Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

By Nithyakala Neelakandan

Published on October 4, 2024

The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.

The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.

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From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.

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Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.

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Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"

Expanding Fitness Options Through activ∞ Unlimited

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In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.

Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.

For the Love of Coffee

Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.

- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.

  - Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.

- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.

For more information visit website

About Ascott

Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.


Banyan Tree Spa Krabi Shines at Thailand Tourism Awards

Banyan Tree Spa Krabi Shines at Thailand Tourism Awards

By Hariharan U

Published on September 14, 2025

Banyan Tree Spa Krabi has earned two major recognitions at the Thailand Tourism Awards, reaffirming its reputation as a leading name in wellness and sustainability.

The resort’s spa received the Thailand Tourism Outstanding Award in the Hotel and Resort category and the Thailand Tourism Sustainability Award in the Health and Wellness Tourism category. While it secured second place in both, the achievement highlights Banyan Tree Spa Krabi’s strong focus on authenticity, sustainability, and guest care. Its sister property, Banyan Tree Spa Samui, also ranked among the top five in Outstanding and top ten in Sustainability.

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Often called the “Kinnaree Awards”, the Thailand Tourism Awards are organised by the Tourism Authority of Thailand (TAT) and serve as a hallmark of excellence in the spa and hospitality industries.

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“Our key strength lies in having a clear and distinctive concept,” said Montira Vichiankoo, Spa & Gallery Manager at Banyan Tree Spa Krabi. “Our treatments and wellbeing activities draw from Krabi’s heritage, using locally sourced ingredients such as coconut, turmeric and tamarind. Another important factor is our strong commitment to sustainability. We support the local community, and our team lives these values every day.”

Montira added that the spa prides itself on personalised care, from the signature Scent of the Day welcome ritual to tailored treatment recommendations and thoughtful self-care tips that extend beyond the spa visit.

The spa’s therapists, trained at the Banyan Spa & Wellbeing Academy in Phuket, deliver highly professional treatments across eight private suites, each with its own garden and calming “colour-calm” lighting.

Banyan Tree Spa Krabi also introduced the region’s first hydrotherapy facility, The Rainforest, featuring a full hydrothermal circuit with saunas, vitality pools, cold and hot plunge pools, steam rooms, and heated beds — designed to balance both body and mind.

The spa has already been named one of Thailand’s most luxurious by the MICHELIN Guide, which also awarded Banyan Tree Krabi 2 Keys in its hotel listings.

Beyond the spa, Banyan Tree Krabi offers 72 villas and suites, each with private infinity and jet pools facing the Andaman Sea. Guests can join the resort’s Wellbeing Sanctuary programme, which combines yoga, meditation, nature walks, and nutrition guidance under the expertise of Ayurvedic specialist Dr Subhash Shanbhag.

Recreational activities range from kayaking and paddleboarding to Thai boxing and hiking, while dining options highlight Thai flavours alongside international cuisine.With a blend of sustainability, authentic traditions, and personalised service, Banyan Tree Spa Krabi has carved out a leading position in Thailand’s luxury wellness scene, a fact now underlined by its latest wins at the Thailand Tourism Awards.


Eternal Oasis Rises as Gurgaon’s Hub for Wellness, Culture, and Inner Healing

Eternal Oasis Rises as Gurgaon’s Hub for Wellness, Culture, and Inner Healing

By Manu Vardhan Kannan

Published on July 26, 2025

Amid the constant hum of urban life in Gurgaon, a serene sanctuary has quietly emerged, offering city-dwellers a place to pause, reflect, and heal. Eternal Oasis – A Centre for Arts, Culture, and Spirituality, located in Sector 42 along Golf Course Road, is fast becoming a vital retreat for those seeking deeper meaning, mindful living, and authentic community connections.

This August, Eternal Oasis is curating a series of transformative events designed to help residents reconnect with their inner selves. This weekend, the centre plays host to “Theatre for Healing” by Kanupriya Theatre Company, a deeply immersive experience crafted to help participants process emotional trauma, release suppressed anger, and combat isolation—issues that resonate strongly in the high-stress environment of modern cities.

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Following this, the much-anticipated “Day of Nothingness” on August 15, curated by the Shoonya Festival, will offer an expansive day of introspection. The event promises guided meditations, breathwork journeys, sound healing sessions, a communal drum circle, and a quiet reflection space, all thoughtfully designed to create space for stillness, clarity, and presence.

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India’s corporate sector has seen a surge in mental health challenges in recent years. According to Deloitte’s 2023 survey on mental health in the workplace, over 80% of Indian professionals report experiencing workplace-related stress, with Gurgaon topping the charts in emotional fatigue. Nearly 47% cited stress as the main factor affecting their mental well-being. The McKinsey Health Institute’s 2023 report also placed India at the highest global ranking for burnout symptoms, with 59% of respondents identifying with its effects.

“Centres like Eternal Oasis are the third spaces our cities desperately need,” shares Umesh Mathur, Founder of Eternal Oasis. “They are safe corners of the world where people can pause, breathe, feel, and simply be. In the age of endless noise and productivity, we need platforms that nurture the unseen dimensions of our health—emotional, mental, and spiritual. That’s what we are building here.”

In a time when the world is leaning toward slow, conscious living, Eternal Oasis stands as a gentle reminder of the power of presence. As Gurgaon residents navigate life in one of India’s most fast-paced urban centres, this soulful haven invites them to reconnect—with themselves, with each other, and with the simple joy of just being.


From Ayurveda to Ocean Rituals: Why Wellness-Focused Indians Are Heading to Four Seasons Maldives

From Ayurveda to Ocean Rituals: Why Wellness-Focused Indians Are Heading to Four Seasons Maldives

By Nishang Narayan

Published on July 19, 2025

In a world that rarely slows down, a new wave of Indian travellers is choosing to do just that—and finding healing in the process. While India has always been the cradle of ancient wellness sciences like Ayurveda and yoga, its wellness seekers are now expanding their journey beyond borders. The shift isn’t just about luxury—it’s about longevity, self-discovery, and reconnection.

Post-pandemic, Indian tourists consistently led arrivals to the Maldives, and today, the country remains among the top international markets. Wellness travel has become more than a holiday trend; it’s a personal pursuit of balance, often spanning two to three weeks each year. Four Seasons Resorts Maldives is leading this transformation by offering experiences that are not only luxurious but meaningfully restorative.

AyurMa at Four Seasons Resort Maldives at Landaa Giraavaru

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Set within the Baa Atoll UNESCO Biosphere Reserve, AyurMa offers more than just spa treatments—it offers an ethos. Guests are welcomed by a multidisciplinary team of Ayurvedic doctors, yoga therapists, and naturopaths, who work together to design bespoke wellness journeys.

What sets AyurMa apart is its eco-integrative approach. From sustainably harvested herbs to therapies aligned with nature’s rhythms, every detail is consciously curated. The PraMā diagnostic experience—a mix of body scans, pulse reading, and mobility tests—ensures that every session is rooted in precision.

With offerings like sunrise yoga, emotional detox, and sound healing, AyurMa goes beyond physical wellbeing. It becomes a space to listen—to the body, to the planet, and to ancient wisdom.

Island Spa at Four Seasons Resort Maldives at Kuda Huraa

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A short dhoni ride away from the main resort lies the Island Spa, a sanctuary surrounded entirely by the sea. Built on its own tiny island, this space invites guests to disconnect from the world and reconnect with the elements.

Therapies here draw on the ocean’s intelligence—crystal salt scrubs, seaweed rituals, and even massages choreographed to the natural tides. Overwater pavilions open to the breeze and sky create an immersive atmosphere, where wellness is felt through all five senses.

The spa’s signature Night Spa experience—a starlit treatment beneath the open sky—is both a ceremony and a memory. Practices like ice bath therapy and antigravity yoga add to its repertoire of conscious, slow-living rituals.

A Wellness Shift from India to the Islands

Wellness, once a luxury, is now a necessity. Indians are embracing a new paradigm—one where healing is not an escape but a return: to the self, to balance, and to a life of intention.

With AyurMa and the Island Spa, Four Seasons Resorts Maldives isn’t just part of the wellness travel wave—it’s leading it. These aren’t just holidays. They are journeys back to wholeness.

Because sometimes, the most powerful kind of luxury… is simply the time and space to begin again.

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