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By Nithyakala Neelakandan
Published on October 4, 2024
The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.
The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.
From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.
Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.
Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"
Expanding Fitness Options Through activ∞ Unlimited
In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.
Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.
For the Love of Coffee
Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.
- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.
- Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.
- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.
For more information visit website.
About Ascott
Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.
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By Manu Vardhan Kannan
Published on August 21, 2026
Kshemavana Naturopathy and Yoga Center, a holistic wellness sanctuary, in association with Joyful Vedanta, is set to host “The Purpose Quest,” a one-day immersive workshop on August 23, 2026. The session is designed for participants to pause, reflect and look within while exploring a deeper sense of purpose and greater clarity in life.
The practical and hands-on workshop will encourage participants to understand what truly drives them and put their personal purpose into words. With a structured approach and limited focus on conceptual frameworks, the programme aims to help participants connect their personal purpose with their professional lives, develop greater passion and direct their energy towards meaningful contribution.
Designed by experienced corporate trainers and coaches who have worked with people at different stages of life, the session also draws insights from scriptures. Participants will be guided through a process to identify their primary drivers, understand the key elements of purpose and develop a clearer sense of direction.
The workshop will also look at how purpose can bring greater alignment between professional goals and personal values. Participants will be encouraged to turn their learnings into purposeful action and apply their insights to their everyday lives.
The Purpose Quest is aimed at anyone looking to reflect on their current direction, understand what matters to them and seek greater meaning and fulfilment in life.
The workshop will be conducted from 9:30 AM to 5:30 PM at Kshemavana, SDM Institute of Naturopathy & Yogic Sciences, Nelamangala, Bengaluru. Participants are expected to leave the session with greater clarity around their purpose and a well-defined sense of direction for their life journey.
By Hariharan U
Published on August 13, 2026
AUM Premium, India's mindful hydration brand focused on Himalayan spring water, has partnered with Scrapbuddy to introduce a doorstep bottle recycling initiative aimed at making responsible recycling more convenient for consumers.
As part of the partnership, AUM Premium customers can schedule a doorstep pickup for their used bottles through the brand's website. Scrapbuddy will collect the bottles either on the same day or at a time selected by the customer and facilitate their recycling through its waste management ecosystem.
The initiative is designed to simplify the post-consumption journey for consumers while encouraging greater participation in responsible waste management. By integrating bottle collection into the purchasing experience, AUM Premium aims to make recycling a more accessible and regular habit.
Jagriti Motwani, Founder & CEO, AUM Premium, said the partnership is intended to make responsible disposal easier for consumers and encourage more sustainable everyday choices.
Sachin Garg, Director, Scrapbuddy, said doorstep collection can help make recycling a scheduled habit while reducing the likelihood of bottles entering landfills or water bodies.
The partnership forms part of AUM Premium's broader focus on encouraging mindful consumption. By connecting customers directly with Scrapbuddy's collection service, the initiative seeks to create a more convenient recycling pathway for used bottles and contribute to a more circular packaging ecosystem.
AUM Premium is a brand of Bhagva Future Ventures, headquartered in Gurugram. The company sources its Himalayan spring water from high-altitude springs and packages the water in Himachal Pradesh. The brand is available in three SKUs and is positioned around conscious hydration and natural mineral content.
AUM Premium is currently available across more than 20,000 pin codes in India through e-commerce platforms including Amazon India, Blinkit, Shopify and its direct-to-consumer website.
Published on July 23, 2026
With stress levels rising and sleep becoming increasingly difficult for many Indians, award-winning wellness brand ELE|NA has introduced the Pillars of Vitality, a holistic wellness framework designed to help restore the body's natural rhythm instead of simply addressing individual symptoms.
The launch comes at a time when wellness has become a growing priority across the country. A 2026 LocalCircles survey found that 61 per cent of Indians now get fewer than six hours of uninterrupted sleep each night, compared to 50 per cent in 2022. Meanwhile, an Indeed India study revealed that 72 per cent of Indian employees have experienced burnout in their current role.
At the centre of ELE|NA's philosophy is what the brand describes as Biological Static, a condition where stress, lack of sleep, inflammation and constant digital stimulation leave the body struggling to regulate, recover and function at its best. The concept reflects the daily reality of many urban professionals balancing demanding work schedules, long commutes and continuous screen time.
Rather than offering quick solutions, the Pillars of Vitality are built around the idea of Systemic Restoration, helping guests move from imbalance to Systemic Flow through six connected dimensions of wellbeing:
TouchFlow – Restores physical and energetic flow.
SoulVibe – Helps calm the mind while supporting emotional balance and inner peace.
ReFine – Promotes healthy, radiant skin.
SleepSync – Supports the body's natural sleep rhythm.
BodyFit – Builds strength, mobility and resilience through movement, breathwork and functional fitness.
FoodDelight – Nourishes the gut microbiome to support overall health and wellbeing.
These pillars are brought to life through signature wellness experiences such as the Holistic Body Ritual, a full-body restorative treatment, and the SleepSync Villa Experience, a 90-minute in-residence ritual created to prepare the body and mind for deep, restorative sleep. Every experience follows ELE|NA's Wellness Your Way™ philosophy, ensuring treatments are personalised to each guest's individual wellness journey.
“Across India’s cities, we are seeing Biological Static everywhere, bodies held in a constant state of alert by stress, screens and shrinking sleep,” said Heidi Grimwood, Senior Vice President, ELE|NA (Atmosphere Wellness). “The answer is not another quick fix or a weekend of pampering. It is restoring the body’s own intelligence, its innate ability to heal, adapt and flourish. The Pillars of Vitality give every guest a personalised path back to their natural rhythm, whether that journey begins at one of our sanctuaries in India or on an island in the Maldives.”
The launch also reflects India's rapidly growing wellness tourism market, which is estimated to be worth over USD 30 billion in 2026. As digital-detox holidays continue to gain popularity, urban millennials and dual-income households are increasingly viewing wellness travel as a long-term investment in health rather than an occasional luxury.
Travellers can experience the Pillars of Vitality at Minerals by ELE|NA at Vantara Niwas, Jamnagar, while ELE|NA Ayur at Sadar Manzil Heritage by Atmosphere, Bhopal offers wellness rituals inspired by timeless traditions through the brand's personalised approach. Guests can also access ELE|NA's award-winning wellness experiences across Atmosphere Core's resorts in the Maldives, located just a short flight from major Indian cities.
As wellness continues to evolve, ELE|NA believes lasting wellbeing comes from helping the body heal, adapt and thrive naturally. Through the Pillars of Vitality, the brand aims to offer travellers a practical and personalised path towards sustainable health rather than temporary relief.
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