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By Nithyakala Neelakandan
Published on October 4, 2024
The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.
The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.
From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.
Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.
Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"
Expanding Fitness Options Through activ∞ Unlimited
In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.
Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.
For the Love of Coffee
Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.
- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.
- Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.
- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.
For more information visit website.
About Ascott
Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.
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By Nishang Narayan
Published on July 19, 2025
In a world that rarely slows down, a new wave of Indian travellers is choosing to do just that—and finding healing in the process. While India has always been the cradle of ancient wellness sciences like Ayurveda and yoga, its wellness seekers are now expanding their journey beyond borders. The shift isn’t just about luxury—it’s about longevity, self-discovery, and reconnection.
Post-pandemic, Indian tourists consistently led arrivals to the Maldives, and today, the country remains among the top international markets. Wellness travel has become more than a holiday trend; it’s a personal pursuit of balance, often spanning two to three weeks each year. Four Seasons Resorts Maldives is leading this transformation by offering experiences that are not only luxurious but meaningfully restorative.
AyurMa at Four Seasons Resort Maldives at Landaa Giraavaru
Set within the Baa Atoll UNESCO Biosphere Reserve, AyurMa offers more than just spa treatments—it offers an ethos. Guests are welcomed by a multidisciplinary team of Ayurvedic doctors, yoga therapists, and naturopaths, who work together to design bespoke wellness journeys.
What sets AyurMa apart is its eco-integrative approach. From sustainably harvested herbs to therapies aligned with nature’s rhythms, every detail is consciously curated. The PraMā diagnostic experience—a mix of body scans, pulse reading, and mobility tests—ensures that every session is rooted in precision.
With offerings like sunrise yoga, emotional detox, and sound healing, AyurMa goes beyond physical wellbeing. It becomes a space to listen—to the body, to the planet, and to ancient wisdom.
Island Spa at Four Seasons Resort Maldives at Kuda Huraa
A short dhoni ride away from the main resort lies the Island Spa, a sanctuary surrounded entirely by the sea. Built on its own tiny island, this space invites guests to disconnect from the world and reconnect with the elements.
Therapies here draw on the ocean’s intelligence—crystal salt scrubs, seaweed rituals, and even massages choreographed to the natural tides. Overwater pavilions open to the breeze and sky create an immersive atmosphere, where wellness is felt through all five senses.
The spa’s signature Night Spa experience—a starlit treatment beneath the open sky—is both a ceremony and a memory. Practices like ice bath therapy and antigravity yoga add to its repertoire of conscious, slow-living rituals.
A Wellness Shift from India to the Islands
Wellness, once a luxury, is now a necessity. Indians are embracing a new paradigm—one where healing is not an escape but a return: to the self, to balance, and to a life of intention.
With AyurMa and the Island Spa, Four Seasons Resorts Maldives isn’t just part of the wellness travel wave—it’s leading it. These aren’t just holidays. They are journeys back to wholeness.
Because sometimes, the most powerful kind of luxury… is simply the time and space to begin again.
This Raksha Bandhan, Bharat Vedica – A Patel Venture – reimagines sibling love with a gift rooted in wellness, tradition, and thoughtful indulgence. The brand has unveiled its limited-edition Rakhi Hamper, a beautifully curated blend of Vedic-inspired luxury and Indian ritual purity, made for the modern conscious consumer.
The hamper brings together some of Bharat Vedica’s signature offerings, A2 Gir Cow Ghee, Gulkand-infused honey, jaggery powder, an organic handcrafted rakhi, and a jute bag of artisanal chocolates made in small batches using Ayurvedic principles.
“Raksha Bandhan is more than just a festive occasion, it’s a moment to honour our roots and share a token of protection and care. Our Rakhi Hamper reflects this sentiment by offering purity and provenance in every element,” shared Arvind Patel, MD, Bharat Vedica – A Patel Venture.
The hampers are available exclusively on BharatVedica.com. In a market increasingly drawn to mindful and ethical gifting, Bharat Vedica taps into a growing movement, luxury that feels good and does good.
About Bharat Vedica:
A passion-driven D2C wellness brand, Bharat Vedica revives India’s agricultural wisdom through certified organic and chemical-free products. From Bilona A2 Gir Cow Ghee and wood-pressed oils to raw honey, every product is lab-tested and ethically sourced. At its core, Bharat Vedica is not just a brand, it’s a cultural revival of holistic wellness, bringing age-old nourishment into the modern kitchen.
Published on July 15, 2025
In a powerful push for environmental responsibility, Smiling Tree, a prominent green initiative devoted to climate action and ecological awareness, has launched its new campaign — ‘Reuse & Recycle’. Targeting communities across Delhi-NCR, the campaign encourages people to embrace mindful consumption, reduce waste, and adopt eco-friendly lifestyles.
The initiative was unveiled by Dr. Mukesh Kwatra, Founder of Smiling Tree, who shared his thoughts at the launch event. “Our planet is drowning in waste. It's time we realize that sustainability begins at home. Through this campaign, we aim to inspire individuals and institutions to adopt the 3Rs — Reduce, Reuse, Recycle — in their everyday lives. A small change in our habits can lead to a big impact on the environment,” he said.
The ‘Reuse & Recycle’ campaign will feature a range of activities including community outreach programs, school visits, eco-workshops, and awareness drives. The goal is to educate people about repurposing old materials, segregating waste properly, and cutting down on plastic use. Smiling Tree’s team of dedicated volunteers and green ambassadors will spearhead these efforts, working closely with local residents, students, and civic authorities.
To make recycling simpler and more effective, special collection points for recyclable materials are being established across various neighborhoods. By making it convenient, Smiling Tree hopes to nurture a long-lasting culture of sustainability.
The initiative has already garnered strong support from educational institutions, RWAs (Resident Welfare Associations), and corporate partners, all joining hands to build a greener future. With these collective efforts, Smiling Tree aims to show that small, consistent changes can lead to significant positive impacts on the environment.
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