Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


Japan Plans Major Increase in Visa Renewal and Residency Fees

Japan Plans Major Increase in Visa Renewal and Residency Fees

By Manu Vardhan Kannan

Published on April 15, 2026

Japan is planning a significant increase in visa renewal and permanent residency fees for foreign residents, as part of proposed changes under the Immigration Control Act. The move is aimed at revising existing fee structures in line with current administrative needs.

According to reports, the revised structure will apply across visa categories, including long-term stays and permanent residency permits. The proposal has been submitted by the Cabinet, which has suggested higher fee limits while allowing flexibility in final pricing.

Under the new plan, renewing a five-year visa could cost around 70,000 yen, compared to the current flat fee of 6,000 yen for in-person renewals. Short-term visa renewals of three months or less are expected to be priced at about 10,000 yen.

The most notable change is in permanent residency fees, which may increase to around 200,000 yen, a sharp rise from the current 10,000 yen. The government has also proposed setting maximum fee caps of 300,000 yen for permanent residency and 100,000 yen for other visa categories. Final charges will be decided through official directives within these limits.

Officials have stated that provisions will continue for individuals facing financial hardship, with possible fee reductions or exemptions available in such cases.

The proposed changes are part of a broader effort to update immigration-related policies in Japan, as the government looks to balance administrative requirements with evolving regulatory frameworks.


Ayush Sharma Joins Clove Indian Cuisine, Seattle as Operations Manager

Ayush Sharma Joins Clove Indian Cuisine, Seattle as Operations Manager

By Manu Vardhan Kannan

Published on April 15, 2026

Clove Indian Cuisine, a popular spot for authentic Indian food in Seattle, has announced the appointment of Ayush Sharma as its new Operations Manager. With a solid background in hospitality and food and beverage operations, he is expected to further strengthen the restaurant’s service standards and day-to-day operations.

In his new role, Sharma will handle overall restaurant operations, including catering, menu planning, maintaining food quality, and ensuring the presentation of dishes meets the brand’s standards. He will also focus on maintaining health, safety, and hygiene practices while managing front-of-house operations and working closely with kitchen teams for smooth coordination.

Ayush Sharma has been closely associated with Clove Indian Cuisine since its early days and played an important role in its opening. He was actively involved in setting up operations, coordinating teams, and building service processes, which helped shape the restaurant’s guest experience.

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Sharing his thoughts, Ayush Sharma said,

“I am truly excited to continue my journey with Clove Indian Cuisine and take on this new responsibility. Being part of the restaurant’s opening makes this role even more meaningful. My focus will be on maintaining high service standards, fostering teamwork, and creating memorable dining experiences for our guests. I look forward to contributing to the restaurant’s continued growth and success.”

Before this, Sharma worked with well-known hospitality brands including JW Marriott, The Oberoi Hotels & Resorts, and Trident Gurgaon, where he built strong experience in luxury hospitality and guest service. He later moved to the United States and joined Marriott Waterfront Baltimore, Maryland, in the front office, gaining exposure in guest relations, reservations, and VIP services.

He also served as Assistant Outlets Manager at Grand Hyatt Gurgaon (Pre-Opening), where he managed multiple outlets, led a team of 24 members, and contributed to improving operations and revenue performance.

With his experience in operations, team handling, and guest satisfaction, Ayush Sharma’s new role marks an important step for Clove Indian Cuisine as it looks to grow further in Seattle’s competitive dining space.


Alaska Airlines Returns as Official Airline for Coachella and Stagecoach

Alaska Airlines Returns as Official Airline for Coachella and Stagecoach

By Manu Vardhan Kannan

Published on April 13, 2026

Alaska Airlines has returned as the official airline partner for Coachella and Stagecoach, bringing back its presence to one of the most talked-about cultural events of the year.

Building on last year’s debut, the airline is introducing a more immersive experience for festivalgoers. Starting from Weekend One of Coachella, visitors can step into a specially designed activation that recreates the feeling of being “35,000 feet in the air.” The space is designed with unique visuals and interactive elements, highlighting Alaska’s growing list of global destinations, including London, Rome, Tokyo and Seoul.

The experience also focuses on comfort and convenience. Guests can take a break from the festival heat with complimentary beverages and snacks, while enjoying Alaska’s signature hospitality. Adding to this, the airline is showcasing its in-flight connectivity by offering its fastest Wi-Fi experience on the ground, allowing visitors to stay connected, share moments, and stream content in real time.

This offering is supported by Alaska’s partnership with T-Mobile, which enables free onboard Wi-Fi on select Alaska Airlines and Hawaiian Airlines flights. The initiative aims to make travel smoother and more connected for passengers heading to the festival.

Festivalgoers can also take part in a special rewards experience through Atmos Rewards. Visitors can win prizes, including roundtrip tickets, by participating in on-site activities. Over the three-weekend festival period, Alaska Airlines is giving away one million Atmos points, offering winners the chance to plan future trips across its expanding network.

Sharing his thoughts, Eric Edge, vice president of brand and marketing at Alaska Airlines, said, "Coachella and Stagecoach are more than festivals, they're defining moments in culture. We're thrilled to return as the official airline, creating an experience that brings the energy of the festival to life and makes the journey to the desert just as memorable as the weekend itself."

To support travel demand, Alaska Airlines is increasing capacity with more seats on flights to Palm Springs, one of the closest airports to Indio. The airline will operate these services around Coachella scheduled from April 10–13 and 17–19, and Stagecoach from April 24–26.

With this move, Alaska Airlines continues to blend travel with experience, making the journey to the festival as engaging as the event itself.

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