Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

By Nithyakala Neelakandan

Published on October 4, 2024

The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.

The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.

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From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.

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Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.

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Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"

Expanding Fitness Options Through activ∞ Unlimited

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In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.

Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.

For the Love of Coffee

Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.

- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.

  - Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.

- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.

For more information visit website

About Ascott

Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.


Marriott India Celebrates International Yoga Day with ‘One Earth, One Health’ Wellness Drives

Marriott India Celebrates International Yoga Day with ‘One Earth, One Health’ Wellness Drives

By Nishang Narayan

Published on June 24, 2025

Marriott India has successfully wrapped up its International Day of Yoga 2025 celebrations, echoing the national theme of "Yoga for One Earth, One Health" through a series of wellness-focused initiatives across its hotels. Aligned with the Ministry of Tourism and Ministry of Ayush, the campaign reflects Marriott’s dedication to holistic living, not just for its guests but also for its associates.

The hotel chain launched curated wellness packages, dedicated yoga sessions, and guided practices across properties to reinforce the significance of integrating yoga into everyday life. These activities were designed to promote physical health, emotional balance, and mental resilience.

Sanjay Gupta, Chairman of the Marriott India Business Council, shared,

“Yoga is a timeless practice that offers unparalleled benefits for both individual and collective well-being… We aim to inspire our guests and associates to embrace yoga as a powerful tool for holistic living, contributing to a healthier planet and healthier communities.”

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Bengaluru’s Power-Packed Yoga Session

One of the standout moments of the celebration was a collaborative yoga session held in Bengaluru, where over 180 associates from 18 Marriott hotels gathered for a high-energy session led by Ms. Usha Rao, in collaboration with Warrior Rhythm.

The event, hosted at Renaissance Bengaluru Race Course Hotel, ended with a mindful breakfast, reinforcing the message of balance in mind, body, and nourishment. The energy and unity of the participants reflected Marriott’s growing wellness culture.

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Participating Bengaluru hotels included:

  • Sheraton Grand Bengaluru Whitefield

  • The Ritz-Carlton, Bangalore

  • JW Marriott Prestige Golfshire Resort & Spa

  • JW Marriott Hotel Bengaluru

  • Sheraton Grand at Brigade Gateway

  • Courtyard Outer Ring Road, Hebbal, and Whitefield

  • Fairfield Rajajinagar, Whitefield, Outer Ring Road

  • Four Points by Sheraton Whitefield

  • Aloft Outer Ring Road and Whitefield

  • Mulberry Shades Nandi Hills (Tribute Portfolio)

  • Moxy Bengaluru Airport

  • Marriott Executive Apartments UB City

The enthusiastic response further reinforces Marriott India's wellness-forward vision and support for India's mission to embed Yoga into daily life. These efforts showcase Marriott’s ongoing commitment to build healthier communities through shared, inclusive well-being practices.


Aloft Bengaluru Whitefield Marks International Yoga Day with a Vision for One Earth, One Health

Aloft Bengaluru Whitefield Marks International Yoga Day with a Vision for One Earth, One Health

By Author

Published on June 22, 2025

Aloft Bengaluru Whitefield celebrated the International Day of Yoga 2025 with great enthusiasm and purpose, aligning with the national theme "Yoga for One Earth, One Health." This initiative, led by the Ministry of Tourism and Ministry of Ayush, inspired a series of wellness-driven activities at the hotel, showcasing its deep commitment to holistic well-being for guests and associates alike.

The hotel transformed into a space of serenity and mindfulness, inviting participants to engage in rejuvenating yoga sessions that emphasized not only physical fitness but also emotional and mental resilience. The day’s activities reflected Marriott India’s broader wellness philosophy—where hospitality goes beyond service to embrace harmony, health, and healing.

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Recognizing the timeless relevance of yoga, Aloft Bengaluru Whitefield is integrating wellness practices into everyday guest experiences. Curated wellness packages, guided yoga sessions, and thoughtful health-centric programming are becoming part of the hotel's evolving offerings, ensuring that guests leave not just refreshed, but rebalanced.

Mr. Hafizullah Baig, General Manager of the hotel, expressed, “Yoga is a timeless practice that offers unparalleled benefits for both individual and collective well-being. We at Marriott India are deeply committed to fostering a culture of health and mindfulness. By aligning with the 'Yoga for One Earth, One Health' theme, we aim to inspire our guests and associates to embrace Yoga as a powerful tool for holistic living, contributing to a healthier planet and healthier communities.”

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The celebrations stood as a testament to Aloft Bengaluru Whitefield’s proactive approach to well-being, sustainability, and community engagement. Through its dedication to integrating yogic principles into everyday hospitality, the hotel continues to lead by example—demonstrating that true care begins from within and radiates outward, benefitting not just individuals but the world around them.


Subuthi Spa at Sterling Lake Palace Alleppey Wins Big at Spa & Wellness Summit 2025

Subuthi Spa at Sterling Lake Palace Alleppey Wins Big at Spa & Wellness Summit 2025

By Nishang Narayan

Published on June 19, 2025

Sterling Holiday Resorts proudly celebrates the recognition of Subuthi Spa at Sterling Lake Palace Alleppey as one of the Top 10 Resort Spas in India, awarded at the Spa & Wellness Summit 2025 held in Mumbai. The award was presented by none other than Dr. Mickey Mehta, a pioneer in India's wellness movement, cementing the spa's reputation for authentic and immersive Ayurvedic experiences.

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Renowned for its traditional therapies rooted in ancient science, Subuthi Spa offers personalized treatments like Abhyanga, Shirodhara, Pizhichil, and Njavarakizhi—each tailored by expert Vaidyas using Nadi Pariksha, a diagnostic method that identifies an individual’s doshas: Vata, Pitta, and Kapha. These treatments go beyond relaxation, creating a path to inner alignment and lasting wellness.

As the monsoon season unfolds—considered by Ayurveda as the most effective period for detox and rejuvenation—Subuthi Spa transforms into a tranquil haven for holistic healing. The spa’s lush setting and mindful treatments invite guests to reconnect body, mind, and spirit in harmony with the climate.

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“Subuthi Spa has been crafted to deliver immersive, mindful experiences that nurture every dimension of wellbeing—physical, emotional, and spiritual,” said Anupam Dutta, Chief Marketing Officer, Sterling Holiday Resorts. “This recognition reaffirms our promise to create sanctuaries of healing across India—be it through our award-winning spas or our curated ‘What A Trip’ wellness retreats.”

The success of Subuthi Spa at Alleppey is part of a larger wellness initiative by Sterling, with over 20 Subuthi Spas across India. Guests can experience these therapeutic offerings at properties such as Sterling Palm Bliss Rishikesh, Sterling Wayanad, Sterling Munnar, and Sterling Arunai Anantha Tiruvannamalai, where Ayurveda Acharyas and trained chefs collaborate to offer complete rejuvenation through therapies and wellness cuisine.

Travelers seeking structured wellness getaways can now explore ‘What A Trip’ programs offering 3, 7, or 14-day packages, tailored for conscious rejuvenation. Bookings and details are available at www.whatatrip.sterlingholidays.com.

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About Sterling Holiday Resorts Ltd.:

Sterling Holiday Resorts Limited operates a network of over 60 resorts across 54 destinations in India, covering hills, beaches, jungles, heritage sites, and more. With over 3,200 rooms and offerings spanning leisure stays, destination weddings, group travel, and MICE events, the company stands as a leader in the Indian hospitality space. Sterling is a wholly owned subsidiary of Thomas Cook (India) Ltd., part of the Fairfax Financial Holdings Group.

For more, visit: www.sterlingholidays.com

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