Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

By Nithyakala Neelakandan

Published on October 4, 2024

The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.

The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.

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From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.

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Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.

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Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"

Expanding Fitness Options Through activ∞ Unlimited

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In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.

Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.

For the Love of Coffee

Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.

- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.

  - Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.

- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.

For more information visit website

About Ascott

Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.


Spectrum@Metro Strengthens Retail Portfolio with the Launch of Lakmé Salon at Phase 2

Spectrum@Metro Strengthens Retail Portfolio with the Launch of Lakmé Salon at Phase 2

By Author

Published on December 29, 2025

Spectrum@Metro, Sector 75, Noida, a prominent retail and lifestyle destination, has further enhanced its curated retail mix with the opening of a new Lakmé Salon at the Ground Floor of its Phase 2 development. Known for its balanced blend of fashion, lifestyle, wellness, and F&B offerings, the addition of Lakmé Salon reinforces the mall’s focus on delivering a holistic lifestyle experience to its visitors.

The newly launched Lakmé Salon offers an extensive range of premium beauty and grooming services for both men and women. From advanced skincare treatments and hair styling to professional makeup, bridal services, and everyday grooming, the salon is designed to cater to diverse beauty and wellness needs. Backed by a team of trained professionals, the space delivers personalized services in a modern, stylish ambience that ensures a relaxing and elevated salon experience.

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Commenting on the launch, Ajendra Singh, Vice President – Sales and Marketing, Spectrum@Metro, said, “We are delighted to welcome Lakmé Salon to Spectrum@Metro. It is a strong addition to our beauty and wellness portfolio and aligns perfectly with our vision of bringing trusted and loved brands to our visitors. With this launch, we continue to strengthen our position as a complete lifestyle destination under one roof.”

With the inclusion of Lakmé Salon, Spectrum@Metro continues to evolve as a destination where style, wellness, and lifestyle seamlessly come together. The mall remains committed to redefining the retail experience in Noida, offering visitors an engaging, convenient, and inspiring environment with every visit.


Emcure and MS Dhoni Launch ‘Winning Over Obesity’ Campaign to Reframe India’s Weight-Loss Narrative

By Author

Published on December 28, 2025

Emcure Pharmaceuticals Ltd., a leading Indian pharmaceutical company, has launched Winning Over Obesity, a nationwide digital awareness campaign aimed at reshaping how obesity is understood and addressed in India. Rolled out under the theme MAHI – Making A Healthier India, the campaign features cricket icon MS Dhoni and focuses on positioning obesity as a chronic yet manageable health condition rather than merely a weight-related concern.

The campaign encourages individuals to take informed, long-term action toward better health by highlighting the complexity of obesity and its broader impact on overall well-being. Through a digital film shared across the campaign’s social platforms, MS Dhoni calls on people to acknowledge obesity seriously and take proactive steps to “win over obesity” with the right support and guidance.

Emcure’s initiative aims to move the conversation beyond appearance or short-term weight loss, drawing attention to the medical realities of obesity. Influenced by a combination of genetics and lifestyle factors, obesity has emerged as a significant public health challenge in India, increasing the risk of non-communicable diseases such as diabetes, cardiovascular conditions, and hypertension across age groups.

Central to the campaign is the message that while obesity is complex, it is manageable with appropriate medical advice, sustained lifestyle changes, and professional support. As highlighted in the campaign, “Where you start matters,” reinforcing the importance of early, informed intervention.

The Winning Over Obesity campaign is supported by WinningOverObesity.com, a dedicated digital platform offering resources, expert guidance, and practical information on weight management. The initiative aligns with Emcure’s broader commitment to public health education and promoting healthier lifestyles across the country.

According to the National Family Health Survey (NFHS-5, 2019–21), obesity continues to rise in India, with 24 percent of women and 23 percent of men classified as overweight or obese, underlining the urgency of sustained awareness and action.


Rest and Reset in Luxury at the World's Best Spas

Rest and Reset in Luxury at the World's Best Spas

By Hariharan U

Published on October 24, 2025

In today’s fast-paced world, carving out time to rest and rejuvenate has never been more essential. From the rolling hills of South Wales to the bustling medinas of Morocco, and even the icy expanses of Antarctica, spas across the globe are redefining wellness with innovative treatments that promise to elevate the conventional spa experience.

UK and Ireland

Ellenborough Park, Cotswolds offers an ultimate retreat for relaxation, combining nature and technology in its tranquil Spa Garden Retreat. Guests can enjoy six treatment rooms, thermal suites, a heated outdoor pool, and a Scandinavian sauna designed for digital detox. The retreat also introduces an ice bath for cold-water therapy and exclusive touches like a rare Taittinger yacht box. Ellenborough Park recently launched its Japanese Head Spa, a TikTok-trending hair and scalp treatment, offering one of the few such experiences in the UK.imageThe Vineyard, Berkshire presents a five-star spa retreat amidst the scenic South of England, perfect for wine lovers and wellness enthusiasts alike. Its award-winning spa partners with Irene Forte Skincare and Elemental Herbology to offer bespoke treatments, including the Forte Face and Body Ritual, age-defying Etna facial, and hot and cold stone massages. Guests can also relax in a rejuvenating Jacuzzi or indulge in personalized wellness therapies. imageThe Montenotte, Cork offers an urban spa oasis at the Bellevue Spa, where guests can enjoy deep tissue massages, holistic body treatments, customized facials, and therapeutic sessions in the Himalayan Salt Room. The spa also features a pool, sauna, and jacuzzi within The Motion Health Club. 

Malta and ItalyimageTreville Positano’s La Traviata Spa on the Amalfi Coast provides a serene retreat surrounded by natural beauty. Housed in a greenhouse once used as part of an opera set, the spa offers Thai and holistic massages, facials, exfoliation treatments, a sea-view cold plunge pool, Turkish bath, private relaxation area, and a state-of-the-art gym. imageIl Salviatino, Florence combines history and wellness in its Aquae Vitali Spa, offering Kneip showers, infrared sauna, hammam, steam rooms, hydromassage pool, and ice bath. Guests can experience bespoke wellness programs including crystal therapy and cacao ceremonies tailored to sleep, detox, and emotional balance. imageIniala Harbour House, Valletta features the Essensi Spa set in historic 17th-century vaults, blending contemporary design with ancient architecture. Guests can choose from over 80 treatments, including Thai, Asian, and Ayurveda therapies, alongside bespoke scrubs and oils at the Herbal Bar. 

AfricaimageLa Sultana Marrakech, Morocco offers a world-class spa in the heart of the medina, featuring individual hammams, balneotherapy baths, saunas, and massage cabins. Guests can enjoy the Royal Hammam and traditional Moroccan treatments using locally sourced oils. imageLa Sultana Oualidia, Morocco provides a tranquil coastal escape with cathedral-inspired spa facilities, including an indoor pool, hammams, jacuzzi, sauna, and fitness room. Treatments incorporate organic oils, rose, almond, lemon, and orange blossom aromas for a holistic wellness experience. imageO&L Leisure, Namibia integrates wellness into four distinct properties: Strand Hotel Swakopmund, Mokuti Etosha, Midgard, and Chobe Water Villas. Guests can enjoy spa treatments, fitness facilities, nature-based activities, and immersive wellness experiences connected to the country’s landscapes. 

AntarcticaimageWhichaway Camp, White Desert is introducing a Wellness Dome overlooking glacial landscapes, allowing guests to practice breathwork, meditation, and connect with nature. A biokineticist and dedicated instructor will guide wellness activities in this remote setting. 

From the ice baths of the Cotswolds to hammams in Morocco and wellness domes in Antarctica, these spas showcase the diverse ways global destinations are reimagining relaxation, offering guests unparalleled opportunities to reset, rejuvenate, and reconnect with themselves.

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