Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

By Nithyakala Neelakandan

Published on October 4, 2024

The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.

The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.

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From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.

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Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.

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Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"

Expanding Fitness Options Through activ∞ Unlimited

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In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.

Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.

For the Love of Coffee

Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.

- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.

  - Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.

- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.

For more information visit website

About Ascott

Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.


Ayurbay at The Bheemili Resort Offers Coastal Ayurveda Retreat in Visakhapatnam

Ayurbay at The Bheemili Resort Offers Coastal Ayurveda Retreat in Visakhapatnam

By Hariharan U

Published on February 10, 2026

Set along the serene coastline of Bheemunipatnam, Ayurbay Wellness Centre at The Bheemili Resort, managed by Accor, presents a thoughtfully curated wellness retreat rooted in the principles of classical Ayurveda. Designed for guests seeking balance, renewal and deep relaxation, Ayurbay blends time-honoured healing traditions with the natural calm of the sea.

Each wellness journey begins with a detailed consultation that assesses individual dosha, lifestyle and wellness goals, allowing therapies to be customised with care and precision. The centre offers a range of authentic Ayurvedic treatments including Abhyanga, Shirodhara, Kati Basti, Greeva Basti, Pinda Sweda, Udwartana and Nasyam. Using traditional medicated oils and age-old techniques, these therapies aim to relieve stress, improve sleep quality, ease muscular and joint discomfort, support detoxification and restore overall vitality.

Sharing his perspective, Dr Satya Sai Vissavajjula, Chief Ayurvedic Physician at Ayurbay Wellness Centre, said that personalised care combined with the resort’s coastal environment allows guests to experience deeper relaxation and long-lasting rejuvenation.

Wellness at Ayurbay extends beyond the treatment rooms. Guests can participate in daily yoga and Zumba sessions, unwind along the pristine beachfront, stroll through expansive green lawns or connect with nature in the resort’s organic fruit and vegetable garden. The open skies, gentle sea breeze and lush surroundings naturally enhance the restorative effects of Ayurvedic healing.

With its focus on authenticity, personalisation and nature-led wellness, Ayurbay at The Bheemili Resort offers guests an opportunity to pause, reconnect and return feeling calmer, lighter and refreshed.


Evolve to Launch India’s First Women-Only Wellness Club in New Delhi

Evolve to Launch India’s First Women-Only Wellness Club in New Delhi

By Hariharan U

Published on January 24, 2026

Evolve, India’s first wellness club exclusively designed for women, is set to open in January 2026 at Dhanmill Compound, New Delhi. Conceptualised as a holistic sanctuary, Evolve addresses physical, mental, emotional and hormonal well-being, areas that remain largely underserved in the current wellness landscape.

Built around its guiding philosophy, She deserves the care she gives,” Evolve places women’s lived experiences, recovery and long-term health at the centre of its design and programming. The space is intentionally created to support preventive care, hormonal balance, lifestyle health and restorative practices, offering a more inclusive and thoughtful approach to women’s wellness.

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Evolve is founded by Anu Bajaj, an entrepreneur, certified yoga trainer, wellness advocate, philosopher and art curator. Her personal journey in holistic health and yoga forms the spiritual and functional foundation of the club. She is joined by her son, Shivam Bajaj, Founder of Personal Nutrition, a serial entrepreneur focused on modern, evidence-led wellness solutions rooted in Ayurveda.

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A sports enthusiast with a strong interest in preventive and performance health, Shivam Bajaj also founded The Pad, a pickle and padel facility at Gulmohar Centre. His work bridges traditional Indian wellness practices with data-driven lifestyle medicine, playing a key role in shaping Evolve’s forward-looking, science-backed wellness model.

While women continue to be the primary consumers and drivers of the global wellness industry, many wellness spaces still fall short of addressing women-specific needs. Evolve seeks to redefine this by creating a space designed by intent for women, prioritising recovery, balance and long-term well-being.

The venture has raised a seed round of USD 500,000 (approximately INR 4.3 crore) at a valuation of INR 30 crore (USD 3.8 million), backed by Delhi-based founders and investors aligned with the brand’s vision. Looking ahead, Evolve plans to expand across major Indian cities, followed by international hubs such as London, Dubai and Los Angeles, alongside the launch of a digital vertical focused on women’s health.


The LaLiT Resort & Spa Bekal Launches Swasthya Retreat, Redefining Conscious Luxury

The LaLiT Resort & Spa Bekal Launches Swasthya Retreat, Redefining Conscious Luxury

By Hariharan U

Published on January 19, 2026

As the new year invites reflection and renewal, The LaLiT Resort & Spa Bekal has introduced the Swasthya Retreat, a thoughtfully curated wellness experience where conscious luxury meets ancient healing practices. Set amid Kerala’s tranquil natural landscapes, the retreat is designed for travellers seeking restoration through slow, intentional living rather than fleeting escapes.

Nestled at the serene confluence of the Nombili River and the Arabian Sea, the all-suite resort spans lush greenery and features 38 spacious suites, each offering private jacuzzis and calming lagoon views. At its heart lies a 20,000 sq. ft. Ayurvedic spa with 11 dedicated treatment rooms, envisioned as a sanctuary for privacy, deep rejuvenation, and personalised healing journeys.

Rooted in the Sanskrit philosophy of Swasthya, representing balance and harmony of the self, the retreat reflects the belief that wellbeing is a way of life. Through Swasthya Retreat, The LaLiT Bekal reinforces its positioning as a destination for immersive wellness, seamlessly integrated into the experience of a luxury stay.

Developed in collaboration with Spiceology, a modern wellness brand inspired by India’s ancient spice wisdom and refined through French techniques, the retreat adopts a sensorial approach to healing. Bespoke spa rituals, customised therapies, and thoughtfully curated nutrition come together to create an experience that feels restorative yet indulgent.

Guests can choose from six structured wellness journeys, including Panchakarma Detox, Anti-Ageing & Rejuvenation, Weight Management, and De-Stress & Burnout Recovery. These programmes unfold gently through sunrise yoga sessions, personalised therapies, nourishing regional cuisine, and unhurried evenings by the backwaters.

Commenting on the launch, Cyril Feuillebois, Founder of Spiceology, said, “Swasthya Retreat at The Lalit Resort & Spa Bekal is my ode to unapologetic indulgence wrapped in holistic wellness. Set between river and ocean, amid blooming flowers, birdsong, and endless blue horizons, this is where luxury slows down, and self-care takes centre stage. I believe relaxation should be extraordinary; there can be no compromise on beauty, comfort, or experience. From our serene Spiceology spa and expansive suites to the freshest flavours and bespoke wellness rituals, Swasthya is designed to spoil you sensorially and restore you completely. You don’t just leave relaxed, you leave renewed, radiant, and irresistibly alive.”

Aligned with The LaLiT Suri Hospitality Group’s philosophy of conscious luxury, the retreat emphasises locally sourced ingredients, mindful culinary practices, and a deep respect for regional culture and craftsmanship. As 2026 begins, Swasthya Retreat at The LaLiT Resort & Spa Bekal presents a renewed definition of luxury, one that restores balance, nurtures wellbeing, and encourages guests to journey inward as much as outward

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