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By Nithyakala Neelakandan
Published on August 16, 2024
The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.
The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.
The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.
Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.
Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.
Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.
Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.
Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.”
Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.
This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.
With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.
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By Manu Vardhan Kannan
Published on July 6, 2025
Royal Caribbean has officially opened bookings for its highly anticipated Royal Beach Club Paradise Island, the brand’s first beach club experience debuting in December 2025 in The Bahamas. Designed to redefine the ultimate beach day, the all-inclusive destination merges Royal Caribbean’s signature service with the vibrant Bahamian spirit. Guests booked on cruises visiting Nassau from late December 2025 can now reserve all-inclusive day passes featuring access to pristine beaches, three pools, and 10 bars—including the world’s largest swim-up bar, The Floating Flamingo.
The beach club also introduces the Ultimate Family Cabana, a two-story private retreat with a personal attendant, whirlpool, slide, and more for up to 12 guests. Whether vacationers seek chill vibes at The Deep End pool, family-friendly fun, or DJ-driven party energy on The Party Deck, the Royal Beach Club offers an experience for every mood. Authentic island fare, live music, local artisan shops, and inclusive perks such as roundtrip water transportation, Wi-Fi, lockers, umbrellas, and towels complete the experience. Day passes available for adults with unlimited open bar and dining, while non-alcoholic options available for both teens and kids.
Additional upgrades include beach and poolside cabanas, drink package bundles, and exclusive access to The Party Deck’s private poolside service. The Royal Beach Club Paradise Island will be accessible via cruises from six U.S. cities and marks the first in a growing list of exclusive destinations, with Royal Beach Club Cozumel and Perfect Day Mexico set to follow in the coming years.
Wynn Al Marjan Island, the much-anticipated luxury destination opening in early 2027 in Ras Al Khaimah, UAE, has unveiled Enclave, a hyper-exclusive residential experience that reimagines luxury hospitality. Perched atop the resort’s 1,000-foot tower, Enclave offers just 313 meticulously designed rooms, ranging from plush Enclave King Suites to two sprawling Royal Apartments, each a masterstroke by acclaimed designers Anouska Hempel and Pinto Design.
Every detail, from platinum and sea mist tones to dual pantry service and culturally sensitive in-suite amenities, reflects an unmatched level of craftsmanship, privacy, and refinement. Guests arrive through a private verdant drive into an Enclave-only lobby, followed by private elevator access to floors housing no more than 15 suites each, ensuring tranquillity and exclusivity. With a private beach, three pools, and on-demand beach butlers, Enclave transforms leisure into luxury. Culinary offerings include an Enclave-exclusive skylit Lebanese restaurant and a chic Lobby Lounge serving artisanal cocktails and petit menus. Wynn’s design ethos “veiling and revealing” is woven into every touchpoint, with thoughtfully curated art, lush gardens, and a sensory restraint that whispers rather than shouts luxury.
This rarefied atmosphere, rich in storytelling and elegance, is set within the broader Wynn Al Marjan Island development that spans 60 hectares with 1,217 rooms, world-class dining, wellness facilities, designer boutiques, a marina for superyachts, and Coral Court for grand events. With construction on track and the tower spire topping out in 2025, Enclave stands poised to become the crown jewel of ultra-luxury living in the Middle East and beyond.
Holland America Line is set to mark America’s 250th anniversary in 2026 with a landmark seven-day cruise aboard the Zuiderdam, sailing roundtrip from Boston on July 4th. Titled the “America’s 250th Celebration: Stars & Stripes Voyage,” this special itinerary includes a scenic overnight in New York, a visit to Saint John in Canada, and a historic call at Norfolk, Virginia offering exclusive access to Colonial Williamsburg, Jamestown, and Yorktown. The cruise kicks off with a unique sailaway during Boston’s Fourth of July fireworks and includes opportunities to experience key American landmarks such as the Freedom Trail, Ellis Island, and the Statue of Liberty. Guests will also witness the majestic “Sail 4th 250” tall ships flotilla in New York Harbor during Zuiderdam’s overnight stay. The journey promises a deep dive into U.S. heritage with curated excursions and patriotic onboard celebrations. With fares starting at $1,459 per person, this immersive voyage blends history, culture, and celebration for a once-in-a-lifetime cruise experience.
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