The Ascott Limited Expands Flex-Hybrid Model Dominance in Southeast Asia with New Signings and Openings

The Ascott Limited Expands Flex-Hybrid Model Dominance in Southeast Asia with New Signings and Openings

By Nishang Narayan

Published on September 24, 2024

The Ascott Limited, the lodging unit fully owned by CapitaLand Investment, has announced an impressive expansion in Southeast Asia, securing 28 new signings this year, which will add over 3,400 units across various brands in key destinations. This remarkable growth represents more than half of Ascott's global signings to date, boosting its portfolio in Southeast Asia to over 360 properties across 86 cities in nine countries, including Cambodia, Indonesia, Malaysia, and Vietnam.

Ascott's Chief Growth Officer, Ms. Serena Lim, emphasized the flexibility of the company's hotel-in-residence model, which caters to diverse travel needs and durations. "This model has proven resilient during and after the pandemic, establishing itself as a preferred choice in the lodging industry," she stated. The new signings will also introduce Ascott to cities like Purwakarta in Indonesia and Kulim in Malaysia.

The growth trajectory is significant; Ascott's portfolio has increased more than fivefold over the past decade, from 13,000 units in 2015 to over 67,000 today. The company was recognized by hospitality research firm STR as one of the top three global hospitality companies with the largest active pipeline in Southeast Asia, highlighting its leadership position in the market.

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Ascott's strategy is rooted in a "glocal" approach, combining global brand strength with local market insights. This enables the company to capture inbound, intraregional, and domestic travel, further boosting its market performance. "Our deep cultural understanding and strong relationships with local owners provide us with a strategic advantage," Ms. Lim added, pointing to upcoming expansions into markets like the UK and Australia.

In Penang, Malaysia, Ascott has signed nine new properties in 2024 alone, almost doubling last year’s signings and enriching its offerings in the region. Among these is the 1926 Heritage Hotel by The Unlimited Collection, a former British colonial residence set to become a stunning 78-unit property.

In Batam, Indonesia, Ascott's portfolio has also doubled, now comprising 14 properties, including new global brands like The Unlimited Collection and Somerset. Notable recent openings include Oakwood Ha Long in Vietnam and Oakwood Hotel & Apartments Grand Batam in Indonesia.

Ascott is dedicated to providing unique experiences through its loyalty program, Ascott Star Rewards, which recently hosted an exclusive event during the Formula One night race in Singapore, enhancing member engagement and showcasing its commitment to experiential travel.

As the Southeast Asian hotel market is expected to grow at a CAGR of 5.78% to achieve US$16.41 billion in revenue by 2029, Ascott’s proactive approach to expansion positions it well for continued success. The region's tourism arrivals are anticipated to reach pre-pandemic levels by the end of 2024, further strengthening Ascott's market presence.\

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Highlights of New Signings in Southeast Asia (2024 Year-to-Date):

  1. 1926 Heritage Hotel Penang by The Unlimited Collection: A transformation of a colonial residence into a 78-unit property.
  2. Citadines Connect Airport Jakarta: A 146-unit serviced residence at Soekarno-Hatta International Airport, set to open in early 2025.
  3. lyf Bugis Singapore: The first wellness-focused lyf property, featuring 308 units and located near cultural hotspots.
  4. lyf Chinatown Singapore: Expected to open in mid-2026, this property will celebrate local arts and culture.
  5. Oakwood Slipi Jakarta: A 155-unit property with business and leisure amenities in West Jakarta.
  6. Somerset Diamond Bay Garden Phnom Penh: A mix of studio and family-friendly units in a prime location.

Ascott continues to lead in hospitality, leveraging its diverse brands to meet the evolving needs of travelers across Southeast Asia. With a robust strategy focused on both growth and local engagement, Ascott is well-positioned to navigate the future of the hospitality industry.


Laguna Golf Lang Co Ranked Among Asia’s Top 100 Golf Courses

Laguna Golf Lang Co Ranked Among Asia’s Top 100 Golf Courses

By Manu Vardhan Kannan

Published on June 19, 2025

Laguna Golf Lang Co continues its winning streak on the global stage with its latest recognition—being named one of Asia’s Top 100 Golf Courses by the Asia Golf Leaders Forum (AGLF). The announcement came during the prestigious Asia Golf Awards Ceremony held in South Korea.

Part of the iconic Laguna Lang Co integrated resort in Vietnam, the championship course has consistently received accolades for its stunning layout, guest experience, and commitment to eco-conscious operations. Designed by six-time Major winner Sir Nick Faldo, the 18-hole course blends seamlessly into its natural surroundings—set between jungle-clad mountains and the East Sea, with dramatic streams, rice paddies, and rocky outcrops defining the play.

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“We’re thrilled to be recognised among the top golf courses in Asia,” shared Stephen Banks, Director of Golf at Laguna Golf Lang Co. “This award reflects the passion and precision our team brings every day. It's also a tribute to Sir Nick Faldo’s vision, which continues to attract and inspire players worldwide.”

The course isn’t just visually striking—it’s also earned respect for its sustainability initiatives. Its globally praised “edible golf course” concept integrates working rice paddies maintained by local farmers and water buffalo, showcasing a harmonious blend of golf and local heritage.

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The Asia Top 100 list—compiled by leading golf media, professionals, and influencers—recognises excellence in course design, maintenance, and guest services across the region.

Laguna Golf Lang Co’s growing list of awards includes:

  • “Vietnam’s Best Golf Resort” by World Golf Awards

  • Top 10 Golf Resorts in Asia-Pacific by Golf Travel Magazine

  • Multiple certifications for environmental and agronomic excellence

But golf is just the beginning. The resort offers a full destination experience, including:

  • Banyan Tree’s luxury Seaview Pool Villas

  • World-class dining options serving Vietnamese and international cuisine

  • Banyan Tree Spa, cultural excursions to Hue Imperial City and Bach Ma National Park

  • Family-friendly activities like archery, water sports, and kids’ programmes

“This destination has become so much more than a golf course,” said Banks. “Laguna Lang Co is a full lifestyle experience—uniting world-class golf with culture, nature, and luxury hospitality. We're proud to play a part in putting Vietnam on the map as a top-tier golf destination in Asia.


Meliá Chiang Mai to Host Black Ruby Pride Party at Thailand’s Highest Rooftop Bar

Meliá Chiang Mai to Host Black Ruby Pride Party at Thailand’s Highest Rooftop Bar

By Manu Vardhan Kannan

Published on June 18, 2025

Meliá Chiang Mai is set to light up the city’s skyline with a spectacular celebration this Pride Month, as MAI The Sky Bar—the highest bar in Chiang Mai—reopens on June 28 with “Glow Up! A Black Ruby Pride Party”. The vibrant evening will honour Thailand’s historic legalisation of same-sex marriage and the broader message of celebrating love in all colours.

Located on the 22nd floor of the hotel, the rooftop bar offers panoramic views from the Ping River to the majestic Doi Suthep Temple, with its glass bridge and multi-level terraces offering one of the city’s most breathtaking spots to party under the stars.

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The Pride-themed celebration promises:

  • A fabulous drag queen show by Chiang Mai’s BLOW Entertainment

  • Live music from resident DJs

  • A best costume contest, with the winner earning a complimentary stay at Meliá Chiang Mai

  • A signature “Black Ruby” cocktail included in the THB 500 entry fee

Guests are encouraged to dress in their loudest and proudest outfits, adding to the sparkle of the night. The first seven table bookings will also receive a free cocktail basket, making it a truly exclusive experience.

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Drawing on Meliá’s Spanish roots, MAI The Sky Bar will serve up a curated menu of tapas, pinchos, and gourmet desserts, all made using 100% real ingredients with a strong focus on local, sustainable, and organic farming. Highlights include:

  • Croquetas and mixed grill skewers

  • Fresh summer rolls with tamarind dip

  • Salmon tiradito with mango passion fruit dressing and avocado mousse

  • Chocolate mud cake and tiramisu jars

To pair with the culinary delights, the bar offers an extensive selection of spirits, wines, mocktails, teas, coffees, and fresh juices.

This Pride celebration is more than just a party—it’s a toast to love, freedom, and visibility in a setting as elevated as the occasion itself.


6 Serene Escapes to Reclaim Yourself This Global Wellness Day

6 Serene Escapes to Reclaim Yourself This Global Wellness Day

By Manu Vardhan Kannan

Published on June 16, 2025

In a world that moves at breakneck speed, there is something quietly powerful about choosing stillness. This Global Wellness Day, step into spaces that allow you to disconnect from the chaos and reconnect with yourself. Here are six hand-picked wellness destinations where nature, culture, and calm converge to help you breathe deeper and be more present.

Thailand

At Phulay Bay, a Ritz-Carlton Reserve in Krabi, mornings begin with the sound of waves and end with crystal sound healing under open skies. The resort’s wellness journeys include ocean-facing meditation, Thai massages, and vitality pools. Dining at Sri Trang reflects the same care with seasonal, farm-to-table dishes rooted in traditional Thai techniques. Here, stillness feels as luxurious as the view.

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Ras Al Khaimah

At Camp 1770, perched 1,770 metres above sea level in the Jebel Jais Mountain range, wellness begins before sunrise. Sound healing and yoga unfold with the shifting sky as your backdrop. Down below, the Mövenpick Resort Al Marjan Island invites guests for yoga on the beach and spa rituals like the Desert Sand Reviver at Citrine Spa. Also worth exploring are the extensive wellness programmes at Anantara Mina Al Arab and nature-inspired yoga sessions at The Ritz-Carlton Al Wadi Desert. 

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Kenya

Kenya offers a more grounded approach to wellness. At The Sanctuary at Ol Lentille in Laikipia, guided walks with Maasai hosts end with quiet reflection on cliffside decks. On the coast, Watamu Treehouse features treetop meditation and breathwork with views of the Indian Ocean. It’s wellness guided not by routines, but by rhythm of nature, wind, and waves.

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Qatar

The Residences at The St. Regis Marsa Arabia Island on The Pearl-Qatar introduces wellness as a lifestyle. At the Longevity Hub by Clinique La Prairie, Swiss precision meets holistic science to deliver personalized therapies. Infinity pools, cabanas, and wellness-driven design make this island feel like a sanctuary that supports your wellbeing naturally and luxuriously. 

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Sri Lanka

Nestled in Sri Lanka’s central highlands, Camellia Hills offers views of Castlereagh Lake and tea-covered slopes—an ideal setting for quiet reflection. Near Colombo, The Wallawwa hosts Vikasa Wellness, a programme blending mindful movement, meditation, and ancient Sri Lankan sound healing rituals. These properties from Teardrop Hotels are curated for solo travellers and couples seeking a deeper, more personal retreat.

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Israel

Floating in the Dead Sea, you feel your shoulders drop and breath slow wellness in its purest form. In the Negev Desert, Desert Ashram provides unplugged weekends filled with movement and community. In Amirim, a plant-based moshav, boutique eco-stays host Kabbalah-based workshops and meditation, creating a gentle return to self.

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This June, pause intentionally. Choose stillness over speed. And let one of these places help you feel more like yourself again.

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