Ascott Enhances Ascott Star Rewards to Reach 15 Million Members by 2028

Ascott Enhances Ascott Star Rewards to Reach 15 Million Members by 2028

By Manu Vardhan Kannan

Published on April 3, 2025

The Ascott Limited (Ascott), a wholly owned subsidiary of CapitaLand Investment (CLI), is marking the sixth anniversary of its Ascott Star Rewards (ASR) loyalty programme with a host of upgrades aimed at enriching member experiences. With over five million members currently enrolled, the company is setting its sights on reaching at least 15 million members by 2028.

To support this ambitious growth, Ascott is introducing several digital enhancements, including an upgraded ASR mobile app with a refined user interface, faster navigation, and AI-driven personalised recommendations. The app will also streamline the booking process, cutting the steps required in half. Additionally, the GenAI-powered chatbot, Cubby, on the ASR website discoverasr.com, will now facilitate direct bookings with tailored property suggestions.

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ASR members play a key role in Ascott's business, contributing to over 90% of the brand’s website and app bookings in 2024. Compared to non-members, they spent 55% more on stays, driving ASR-generated revenue up by 30%. The company’s digital expansion continues with the ASR website now supporting 11 languages and integrating payment options like WeChat and Alipay, catering to its global clientele.

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Ms Tan Bee Leng, Chief Commercial Officer, Ascott said: "To achieve our target of more than 15 million members by 2028, Ascott is making significant enhancements to our mobile app and website, to enable our loyalty programme, Ascott Star Rewards (ASR), to be seamlessly integrated into the digital journey. Tapping into the power of AI, Ascott is harnessing technology as a driver of efficiency, personalisation, and seamless customer engagement, as part of our tech-forward hospitality journey. This enhanced digital presence is complemented by our commercial strategy which focuses on offering compelling deals, benefits and exclusive experiences to ASR members. It also underscores ASR's role in driving direct bookings for Ascott properties, reducing our reliance on online travel agencies. ASR members tend to book more frequently, hence contributing to higher profitability for property owners while delivering richer data insights for Ascott to enhance guest experiences and brand loyalty."

She further added "Looking ahead, Ascott will be stepping up our loyalty engagement with corporate accounts, to create compelling ASR offerings for business travellers as well as the companies they represent. We are also broadening the ASR ecosystem with more strategic partnerships such as airlines and airports, to reward members with more perks to enrich their stay experiences with Ascott. In line with ASR's brand promise to Stay Rewarded, we remain focused on deepening connections with our members to deliver them the best experiences while supporting the long-term profitability of Ascott's business," 

Beyond traditional rewards, Ascott is curating premium experiences for its members. ASR will offer exclusive access to events such as the French Open in Paris and Chelsea Football Club’s Famous CFC event in Bangkok. Through its Ascott Privilege Signatures series, members have already enjoyed VIP access to Wimbledon and the Singapore Night Race. These partnerships highlight ASR’s shift from a standard points-based programme to a holistic lifestyle and travel experience.

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Looking ahead, Ascott plans to enhance corporate engagement by introducing ASR benefits tailored for business travellers and their companies. It is also expanding collaborations with airlines and travel brands to offer perks such as Priority Airport Lounge access and frequent flyer miles.

In celebration of ASR’s sixth anniversary, members can earn 24,000 bonus points for bookings made between April 1 and May 31, 2025, along with complimentary airport lounge passes. This special offer is limited to the first 300 bookings through the ASR mobile app or website.

With a focus on seamless technology, curated rewards, and strategic growth, Ascott continues to strengthen its position as a leader in the global hospitality industry.


Antica Ceramica Reimagines Kota Stone Legacy with a Contemporary Wall and Floor Tile Collection

Antica Ceramica Reimagines Kota Stone Legacy with a Contemporary Wall and Floor Tile Collection

By Hariharan U

Published on December 25, 2025

Antica Ceramica, a trusted name in India’s premium ceramic industry, has unveiled its latest Kota-inspired wall and floor tile collection, reinterpreting one of the country’s most enduring architectural materials for contemporary spaces. The new range pays tribute to the legacy of Kota stone while addressing the functional and aesthetic demands of modern construction and interior design.

Rooted in the heritage of Kota stone, a natural limestone traditionally quarried in Rajasthan, the collection draws inspiration from a material long valued for its durability, cooling properties, and understated elegance. Widely used in Indian homes, palaces, temples, courtyards, and institutional buildings, Kota stone has been a defining element of India’s built environment for generations. Antica Ceramica brings this legacy forward through advanced ceramic engineering, retaining the look and feel of Kota while overcoming the limitations of natural stone.

The collection is developed in a 600 x 1200 mm large-format size with a thickness of 10 mm, offering versatility across residential, commercial, and hospitality applications. The larger format allows for fewer grout lines, creating a seamless, expansive visual effect that suits modern interiors and open-plan layouts. This format also enables architects and designers to create cohesive design narratives across floors and walls with ease.

Designed for both performance and aesthetics, the tiles are stain-resistant, durable, and suitable for high footfall areas. A carefully engineered non-slip surface enhances safety, making the collection ideal for spaces such as hotels, restaurants, lobbies, corridors, kitchens, and bathrooms. The tiles also offer consistent colour, uniform texture, and dimensional stability, ensuring long-term reliability and easy maintenance compared to natural stone.

In residential settings, the collection adds a calm, earthy character to living rooms, bedrooms, kitchens, balconies, and bathrooms. The subtle tonal variations and stone-inspired finish create warmth and authenticity, allowing the surfaces to blend effortlessly with both contemporary and traditional décor styles.

For commercial and hospitality environments including hotels, retail spaces, offices, and public areas the collection strikes a balance between visual refinement and operational practicality. Its durability and slip-resistant properties make it suitable for high-traffic zones, while the timeless Kota-inspired aesthetic ensures lasting relevance.

Speaking on the launch, Rahul Bhugra, Director, Antica Ceramica, said, “Kota stone is deeply embedded in India’s architectural identity. It represents simplicity, resilience, and timeless beauty. With this collection, we wanted to honour that heritage while adapting it to modern lifestyles and construction needs. These tiles bring together the visual depth of traditional Kota with the precision, safety, and performance required in today’s spaces.”

With this launch, Antica Ceramica reinforces its commitment to creating surfaces that are culturally rooted, technically advanced, and design-forward. The Kota-inspired wall and floor tile collection stands as a thoughtful blend of Indian heritage and contemporary innovation, offering architects, designers, and homeowners a versatile solution for modern living and hospitality spaces


Manglam Group Enters Hospitality With Launch of The Westin Jaipur Kant Kalwar Resort & Spa

Manglam Group Enters Hospitality With Launch of The Westin Jaipur Kant Kalwar Resort & Spa

By Manu Vardhan Kannan

Published on December 24, 2025

Manglam Group, one of Rajasthan’s leading real estate developers, has formally expanded into the hospitality sector with the launch of The Westin Jaipur Kant Kalwar Resort & Spa, marking its first hospitality project. The opening is a significant milestone for the Group and also represents Marriott International’s 200th property in India, highlighting Jaipur’s growing prominence as a destination for leisure, business travel and large-scale social and corporate events.

The resort has been developed under Manglam Spa and Resorts, the Group’s dedicated hospitality vertical, and forms part of Manglam’s long-term ₹1,000 crore hospitality investment plan. Built with an investment of approximately ₹300 crore, the property serves as the anchor asset for Manglam’s hospitality ambitions, with plans to build a diversified portfolio across super luxury hotels, wellness-focused resorts and serviced hospitality formats.

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Located at Kant Kalwar, at the foothills of the Aravalli range, The Westin Jaipur Kant Kalwar Resort & Spa spans nine acres and features 135 rooms along with seven distinct venues for events and gatherings. The resort has been designed with sustainability at its core, blending Balinese-inspired architecture with locally sourced materials, natural textures and ecologically sensitive landscaping. Lush gardens, reflective water elements, a horseshoe-shaped pool and wellness-oriented public spaces come together with subtle references to Jaipur’s royal heritage.

Commenting on the launch, Mr. N K Gupta, Chairman, Manglam Group, said, “Having built a legacy of transforming real estate in Rajasthan through world-class infrastructure and disciplined delivery, stepping into hospitality was a natural progression for Manglam. The Westin Jaipur reflects our commitment to creating assets that elevate the city’s global standing. As Marriott International’s 200th property in India, this launch not only celebrates a milestone for the brand, it also sets the tone for Manglam’s future in hospitality with projects that are premium, service-led and internationally benchmarked.”

Wellbeing forms the core of the guest experience, guided by The Westin brand’s Six Pillars of Well-Being. The resort offers the WestinWORKOUT® Studio, outdoor movement spaces, cycling and jogging tracks, and the Heavenly Spa by Westin, featuring curated therapies and restorative wellness rituals. Dining options range from wellness-forward all-day dining experiences to destination-inspired Indian cuisine and relaxed lounge formats, balancing nourishment with indulgence.

Ms. Amrita Gupta, Director, Manglam Group and CEO, Manglam Spa and Resorts, said, “For us, this opening represents the start of a vision we have nurtured for years. This partnership with The Westin elevates Manglam’s presence at a global level. It brings international hospitality standards, refined wellbeing experiences and world-class design to Jaipur. The Westin Jaipur Kant Kalwar Resort & Spa is just the beginning, and several more premium and super luxury hospitality projects are in the pipeline.”

Service excellence remains central to Manglam’s hospitality strategy, with a strong focus on intuitive planning, operational depth and consistent delivery, supported by sustainability-led practices such as energy efficiency, climate-responsive design and responsible operations.

Beyond The Westin Jaipur Kant Kalwar Resort & Spa, Manglam is developing over 200 serviced apart’otel units under the Fern Habitat brand at Pinkwalk, Jagatpura, strengthening its presence in the serviced-stay segment. Two additional hospitality projects, including a resort-led concept and an urban hotel format, are also in active planning, aimed at addressing both leisure and business travel demand and reinforcing Jaipur’s position as a destination for world-class hospitality experiences.


PRISM Launches ‘Insta Stays’ Programme for OYO Properties to Meet Rising New Year Travel Demand

PRISM Launches ‘Insta Stays’ Programme for OYO Properties to Meet Rising New Year Travel Demand

By Manu Vardhan Kannan

Published on December 24, 2025

Oravel Stays Limited, operating under PRISM, has announced the launch of its new ‘Insta Stays’ programme across all OYO properties in India, aimed at catering to the surge in last-minute travel planning as New Year demand gains momentum. The initiative allows travellers to make quick bookings via the OYO app or website by selecting the Insta Stays option available on the home page.

OYO, a value-stay hospitality brand, currently operates over 13,000 hotels across India. Under the new programme, OYO Wizard members receive an additional 5% exclusive discount on Insta Stays bookings. With a membership base of over 18 million users, OYO Wizard continues to be one of India’s largest hotel loyalty programmes, reflecting a growing preference among travellers for trusted brands and value-driven loyalty benefits.

Designed especially for spontaneous travellers, Insta Stays offers a seamless booking experience with instant confirmation, verified properties, and exclusive savings. Rooms under the programme start at INR 999, even during peak travel periods, making it a convenient option for guests planning trips at short notice.

According to OYO’s internal booking data from recent years, last-minute hotel searches typically rise sharply during the year-end holiday season. This demand is largely driven by travel to popular leisure and religious destinations such as Goa, Manali, Jaipur, Rishikesh, Varanasi, Katra, Puri, Ayodhya, Ooty, and Pondicherry.

Commenting on the initiative, Varun Jain, Chief Operating Officer, PRISM Asia, said, “Guests can expect a seamless and hassle-free stay experience, powered by one of the fastest check-in processes in the category. With instant booking confirmation, digitally enabled check-ins and fully verified properties, the programme significantly reduces waiting time at hotels, allowing travellers to check in within minutes and focus on their stay.” He added that the guest-first approach is designed to deliver consistency, comfort, and convenience, especially during peak travel seasons and last-minute bookings.

PRISM expects the Insta Stays programme to play a crucial role during high-demand travel periods by offering greater booking certainty for travellers while enabling hotel partners to maximise occupancy.

About PRISM

PRISM, the parent company of OYO, operates a diverse portfolio of brands serving over 100 million customers across more than 35 countries. Its offerings span short stays, extended living, luxury travel, co-working spaces, celebration venues, and hospitality technology solutions, with a focus on simplifying and enhancing urban living through scalable innovation.

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