Ascott Enhances Ascott Star Rewards to Reach 15 Million Members by 2028

Ascott Enhances Ascott Star Rewards to Reach 15 Million Members by 2028

By Manu Vardhan Kannan

Published on April 3, 2025

The Ascott Limited (Ascott), a wholly owned subsidiary of CapitaLand Investment (CLI), is marking the sixth anniversary of its Ascott Star Rewards (ASR) loyalty programme with a host of upgrades aimed at enriching member experiences. With over five million members currently enrolled, the company is setting its sights on reaching at least 15 million members by 2028.

To support this ambitious growth, Ascott is introducing several digital enhancements, including an upgraded ASR mobile app with a refined user interface, faster navigation, and AI-driven personalised recommendations. The app will also streamline the booking process, cutting the steps required in half. Additionally, the GenAI-powered chatbot, Cubby, on the ASR website discoverasr.com, will now facilitate direct bookings with tailored property suggestions.

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ASR members play a key role in Ascott's business, contributing to over 90% of the brand’s website and app bookings in 2024. Compared to non-members, they spent 55% more on stays, driving ASR-generated revenue up by 30%. The company’s digital expansion continues with the ASR website now supporting 11 languages and integrating payment options like WeChat and Alipay, catering to its global clientele.

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Ms Tan Bee Leng, Chief Commercial Officer, Ascott said: "To achieve our target of more than 15 million members by 2028, Ascott is making significant enhancements to our mobile app and website, to enable our loyalty programme, Ascott Star Rewards (ASR), to be seamlessly integrated into the digital journey. Tapping into the power of AI, Ascott is harnessing technology as a driver of efficiency, personalisation, and seamless customer engagement, as part of our tech-forward hospitality journey. This enhanced digital presence is complemented by our commercial strategy which focuses on offering compelling deals, benefits and exclusive experiences to ASR members. It also underscores ASR's role in driving direct bookings for Ascott properties, reducing our reliance on online travel agencies. ASR members tend to book more frequently, hence contributing to higher profitability for property owners while delivering richer data insights for Ascott to enhance guest experiences and brand loyalty."

She further added "Looking ahead, Ascott will be stepping up our loyalty engagement with corporate accounts, to create compelling ASR offerings for business travellers as well as the companies they represent. We are also broadening the ASR ecosystem with more strategic partnerships such as airlines and airports, to reward members with more perks to enrich their stay experiences with Ascott. In line with ASR's brand promise to Stay Rewarded, we remain focused on deepening connections with our members to deliver them the best experiences while supporting the long-term profitability of Ascott's business," 

Beyond traditional rewards, Ascott is curating premium experiences for its members. ASR will offer exclusive access to events such as the French Open in Paris and Chelsea Football Club’s Famous CFC event in Bangkok. Through its Ascott Privilege Signatures series, members have already enjoyed VIP access to Wimbledon and the Singapore Night Race. These partnerships highlight ASR’s shift from a standard points-based programme to a holistic lifestyle and travel experience.

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Looking ahead, Ascott plans to enhance corporate engagement by introducing ASR benefits tailored for business travellers and their companies. It is also expanding collaborations with airlines and travel brands to offer perks such as Priority Airport Lounge access and frequent flyer miles.

In celebration of ASR’s sixth anniversary, members can earn 24,000 bonus points for bookings made between April 1 and May 31, 2025, along with complimentary airport lounge passes. This special offer is limited to the first 300 bookings through the ASR mobile app or website.

With a focus on seamless technology, curated rewards, and strategic growth, Ascott continues to strengthen its position as a leader in the global hospitality industry.


Tamil Nadu CM Vijay Leads Anti Drug Marathon, Reinforcing Wellness and Community Awareness

Tamil Nadu CM Vijay Leads Anti Drug Marathon, Reinforcing Wellness and Community Awareness

By Hariharan U

Published on June 27, 2026

Tamil Nadu Chief Minister C. Joseph Vijay flagged off the "Start Run, Stop Drugs" anti drug awareness marathon at Chennai's Marina Beach on Friday, marking the International Day Against Drug Abuse and Illicit Trafficking. In a first for a sitting Chief Minister of the State, Vijay ran the entire 6 km route alongside participants, reinforcing the government's commitment to promoting a drug free Tamil Nadu through active public engagement.

The marathon was organised by the Sports Development Authority of Tamil Nadu (SDAT) and witnessed the participation of Ministers, Members of Parliament, Members of the Legislative Assembly, senior IAS and IPS officers, government officials, sportspersons, students, youth, NCC cadets, volunteers and thousands of members of the public.

Before flagging off the marathon, the Chief Minister administered an anti drug pledge, urging participants to stay away from narcotics, create awareness among family and friends about the harmful effects of drug abuse and support those working towards recovery. He also signed the campaign commitment board with the message, "Sports Edu, Drugs Vidu," encouraging young people to embrace sports as a positive way of life.

The awareness initiative formed part of a statewide campaign, with similar anti drug runs and mini marathons organised across districts in Tamil Nadu. The event highlighted the government's focus on youth empowerment, healthy living and collective efforts to eliminate substance abuse from society.

As destinations increasingly promote wellness tourism and responsible travel, initiatives that encourage healthy living and community participation align closely with the hospitality industry's vision of creating safer, healthier, and more welcoming environments for guests and local communities. The anti drug awareness marathon led by Tamil Nadu Chief Minister Vijay reflects the growing emphasis on public wellness, with sports and fitness serving as powerful tools to inspire positive social change.


World St. at Worldmark Expands Retail Portfolio with Leading Lifestyle Brands

World St. at Worldmark Expands Retail Portfolio with Leading Lifestyle Brands

By Manu Vardhan Kannan

Published on June 27, 2026

World St. at Worldmark, Aerocity, New Delhi, has expanded its retail landscape with the addition of eight leading brands, including Mokobara, NYKAA LUXE, Da Milano, Giva, Forest Essentials, Himalaya Opticals and Bentley. The latest additions further strengthen World St.'s positioning as a vibrant retail, lifestyle and social destination within one of Delhi-NCR's premier business districts.

Designed as "The Social Spine of Worldmark," World St. offers a walkable destination where retail, dining and leisure come together in a lively open-street environment. The newly opened stores enhance its curated lifestyle ecosystem by introducing premium travel products, luxury beauty and skincare, leather accessories, jewellery, eyewear and luxury automobiles.

A key highlight of the expansion is Bentley's new flagship showroom at 4 Worldmark, launched in partnership with the BIRD Group. Serving customers across Delhi-NCR, the showroom showcases Bentley's luxury vehicle lineup, including the Bentayga, Flying Spur and Continental GT, further enhancing Worldmark's premium automotive offering.

Spread across nearly half a kilometre through 4, 5 and 6 Worldmark and covering approximately 2,60,000 sq. ft. of gross leasable area, World St. features pedestrian-friendly streets, alfresco dining spaces, landscaped courtyards, public art installations and thoughtfully designed social spaces. The destination seamlessly blends work, leisure and hospitality while offering an extensive mix of cafés, restaurants, bars and lifestyle outlets.

Commenting on the expansion, S. K. Sayal, MD & CEO, Bharti Real Estate, said, "World St. has evolved into one of Delhi-NCR's most vibrant lifestyle destinations, bringing together dining, retail, entertainment, and community experiences in a unique open-street environment. The addition of these retail brands further strengthens our retail offering and reflects the growing appeal of World St. among both consumers and marquee brands. As World St. continues to evolve as the Social Spine of Worldmark, our focus remains on curating experiences that encourage people to spend more time, engage more deeply, and enjoy the best of lifestyle, retail, and hospitality in one integrated ecosystem."

The retail destination is set to expand further with the upcoming openings of Le Marche, Geetanjali Salon and Looks Salon. Complementing its growing retail portfolio is a strong dining lineup featuring brands such as India's first Olive Garden, P.F. Chang's and Magnolia Bakery, reinforcing World St.'s reputation as one of Delhi-NCR's leading destinations for shopping, dining and lifestyle experiences.


MEA Says Indian Passport Is a Travel Document, Not Citizenship Proof

MEA Says Indian Passport Is a Travel Document, Not Citizenship Proof

By Manu Vardhan Kannan

Published on June 26, 2026

The Ministry of External Affairs (MEA) has clarified that an Indian passport serves as a travel document and should not be treated as a document that independently establishes citizenship.

Speaking on June 24, 2026, a senior MEA official explained that while a passport confirms a person's nationality when travelling abroad, it is not considered a citizenship document in the legal sense. The clarification came in response to questions regarding whether a passport could be used to challenge exclusion from voter lists during the Special Intensive Revision (SIR) of electoral rolls being conducted in several States.

The official stated that the primary purpose of a passport is to facilitate international travel and transit through foreign countries. As a result, it should not be equated with documents that are specifically used to establish citizenship rights.

Another senior MEA official highlighted that Indian passports are issued only after extensive verification procedures. The process involves thorough checks and relies on supporting documents provided by various government agencies, including Aadhaar and PAN records, to ensure that only eligible applicants receive passports.

The clarification was made during discussions around Passport Seva Divas, observed on June 24. On the occasion, officials also outlined the government's efforts to strengthen passport services and expand international mobility opportunities for Indian citizens.

According to the MEA, Indian passport holders currently enjoy visa-free access to 27 countries, while 47 countries offer visas on arrival and 66 countries provide e-visa facilities. Officials also revealed that around 10 percent of Indian passport holders now possess chip-enabled e-passports.

The ministry further highlighted the expansion of passport services across the country. India currently has 545 Passport Seva Kendras, with the network covering nearly every Lok Sabha constituency. In addition, support centres for distressed Indian women have been established in several Gulf countries and Singapore, with plans to expand such services to more locations.

The government is also preparing to host the Human Resource Mobility Forum in New Delhi from June 30 to July 1. The event will focus on creating secure overseas employment opportunities for Indians in countries such as Italy, Germany, Japan, Russia and Denmark, while promoting ethical migration practices and raising awareness about fraudulent recruitment channels.

External Affairs Minister S. Jaishankar, marking Passport Seva Divas, reaffirmed the government's commitment to making passport services faster, more transparent and more accessible. He noted that the expansion of Passport Seva Kendras and the rollout of e-passports have helped simplify travel and improve access to global opportunities for Indian citizens.

The clarification has also renewed public discussions around citizenship documentation. With different government-issued documents serving different legal and administrative purposes, many citizens continue to seek clearer and more accessible guidance on what constitutes valid proof of citizenship in various situations.

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