Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


Danube Properties Launches Serenz by Danube in JVC with 2-Minutes-In, 2-Minutes-Out Access

Danube Properties Launches Serenz by Danube in JVC with 2-Minutes-In, 2-Minutes-Out Access

By Manu Vardhan Kannan

Published on February 11, 2026

Danube Properties has announced the launch of its latest premium residential project, Serenz by Danube, marking a new addition to Dubai’s evolving urban living landscape. The project was officially unveiled on February 10, 2026, in Dubai, United Arab Emirates, in the presence of Danube Group’s Founder and Chairman – Rizwan Sajan, Group Managing Director – Adel Sajan, Director of Agency Relationships – Sana Sajan, along with cricket legend and Danube’s Global Ambassador – Brett Lee.

Located at the heart of Jumeirah Village Circle (JVC), Serenz by Danube is envisioned as “A World of Amenities,” bringing together luxury, wellness and community-focused living. The development rises as an iconic 50 + 25-storey structure, positioned strategically between Sheikh Mohammed Bin Zayed Road and Al Khail Road. One of its standout features is the convenient 2-minutes-in, 2-minutes-out access, offering residents smooth and effortless connectivity across the city.

Setting a new benchmark for urban living, Serenz by Danube spans over 120,000 sq. ft. of curated lifestyle spaces,  first time ever in Dubai and offers more than 40 premium amenities designed for residents of all age groups. These include a resort-style serenity pool, a dedicated aqua park for children, landscaped gardens, spa facilities, fitness areas, sports courts, kids’ daycare, meditation zones and vibrant social spaces that encourage interaction and well-being.

Commenting on the launch, Rizwan Sajan, Founder and Chairman of Danube Group, said: "Serenz by Danube represents our vision of creating more than just homes. Our fully furnished premium apartments are designed to enhance everyday living through comfort, wellness, and luxury. Supported by our signature 1% per month payment plan, the project offers strong value for both homeowners and investors."

Serenz by Danube offers fully furnished premium residences. Located in one of Dubai’s most sought-after residential communities, JVC is known for its family-friendly environment, strong rental demand and long-term investment potential, making the project appealing to both end-users and investors.

With its innovative 1% monthly payment plan, Danube Properties continues to make luxury living more accessible while reinforcing its reputation for quality construction, thoughtful design and timely project delivery.


Allop into Good Fortune as Four Seasons Resorts Maldives Welcomes the Year of the Fire Horse

Allop into Good Fortune as Four Seasons Resorts Maldives Welcomes the Year of the Fire Horse

By Manu Vardhan Kannan

Published on February 11, 2026

Four Seasons Resorts Maldives is set to welcome the Year of the Fire Horse with a joyful week of Lunar New Year celebrations across its two island resorts, Landaa Giraavaru and Kuda Huraa. The festivities begin on February 16 and continue through February 24, 2026, bringing together cultural traditions, festive dining and island-style celebrations in a setting known for its natural beauty and relaxed luxury.

The Fire Horse is often associated with boldness, energy and fresh beginnings, and this spirit flows through every aspect of the celebrations. Guests can expect a thoughtfully curated mix of cultural experiences, family moments and festive gatherings that reflect the optimism and momentum of this rare zodiac year.

One of the key highlights is a culinary first for the Maldives. From February 16 to 23, 2026, Four Seasons Resorts Maldives will host an exclusive pop-up by Beijing’s Michelin-recognised Baiweiyuan Dumpling Restaurant at both Landaa Giraavaru and Kuda Huraa. Known for its comforting flavours and made-to-order dumplings, Baiweiyuan brings the warmth of Beijing’s food culture to the Indian Ocean. Guests can enjoy signature pork and chive dumplings, beef and onion fillings, and vegetarian favourites such as egg and tomato, along with cold starters including soy-braised pork trotter. Freshly rolled and cooked to order, the pop-up adds an authentic and celebratory touch to the Lunar New Year experience.

At Kuda Huraa, the Lunar New Year unfolds like a lively island festival from February 16 to 24, 2026. The celebrations begin with a Reunion Dinner at Café Huraa and continue through the week with themed dining evenings, outdoor cinema nights, a Pool Party and a Pop-Up Asian Market. Each event is designed to reflect the playful and spirited nature of the Fire Horse, offering guests a fresh experience every evening. Highlights include a Secret Beach BBQ under the stars, the Mediterranean Market at Reef Club and the Asian Buffet at Café Huraa. The Baiweiyuan dumpling pop-up will be available throughout the week, allowing guests to enjoy authentic flavours at any time.

Families are also at the heart of the celebrations at Kuda Huraa. The Kuda Mas Kids Club will host a two-week festival inspired by the Fire Horse’s sense of freedom and fun. Children can take part in activities such as lantern painting, snorkel adventures, arts and crafts, dumpling making, tie dye t-shirts, kids karaoke nights and beach games. The programme is designed to encourage creativity and confidence while ensuring younger guests enjoy the festive season just as much as adults.

Landaa Giraavaru will welcome the Lunar New Year with a special poolside celebration on February 16, 2026. From 7:00 to 10:30 pm, guests can gather by the main pool for an evening filled with colour, music and cultural performances. A Dragon Dance, live DJ and glowing lanterns set the festive mood, while a Yu Sheng prosperity toss invites abundance and good fortune for the year ahead. Live action food stations and culture-inspired welcome drinks add to the celebratory atmosphere, blending tradition with the island’s natural elegance. The Baiweiyuan dumpling pop-up will also be available throughout the week at Landaa, extending the culinary celebrations beyond the opening night.

Lunar New Year at Four Seasons Resorts Maldives is designed to bring people together in the spirit of connection, prosperity and shared joy. Whether celebrating with a Yu Sheng toss at Landaa Giraavaru or enjoying festive nights under lantern-lit skies at Kuda Huraa, guests are invited to welcome the Year of the Fire Horse through experiences that honour tradition while embracing the warmth and ease of island life.


Sofitel Legend Metropole Hanoi Welcomes the Year of the Horse with Immersive Tet Celebrations

Sofitel Legend Metropole Hanoi Welcomes the Year of the Horse with Immersive Tet Celebrations

By Manu Vardhan Kannan

Published on February 10, 2026

Sofitel Legend Metropole Hanoi, the iconic 125-year-old luxury hotel in the heart of the Vietnamese capital, is ushering in the Year of the Horse with an immersive Tet celebration that honours the country’s rich cultural heritage, traditions, and spirit of renewal. The hotel has unveiled a thoughtfully designed programme of cultural activities and festive experiences, inviting guests to engage deeply with the essence of Vietnam’s most significant celebration.

At the heart of the festivities is the Metropole Tet Space, where guests are welcomed into a vibrant atmosphere filled with traditional performances and interactive experiences. The programme includes lively lion dances, traditional puppet shows, ca trù singing performances, and a curated exhibition of traditional paintings. Guests are also encouraged to participate in hands-on cultural workshops such as Chung cake preparation, daffodil bulb trimming, and tea appreciation, offering a closer connection to age-old Vietnamese customs.

A key highlight of the celebrations is the “Reawakening Lien” series, which pays tribute to the revival of Hue calligraphy, a treasured art form that had faded for over a decade. The initiative features insightful discussions, curated showcases, and interactive sessions led by master artisans, allowing guests to explore the artistry and cultural significance of this revived tradition.

Embracing one of Tet’s most cherished customs, Sofitel Legend Metropole Hanoi continues the tradition of lì xì, symbolising wishes of health, happiness, and prosperity. Guests staying at the hotel during the festive period receive a specially prepared lì xì in the form of a voucher, redeemable for exclusive Metropole-branded gifts available at La Boutique and L’Epicerie.

Adding to the festive spirit, the hotel presents an elegant selection of Tet hampers from L’Epicerie, thoughtfully curated and fully customisable for gifting to friends, family, and business associates. These hampers blend premium European imports with authentic Vietnamese delicacies and signature Metropole-branded products, reflecting a seamless harmony of luxury and tradition.

Culinary experiences play a central role in the celebrations. Spice Garden, the hotel’s renowned Vietnamese restaurant, showcases a special Tet set menu highlighting authentic regional delicacies, complemented by traditional accompaniments. Meanwhile, angelina introduces an exclusive Tet cocktail collection that reinterprets classic Vietnamese New Year flavours through modern mixology. Guests can also indulge in the hotel’s elegant Afternoon Tea at Le Club Bar, where British tradition is elevated with French finesse and local influences.

The festive journey continues at Le Beaulieu with the hotel’s iconic Sunday Brunch, now reimagined with a themed approach. The Tet-inspired edition brings together refined French culinary craftsmanship and Vietnamese cultural symbolism, featuring signature seafood, premium meats, artisanal cheeses, decadent desserts, and live jazz performances.

Through these thoughtfully curated experiences, Sofitel Legend Metropole Hanoi reaffirms its commitment to celebrating Vietnamese culture with authenticity, elegance, and heartfelt hospitality, offering guests a meaningful and immersive Tet experience that reflects the joy of new beginnings.

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