Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

By Nithyakala Neelakandan

Published on October 4, 2024

The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.

The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.

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From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.

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Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.

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Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"

Expanding Fitness Options Through activ∞ Unlimited

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In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.

Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.

For the Love of Coffee

Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.

- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.

  - Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.

- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.

For more information visit website

About Ascott

Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.


Subuthi Spa at Sterling Lake Palace Alleppey Wins Big at Spa & Wellness Summit 2025

Subuthi Spa at Sterling Lake Palace Alleppey Wins Big at Spa & Wellness Summit 2025

By Nishang Narayan

Published on June 19, 2025

Sterling Holiday Resorts proudly celebrates the recognition of Subuthi Spa at Sterling Lake Palace Alleppey as one of the Top 10 Resort Spas in India, awarded at the Spa & Wellness Summit 2025 held in Mumbai. The award was presented by none other than Dr. Mickey Mehta, a pioneer in India's wellness movement, cementing the spa's reputation for authentic and immersive Ayurvedic experiences.

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Renowned for its traditional therapies rooted in ancient science, Subuthi Spa offers personalized treatments like Abhyanga, Shirodhara, Pizhichil, and Njavarakizhi—each tailored by expert Vaidyas using Nadi Pariksha, a diagnostic method that identifies an individual’s doshas: Vata, Pitta, and Kapha. These treatments go beyond relaxation, creating a path to inner alignment and lasting wellness.

As the monsoon season unfolds—considered by Ayurveda as the most effective period for detox and rejuvenation—Subuthi Spa transforms into a tranquil haven for holistic healing. The spa’s lush setting and mindful treatments invite guests to reconnect body, mind, and spirit in harmony with the climate.

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“Subuthi Spa has been crafted to deliver immersive, mindful experiences that nurture every dimension of wellbeing—physical, emotional, and spiritual,” said Anupam Dutta, Chief Marketing Officer, Sterling Holiday Resorts. “This recognition reaffirms our promise to create sanctuaries of healing across India—be it through our award-winning spas or our curated ‘What A Trip’ wellness retreats.”

The success of Subuthi Spa at Alleppey is part of a larger wellness initiative by Sterling, with over 20 Subuthi Spas across India. Guests can experience these therapeutic offerings at properties such as Sterling Palm Bliss Rishikesh, Sterling Wayanad, Sterling Munnar, and Sterling Arunai Anantha Tiruvannamalai, where Ayurveda Acharyas and trained chefs collaborate to offer complete rejuvenation through therapies and wellness cuisine.

Travelers seeking structured wellness getaways can now explore ‘What A Trip’ programs offering 3, 7, or 14-day packages, tailored for conscious rejuvenation. Bookings and details are available at www.whatatrip.sterlingholidays.com.

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About Sterling Holiday Resorts Ltd.:

Sterling Holiday Resorts Limited operates a network of over 60 resorts across 54 destinations in India, covering hills, beaches, jungles, heritage sites, and more. With over 3,200 rooms and offerings spanning leisure stays, destination weddings, group travel, and MICE events, the company stands as a leader in the Indian hospitality space. Sterling is a wholly owned subsidiary of Thomas Cook (India) Ltd., part of the Fairfax Financial Holdings Group.

For more, visit: www.sterlingholidays.com


Westin Hotels Celebrate Global Wellness Day with Rejuvenating Experiences Across Asia Pacific

Westin Hotels Celebrate Global Wellness Day with Rejuvenating Experiences Across Asia Pacific

By Nishang Narayan

Published on June 19, 2025

Westin Hotels & Resorts, part of Marriott Bonvoy’s global brand portfolio, is once again reaffirming its dedication to wellness travel as it marks Global Wellness Day on June 14 with a region-wide celebration across Asia Pacific (excluding China). Themed around #ReconnectMagenta, this year’s initiative focuses on fostering meaningful connections and moments of intentional self-care.

With wellness deeply embedded in its brand ethos, Westin’s approach for 2025 moves beyond individual health to embrace a more holistic idea of well-being. From invigorating morning rituals to calming nighttime practices, Westin is inviting guests to rediscover balance, nurture personal connections, and slow down for a day of mindful rejuvenation.

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“At Westin, wellness isn't a trend – it's a commitment that runs deep in the brand's DNA,” said John Toomey, Chief Commercial Officer, Marriott International, Asia Pacific excluding China. “This Global Wellness Day, our hotels are bringing to life this commitment through thoughtful, guest-centered experiences that offer moments of stillness and intentional self-care.”

Hotels across the region will transform into hubs of renewal, featuring a variety of activities rooted in the brand’s signature Pillars of Well-being: Sleep Well, Eat Well, and Move Well. From sound baths and meditative rituals to curated wellness markets and sensory escapades, every offering is designed to help guests connect with their body, mind, and the world around them.

Each experience is carefully tailored to meet guests wherever they are on their personal wellness journey, making wellness travel both intuitive and accessible.

This Global Wellness Day, Westin Hotels & Resorts invites you to pause, breathe, and take the time to reconnect—because a balanced life begins with small, meaningful moments.


Meliá Pattaya Unveils YHI Spa with Signature Thai Healing and Global Wellness Touch

Meliá Pattaya Unveils YHI Spa with Signature Thai Healing and Global Wellness Touch

By Nishang Narayan

Published on June 10, 2025

Meliá Pattaya Hotel has officially launched its YHI Spa, offering a thoughtfully curated menu of wellness treatments that promote physical and mental well-being — from improving metabolism and easing tension to boosting circulation and enhancing sleep quality.

This marks the fourth YHI Spa in Thailand under Meliá Hotels International, following successful rollouts at Meliá Koh Samui, Meliá Phuket Mai Khao, and Meliá Chiang Mai. Named after the goddess of life and light from the Karraur First Nations mythology, YHI Spa blends ancient Asian healing wisdom with contemporary wellness techniques.

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With four serene treatment rooms and a traditional Thai herbal sauna, the spa is designed for ultimate rejuvenation. The spa’s signature treatment, “YHI Oriental Harmony”, combines Swedish and Thai massage techniques to target pressure points and aid muscle recovery — ideal for guests with persistent back, neck, or shoulder tension.

Highlighting Thai heritage, the “Siam Serenity Herbal Compress” features the traditional Luk Pra Kob infused with lemongrass, turmeric, camphor, and ginger, offering relief from inflammation and improved circulation.

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For those seeking a full immersive experience, the “Blue Ocean Bliss Signature Treatment” blends a detoxifying marine salt scrub, yoga stretches, and an oil and seawater massage — topped with a local snack and herbal drink. Couples can enjoy the “Lot of Love” package, beginning with a romantic milk bath and followed by a shared massage.

The spa also offers facials and body treatments like the “Yuzu Scrub and Vitiver Body Polish” with Himalayan salt, konjac sponge, and caffeine to brighten and rehydrate the skin. The “Ageless Facial Treatment” uses natural extracts from water lily, licorice, and cactus to combat signs of aging.

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Shorter hydrotherapy rituals, such as the “Citrus and Salt Bath Voyage” and “Royal Rice Milk Soak”, provide 30 minutes of pure relaxation and detox.

All treatments use products from HARNN, an organic Thai wellness brand known for natural, artisanal formulations passed down through generations.

Open daily from 10am to 8pm, the YHI Spa at Meliá Pattaya offers three single treatment rooms with showers, a spa suite for couples with hydrotherapy, and a Thai herbal sauna to complete the wellness journey.

For bookings, visit melia.com, email info.pattaya@melia.com, or call +66 33 168 555.

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