Ascott Enhances Ascott Star Rewards to Reach 15 Million Members by 2028

Ascott Enhances Ascott Star Rewards to Reach 15 Million Members by 2028

By Manu Vardhan Kannan

Published on April 3, 2025

The Ascott Limited (Ascott), a wholly owned subsidiary of CapitaLand Investment (CLI), is marking the sixth anniversary of its Ascott Star Rewards (ASR) loyalty programme with a host of upgrades aimed at enriching member experiences. With over five million members currently enrolled, the company is setting its sights on reaching at least 15 million members by 2028.

To support this ambitious growth, Ascott is introducing several digital enhancements, including an upgraded ASR mobile app with a refined user interface, faster navigation, and AI-driven personalised recommendations. The app will also streamline the booking process, cutting the steps required in half. Additionally, the GenAI-powered chatbot, Cubby, on the ASR website discoverasr.com, will now facilitate direct bookings with tailored property suggestions.

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ASR members play a key role in Ascott's business, contributing to over 90% of the brand’s website and app bookings in 2024. Compared to non-members, they spent 55% more on stays, driving ASR-generated revenue up by 30%. The company’s digital expansion continues with the ASR website now supporting 11 languages and integrating payment options like WeChat and Alipay, catering to its global clientele.

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Ms Tan Bee Leng, Chief Commercial Officer, Ascott said: "To achieve our target of more than 15 million members by 2028, Ascott is making significant enhancements to our mobile app and website, to enable our loyalty programme, Ascott Star Rewards (ASR), to be seamlessly integrated into the digital journey. Tapping into the power of AI, Ascott is harnessing technology as a driver of efficiency, personalisation, and seamless customer engagement, as part of our tech-forward hospitality journey. This enhanced digital presence is complemented by our commercial strategy which focuses on offering compelling deals, benefits and exclusive experiences to ASR members. It also underscores ASR's role in driving direct bookings for Ascott properties, reducing our reliance on online travel agencies. ASR members tend to book more frequently, hence contributing to higher profitability for property owners while delivering richer data insights for Ascott to enhance guest experiences and brand loyalty."

She further added "Looking ahead, Ascott will be stepping up our loyalty engagement with corporate accounts, to create compelling ASR offerings for business travellers as well as the companies they represent. We are also broadening the ASR ecosystem with more strategic partnerships such as airlines and airports, to reward members with more perks to enrich their stay experiences with Ascott. In line with ASR's brand promise to Stay Rewarded, we remain focused on deepening connections with our members to deliver them the best experiences while supporting the long-term profitability of Ascott's business," 

Beyond traditional rewards, Ascott is curating premium experiences for its members. ASR will offer exclusive access to events such as the French Open in Paris and Chelsea Football Club’s Famous CFC event in Bangkok. Through its Ascott Privilege Signatures series, members have already enjoyed VIP access to Wimbledon and the Singapore Night Race. These partnerships highlight ASR’s shift from a standard points-based programme to a holistic lifestyle and travel experience.

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Looking ahead, Ascott plans to enhance corporate engagement by introducing ASR benefits tailored for business travellers and their companies. It is also expanding collaborations with airlines and travel brands to offer perks such as Priority Airport Lounge access and frequent flyer miles.

In celebration of ASR’s sixth anniversary, members can earn 24,000 bonus points for bookings made between April 1 and May 31, 2025, along with complimentary airport lounge passes. This special offer is limited to the first 300 bookings through the ASR mobile app or website.

With a focus on seamless technology, curated rewards, and strategic growth, Ascott continues to strengthen its position as a leader in the global hospitality industry.


Padma Shri Awardee Chef Damu Passes Away in Chennai

Padma Shri Awardee Chef Damu Passes Away in Chennai

By Manu Vardhan Kannan

Published on October 26, 2026

Renowned chef and television personality Chef K. Damodharan, popularly known as Chef Damu, has reportedly passed away in Chennai at the age of 72, on 25 October 2026. His demise has raised concerns across the culinary and entertainment communities, where he was widely recognised for his contributions to Indian cuisine and television.

Chef Damu became a familiar face among Tamil television audiences through his cooking shows and his role as a judge on Cooku with Comali, broadcast on Star Vijay. His approachable personality, culinary knowledge and interactions with contestants helped him connect with viewers beyond professional kitchens. He also served as the President of the South Indian Chefs Association.

His contribution to the culinary world extended beyond television. In December 2010, Chef Damu achieved a Guinness World Record for the longest cooking marathon by an individual. During the continuous cooking session, he prepared 617 dishes weighing approximately 190 kilograms over 24 hours, 30 minutes and 12 seconds, marking a significant milestone in his culinary career.

In recognition of his contributions to the culinary arts, he received the Padma Shri in 2025, one of India's highest civilian honours. The recognition celebrated his work in the culinary field and his efforts to bring Indian food and cooking traditions to a wider audience.

Chef Damu also made appearances in Tamil films, extending his presence beyond television and the professional culinary world. His career reflected the growing connection between food, entertainment and popular culture, particularly through television programmes that brought cooking into Indian households.

His journey also represented the wider role of chefs in promoting culinary traditions, inspiring aspiring professionals and making food more accessible to audiences. Through his television appearances and professional achievements, he became a recognised personality in Tamil Nadu's culinary landscape.

His sudden demise has sent shockwaves through the culinary world, with condolences pouring in from across the industry.


India Works to Bring Back Umrah Pilgrims Stranded in Saudi Arabia

India Works to Bring Back Umrah Pilgrims Stranded in Saudi Arabia

By Manu Vardhan Kannan

Published on October 23, 2026

India has stepped up efforts to help stranded Umrah pilgrims return from Saudi Arabia amid the regional security situation. The Ministry of External Affairs (MEA) said the Indian Embassy in Riyadh and the Consulate General in Jeddah are coordinating with airlines and tour operators to arrange the early return of affected pilgrims.

MEA spokesperson Randhir Jaiswal said around 3,000 stranded Umrah pilgrims had travelled from Saudi Arabia to India over the past week on available flights. This was in addition to more than 10,000 other Umrah pilgrims who had returned on flights booked as part of their regular travel arrangements during the same period.

The efforts follow an attack on King Fahd International Airport in Dammam, which left one Indian national dead and two others injured. The incident has raised concerns among Indian nationals in the region as the wider security situation affects travel arrangements.

Earlier, AIMIM president Asaduddin Owaisi urged the Centre to intervene, stating that around 4,000 Indian pilgrims were stranded in Makkah and Madina after airlines suspended flights to Saudi Arabian cities amid regional security concerns.

In a post on X, MEA spokesperson Randhir Jaiswal said, “Our Embassy in Riyadh @IndianEmbRiyadh and the Consulate in Jeddah @CGIJeddah are actively engaging with concerned airlines and tour operators to facilitate the early return of affected pilgrims.”

He added, “Over the past week, about 3,000 stranded Umrah pilgrims have travelled from Saudi Arabia back to India on available flights. This is in addition to more than 10,000 normal Umrah pilgrims who were booked on the available flights and have travelled back to India over the past week.”

Jaiswal also said that arrangements were being discussed to facilitate the return of the remaining Umrah pilgrims at the earliest. The Indian Embassy and Consulate, with support from community volunteers, are providing welfare assistance to Indian nationals in need.

The MEA has also established 24×7 control rooms to assist Indian nationals and is issuing regular advisories to share updates and relevant information.

24×7 Control Room Contact Details

Embassy of India, Riyadh

  • Telephone: +966-554412016

  • Telephone: +966-542126784

  • Toll-free: 8002471234 (Calls from within Saudi Arabia only)

  • WhatsApp: +966-536216082 (Messages only)

Consulate General of India, Jeddah

  • Telephone: +966-12-2614093

  • Telephone: +966-556122301

  • WhatsApp: +966-536209704 (Messages only)

Indian pilgrims and their families can use these official contact channels for assistance and updates. The Indian authorities continue to coordinate with airlines, tour operators and local community volunteers to support affected travellers and facilitate their return as soon as possible.


Jivraj9 Tea Group Purchases ₹13 Lakh Worth of Tea at Assam Charity Auction

Jivraj9 Tea Group Purchases ₹13 Lakh Worth of Tea at Assam Charity Auction

By Hariharan U

Published on October 22, 2026

Jivraj9 Tea Group has purchased tea worth ₹13 lakh at a special charity auction organised at the Guwahati Tea Auction Centre (GTAC), joining stakeholders from across India's tea industry in raising funds for communities affected by floods in Assam. The initiative collectively raised approximately ₹2.26 crore, with proceeds directed towards the Assam Chief Minister's Relief Fund.

The special auction generated ₹1.61 crore through tea sales, while an additional contribution of ₹65 lakh took the total amount raised to approximately ₹2.26 crore. Assam Chief Minister Himanta Biswa Sarma personally wielded the auctioneer's hammer, with 12 ceremonial lots sold by him raising ₹99.51 lakh.

Jivraj9 Tea Group was among the participating buyers, joining major tea businesses and industry stakeholders who travelled from cities including Mumbai, Surat, Ahmedabad and Delhi to support the relief effort.

Commenting on the company's participation, Rushabh Shah, Executive Director, Jivraj9 Tea Group, said the tea industry's relationship with Assam extends beyond commercial interests and carries a shared responsibility towards the communities connected with the region's tea and agricultural ecosystem.

He added that the floods had affected local communities and livelihoods, making collective industry support particularly important. Shah said the company was proud to contribute alongside the wider tea fraternity in supporting Assam during the challenging period.

The auction brought together tea producers, buyers, brokers, warehouses and auctioneers, with participants across the value chain contributing to the initiative. Producers contributed tea, brokers and warehouses waived applicable charges, and GTAC facilitated the auction, enabling buyers to purchase the lots in support of the relief effort.

Jivraj9 Tea Group's participation also builds on its recent contribution of ₹12.5 lakh to the Assam Chief Minister's Relief Fund towards relief and rehabilitation efforts for flood-affected communities. The latest purchase at the charity auction further reflects the company's engagement with Assam, a key region in India's tea industry and an important part of its sourcing and value chain.

The initiative highlights the role of collective action in India's tea sector, bringing together businesses and industry partners to support communities during a time of need. By using an established industry platform to mobilise contributions, the charity auction demonstrates how commercial networks can also serve as channels for community support and relief.

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