Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

By Nithyakala Neelakandan

Published on October 4, 2024

The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.

The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.

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From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.

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Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.

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Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"

Expanding Fitness Options Through activ∞ Unlimited

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In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.

Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.

For the Love of Coffee

Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.

- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.

  - Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.

- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.

For more information visit website

About Ascott

Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.


Banyan Tree Spa Krabi Introduces Weightless Therapy for Ultimate Relaxation

Banyan Tree Spa Krabi Introduces Weightless Therapy for Ultimate Relaxation

By Nishang Narayan

Published on February 20, 2025

Banyan Tree Spa Krabi, recently recognized by the MICHELIN Guide as one of Thailand’s top luxury spas, is redefining relaxation with its latest wellness offering—complimentary weightless therapy sessions. This innovative flotation therapy allows guests to experience deep relaxation and stress relief through guided water-based techniques.

Weightless therapy, also known as flotation therapy, involves floating in water to create a sensation of zero gravity, which helps alleviate muscle tension and mental fatigue. Banyan Tree Spa Krabi’s Wellbeing Practitioner, Dr. Subhash Shanbhag, and his expert team lead one-on-one sessions, ensuring a personalized and immersive experience.

Guests can choose between two specialized sessions:

  • Wave Stretch – A combination of rhythmic water movement and gentle tension-point massage.
  • One Weightless – A fully immersive experience designed to promote deep relaxation in a zero-gravity environment.

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Both private and group sessions are available, offering an alternative approach to physical and mental well-being. “Weightless therapy is an alternative way to heal your body and mind,” said Banyan Tree Spa Krabi Manager, Ms. Montira Vichiankoo. “Floating in water not only induces relaxation but also benefits muscles, joints, and overall circulation.”

A Sanctuary for the Senses

The weightless therapy sessions complement the award-winning spa’s extensive wellness offerings, including traditional Thai massages, deep tissue therapies, and hydrothermal experiences. Banyan Tree Spa Krabi’s signature Rainforest hydrotherapy circuit—featuring a Rain Walk, Steam Room, Sauna, Ice Fountain, and Jet Pool—has been described by the MICHELIN Guide as a place where “tropical serenity meets holistic wellness.”

Another standout treatment is the Tropical Rainmist experience, where guests relax under a gentle rain shower before enjoying an invigorating body scrub and Thai massage. The Sense of Place - Krabi Tranquility treatment, a 150-minute journey of skin polishing, stone massage, and an aromatic coconut milk bath, offers another level of indulgence.

All spa therapists undergo rigorous training at the Banyan Spa & Wellbeing Academy in Phuket, ensuring world-class expertise in anatomy, massage techniques, and holistic therapies.

The Banyan Tree Krabi Experience

Set against the breathtaking backdrop of the Andaman Sea, Banyan Tree Krabi offers 72 luxurious pool suites and villas, including a seven-bedroom Presidential Villa. The resort features fine dining restaurants, a beach club, a kids' club, and state-of-the-art wellness facilities.

With multiple accolades, including recognition from Conde Nast Traveler’s Readers' Choice Awards as the No. 4 resort in Thailand, Banyan Tree Krabi continues to be a leader in luxury hospitality and wellness experiences.

For more information or reservations, contact +66 075 811 888 or email krabi@banyantree.com.


A Romantic Getaway Awaits at Lyfe Hotels Bhubaneswar This Valentine’s Season

A Romantic Getaway Awaits at Lyfe Hotels Bhubaneswar This Valentine’s Season

By Nishang Narayan

Published on February 15, 2025

This Valentine's Day, Lyfe Hotels Bhubaneswar offers the perfect romantic retreat, combining luxurious accommodations, indulgent spa treatments, and personalized experiences to create an unforgettable getaway for couples. Whether you're seeking relaxation or romance, Lyfe Hotels is the perfect destination for a memorable celebration this Valentine's season.

\Embark on a Valentine's Day Romantic Getaway as Lyfe Hotels Bhubaneswar provides an all-inclusive experience with their deluxe room package. This premium package includes a daily buffet breakfast, bathtub decoration, free Wi-Fi, and a romantic poolside supper with a 5-course menu and 750ml of wine. The guests shall also receive a welcome drink upon arrival, a 20% discount on spa services, and the option of early or late check-out. This package, priced at INR14,999 plus taxes ensures that your stay is nothing short of amazing.

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For those looking to unwind and rejuvenate, the spa offers a range of luxurious treatments, including the Love & Romance Couples Massage, Chocolate Scrub, and Wrap. These indulgent treatments are perfect for couples seeking relaxation and pampering. Lyfe Hotels Bhubaneswar also offer special chocolate-themed experiences for those who wish to add a sweet touch to their Valentine's celebration. With packages available for both couples and singles, our spa promises to enhance your romantic getaway with the ultimate in relaxation.

Additionally, Signature Valentine's Gift Packages such as the Hot Stone Treatment and Body Polish and the Luxury Mani-Pedi Package provide the perfect way to indulge and unwind, making your stay even more special.Lyfe Hotels Bhubaneswar is the ultimate destination for couples looking to escape, relax, and celebrate love in the most luxurious way. Whether you're enjoying our stunning rooms, relaxing in the spa, or dining by candlelight, we ensure that your Valentine's celebration is one you'll cherish forever.


Alma Resort Introduces New Wellness Offerings with Full-Time Resident Yogi

Alma Resort Introduces New Wellness Offerings with Full-Time Resident Yogi

By Nishang Narayan

Published on February 14, 2025

Alma Resort Cam Ranh is elevating its wellness experiences with the appointment of Umesh Kumar Sharma, a full-time resident yogi with 20 years of experience in the health and wellness industry. Bringing expertise from Rishikesh, India—often referred to as the "city of yoga"— Umesh has joined the resort as its Health and Wellness Manager, offering a broad range of yoga and meditation programs designed to cater to all levels of practice.

A Transformative Wellness Experience

Guests at Alma Resort can now enjoy an extensive lineup of yoga classes, from traditional Hatha Yoga to dynamic Power Yoga and specialized therapeutic sessions. Group classes take place at the Yoga Room from Tuesday to Sunday, with options suited for beginners and seasoned practitioners alike:

  • Morning Hatha Yoga (6:30–7:30 AM): A gentle yet invigorating practice incorporating joint movements, sun salutations, and standing and sitting postures.
  • Power Yoga (7:45–8:45 AM): A dynamic, fitness-focused session rooted in Ashtanga tradition, emphasizing core strength, endurance, and flexibility.
  • Evening Yoga Stretch (3:45–4:45 PM): A Hatha-based stretching class, targeting the hip joints, hamstrings, shoulders, neck, and back, perfect for post-work relaxation.

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For those seeking personalized guidance, Umesh also conducts private yoga sessions, tailored to specific health needs, including:

  • Core Strength & Weight Management – A session focused on targeted postures and breathing techniques to enhance core strength and support healthy weight balance.
  • Knee Pain Management – A therapeutic yoga routine designed to ease knee pain through gentle movements and strengthening exercises.
  • Pregnancy Yoga – A safe, nurturing practice for expectant mothers, promoting comfort and well-being throughout pregnancy.
  • Deep Stretching & Breathing – A session incorporating extended hold poses and breath awareness, improving flexibility and relaxation.

Guided Meditation for Deep Relaxation

In addition to yoga, Alma Resort now offers guided meditation workshops from Tuesday to Saturday, featuring Yoga Nidra, a deeply restorative practice aimed at reducing stress and anxiety. The sessions also incorporate Pranayama breathing techniques, designed to enhance focus, calm the mind, and promote emotional well-being.

A Commitment to Holistic Well-Being

"No matter your ambitions, ailments, or anything in between, we customize our yoga practices to benefit your individual situation and health goals," says Umesh Kumar Sharma. "Our goal is to equip guests with lasting wellness techniques they can take home, laying the foundation for better living and a longer life."

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Booking & Pricing

Guests can participate in group yoga and meditation classes for VND 100,000 per person, while private sessions are priced as follows:

  • One participant: VND 600,000
  • Two participants: VND 900,000
  • Three participants: VND 1,260,000
  • Four participants: VND 1,440,000
  • Five participants: VND 1,800,000

For further information or to book a session, visit www.alma-resort.com, call +84 258 399 1666, or email info@alma-resort.com.

About Alma Resort

Nestled on Vietnam’s Cam Ranh peninsula, Alma Resort is a 30-hectare beachfront retreat offering luxurious accommodations and world-class amenities. With 580 oversized suites and pavilions, 12 swimming pools, a waterpark, spa, cinema, and an array of dining options, Alma delivers an unforgettable escape for travelers seeking relaxation and adventure. Recognized as one of Southeast Asia’s top resorts, Alma ranked No. 2 in Asia and No. 9 worldwide in Travel + Leisure’s 2024 World’s Best Awards.

For a revitalizing wellness retreat that goes beyond relaxation, Alma Resort’s yoga and meditation programs provide the perfect balance of rejuvenation and mindful living.

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