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By Nithyakala Neelakandan
Published on October 4, 2024
The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.
The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.
From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.
Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.
Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"
Expanding Fitness Options Through activ∞ Unlimited
In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.
Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.
For the Love of Coffee
Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.
- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.
- Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.
- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.
For more information visit website.
About Ascott
Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.
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By Hariharan U
Published on October 1, 2026
Yashoda Medicity, Ghaziabad, has launched ‘Rep Se Rescue Tak – Train Hard. Respond Faster.’, a World Heart Day campaign focused on strengthening cardiac emergency preparedness across gyms and fitness facilities in Delhi-NCR.
The initiative brings together fitness professionals, cardiologists, emergency medicine specialists, paediatric cardiac experts and fitness influencers to address the need for faster recognition and response when a medical emergency occurs during exercise.
The campaign comes amid growing public attention around reports of sudden collapses and cardiac emergencies during or immediately after workouts. The issue has also featured in policy discussions, with Punjab issuing an advisory in 2025 focused on preventing sudden cardiac arrest among gym-goers and sportspersons, including recommendations related to medical screening, safer training practices and emergency response.
Against this backdrop, Yashoda Medicity has structured ‘Rep Se Rescue Tak’ around three areas, cardiac and fitness awareness, structured trainer certification, and hands-on emergency response training.
The campaign brings together Dr. P.N. Arora, Chairman and Managing Director, Yashoda Group of Hospitals; Dr. Sandeep Jain, Director and Head, Emergency Medicine and Trauma Care; Dr. Asit Khanna, Director, Interventional Cardiology; Dr. Manish Aggarwal, Director, Interventional Cardiology and Structural Heart; Dr. Dhirendar Singhania, Director, Interventional Cardiology; Dr. Rachit Saxena, Director and Unit Head, Cardio-Thoracic and Vascular Surgery; Dr. Gaurav Kumar, Senior Consultant, Pediatric Cardiology and CTVS; and Neeraj Pal, Fitness and Wellness Coach.
More than 70 fitness professionals across participating gyms have already completed the Yashoda Certified Gym & Trainer Initiative. The programme covers the recognition of a suspected cardiac arrest, activation of professional medical assistance, initiation of CPR and awareness of when an automated external defibrillator (AED) may be used.
The training combines expert instruction with live CPR demonstrations and hands-on simulations. Participants practise assessing an unresponsive person, beginning chest compressions and coordinating the response while waiting for professional medical assistance.
Dr. P.N. Arora, Chairman & Managing Director, Yashoda Group of Hospitals, said the initiative aims to bring cardiac preparedness beyond the hospital and into everyday fitness environments. He highlighted the importance of equipping trainers and fitness professionals with the knowledge and confidence to respond during the crucial first minutes of an emergency.
Dr. Asit Khanna, Director, Interventional Cardiology, Yashoda Medicity, said fitness professionals are often among the people closest to an individual when an emergency occurs. He emphasised the importance of recognising a suspected cardiac arrest, activating medical assistance and beginning an appropriate response while professional care is on the way.
The campaign also extends its outreach through fitness and community influencers across Delhi-NCR. The initiative aims to bring conversations around heart health, responsible exercise and emergency preparedness into everyday fitness spaces.
Through ‘Rep Se Rescue Tak – Train Hard. Respond Faster.’, Yashoda Medicity is positioning cardiac preparedness as part of the broader fitness conversation, with the certification programme focused on helping participating gyms and trainers develop basic emergency response capabilities.
By Manu Vardhan Kannan
Published on September 30, 2026
Yasmin Karachiwala, India’s foremost Pilates expert and celebrity fitness instructor, has inaugurated her new Yasmin Karachiwala Body Image (YKBI) studio in Pune. Opened in partnership with Muscle Bar, a calisthenics gym, the new studio brings Pilates and functional fitness together under one roof, offering different approaches to strength, mobility and mindful movement.
With more than three decades of experience, Yasmin Karachiwala has been part of the growth of India’s contemporary fitness landscape. Recognised as the country’s first BASI-certified Pilates instructor, she has trained several leading personalities, including Alia Bhatt, Katrina Kaif, Deepika Padukone, Ananya Panday and Hrithik Roshan. She has also authored fitness books including The Perfect 10: 10-Minute Workouts You Can Do Anywhere and co-authored Sculpt and Shape: The Pilates Way.
Speaking at the launch, Yasmin Karachiwala said, “We are delighted to partner with Muscle Bar to bring YKBI to Pune and make Pilates more accessible to the community in this city. What makes it so effective is its versatility. It can benefit everyone from children to senior citizens, from desk-job professionals to homemakers and elite athletes. Pilates is not about how much you can do, but how well you can move. It builds strength with control, improves mobility and creates a deeper understanding of your body. I have seen how the right Pilates practice can transform the way we train and recover.”
Murtaza Fakhruddin Nasir, Co-founder of Musclebar and Musclebar sports club, said, “When we started Musclebar in 2019, our focus was building an Open air gym with calisthenics and functional fitness as prime focus. Over the years, our vision has evolved into a space where people can find different forms of training and recovery patterns. Pilates was a very natural addition to that vision, and partnering with Yasmin Karachiwala’s Body Image allows us to bring it to Sopanbaug with the right expertise and experience. For us, this launch is another step towards building a complete fitness ecosystem for everyone, regardless of their age, fitness level or preferred way of training.”
YKBI Pune offers a range of Pilates sessions, including mat, reformer, chair, tower, mixed equipment and small equipment classes. The studio is equipped with Reformers, Chairs and Towers, along with equipment such as magic circles, strength straps, power pods and booty bands. Sessions are recommended based on what can benefit each client.
As an introductory offer, YKBI Pune is offering a single session, four sessions, valid for 10 days, and seven sessions, valid for 20 days.
Through its partnership with Muscle Bar, YKBI Pune brings Pilates and calisthenics together, giving Pune’s fitness community an opportunity to explore strength, control, mobility and body awareness through different training methods.
Published on September 9, 2026
Technogym has partnered with IGYM to create one of Hyderabad’s premium fitness destinations, bringing together intelligent training technology, expert coaching and elevated member experiences. Located in Gachibowli, at the heart of Hyderabad’s technology and business corridor, IGYM is a 14,000 sq. ft. premium fitness club featuring more than 60 Technogym training stations across strength, cardio and performance training.
Unlike conventional fitness facilities that use equipment from multiple manufacturers, IGYM has been developed as a complete Technogym-powered training environment. Its equipment, digital capabilities and connected training experience are designed to offer members greater personalisation, performance visibility and consistency throughout their fitness journey.
The club combines Technogym’s Italian design and biomechanical engineering with personalised coaching and a curated premium environment. Members have access to connected training experiences, performance tracking, expert trainers, high-definition video walls, premium sound, luxurious changing facilities, recovery and wellness amenities, and an integrated nutrition offering.
“IGYM was created with a clear vision: Hyderabad should have access to a fitness experience comparable with the finest premium clubs anywhere in the world. We did not want to build another conventional gym. We wanted to create an intelligent, beautifully designed and performance-driven environment where every detail - from the equipment and coaching to recovery, nutrition and hospitality - works together. Technogym was the natural partner for that vision.” says Vamshi Reddy, Founder, IGYM.
IGYM is designed for a new generation of members looking for more than access to exercise equipment. Its training environment focuses on measurable progress, expert guidance, intelligent technology, privacy, comfort and consistently high service standards.
The facility brings together Technogym’s equipment, digital ecosystem and design philosophy to create an integrated training experience, supporting IGYM’s aim of establishing a new premium fitness benchmark for Hyderabad and the wider South Indian market.
Founded in Italy in 1983 by Nerio Alessandri, Technogym has grown from a small garage enterprise into an internationally recognised wellness and fitness brand. Its connected ecosystem brings together smart equipment, digital services, applications and training content to deliver personalised fitness experiences across gyms, homes, hotels, medical centres and professional sport.
Technogym has been selected as an Official Supplier to ten editions of the Olympic Games, including the Milano Cortina 2026 Winter Olympic and Paralympic Games. Its equipment is also used by leading athletes, professional sports teams and premium wellness destinations worldwide. Through its collaboration with Technogym, IGYM brings this international standard of intelligent training, engineering and design to Hyderabad.
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