The Ascott Limited Expands Flex-Hybrid Model Dominance in Southeast Asia with New Signings and Openings

The Ascott Limited Expands Flex-Hybrid Model Dominance in Southeast Asia with New Signings and Openings

By Nishang Narayan

Published on September 24, 2024

The Ascott Limited, the lodging unit fully owned by CapitaLand Investment, has announced an impressive expansion in Southeast Asia, securing 28 new signings this year, which will add over 3,400 units across various brands in key destinations. This remarkable growth represents more than half of Ascott's global signings to date, boosting its portfolio in Southeast Asia to over 360 properties across 86 cities in nine countries, including Cambodia, Indonesia, Malaysia, and Vietnam.

Ascott's Chief Growth Officer, Ms. Serena Lim, emphasized the flexibility of the company's hotel-in-residence model, which caters to diverse travel needs and durations. "This model has proven resilient during and after the pandemic, establishing itself as a preferred choice in the lodging industry," she stated. The new signings will also introduce Ascott to cities like Purwakarta in Indonesia and Kulim in Malaysia.

The growth trajectory is significant; Ascott's portfolio has increased more than fivefold over the past decade, from 13,000 units in 2015 to over 67,000 today. The company was recognized by hospitality research firm STR as one of the top three global hospitality companies with the largest active pipeline in Southeast Asia, highlighting its leadership position in the market.

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Ascott's strategy is rooted in a "glocal" approach, combining global brand strength with local market insights. This enables the company to capture inbound, intraregional, and domestic travel, further boosting its market performance. "Our deep cultural understanding and strong relationships with local owners provide us with a strategic advantage," Ms. Lim added, pointing to upcoming expansions into markets like the UK and Australia.

In Penang, Malaysia, Ascott has signed nine new properties in 2024 alone, almost doubling last year’s signings and enriching its offerings in the region. Among these is the 1926 Heritage Hotel by The Unlimited Collection, a former British colonial residence set to become a stunning 78-unit property.

In Batam, Indonesia, Ascott's portfolio has also doubled, now comprising 14 properties, including new global brands like The Unlimited Collection and Somerset. Notable recent openings include Oakwood Ha Long in Vietnam and Oakwood Hotel & Apartments Grand Batam in Indonesia.

Ascott is dedicated to providing unique experiences through its loyalty program, Ascott Star Rewards, which recently hosted an exclusive event during the Formula One night race in Singapore, enhancing member engagement and showcasing its commitment to experiential travel.

As the Southeast Asian hotel market is expected to grow at a CAGR of 5.78% to achieve US$16.41 billion in revenue by 2029, Ascott’s proactive approach to expansion positions it well for continued success. The region's tourism arrivals are anticipated to reach pre-pandemic levels by the end of 2024, further strengthening Ascott's market presence.\

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Highlights of New Signings in Southeast Asia (2024 Year-to-Date):

  1. 1926 Heritage Hotel Penang by The Unlimited Collection: A transformation of a colonial residence into a 78-unit property.
  2. Citadines Connect Airport Jakarta: A 146-unit serviced residence at Soekarno-Hatta International Airport, set to open in early 2025.
  3. lyf Bugis Singapore: The first wellness-focused lyf property, featuring 308 units and located near cultural hotspots.
  4. lyf Chinatown Singapore: Expected to open in mid-2026, this property will celebrate local arts and culture.
  5. Oakwood Slipi Jakarta: A 155-unit property with business and leisure amenities in West Jakarta.
  6. Somerset Diamond Bay Garden Phnom Penh: A mix of studio and family-friendly units in a prime location.

Ascott continues to lead in hospitality, leveraging its diverse brands to meet the evolving needs of travelers across Southeast Asia. With a robust strategy focused on both growth and local engagement, Ascott is well-positioned to navigate the future of the hospitality industry.


Moxy Hotels to Reach 100 European Properties by 2025

Moxy Hotels to Reach 100 European Properties by 2025

By Nishang Narayan

Published on September 29, 2024

Moxy Hotels, part of the Marriott Bonvoy portfolio, has announced its ambitious plan to expand its European presence to 100 properties by the end of 2025. This expansion comes as the brand approaches its tenth anniversary and continues to cater to the upper-midscale lifestyle segment.

Currently, Moxy operates 89 hotels across 18 European destinations, which represents 60% of its global portfolio. The brand's signature style revolves around smart and flexible guestroom designs, vibrant social spaces, and curated soundtracks that embody the brand’s energy and local culture. Additionally, Moxy Hotels recently introduced the Moxy Guestbook, a digital platform that encourages guests to share user-generated content.

The expansion will include 17 new hotel openings by 2025, with the brand making its debut in Spain, Türkiye, and Luxembourg. Jerome Briet, Chief Development Officer for Europe, Middle East & Africa at Marriott International, stated: "We continue to see strong demand for hospitality experiences that are both stylish and affordable. Our expansion is focused on finding destinations that reflect Moxy's playful spirit."

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The upcoming Moxy Barcelona, set to open next month, will mark the brand’s entry into Spain, featuring 414 guest rooms, social spaces, and a rooftop pool. Meanwhile, Moxy Istanbul Beyoğlu and Moxy Izmir will introduce the brand to Türkiye, with the former located in the historic Afrikahan building.

In Luxembourg, Moxy recently opened its doors at Moxy Luxembourg Airport, a 129-room hotel within the Skypark Business Centre. Other upcoming openings include new properties in France, Italy, Poland, Serbia, Germany, and Ireland, among others.

This month, the brand also made its debut in North Carolina with the opening of its first property in the region, showcasing Moxy's global momentum.


IHG and GBTA Foundation Discuss Decarbonizing Business Travel at Climate Week NYC

IHG and GBTA Foundation Discuss Decarbonizing Business Travel at Climate Week NYC

By Nithyakala Neelakandan

Published on September 29, 2024

IHG Hotels & Resorts and the GBTA Foundation hosted a key event at Climate Week NYC 2024, bringing together top sustainability leaders to discuss the decarbonization of business travel. With global business travel spending projected to hit $1.48 trillion in 2024 and surpass $2 trillion by 2028, the focus on sustainable travel has never been more critical.

Co-hosted with IDEO, Accenture, American Express Global Business Travel, Delta Air Lines, and Hertz, the event explored how the necessity of business travel can be balanced with the need to reduce carbon emissions. Using IDEO's Creative Tensions format, participants engaged in lively discussions on the challenges and opportunities in decarbonizing the sector.

Catherine Dolton, Chief Sustainability Officer at IHG, said, “While business travel continues to evolve and grow, the importance of human connection to solve complex problems and drive business growth remains. Our industry’s scale gives us an important opportunity to reduce carbon emissions, however, to make meaningful strides we must work together more and inspire innovation. At IHG, for example, we continue to innovate through our recently introduced Low Carbon Pioneers initiative. The first community of its kind in the industry, this group of low operational carbon hotels will help us test, learn and share findings on sustainability measures.”

Delphine Millot, Senior Vice President at GBTA Foundation, said, “GBTA and its Foundation are at the heart of building a sustainable future for global business travel. In fact, Climate Week NYC wouldn’t be possible without the collective power of the business travel industry to bring together businesses and policy makers in person to foster change. The continued success of our industry depends on mobilizing organizations through events this like this as well as our new Sustainability Acceleration Challenge to drive practices that materially reduce emissions from business travel.”

Alex Gallafent, Executive Design Director, IDEO, said “Leaders today must balance competing demands and tensions while transforming their businesses to meet the challenges of the Climate Era, and there are no easy solutions. These tensions, however, are fuel for inspiration, learning, and commitment – discovering how others are approaching similar challenges is critical to making brave choices and acting on them. Building the future isn’t a spectator sport, which is why IDEO is proud to partner with the world's leading organizations and help them thrive responsibly, sustainably, and in ways that return value to the world.”

With global leaders gathered for Climate Week NYC, the event highlighted the importance of addressing climate challenges within the business travel industry. As part of IHG’s Journey to Tomorrow responsible business plan, aligned with the UN Sustainable Development Goals, the company is committed to fostering sustainability and driving progress toward a greener future.


Dusit International Expands in South Asia Through Partnership with Paljor Global Corp

Dusit International Expands in South Asia Through Partnership with Paljor Global Corp

By Nishang Narayan

Published on September 27, 2024

Dusit International, Thailand’s premier hospitality and property development group, has entered into a strategic partnership with Paljor Global Corp Private Limited, a prominent Nepalese investment firm and luxury carpet manufacturer, to expand its footprint in Nepal and across South Asia. Building on their successful collaboration at Dusit Princess Kathmandu, both companies aim to introduce a range of Dusit’s hospitality brands and services to the region.

Strengthening Regional Presence

The partnership, announced at a ceremony held at Baan Dusit Thani in Bangkok, is part of Dusit’s broader plan to grow its presence in South Asia. In attendance at the signing were key representatives from both organizations, including Mr Gilles Cretallaz, Chief Operating Officer of Dusit International, and Mr Dorje Gyalsten Lama, Chairman of Paljor Global Corp.

Paljor Global Corp will leverage its strong presence in Nepal and neighboring regions to identify opportunities for Dusit’s wide-ranging portfolio, which includes luxury, midscale, and lifestyle hotels. The partnership is set to focus on the introduction of Dusit Thani, dusitD2, Dusit Princess, ASAI Hotels, and the newly launched Devarana – Dusit Retreats and Dusit Collection brands, expanding Dusit's influence in Bangladesh, Myanmar, Sri Lanka, Bhutan, Tibet, and Northeast India.

Collaboration in Hospitality, Education, and Food

Alongside hospitality expansion, both companies will collaborate to bring Dusit’s expertise in hospitality education and culinary arts to South Asia. This includes developing vocational education programs through Dusit Thani College and launching The Food School in Thailand to provide top-tier culinary training in the region.

Additionally, Dusit Foods will introduce its premium line of Dusit Gastro products, such as organic rice and innovative frozen goods, to the hotel and restaurant industries in Nepal.

Growing Tourism Connections

With the increasing number of Nepalese tourists visiting Thailand, the partnership will explore curated travel packages that combine stays at Dusit hotels with immersive local experiences. This initiative aims to attract more South Asian visitors to Dusit’s properties in Thailand, promoting cultural and hospitality exchange between the two countries.

Leadership Perspectives

“This partnership demonstrates our commitment to growth in South Asia,” said Mr Gilles Cretallaz, COO of Dusit International. “Working with Paljor Global Corp allows us to create unique and culturally resonant hospitality experiences that align with the region’s needs.”

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Mr Dorje Gyalsten Lama, Chairman of Paljor Global Corp, echoed this sentiment, expressing excitement about expanding Dusit’s renowned offerings in Nepal and beyond. “Our collaboration with Dusit is about more than expansion—it’s about setting new standards for service, education, and sustainability across the region.”

Ms Dolma Tsering Lama, Managing Director of Paljor Global Corp, added, “We look forward to bringing Dusit’s culinary and hospitality expertise to new markets while also empowering future generations through education.”

About Dusit International

Founded in 1948, Dusit International is a global leader in hospitality, property development, and related services. The company operates over 300 properties in 18 countries under eight distinct brands, including Dusit Thani, dusitD2, and Devarana – Dusit Retreats. Its operations encompass hospitality education, food, and property services, with a strong focus on sustainable growth.

About Paljor Global Corp Private Limited

Paljor Global Corp, under the leadership of Mr Dorje Gyaltsen Lama, is dedicated to advancing the hospitality industry across Nepal and South Asia. Through strategic partnerships and a commitment to quality, Paljor Global Corp continues to elevate hospitality standards in the region.

For more information, visit dusit-international.com.

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