Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

By Nithyakala Neelakandan

Published on October 4, 2024

The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.

The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.

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From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.

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Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.

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Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"

Expanding Fitness Options Through activ∞ Unlimited

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In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.

Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.

For the Love of Coffee

Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.

- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.

  - Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.

- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.

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About Ascott

Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.


Osho Dham Marks International Yoga Day with Pranayoga Meditation and Dynamic Sessions

Osho Dham Marks International Yoga Day with Pranayoga Meditation and Dynamic Sessions

By Author

Published on June 23, 2026

Osho Dham marked International Yoga Day on June 21, 2026, with a day dedicated to meditation, breath awareness, and inner transformation. The celebration brought together participants seeking to experience yoga beyond physical practice, focusing instead on mindfulness and deeper states of consciousness.

The day began with Dynamic Meditation from 6:30 AM to 7:30 AM, energising participants through Osho’s signature active meditation technique. The morning set the tone for a deeper experiential journey into awareness and inner balance.

The celebrations continued with a special Pranayoga Meditation session held in the Meditation Hall, facilitated by Swami Chaitanya Keerti. The session explored the concept of Pranayoga, rooted in Patanjali Yoga philosophy and Vigyan Bhairav Tantra, focusing on the science of breath awareness.

Participants were guided to observe the natural rhythm of their breath, gradually moving from mental activity toward stillness and heightened awareness. The practice emphasised breath as a bridge between body and consciousness, aligning with Osho’s teachings on inner transformation.

Speaking on the occasion, Swami Chaitanya Keerti highlighted that yoga is not limited to physical exercise but serves as a doorway to deeper transformation. He emphasised that meditation helps individuals move beyond surface-level living into a more conscious and inward-focused way of being.

He further shared Osho’s perspective that breath penetrates both body and soul, and that a deeper understanding of breathing can lead to profound self-realisation.

The event concluded with a live band performance, bringing participants together in a moment of shared celebration and reflection. The strong turnout reflected a growing interest in holistic wellness practices and reinforced the significance of meditation-centric approaches to yoga in contemporary life.


ELE|NA Marks Global Wellness Day 2026 in India with Curated Wellness Experiences

ELE|NA Marks Global Wellness Day 2026 in India with Curated Wellness Experiences

By Hariharan U

Published on June 15, 2026

ELE|NA celebrated Global Wellness Day 2026 in India with specially curated wellness experiences at Minerals by ELE|NA at Vantara Niwas, Jamnagar, and ELE|NA Ayur at Sadar Manzil, Bhopal. Designed around movement, mindfulness, nourishment, and human connection, the initiative aimed to encourage guests and team members to embrace wellness in a joyful and meaningful way.

Observed on June 13, 2026, the celebrations were inspired by this year’s Global Wellness Day theme, #JoyMagenta, which highlights joy as an essential element of overall wellbeing. Through a thoughtfully planned schedule of activities, ELE|NA reinforced its commitment to making wellness accessible, inclusive, and deeply personal.

Sharing her thoughts on the occasion, Heidi Grimwood, Senior Vice President, ELE|NA, said that wellness should be personal, purposeful, and inspiring. She noted that Global Wellness Day reflects the brand’s Wellness Your Way™ philosophy, encouraging individuals to reconnect with practices that nourish both body and mind. According to her, the #JoyMagenta theme celebrates joy through movement, mindfulness, gratitude, creativity, and meaningful human connections.

The day’s programme began with an energising Aqua Zumba session, allowing participants to engage in fun, movement-based fitness. This was followed by a guided meditation session designed to promote mental clarity and inner calm. Guests later participated in an outdoor fitness session that encouraged physical activity in a natural environment.

The celebrations concluded with a restorative sound healing meditation experience, offering participants an opportunity to relax and reconnect through therapeutic sound frequencies. Throughout the day, guests also had access to a healthy snack and refreshment corner serving nourishing food and beverages.

Global Wellness Day 2026 marks the movement’s 15th anniversary and places a strong emphasis on joy as a conscious wellbeing practice. The theme encourages people to embrace gratitude, creativity, connection, and movement as everyday tools for improving quality of life.

The initiative aligns closely with ELE|NA’s Wellness Your Way™ philosophy, which focuses on delivering personalised wellness journeys tailored to individual needs. By hosting these experiences in Jamnagar and Bhopal, the brand sought to create uplifting environments where guests and employees could experience wellness in a natural, enjoyable, and memorable manner.

Through its ongoing wellness programmes across India and the Maldives, ELE|NA continues to champion holistic wellbeing experiences that help individuals reconnect with themselves, their communities, and the world around them.


Technogym Unveils Sand Stone Collection for Premium Wellness Spaces

Technogym Unveils Sand Stone Collection for Premium Wellness Spaces

By Manu Vardhan Kannan

Published on June 8, 2026

Technogym has launched its new Sand Stone collection, bringing together nature-inspired design, innovative materials and wellness-focused functionality. Created to elevate luxury homes and premium wellness environments, the collection introduces a warm and sophisticated aesthetic that blends authenticity with modern technology.

Inspired by the natural beauty of Mediterranean sandstone, the collection features neutral shades and carefully crafted finishes that seamlessly complement materials such as wood and stone. The result is a refined wellness environment that combines performance, sustainability and timeless design.

A key feature of the collection is its use of innovative materials and textures designed to strengthen the connection between people and nature. The product casings are made using Speckled Stone, an advanced plastic material containing 2-3% natural mica to create a stone-like textured finish. Additionally, 30% of these components are sourced from recycled materials, helping reduce environmental impact.

The collection also incorporates Warm Titanium finishes across frames and design details, offering a contemporary look that combines luxury with technology. Clay-inspired tactile surfaces, including handles and vegan leather seats, provide a soft and comfortable user experience while maintaining a natural aesthetic.

Natural beech and ash wood elements further enhance the collection, highlighting organic textures and craftsmanship. These details can be seen across products such as Personal Tools and Technogym Reform, reinforcing the collection’s connection to natural materials.

Designed for both residential and commercial applications, Sand Stone is suitable for homes, hotels, residential communities and fitness clubs. The collection enables architects and designers to create distinctive wellness spaces with a consistent visual identity, helping enhance customer experiences and strengthen brand positioning.

One of the collection’s standout features is its ability to deliver a complete wellness ecosystem across multiple fitness categories. Sand Stone offers a unified design language across Technogym Checkup, Artis cardio, Artis strength, Biostrength, Personal Tools and Technogym Reform, allowing wellness spaces to maintain a cohesive look throughout.

By combining elegant design, advanced materials and a welcoming aesthetic, the Sand Stone collection aims to create wellness environments that feel approachable and inspiring. The collection offers users a premium training experience while providing operators with an opportunity to develop unique and differentiated wellness destinations.

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