Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

By Nithyakala Neelakandan

Published on October 4, 2024

The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.

The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.

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From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.

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Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.

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Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"

Expanding Fitness Options Through activ∞ Unlimited

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In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.

Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.

For the Love of Coffee

Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.

- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.

  - Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.

- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.

For more information visit website

About Ascott

Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.


Aaroha Musical Wellness Retreat Promises a Unique Healing Experience in Dehradun

Aaroha Musical Wellness Retreat Promises a Unique Healing Experience in Dehradun

By Nithyakala Neelakandan

Published on November 20, 2024

The Aaroha Musical Wellness Retreat is set to take place at the serene Punarnava Wellness Resort in Dehradun from December 13 to 15, 2024. This three-day event offers a distinctive blend of classical and Sufi music, wellness practices, and spiritual insights designed to rejuvenate the mind, body, and soul.

Spiritual leader Vaishnavacharya Shree Abhishek Goswami Maharaj will open the retreat, introducing its theme of healing through music, spirituality, and nature. Highlighting the therapeutic power of sound, the event features an impressive lineup of artists, including:

  • Harshdeep Kaur, the "Queen of Sufi"

  • Ustad Anwar Khan Manganiyar

  • Pt. Ajay Prasanna, master of the flute

  • Akansha Grover, classical vocalist

  • Divyansh and Manuraj, fusion maestros

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Goswami Maharaj emphasized the retreat’s purpose, stating, “Aaroha is a space where music meets spirituality and nature, creating a transformative experience that fosters mindfulness and emotional well-being.”

The retreat's carefully curated program includes live performances and interactive workshops led by spiritual gurus and aura healing experts. Participants can also engage in meditation sessions, sound baths, yoga, and Ayurveda therapies, provided in collaboration with the Kairali Ayurvedic Group.

Day 1 begins with a traditional baithak by Akansha Grover, followed by a performance from Ustad Anwar Khan Manganiyar, who will evoke the rich cultural essence of Marwar. Day 2 includes aura healing with Maa Amrita, a morning flute recital by Pt. Ajay Prasanna, and an evening Sufi performance by Harshdeep Kaur. Fusion artists Divyansh and Manuraj will close the day with an exhilarating act.

The retreat concludes on Day 3 with a special “Prakriti ki Aarti” ceremony led by Goswami Maharaj and Pt. Ajay Prasanna, accompanied by meditative music to enhance spiritual connection and peace.

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Bani Sharma, Project Head, described the event as “a rare opportunity to engage with a spectrum of wellness practices and immerse oneself in soulful music, all carefully curated to deliver a rejuvenating experience. Aaroha is an invitation to leave behind the stress and find a connection in a beautiful setting.”

The retreat offers deluxe packages starting at ₹80,000 per couple, which include accommodation, meals, and VIP access to performances and wellness activities. Bookings can be made through BookMyShow.

About Aaroha Musical Wellness

Aaroha Musical Wellness Retreat aims to provide a soulful journey of healing, combining music, spirituality, and wellness in a natural setting. The event is designed to foster inner peace, mindfulness, and holistic health through immersive experiences.


Kairali – The Ayurvedic Healing Village Wins Four Prestigious Awards at the 18th World Luxury Hotel Awards

Kairali – The Ayurvedic Healing Village Wins Four Prestigious Awards at the 18th World Luxury Hotel Awards

By Nishang Narayan

Published on November 7, 2024

Kairali – The Ayurvedic Healing Village, an iconic wellness destination in Palakkad, Kerala, has earned an impressive four awards at the 18th Annual World Luxury Hotel Awards in Bali. This remarkable achievement makes Kairali the only organization worldwide to win in four categories at this prestigious event, reaffirming its position as a global leader in Ayurveda-based wellness.

Kairali received accolades in the following categories:

  • Best Luxury Yoga & Wellness Retreat Worldwide (Global Win)
  • Best Luxury Wellness Healing Retreat in Asia (Continent Win)
  • Best Luxury Holistic Retreat in South West Asia (Regional Win)
  • Best Luxury Ayurveda Spa in South West Asia (Regional Win)

These honors reflect Kairali’s dedication to providing an authentic and transformative Ayurvedic experience for wellness seekers, as well as its commitment to sustainable and luxurious hospitality. The awards highlight Kairali’s holistic approach, which combines traditional Ayurvedic practices with modern luxury to offer guests an immersive healing journey.

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A Vision of Healing and Sustainability

Expressing his pride, Abhilash K. Ramesh, Executive Director of Kairali Ayurvedic Group, remarked, “I am truly humbled. Our doctors and team have been committed to healing wellness seekers. These awards are a testament to the dedication and passion of our entire team. At Kairali, we strive to offer not just a retreat, but a holistic journey that reconnects body, mind, and spirit. It is truly an honor to receive global recognition for our efforts in Ayurveda and sustainable luxury."

Kairali - The Ayurvedic Healing Village has consistently ranked among the world’s top 50 wellness destinations. Nestled in Kerala’s serene landscapes, the nearly 70-acre retreat features 30 Laurie Baker-inspired cottages designed on Vastu Shastra principles, alongside a research and training center. The property boasts over 150 herbal plant species, an Ayurvedic hospital set in a resort environment, and a commitment to farm-to-table dining and sustainable practices.

With two decades of excellence, Kairali continues to attract wellness seekers worldwide. Guests experience treatments for balancing the body’s Vata, Pitta, and Kapha energies, along with specialized therapies like Panchakarma, pain management, detoxification, and weight loss.

Continuing the Legacy of Ayurveda

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Abhilash K. Ramesh further added, "Our aim has always been to help guests reconnect with themselves while fostering a deep respect for the environment. These awards inspire us to continue innovating while staying true to our Ayurvedic roots."

The 18th Annual World Luxury Hotel & Spa Awards celebrated excellence across the global luxury hospitality industry, and Kairali stood out for its commitment to authentic Ayurvedic healing and sustainable luxury. The recognition solidifies Kairali’s status as a global leader in wellness tourism, attracting wellness enthusiasts from around the world.

About Kairali - The Ayurvedic Healing Village

Located in the lush landscapes of Kerala, Kairali - The Ayurvedic Healing Village is a pioneer in Ayurveda and holistic wellness. Blending ancient Ayurvedic principles with modern luxury, Kairali offers personalized wellness programs, expert therapies, and sustainable practices that restore balance to body, mind, and spirit. Recognized globally for its excellence, Kairali is a sanctuary where wellness meets tranquility. For more information, visit www.ktahv.com.

About Kairali Ayurvedic Group

Founded in 1989 by Mr. K.V. Ramesh and Mrs. Gita Ramesh, Kairali Ayurvedic Group has built a legacy of Ayurveda research and wellness. The Group has expanded its product range to offer a diverse array of Ayurvedic medicines to a global audience. In addition to Kairali - The Ayurvedic Healing Village, the group operates Ayurvedic Healing Centers worldwide. For more information, visit www.kairali.com.


India Joins Top 10 in World Wellness Weekend 2024 Celebration

India Joins Top 10 in World Wellness Weekend 2024 Celebration

By Nithyakala Neelakandan

Published on November 7, 2024

India has been recognized as one of the top 10 most active countries during the 2024 World Wellness Weekend, a global event aimed at promoting healthy lifestyles and overall well-being. The eighth edition of this event ran from September 20 to 22, involving 9,688 venues in 155 countries—a notable 54% increase from the previous year’s participation. Activities spanned from sunrise in Fiji to sunset in Maui, showcasing a unified global effort to prioritize health.

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The event's reach expanded significantly, with over 1,000 new venues joining in the last four weeks leading up to the weekend. The participating locations were listed on wellmap.org, an interactive platform available in 18 languages, allowing people to find nearby activities such as fitness sessions, yoga, and massage workshops.

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India stood out among countries like Spain, Italy, Brazil, Japan, and Mexico in terms of active participation. Marbella, Spain, led in venue numbers, while Santo Domingo, Dominican Republic, offered the most diverse activities. Other active cities included Sao Paulo, Rome, and Buenos Aires.

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World Wellness Weekend emphasized various categories: vitality, beauty, hospitality, holistic care, and longevity, covering fitness clubs, spas, hotels, wellness centers, and alternative therapy clinics. The 2024 event was also marked by new records: a 100% rise in estimated views (reaching 34 million) and social media engagement that attracted a potential audience of 3.5 billion—an impressive leap from the 430 million seen in 2023.

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Highlights included the first-ever four-day wellness event, a Yoga Fest in Karatsu, Japan, supported by the city’s Town Hall. Portugal hosted the first “World Wellness Wedding,” showcasing the theme's versatility. Additionally, two renowned circus groups from Cambodia joined the weekend festivities, offering performances that highlighted the importance of well-being through art and movement.

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World Wellness Weekend aligns with the World Health Organization’s efforts to address global issues like obesity, physical inactivity, and mental health. The event aims to reach beyond paying clients to include local communities and underserved groups, reinforcing the principle of #WellnessForAll. Throughout the year, the participating venues continue to appear on wellmap.org, encouraging ongoing community engagement and wellness activities.

Image Credits: Stock images from Pexels and Unsplash. Credits go to the respective owners.

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