighting its focus on integrating environmentally responsible practices across its operations. The Bank said the certification reflects its commitment to embedding sustainability into its operational framework while promoting resource efficiency and responsible infrastructure development.
Punjab & Sind Bank continues to align its sustainability initiatives with the Government of India's vision of promoting green infrastructure and sustainable development. Through environmentally conscious banking practices and infrastructure upgrades, the Bank aims to contribute towards building a more sustainable and resilient future.
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