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By Nithyakala Neelakandan
Published on October 4, 2024
The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.
The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.
From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.
Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.
Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"
Expanding Fitness Options Through activ∞ Unlimited
In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.
Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.
For the Love of Coffee
Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.
- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.
- Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.
- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.
For more information visit website.
About Ascott
Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.
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By Nishang Narayan
Published on March 19, 2025
Ayushakti, a renowned name in Ayurvedic healthcare, has expanded its footprint in Maharashtra with the launch of its 6th franchise in the state, located in Sangli. This marks a significant milestone for Ayushakti, which now operates 28 centers across Maharashtra, including 14 franchises.
The grand launch took place in the presence of Dr. Sheetal Prashant Patil (BAMS MD), the franchise owner, along with the Ayushakti core team. The new outlet, situated at Raj Dwarkesh Apartment, Uttar Shivaji Nagar, is designed to provide holistic healing experiences with:
The Sangli center offers a wide range of Ayurvedic treatments and services, including:
Over the last two years, Ayushakti has expanded rapidly, launching seven new outlets in Pune, Nashik, Ahmednagar, Aurangabad, Noida, and Surat.
Speaking on the expansion, Dr. Smita Naram, Co-Founder of Ayushakti, shared:
"We have seen a rising demand for Ayurveda and holistic treatments in Tier 2 and Tier 3 cities across India. As we continue to grow, our focus remains on expanding through both franchises and company-owned outlets to make our services more accessible."
Founded in 1987 by Master Healer Late Dr. Pankaj Naram and Dr. Smita Naram, Ayushakti has been transforming lives through modern-day Ayurvedic Panchkarma treatments and medicines. Today, the company operates in nine countries and has healed over one million customers, staying true to its mission of bringing long-lasting health transformations to communities worldwide.
By Manu Vardhan Kannan
Published on March 15, 2025
Alma Resort Cam Ranh, a stunning 30-hectare beachfront destination on Vietnam’s picturesque Cam Ranh Peninsula, has introduced an enhanced wellness experience with the appointment of a full-time resident yogi. Umesh Kumar Sharma, a seasoned wellness expert with 20 years of experience, now leads the resort’s yoga and meditation programs. Trained in Rishikesh, India - often regarded as the “city of yoga” - he specializes in holistic practices designed to address diverse health needs.
In his role as Alma’s Health and Wellness Manager, Umesh curates a broad spectrum of yoga and meditation sessions, catering to beginners and experienced practitioners alike. Group sessions take place at Alma’s dedicated Yoga Room from Tuesday to Sunday, offering participants a structured and immersive wellness experience.
For those seeking a revitalizing start to the day, the Morning Hatha Yoga class (6:30-7:30 AM) incorporates traditional joint movements, sun salutations, and a mix of standing and seated postures. A more dynamic option, Power Yoga (7:45-8:45 AM), focuses on building core strength, endurance, and flexibility through an energetic, fitness-oriented practice rooted in the Ashtanga tradition. To wind down in the evening, the Yoga Stretch class (3:45-4:45 PM) provides a deep stretching session, targeting the hips, hamstrings, shoulders, neck, and back—perfect for relieving stress after a long day.
Beyond group sessions, Umesh offers customized private yoga experiences aimed at addressing specific health concerns. The Core Strength and Weight Management program focuses on postures and breathing techniques to build core stability while promoting overall weight management. Those experiencing joint discomfort can benefit from Knee Pain Management, a specialized yoga therapy session incorporating gentle, restorative movements to strengthen and support knee joints.
Expectant mothers can enjoy the Pregnancy Yoga program, which is tailored to provide comfort and enhance wellbeing throughout pregnancy. Additional private sessions include Power Yoga, which blends strength training with traditional yoga for a full-body workout, and Deep Stretching and Breathing, a slow-paced session that emphasizes breath control and flexibility.
For those looking to cultivate mental clarity and relaxation, the resort also hosts guided meditation workshops from Tuesday to Saturday. These sessions incorporate Yoga Nidra, a meditative practice designed to reduce stress and anxiety, alongside Pranayama breathing techniques that promote mindfulness and improved concentration.
“No matter your ambitions or ailments, we personalize our yoga practices to suit your unique health goals and provide take-home techniques that contribute to a healthier and more fulfilling life,” said Umesh Kumar Sharma.
For more details or to book a session, visit www.alma-resort.com or contact Alma Resort via email at info@alma-resort.com.
Published on February 20, 2025
Banyan Tree Spa Krabi, recently recognized by the MICHELIN Guide as one of Thailand’s top luxury spas, is redefining relaxation with its latest wellness offering—complimentary weightless therapy sessions. This innovative flotation therapy allows guests to experience deep relaxation and stress relief through guided water-based techniques.
Weightless therapy, also known as flotation therapy, involves floating in water to create a sensation of zero gravity, which helps alleviate muscle tension and mental fatigue. Banyan Tree Spa Krabi’s Wellbeing Practitioner, Dr. Subhash Shanbhag, and his expert team lead one-on-one sessions, ensuring a personalized and immersive experience.
Guests can choose between two specialized sessions:
Both private and group sessions are available, offering an alternative approach to physical and mental well-being. “Weightless therapy is an alternative way to heal your body and mind,” said Banyan Tree Spa Krabi Manager, Ms. Montira Vichiankoo. “Floating in water not only induces relaxation but also benefits muscles, joints, and overall circulation.”
The weightless therapy sessions complement the award-winning spa’s extensive wellness offerings, including traditional Thai massages, deep tissue therapies, and hydrothermal experiences. Banyan Tree Spa Krabi’s signature Rainforest hydrotherapy circuit—featuring a Rain Walk, Steam Room, Sauna, Ice Fountain, and Jet Pool—has been described by the MICHELIN Guide as a place where “tropical serenity meets holistic wellness.”
Another standout treatment is the Tropical Rainmist experience, where guests relax under a gentle rain shower before enjoying an invigorating body scrub and Thai massage. The Sense of Place - Krabi Tranquility treatment, a 150-minute journey of skin polishing, stone massage, and an aromatic coconut milk bath, offers another level of indulgence.
All spa therapists undergo rigorous training at the Banyan Spa & Wellbeing Academy in Phuket, ensuring world-class expertise in anatomy, massage techniques, and holistic therapies.
Set against the breathtaking backdrop of the Andaman Sea, Banyan Tree Krabi offers 72 luxurious pool suites and villas, including a seven-bedroom Presidential Villa. The resort features fine dining restaurants, a beach club, a kids' club, and state-of-the-art wellness facilities.
With multiple accolades, including recognition from Conde Nast Traveler’s Readers' Choice Awards as the No. 4 resort in Thailand, Banyan Tree Krabi continues to be a leader in luxury hospitality and wellness experiences.
For more information or reservations, contact +66 075 811 888 or email krabi@banyantree.com.
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