The Ascott Limited Expands Flex-Hybrid Model Dominance in Southeast Asia with New Signings and Openings

The Ascott Limited Expands Flex-Hybrid Model Dominance in Southeast Asia with New Signings and Openings

By Nishang Narayan

Published on September 24, 2024

The Ascott Limited, the lodging unit fully owned by CapitaLand Investment, has announced an impressive expansion in Southeast Asia, securing 28 new signings this year, which will add over 3,400 units across various brands in key destinations. This remarkable growth represents more than half of Ascott's global signings to date, boosting its portfolio in Southeast Asia to over 360 properties across 86 cities in nine countries, including Cambodia, Indonesia, Malaysia, and Vietnam.

Ascott's Chief Growth Officer, Ms. Serena Lim, emphasized the flexibility of the company's hotel-in-residence model, which caters to diverse travel needs and durations. "This model has proven resilient during and after the pandemic, establishing itself as a preferred choice in the lodging industry," she stated. The new signings will also introduce Ascott to cities like Purwakarta in Indonesia and Kulim in Malaysia.

The growth trajectory is significant; Ascott's portfolio has increased more than fivefold over the past decade, from 13,000 units in 2015 to over 67,000 today. The company was recognized by hospitality research firm STR as one of the top three global hospitality companies with the largest active pipeline in Southeast Asia, highlighting its leadership position in the market.

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Ascott's strategy is rooted in a "glocal" approach, combining global brand strength with local market insights. This enables the company to capture inbound, intraregional, and domestic travel, further boosting its market performance. "Our deep cultural understanding and strong relationships with local owners provide us with a strategic advantage," Ms. Lim added, pointing to upcoming expansions into markets like the UK and Australia.

In Penang, Malaysia, Ascott has signed nine new properties in 2024 alone, almost doubling last year’s signings and enriching its offerings in the region. Among these is the 1926 Heritage Hotel by The Unlimited Collection, a former British colonial residence set to become a stunning 78-unit property.

In Batam, Indonesia, Ascott's portfolio has also doubled, now comprising 14 properties, including new global brands like The Unlimited Collection and Somerset. Notable recent openings include Oakwood Ha Long in Vietnam and Oakwood Hotel & Apartments Grand Batam in Indonesia.

Ascott is dedicated to providing unique experiences through its loyalty program, Ascott Star Rewards, which recently hosted an exclusive event during the Formula One night race in Singapore, enhancing member engagement and showcasing its commitment to experiential travel.

As the Southeast Asian hotel market is expected to grow at a CAGR of 5.78% to achieve US$16.41 billion in revenue by 2029, Ascott’s proactive approach to expansion positions it well for continued success. The region's tourism arrivals are anticipated to reach pre-pandemic levels by the end of 2024, further strengthening Ascott's market presence.\

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Highlights of New Signings in Southeast Asia (2024 Year-to-Date):

  1. 1926 Heritage Hotel Penang by The Unlimited Collection: A transformation of a colonial residence into a 78-unit property.
  2. Citadines Connect Airport Jakarta: A 146-unit serviced residence at Soekarno-Hatta International Airport, set to open in early 2025.
  3. lyf Bugis Singapore: The first wellness-focused lyf property, featuring 308 units and located near cultural hotspots.
  4. lyf Chinatown Singapore: Expected to open in mid-2026, this property will celebrate local arts and culture.
  5. Oakwood Slipi Jakarta: A 155-unit property with business and leisure amenities in West Jakarta.
  6. Somerset Diamond Bay Garden Phnom Penh: A mix of studio and family-friendly units in a prime location.

Ascott continues to lead in hospitality, leveraging its diverse brands to meet the evolving needs of travelers across Southeast Asia. With a robust strategy focused on both growth and local engagement, Ascott is well-positioned to navigate the future of the hospitality industry.


Kandy's Esala Perahera Returns for Ten Nights From 18 August

Kandy's Esala Perahera Returns for Ten Nights From 18 August

By Manu Vardhan Kannan

Published on August 9, 2026

Kandy is set to come alive with drums, fire, traditional performances and grand elephant processions as the Esala Perahera returns from 18 to 28 August 2026. The ten-night festival is one of Asia's oldest living festivals and is held in Kandy, Sri Lanka's hill capital.

The festival brings together two ancient traditions. One dates back to the third century-BCE and is linked to prayers for rain to the island's guardian deities. The second is the Dalada Perahera, which honours the Sacred Tooth Relic of the Buddha, enshrined at the Sri Dalada Maligawa since the relic arrived from India in the fourth century CE. According to legend, the relic was brought to Sri Lanka hidden in the hair of a princess. It has since been worshipped as a sacred symbol believed to safeguard the island.

The 2026 programme begins with the Kap Situveema blessing on 18 August, followed by five nights of Kumbal Perahera and four nights of Randoli Perahera.

The celebrations will reach their main highlight with the Grand Randoli Perahera on 27 August, when the procession moves around Kandy Lake and the Temple of the Tooth. The streets will feature thousands of dancers, drummers, acrobats, jugglers, fire-eaters, mask dancers, flag bearers, sword carriers and ceremonial musicians. Elephants dressed in colourful ceremonial garments will also form an important part of the procession, led by the Maligawa Tusker bearing the relic casket.

Traditional dance, music, lights and performances will fill the streets of Kandy as the festival builds towards its closing ceremony. The Esala Perahera concludes the following morning with the Diya Kepeema water-cutting ceremony at the Mahaweli River. The same river flows past Jetwing Kandy Gallery, A Luxury Reserve, giving the property a convenient location for visitors looking to experience the festival.

The 26-room hotel is located beside the Mahaweli in Gurudeniya, around 10 minutes from central Kandy. Guests can experience the processions during the evenings and return to the property's riverside infinity pool, spa and butler service during the day. The hotel's Riverscape restaurant also offers authentic Sri Lankan dining.

“Guests get proximity to one of the world’s great living festivals without sacrificing the calm that makes a trip to Sri Lanka worthwhile,” said Hashan Cooray, Director - Marketing and Development, Jetwing Hotels.

The Esala Perahera runs 18–28 August 2026. Rooms at Jetwing Kandy Gallery during the festival period are limited and best reserved well in advance.


Sofitel Legend Metropole Hanoi Strengthens F&B Team with Two Leadership Appointments

Sofitel Legend Metropole Hanoi Strengthens F&B Team with Two Leadership Appointments

By Manu Vardhan Kannan

Published on August 5, 2026

Sofitel Legend Metropole Hanoi has announced two key leadership appointments to strengthen its food and beverage operations. The iconic luxury hotel has named Kevin Danet as Director of Food and Beverage and Liam Nealon as Director of Culinary, reinforcing its commitment to delivering world-class dining experiences.

The appointments come as the hotel celebrates its 125th anniversary, with a year-long programme of immersive culinary experiences planned throughout 2026.

Kevin Danet brings more than a decade of hospitality experience in Vietnam to his new role. Having previously served as Assistant Director of Food and Beverage at Sofitel Legend Metropole Hanoi for nearly two years, he has a deep understanding of the local market and the hotel's operations. He will now oversee the property's eight food and beverage outlets, including the renowned French fine dining restaurant Le Beaulieu.

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Speaking about his approach to hospitality, Kevin said:

“Beautiful venues and exceptional cuisine are important, but what guests remember most is how we made them feel.”

Joining him is Liam Nealon, who takes on the role of Director of Culinary. With 25 years of international experience across Australia, Asia and Europe, Liam most recently served at Four Seasons Resort Bali. He is recognised for his focus on high-quality ingredients, natural flavours and creating engaging dining experiences.

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Sharing his vision, Liam said:

“I am particularly passionate about collaborating closely with service teams to foster meaningful guest connections and memorable moments.”

Commenting on the appointments, George Koumendakos, General Manager of Sofitel Legend Metropole Hanoi, said:

“We are delighted to work with Kevin and also welcome Liam to the Metropole family and further strengthen the synergy between the kitchen and the dining room. Their combined expertise and passion will further elevate our culinary offering as we celebrate 125 years of legendary hospitality in Hanoi. This is an exciting new chapter that perfectly aligns with our commitment to delivering exceptional, memorable experiences for our guests.”

As part of its anniversary celebrations, Sofitel Legend Metropole Hanoi will continue to host a curated calendar of gastronomic experiences across its acclaimed restaurants and bars throughout 2026, blending timeless elegance with fresh culinary ideas and exceptional hospitality.


OBLU XPERIENCE Ailafushi Redefines the Maldives with Social and Experience-Led Escapes

OBLU XPERIENCE Ailafushi Redefines the Maldives with Social and Experience-Led Escapes

By Manu Vardhan Kannan

Published on August 4, 2026

OBLU XPERIENCE Ailafushi is reshaping the traditional Maldivian holiday by offering a vibrant island experience that goes beyond romance and relaxation. Designed for today's travellers, the resort combines stunning natural surroundings with entertainment, interactive experiences and lively social spaces, creating a destination where guests can connect, celebrate and make lasting memories.

At the heart of the resort's lively atmosphere is X360 Bar, where picturesque sunsets transition into evenings filled with music, DJ performances, poolside entertainment, foam parties and interactive experiences. The venue brings a fresh energy to the island, making it an ideal gathering place for guests looking to enjoy the Maldives in a more social setting.

The resort's dining experiences are equally diverse, offering something for every palate. Guests can enjoy international cuisine at Element X, grilled favourites at Copper Pot Food Truck, handcrafted coffees and sweet treats at La Promenade, or indulge in a unique dining experience at Only BLU, the Maldives' largest under ocean restaurant. Surrounded by marine life, Only BLU adds a distinctive culinary highlight that complements the resort's focus on shared experiences.

OBLU XPERIENCE Ailafushi also caters to families and travellers seeking active leisure. One of the largest kids' clubs in the Maldives keeps younger guests entertained, while adults can explore a range of activities including water sports, snorkelling excursions, fitness facilities and relaxing moments by the turquoise lagoon.

With a strong focus on entertainment, adventure and togetherness, the resort welcomes couples, families, groups of friends and celebration travellers alike. Its flexible and inclusive approach reflects the changing preferences of modern travellers who are looking for experiences that extend beyond scenic landscapes.

By combining vibrant entertainment, diverse dining, family-friendly facilities and the natural beauty of the Maldives, OBLU XPERIENCE Ailafushi offers a refreshing take on the island getaway, one that is centred on connection, discovery and unforgettable shared experiences.

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