Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

Ascott Launches Citadines-ClassPass Partnership to Enhance Guest Experience

By Nithyakala Neelakandan

Published on October 4, 2024

The Ascott Limited (Ascott), a lodging business owned by CapitaLand Investment (CLI), has announced a global partnership between its Citadines brand and ClassPass, a popular subscription service that provides access to a wide network of fitness studios and gyms. This is Citadines' first global collaboration with a fitness service since launching its "activ∞" initiative in 2022, and it marks the largest partnership for ClassPass in the hospitality industry.

The partnership is aimed at promoting active living for guests of Citadines properties. "activ∞" offers curated amenities and programs designed to support guests in staying active and exploring city life. With a rising focus on wellness, the wellness tourism market is projected to grow substantially, according to the Global Wellness Institute (GWI). The institute forecasts that spending in the wellness tourism market will grow from $651 billion in 2022 to $1 trillion by 2024, and the physical activity industry is expected to grow annually by over 6.7%, reaching $1.4 trillion by 2027.

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From October 15 to December 14, 2024, guests staying at Citadines properties and members of Ascott Star Rewards (ASR), Ascott's loyalty program, will enjoy enhanced benefits from ClassPass. During this campaign, new ClassPass members can get a complimentary one-month membership to access fitness classes at different gyms and wellness centers across various markets, including Asia Pacific, France, and the United Kingdom. In China, the campaign, which began on September 26 and runs until November 30, offers ASR members discount codes for ClassPass sessions. Additionally, new ClassPass members in China who join ASR will receive a 75% discount on their first stay at participating properties.

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Following the promotional campaign, Citadines properties in Asia Pacific will gradually be added to the ClassPass app, allowing ClassPass members to book fitness facilities like pools and gyms. This partnership aligns with the activ∞ initiative, giving guests convenient access to wellness amenities as they live, work, and relax.

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Ms. Tan Bee Leng, Chief Commercial Officer at Ascott, said, "In line with its brand tagline 'For the Love of Cities,' Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our 'Ascott Unlimited' campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote 'activ∞ Unlimited.'"

Expanding Fitness Options Through activ∞ Unlimited

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In addition to the ClassPass partnership, Citadines properties worldwide hosted more than 200 fitness activations from August 1 to September 30, 2024, as part of the activ∞ Unlimited campaign. Each property curated activities to suit the unique character of its city. Examples include the ColorFest Electric Night Run at Citadines Bay City Manila, water sports packages at Citadines Qingshanhu Hangzhou in China, and foosball tournaments across Germany.

Properties in various locations, including the United Arab Emirates, Oman, Indonesia, Thailand, and Singapore, partnered with fitness studios to offer classes such as yoga, Pilates, and body combat. Hiking and cycling tours were also offered in the UK and Vietnam.

For the Love of Coffee

Another major initiative under the Citadines brand is the "For the Love of Coffee" campaign, celebrating International Coffee Week, starting October 1, 2024. More than 210 activities across Citadines properties are inviting coffee lovers to experience themed events.

- Unlimited Connections: Activities like free coffee for local drivers at Citadines Connect Georgetown Penang and latte art training sessions with certified baristas in Indonesia aim to foster connections among guests and locals. Other activities include coffee painting and culinary sessions in Malaysia, Thailand, Indonesia, and Singapore.

  - Unlimited Experiences: Citadines properties will work with local coffee shops to give guests an authentic local coffee experience. For instance, properties in Singapore and Cambodia will offer complimentary local coffee to guests each morning.

- Unlimited Discoveries: To encourage exploration, properties in Vietnam, Singapore, and China will serve free local coffee to help guests start their day. Guests at Citadines properties in Vietnam can also participate in activities like using coffee grounds for potted plants.

For more information visit website

About Ascott

Ascott, founded in Singapore, has become a trusted hospitality company since the launch of Asia Pacific’s first international-class serviced residence, The Ascott Singapore, in 1984. Today, the company has a global presence, with more than 950 properties in over 230 cities across 40 countries.


Phulay Bay Unveils Exclusive Royal Andaman Sea Experience with Private Yacht Journeys

Phulay Bay Unveils Exclusive Royal Andaman Sea Experience with Private Yacht Journeys

By Hariharan U

Published on April 8, 2026

Redefining luxury coastal escapes, Phulay Bay, a Ritz-Carlton Reserve has introduced an exclusive new offering that blends immersive sea journeys with refined villa living. The newly launched “Royal Andaman Sea Package” invites travellers to explore Southern Thailand’s breathtaking marine landscapes aboard a private luxury yacht.

Set along the pristine shores of Krabi, the resort offers a gateway to the turquoise waters of the Andaman Sea, where island-studded vistas and serene beaches create a picture-perfect setting for exploration and relaxation.

At the heart of this experience is Thim Thaem Toei, a 62-foot British-built motor yacht designed for intimate and luxurious voyages. Accommodating up to 12 guests, the yacht features spacious interiors, a dedicated crew, and an onboard butler, ensuring a seamless and personalised journey. Guided by an experienced local captain, guests can discover hidden coves, secluded beaches, and scenic bays across the region.

The voyage includes visits to iconic destinations such as the Phi Phi Islands, James Bond Island, and Hong Island. Along the way, guests can swim in crystal-clear waters, snorkel among vibrant coral reefs, and unwind with gourmet dining experiences, tropical fruits, and Champagne onboard.

The Royal Andaman Sea Package further elevates the stay with accommodation in a luxurious Royal Beach Villa. Spanning 450 square metres, the villa features private gardens, an infinity pool, and panoramic ocean views, offering a serene and indulgent retreat. Guests are welcomed with VIP airport services and private in-villa check-in, setting the tone for a highly personalised experience.

The package includes daily breakfast served with ocean views, a wellness consultation with the resort’s Reserve Wellness Expert, a tailored 60-minute spa session, and a 120-minute signature spa ritual for two. A highlight of the stay is a full-day island-hopping cruise aboard the yacht, complete with a Reserve Gourmet Picnic curated by the onboard butler.

Back at the resort, guests can enjoy the signature “Dining Beyond” experience, crafted by the Executive Chef, adding a culinary dimension to the overall journey.

Speaking about the offering, General Manager Vidya Sagar highlighted the uniqueness of Southern Thailand’s coastal treasures and the resort’s commitment to delivering highly personalised and immersive luxury experiences. As Krabi’s only Michelin three-key resort, Phulay Bay continues to set benchmarks in bespoke travel and hospitality.

Available for a minimum three-night stay, Full-day yacht experiences are also available, offering guests the opportunity to explore the Andaman Sea in unmatched comfort and style.


TIA Wellness Resort Introduces Immersive Bath Rituals for Rest and Renewal

TIA Wellness Resort Introduces Immersive Bath Rituals for Rest and Renewal

By Hariharan U

Published on March 25, 2026

TIA Wellness Resort is redefining how guests unwind with the launch of its new range of wellness bath rituals, designed to bring together relaxation, indulgence, and thoughtful experiences.

Set along the scenic coastline of Da Nang, the resort introduces four distinct bath rituals, Deep Slumber, Detox Harmony, Radiant Glow, and Romance Bliss each created to suit different moods and wellness needs. These experiences go beyond the usual soak, combining curated lighting, infused bath ingredients, personalised wellness drinks, and themed treats to elevate the overall experience.

Each ritual also encourages guests to begin with a pre-bath treatment, helping the body fully relax and making the soak more effective.

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There are many trends in wellness that come and go but a relaxing soak in a tub has long been known to be beneficial,” said Ramon Imper, general manager of TIA Wellness Resort. “We’ve taken a simple yet effective wellness practice and elevated it into an experience that we hope guests will remember long after their holiday.”

The Deep Slumber ritual focuses on improving sleep quality, starting with calming therapies before leading into a lavender-infused bath with natural ingredients like Epsom salts and dried mugwort. Soft lighting and a Lavender Reishi Latte add to the calming atmosphere, helping guests ease into rest.

For a more cleansing experience, the Detox Harmony ritual draws from traditional Vietnamese botanical practices. It blends native forest herbs with ingredients like ginger and lemongrass, complemented by a detox tea and healthy treats, creating a refreshing reset for both body and mind.

The Radiant Glow ritual is centred around skin nourishment, featuring a floral bath infused with green tea, rose petals, honey, and coconut milk. Guests can pair this with a refreshing collagen-based drink and skincare elements for a complete glow-focused experience.

Meanwhile, the Romance Bliss ritual is designed for couples, offering a candlelit bath setup with floral elements, essential oils, and indulgent touches like chocolate-covered strawberries and champagne, creating a warm and intimate setting.

With these new offerings, TIA Wellness Resort continues to focus on holistic wellness, blending traditional practices with modern comforts to create meaningful and memorable stays. 


Ayurbay at The Bheemili Resort Offers Coastal Ayurveda Retreat in Visakhapatnam

Ayurbay at The Bheemili Resort Offers Coastal Ayurveda Retreat in Visakhapatnam

By Hariharan U

Published on February 10, 2026

Set along the serene coastline of Bheemunipatnam, Ayurbay Wellness Centre at The Bheemili Resort, managed by Accor, presents a thoughtfully curated wellness retreat rooted in the principles of classical Ayurveda. Designed for guests seeking balance, renewal and deep relaxation, Ayurbay blends time-honoured healing traditions with the natural calm of the sea.

Each wellness journey begins with a detailed consultation that assesses individual dosha, lifestyle and wellness goals, allowing therapies to be customised with care and precision. The centre offers a range of authentic Ayurvedic treatments including Abhyanga, Shirodhara, Kati Basti, Greeva Basti, Pinda Sweda, Udwartana and Nasyam. Using traditional medicated oils and age-old techniques, these therapies aim to relieve stress, improve sleep quality, ease muscular and joint discomfort, support detoxification and restore overall vitality.

Sharing his perspective, Dr Satya Sai Vissavajjula, Chief Ayurvedic Physician at Ayurbay Wellness Centre, said that personalised care combined with the resort’s coastal environment allows guests to experience deeper relaxation and long-lasting rejuvenation.

Wellness at Ayurbay extends beyond the treatment rooms. Guests can participate in daily yoga and Zumba sessions, unwind along the pristine beachfront, stroll through expansive green lawns or connect with nature in the resort’s organic fruit and vegetable garden. The open skies, gentle sea breeze and lush surroundings naturally enhance the restorative effects of Ayurvedic healing.

With its focus on authenticity, personalisation and nature-led wellness, Ayurbay at The Bheemili Resort offers guests an opportunity to pause, reconnect and return feeling calmer, lighter and refreshed.

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