Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

By Nithyakala Neelakandan

Published on October 4, 2024

The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.

The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.

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From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.

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Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.

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Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"

Expanding Fitness Options Through activ∞ Unlimited

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In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.

Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.

For the Love of Coffee

Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.

- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.

  - Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.

- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.

For more information visit website

About Ascott

Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.


CGH Earth Unveils Sanctuary Amaidiyana in Auroville

CGH Earth Unveils Sanctuary Amaidiyana in Auroville

By Hariharan U

Published on May 2, 2026

CGH Earth has announced the launch of Sanctuary Amaidiyana, a serene 23-key resort and spa set on the tranquil fringes of Auroville. Designed as a holistic retreat, the property brings together wellness, art, conscious cuisine, and immersive cultural experiences, inviting guests to slow down and reconnect with themselves and their surroundings.

Derived from the Tamil word for peace and tranquillity, Amaidiyana reflects CGH Earth’s philosophy of authenticity, sustainability, and community engagement. The retreat is thoughtfully integrated into Auroville’s creative and contemplative landscape, offering a space where stillness unfolds naturally rather than being curated.

Michael Dominic, CEO & Managing Director, CGH Earth, shared that the retreat represents a story shaped with care, a quiet refuge that restores balance while inspiring creative expression. He highlighted that the space blends architecture with nature, celebrates seasonal cuisine, and embraces wellness as a lived experience, positioning Amaidiyana as eco-luxury with purpose.

Designed by Auroville-based architect Mona Doctor-Pingel, the property features contemporary architecture deeply rooted in local context. Every element, from doors and metalwork to ceramics and bas-reliefs, has been crafted by local artisans. Hand-painted artworks by Auroville artists further add a unique, meditative identity to each room.

A key highlight of the retreat is its signature wellness sanctums — Heiwa and a dedicated Watsu pool. Heiwa, envisioned by Poppo Pingel, is designed as an architectural expression of stillness, featuring a prayer-like roof, a rock garden inspired by the golden ratio, and seamless transitions into a tranquil plunge pool.

The Watsu pool, maintained at 32–34°C, is among the few purpose-built warm-water therapy sanctums in India. Housed under a 10-metre dome inspired by ancient construction techniques, it offers a calming space for deep relaxation through buoyancy, breath, and gentle movement.

Speaking on the concept, George Joseph, Vice President – Operations, CGH Earth, noted that Amaidiyana is not just a wellness destination but a philosophy that integrates healing practices, conscious tourism, and quiet restoration. From garden-facing rooms and Ayurveda suites to curated local experiences, every element is designed for calm and connection.

The retreat also embraces CGH Earth’s Conscious Cuisine philosophy, drawing inspiration from Tamil Nadu’s rich culinary traditions and Auroville’s artisanal food culture. Fresh produce is sourced from the in-house organic garden, complemented by locally crafted cheeses, breads, chocolates, and grains. The menus strike a balance between comfort classics, regional specialties, wellness-focused dishes, and coastal seafood inspired by nearby shores.

Guests can immerse themselves in a range of mindful experiences, including craft workshops, yoga, meditation, Ayurveda therapies, and Watsu sessions. The retreat also offers curated explorations of the region, from sustainable living experiences in Auroville to heritage walks in Puducherry, blending relaxation with cultural discovery.

With Sanctuary Amaidiyana, CGH Earth strengthens its commitment to hospitality that heals, inspires, and connects — offering not just a stay, but a deeply rooted experience centred on calm and creativity.


The Singapore EDITION Introduces Mid-Year Wellness Experiences

The Singapore EDITION Introduces Mid-Year Wellness Experiences

By Hariharan U

Published on April 29, 2026

The Singapore EDITION is placing wellness at the forefront this season with a curated lineup of experiences designed to encourage a mid-year reset, focusing on mental wellbeing, relaxation, and restorative living.

Running through May and June, the initiative reflects a growing shift in luxury hospitality, where wellness is becoming central to the guest journey rather than an added offering.

At the heart of the programme is the Wellness Indulgence Pass, a half-day experience at the hotel’s spa that combines fitness, relaxation, and mindful dining. Guests begin with access to a fully equipped gym featuring Technogym facilities, followed by time in the thermal suite, including jacuzzi, sauna, steam room, and ice fountain. The experience culminates in a 90-minute massage and a curated afternoon tea at the Lobby Bar.

The seasonal Summer Afternoon Tea introduces a refined menu that blends classic and contemporary elements, from smoked salmon and cucumber sandwiches to seafood tartlets and indulgent desserts paired with a selection of premium teas.

In recognition of Mental Health Awareness Month, the hotel’s monthly Thursday ICON session takes on a more mindful tone this May. The evening will feature a live gong experience by Noel Tuan alongside DJ sets by DJ Zafirah, creating a space for guests to disconnect and reconnect through music and sound.

Further extending its wellness focus, the hotel will mark Global Wellness Day with a curated Sunset Experience at its rooftop venue. The three-hour session includes breathwork, movement, and a guided sound healing gong bath led by Arc Studio, set against the backdrop of the rooftop pool.

With these experiences, The Singapore EDITION aligns with a broader hospitality trend where guests are increasingly seeking intentional, experience-led stays that prioritise both physical and mental wellbeing.


Phulay Bay Unveils Exclusive Royal Andaman Sea Experience with Private Yacht Journeys

Phulay Bay Unveils Exclusive Royal Andaman Sea Experience with Private Yacht Journeys

By Hariharan U

Published on April 8, 2026

Redefining luxury coastal escapes, Phulay Bay, a Ritz-Carlton Reserve has introduced an exclusive new offering that blends immersive sea journeys with refined villa living. The newly launched “Royal Andaman Sea Package” invites travellers to explore Southern Thailand’s breathtaking marine landscapes aboard a private luxury yacht.

Set along the pristine shores of Krabi, the resort offers a gateway to the turquoise waters of the Andaman Sea, where island-studded vistas and serene beaches create a picture-perfect setting for exploration and relaxation.

At the heart of this experience is Thim Thaem Toei, a 62-foot British-built motor yacht designed for intimate and luxurious voyages. Accommodating up to 12 guests, the yacht features spacious interiors, a dedicated crew, and an onboard butler, ensuring a seamless and personalised journey. Guided by an experienced local captain, guests can discover hidden coves, secluded beaches, and scenic bays across the region.

The voyage includes visits to iconic destinations such as the Phi Phi Islands, James Bond Island, and Hong Island. Along the way, guests can swim in crystal-clear waters, snorkel among vibrant coral reefs, and unwind with gourmet dining experiences, tropical fruits, and Champagne onboard.

The Royal Andaman Sea Package further elevates the stay with accommodation in a luxurious Royal Beach Villa. Spanning 450 square metres, the villa features private gardens, an infinity pool, and panoramic ocean views, offering a serene and indulgent retreat. Guests are welcomed with VIP airport services and private in-villa check-in, setting the tone for a highly personalised experience.

The package includes daily breakfast served with ocean views, a wellness consultation with the resort’s Reserve Wellness Expert, a tailored 60-minute spa session, and a 120-minute signature spa ritual for two. A highlight of the stay is a full-day island-hopping cruise aboard the yacht, complete with a Reserve Gourmet Picnic curated by the onboard butler.

Back at the resort, guests can enjoy the signature “Dining Beyond” experience, crafted by the Executive Chef, adding a culinary dimension to the overall journey.

Speaking about the offering, General Manager Vidya Sagar highlighted the uniqueness of Southern Thailand’s coastal treasures and the resort’s commitment to delivering highly personalised and immersive luxury experiences. As Krabi’s only Michelin three-key resort, Phulay Bay continues to set benchmarks in bespoke travel and hospitality.

Available for a minimum three-night stay, Full-day yacht experiences are also available, offering guests the opportunity to explore the Andaman Sea in unmatched comfort and style.

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