Ascott Enhances Ascott Star Rewards to Reach 15 Million Members by 2028

Ascott Enhances Ascott Star Rewards to Reach 15 Million Members by 2028

By Manu Vardhan Kannan

Published on April 3, 2025

The Ascott Limited (Ascott), a wholly owned subsidiary of CapitaLand Investment (CLI), is marking the sixth anniversary of its Ascott Star Rewards (ASR) loyalty programme with a host of upgrades aimed at enriching member experiences. With over five million members currently enrolled, the company is setting its sights on reaching at least 15 million members by 2028.

To support this ambitious growth, Ascott is introducing several digital enhancements, including an upgraded ASR mobile app with a refined user interface, faster navigation, and AI-driven personalised recommendations. The app will also streamline the booking process, cutting the steps required in half. Additionally, the GenAI-powered chatbot, Cubby, on the ASR website discoverasr.com, will now facilitate direct bookings with tailored property suggestions.

image

ASR members play a key role in Ascott's business, contributing to over 90% of the brand’s website and app bookings in 2024. Compared to non-members, they spent 55% more on stays, driving ASR-generated revenue up by 30%. The company’s digital expansion continues with the ASR website now supporting 11 languages and integrating payment options like WeChat and Alipay, catering to its global clientele.

image

Ms Tan Bee Leng, Chief Commercial Officer, Ascott said: "To achieve our target of more than 15 million members by 2028, Ascott is making significant enhancements to our mobile app and website, to enable our loyalty programme, Ascott Star Rewards (ASR), to be seamlessly integrated into the digital journey. Tapping into the power of AI, Ascott is harnessing technology as a driver of efficiency, personalisation, and seamless customer engagement, as part of our tech-forward hospitality journey. This enhanced digital presence is complemented by our commercial strategy which focuses on offering compelling deals, benefits and exclusive experiences to ASR members. It also underscores ASR's role in driving direct bookings for Ascott properties, reducing our reliance on online travel agencies. ASR members tend to book more frequently, hence contributing to higher profitability for property owners while delivering richer data insights for Ascott to enhance guest experiences and brand loyalty."

She further added "Looking ahead, Ascott will be stepping up our loyalty engagement with corporate accounts, to create compelling ASR offerings for business travellers as well as the companies they represent. We are also broadening the ASR ecosystem with more strategic partnerships such as airlines and airports, to reward members with more perks to enrich their stay experiences with Ascott. In line with ASR's brand promise to Stay Rewarded, we remain focused on deepening connections with our members to deliver them the best experiences while supporting the long-term profitability of Ascott's business," 

Beyond traditional rewards, Ascott is curating premium experiences for its members. ASR will offer exclusive access to events such as the French Open in Paris and Chelsea Football Club’s Famous CFC event in Bangkok. Through its Ascott Privilege Signatures series, members have already enjoyed VIP access to Wimbledon and the Singapore Night Race. These partnerships highlight ASR’s shift from a standard points-based programme to a holistic lifestyle and travel experience.

image

Looking ahead, Ascott plans to enhance corporate engagement by introducing ASR benefits tailored for business travellers and their companies. It is also expanding collaborations with airlines and travel brands to offer perks such as Priority Airport Lounge access and frequent flyer miles.

In celebration of ASR’s sixth anniversary, members can earn 24,000 bonus points for bookings made between April 1 and May 31, 2025, along with complimentary airport lounge passes. This special offer is limited to the first 300 bookings through the ASR mobile app or website.

With a focus on seamless technology, curated rewards, and strategic growth, Ascott continues to strengthen its position as a leader in the global hospitality industry.


Atmosphere Core Signs Crown Heritage Panjim in Goa

Atmosphere Core Signs Crown Heritage Panjim in Goa

By Manu Vardhan Kannan

Published on April 27, 2026

Atmosphere Core has announced its partnership with Vision Dempo Hospitality Pvt Ltd to bring a new boutique property, Crown Heritage Panjim by Atmosphere Goa, to its growing India portfolio. The 34-key hotel is set to open in Q1 2027 in Fontainhas, Panjim’s UNESCO-listed heritage district, close to the Mandovi River. The location also offers easy access, with Mopa Airport about an hour away and Dabolim Airport around 40 minutes from the property.

This upcoming hotel will be part of the ‘By Atmosphere’ sub-brand under the Atmosphere Hotels & Resorts portfolio. Designed as an intimate and experience-led space, the property will feature deluxe rooms and a rooftop suite, combining heritage-inspired elements with a fresh design approach to offer a personalised stay.

image

Sharing his thoughts, Mr. Salil Panigrahi, Co-Founder & Managing Director of Atmosphere Core, said, “We’re now building strong momentum in India, with the signing of properties in key destinations, and Goa has always been central to our strategy. With this property, we aim to introduce a fresh, creative and experience-led offering, appealing to a diverse range of travellers, from leisure seekers to those drawn to Goa’s rich cultural heritage, while delivering a setting that is both intimate and distinctive.”

Guests at Crown Heritage Panjim can expect a well-rounded experience, including an all-day dining restaurant, a café lounge, and a rooftop resto-bar serving Goan and global cuisines along with a curated selection of wines and spirits. The property will also feature the award-winning ELE|NA Ayur Spa, offering wellness therapies, along with a swimming pool, outdoor deck, and a fully equipped fitness centre.

Located in Panjim, Goa’s capital city, the hotel sits in the culturally rich neighbourhood of Fontainhas, known for its colourful houses, narrow lanes, and Portuguese-era architecture. The area reflects a unique blend of Indian and Portuguese influences, offering visitors a mix of heritage charm and modern city life.

Speaking on the collaboration, Mr. Rajesh Dempo, Founder & Managing Director of Vision Dempo Group, said, 

"Atmosphere Core’s distinguished legacy of excellence aligns perfectly with our vision to unveil a world-class boutique hotel in Panjim, Goa. As the destination continues to evolve beyond leisure into a year-round, experience-led market, this partnership will contribute to strengthening Goa’s premium tourism landscape and set new benchmarks in hospitality within its UNESCO-recognised heritage precinct.”

Adding to this, Mr. Souvagya Mohapatra, Managing Director Atmosphere Core India, Bhutan, Nepal & Sri Lanka, said, “Panjim the capital city of Goa, with its awe-inspiring cultural heritage backdrop and timeless appeal, is a natural choice for our expansion. As we enter this extraordinary destination, we look forward to delivering a progressive and immersive hospitality experience, thoughtfully tailored to its surroundings, and redefining boutique indulgence within Fontainhas.”

With this addition, Atmosphere Core continues to strengthen its presence in India, bringing in properties that focus on experience, culture, and thoughtful design.


India Aviation Sector to Reach 500 Million Passengers by 2030

India Aviation Sector to Reach 500 Million Passengers by 2030

By Manu Vardhan Kannan

Published on April 26, 2026

India’s aviation sector is on track for strong growth, with passenger traffic expected to reach around 500 million annually by 2030 and nearly 1 billion by 2047. This projection was shared by industry leaders at the Airport 360 Expo 2026, held at the Bombay Exhibition Centre.

The growth is being supported by steady demand, expansion of airline fleets, and ongoing infrastructure development. With over 1,000 aircraft orders already in place, the sector is preparing for a major scale-up in the coming years.

Speaking at the event, BVJK Sharma, CEO, Navi Mumbai International Airport Ltd, said, “We are already one of the top three domestic aviation markets in the world, and we are continuing to grow rapidly. In 2025 itself, we handled about 4 million passengers and 3.5 million of cargo, which is around 20 per cent higher than the pre-COVID levels.”

He added that while the sector has historically grown at 10–12 per cent, the pace may gradually stabilise to around 5.6 per cent by 2044. However, in the near term, domestic air travel demand is expected to remain strong, with an initial year-on-year growth of about 17 per cent.

India’s aviation infrastructure is also expanding quickly, with more than 160 operational airports currently and continued investments under national programmes. The sector already contributes nearly USD 54 billion to the economy and supports millions of jobs. Emerging segments like MRO are also expected to play a key role in strengthening the overall ecosystem.

At Navi Mumbai International Airport, development is being carried out in phases, with plans to handle up to 90 million passengers by 2032. The focus remains on building strong connectivity, improving digital systems, and ensuring smooth operations through integrated planning.

Sharad Kumar, Chief Advisor, Airports Authority of India, highlighted that the sector is entering a crucial phase where growth needs to be backed by clear strategy. “Globally, the industry is being shaped by digital transformation, sustainability, and deeper integration across aviation, logistics, tourism, and trade. At the same time, recent geopolitical developments have highlighted the sector's vulnerability, impacting routes, costs, and operational efficiency,” he said.

He also noted that India has a strong advantage with rising demand, better infrastructure, and a long-term vision to expand to around 350 airports by 2047. Initiatives like UDAN have already improved regional connectivity, and the next phase will focus on efficiency, long-term viability, and better network integration.

A key focus going forward will be to reduce reliance on foreign hubs for international travel and create stronger domestic hubs. This includes improving policy support, strengthening infrastructure, and using technology to build a more efficient aviation ecosystem.

Organised by Media Fusion, the second edition of the two-day Airport 360 Expo brought together over 2,500 industry professionals, more than 70 exhibitors, and over 200 aviation experts. Participants from over 10 countries, including Germany, Singapore, Oman, Sri Lanka, Nepal, and Thailand, were part of the event.

With strong demand and continued investments, India’s aviation sector is steadily moving towards becoming a global hub in the coming decades.


Millennium Club Launches in Pune, Redefining Sport-Led Lifestyle Experiences

Millennium Club Launches in Pune, Redefining Sport-Led Lifestyle Experiences

By Hariharan U

Published on April 25, 2026

In a significant move towards building integrated urban lifestyle destinations, The Phoenix Mills Ltd, in partnership with Ileseum Clubs, has launched Millennium Club in Wakad, Pune. The new development brings together sport, wellness, hospitality, and community into a single, experience-led ecosystem.

Strategically located alongside Millennium Towers and Phoenix Mall of the Millennium, the Club is part of a larger mixed-use development spanning over 2.6 million sq. ft. of commercial and retail space. Designed as a lifestyle extension of the workplace and retail environment, Millennium Club reflects a growing shift towards integrated urban living.

Spread across approximately 62,000 sq. ft. over six floors, along with a pool and terrace, the Club offers a multi-dimensional experience. It features professional-grade sports infrastructure including pickleball, squash, and badminton courts, alongside expansive fitness and wellness zones. The space is designed to seamlessly transition from daytime fitness activities to evening social and hospitality experiences.

Enhancing its wellness offering, the Club has partnered with leading brands such as Fittr, Tattva Spa, and Manah Wellness, creating a holistic ecosystem focused on health and wellbeing.

A key highlight of the destination is Aufside, a sports-led hospitality concept developed by Aufside Hospitality LLP. Designed as a multi-level venue, it combines large-format sports screenings with social dining, catering to both high-energy match days and relaxed gatherings.

Commenting on the launch, Vithal Suryavanshi, CEO – Commercial Real Estate at The Phoenix Mills Ltd, said the Club is a natural extension of the company’s philosophy of building integrated destinations where work, leisure, and community coexist. He emphasised the importance of embedding wellness into everyday urban life rather than treating it as an occasional pursuit.

Pavit Singh, Co-Founder of Aufside Hospitality LLP and Managing Partner at Ileseum Clubs, highlighted that the launch marks a key milestone in expanding sports-led lifestyle destinations across India, tailored for the evolving expectations of modern consumers.

The launch comes at a time when India’s sports industry, valued at over ₹18,000 crore, is witnessing strong growth alongside rising demand for organised, experience-driven formats. Millennium Club responds to this shift by offering a scalable model that integrates sport, wellness, and social engagement within a single platform.

With expansion plans already underway across key cities, Millennium Club is positioned as a flagship prototype for the next generation of community-driven, sport-led urban destinations in India.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.