Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

By Nithyakala Neelakandan

Published on October 4, 2024

The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.

The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.

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From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.

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Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.

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Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"

Expanding Fitness Options Through activ∞ Unlimited

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In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.

Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.

For the Love of Coffee

Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.

- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.

  - Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.

- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.

For more information visit website

About Ascott

Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.


Smiling Tree Launches ‘Reuse & Recycle’ Campaign to Drive Sustainable Living Across Delhi-NCR

Smiling Tree Launches ‘Reuse & Recycle’ Campaign to Drive Sustainable Living Across Delhi-NCR

By Nishang Narayan

Published on July 15, 2025

In a powerful push for environmental responsibility, Smiling Tree, a prominent green initiative devoted to climate action and ecological awareness, has launched its new campaign — ‘Reuse & Recycle’. Targeting communities across Delhi-NCR, the campaign encourages people to embrace mindful consumption, reduce waste, and adopt eco-friendly lifestyles.

The initiative was unveiled by Dr. Mukesh Kwatra, Founder of Smiling Tree, who shared his thoughts at the launch event. “Our planet is drowning in waste. It's time we realize that sustainability begins at home. Through this campaign, we aim to inspire individuals and institutions to adopt the 3Rs — Reduce, Reuse, Recycle — in their everyday lives. A small change in our habits can lead to a big impact on the environment,” he said.

The ‘Reuse & Recycle’ campaign will feature a range of activities including community outreach programs, school visits, eco-workshops, and awareness drives. The goal is to educate people about repurposing old materials, segregating waste properly, and cutting down on plastic use. Smiling Tree’s team of dedicated volunteers and green ambassadors will spearhead these efforts, working closely with local residents, students, and civic authorities.

To make recycling simpler and more effective, special collection points for recyclable materials are being established across various neighborhoods. By making it convenient, Smiling Tree hopes to nurture a long-lasting culture of sustainability.

The initiative has already garnered strong support from educational institutions, RWAs (Resident Welfare Associations), and corporate partners, all joining hands to build a greener future. With these collective efforts, Smiling Tree aims to show that small, consistent changes can lead to significant positive impacts on the environment.


Kairali Ayurvedic Group Opens First Wellness Centre in Jaipur

Kairali Ayurvedic Group Opens First Wellness Centre in Jaipur

By Manu Vardhan Kannan

Published on July 8, 2025

Kairali Ayurvedic Group has inaugurated its first Kerala Ayurveda wellness treatment centre in Jaipur, Rajasthan, marking the group’s 11th centre in India and 17th globally. Located in Paschim Vihar, Vaishali Nagar, the centre features four well-equipped treatment rooms and aims to deliver authentic Ayurvedic therapies in a city that is rapidly becoming a wellness destination.

Executive Director Abishek K Ramesh highlighted Jaipur’s ₹1,400 crore wellness tourism economy and its alignment with Ayurveda’s growing relevance in modern India. Partnering with Dr. Rahul Sharma, Chief Embryologist at Ishwa IVF Pvt. Ltd., the centre is envisioned as a sanctuary for healing, rejuvenation, and preventive care.

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With Vaishali Nagar’s upscale infrastructure and excellent connectivity, the centre is poised to become a trusted space for holistic wellness. Dr. Sharma emphasized that Rajasthan’s strong Ayurvedic education ecosystem makes it the ideal location for promoting authentic Indian healing traditions. 

Built on Kairali’s legacy of over three decades, the Jaipur centre promises to uphold the brand’s commitment to purity, professionalism, and personalized care in every treatment it offers.


Marriott India Celebrates International Yoga Day with ‘One Earth, One Health’ Wellness Drives

Marriott India Celebrates International Yoga Day with ‘One Earth, One Health’ Wellness Drives

By Nishang Narayan

Published on June 24, 2025

Marriott India has successfully wrapped up its International Day of Yoga 2025 celebrations, echoing the national theme of "Yoga for One Earth, One Health" through a series of wellness-focused initiatives across its hotels. Aligned with the Ministry of Tourism and Ministry of Ayush, the campaign reflects Marriott’s dedication to holistic living, not just for its guests but also for its associates.

The hotel chain launched curated wellness packages, dedicated yoga sessions, and guided practices across properties to reinforce the significance of integrating yoga into everyday life. These activities were designed to promote physical health, emotional balance, and mental resilience.

Sanjay Gupta, Chairman of the Marriott India Business Council, shared,

“Yoga is a timeless practice that offers unparalleled benefits for both individual and collective well-being… We aim to inspire our guests and associates to embrace yoga as a powerful tool for holistic living, contributing to a healthier planet and healthier communities.”

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Bengaluru’s Power-Packed Yoga Session

One of the standout moments of the celebration was a collaborative yoga session held in Bengaluru, where over 180 associates from 18 Marriott hotels gathered for a high-energy session led by Ms. Usha Rao, in collaboration with Warrior Rhythm.

The event, hosted at Renaissance Bengaluru Race Course Hotel, ended with a mindful breakfast, reinforcing the message of balance in mind, body, and nourishment. The energy and unity of the participants reflected Marriott’s growing wellness culture.

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Participating Bengaluru hotels included:

  • Sheraton Grand Bengaluru Whitefield

  • The Ritz-Carlton, Bangalore

  • JW Marriott Prestige Golfshire Resort & Spa

  • JW Marriott Hotel Bengaluru

  • Sheraton Grand at Brigade Gateway

  • Courtyard Outer Ring Road, Hebbal, and Whitefield

  • Fairfield Rajajinagar, Whitefield, Outer Ring Road

  • Four Points by Sheraton Whitefield

  • Aloft Outer Ring Road and Whitefield

  • Mulberry Shades Nandi Hills (Tribute Portfolio)

  • Moxy Bengaluru Airport

  • Marriott Executive Apartments UB City

The enthusiastic response further reinforces Marriott India's wellness-forward vision and support for India's mission to embed Yoga into daily life. These efforts showcase Marriott’s ongoing commitment to build healthier communities through shared, inclusive well-being practices.

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