Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

image

The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

image

Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

image

Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

image

Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


Namak Indian Restaurant & Bar Introduces New Menu Inspired by India’s Culinary Diversity

Namak Indian Restaurant & Bar Introduces New Menu Inspired by India’s Culinary Diversity

By Manu Vardhan Kannan

Published on June 12, 2026

Namak Indian Restaurant & Bar has unveiled a new menu that celebrates the richness and diversity of Indian cuisine through a modern culinary approach. Curated by Executive Chef Gaurav Chauhan, the refreshed menu combines traditional regional flavours with contemporary techniques and presentation, offering guests in Dallas a unique dining experience.

Inspired by India's diverse culinary landscape, the new menu has been designed to honour authentic recipes while introducing creative interpretations that appeal to modern diners. The result is a collection of dishes that showcase both heritage and innovation.

Among the highlights are a range of inventive appetisers and small plates, including Truffle Dahi Puchka, Raw Mango Salad, Burrata Bomb, Jhol Momo, Samosa Chaat, Bun Tikki, Papdi Chaat, Pani Puri and Chapli Smash Burger. These dishes bring familiar Indian flavours to the table with a fresh and contemporary twist.

The restaurant's popular tandoor programme remains a key feature of the menu. Vegetarian options include Bharwan Paneer Tikka, Hara Bhara Kebab, Malai Tandoori Broccoli, Tandoori Bharwan Mushroom and Tandoori Paneer Makhani. Non-vegetarian offerings feature dishes such as Amritsari Macchi, Chicken Afghani Tikka, Tandoori Salmon, Bhatti Da Kukarh, Tandoori Chicken, Lamb Seekh Kebab and Tandoori Masaledar Lamb Chops.

The curry section pays tribute to India's rich culinary traditions with signature dishes including Old Delhi Lamb Nihari, Laal Maas, Butter Chicken, Chicken Korma, Chicken Vindaloo and Chicken Tikka Masala. Vegetarian favourites such as Dal Tadka, Saag Paneer, Matar Paneer, Pindi Chole, Bhindi Do Pyaza, Subz Korma and Rajasthani Kadhi Kachori further showcase the variety of regional Indian cooking.

Guests can also explore a wide selection of rice dishes, including Hyderabadi Chicken Dum Biryani, Lucknowi Goat Biryani, Veg Dum Biryani, Kathal Biryani, Jeera Pulao, Matar Pulao and Vegetable Pulao, each reflecting distinct regional influences from across India.

Complementing the food menu is a range of freshly prepared breads from the tandoor, including Chur Chur Naan, Garlic Naan, Lachcha Paratha, Rumali Roti, Tandoori Roti, Cheese Naan, Bullet Naan and Breadbasket. The beverage menu features favourites such as Mango Lassi, Masala Buttermilk, Milkshakes and Iced Tea.

For dessert, Chef Chauhan has introduced a selection inspired by classic Indian sweets, including Ghevar Glow, Kesar Phirni, Gulab Jamun Bliss, Kesar Gajar Halwa Dream and Sweet Silk Bites (Cham Cham).

image

Speaking about the new menu, Executive Chef Gaurav Chauhan said, "Our goal was to create a menu that respects tradition while embracing innovation. Every dish tells a story, whether it comes from the streets of Delhi, the royal kitchens of Rajasthan, or the vibrant culinary traditions of Punjab. We want every guest to experience the richness, diversity, and warmth of Indian cuisine through a modern perspective."

With this refreshed culinary offering, Namak Indian Restaurant & Bar continues to strengthen its position as one of Dallas' leading destinations for contemporary Indian dining, bringing together authenticity, creativity and memorable dining experiences.


Tacos Atarantados Expands in Miami with New Brickell Location

Tacos Atarantados Expands in Miami with New Brickell Location

By Manu Vardhan Kannan

Published on June 12, 2026

Tacos Atarantados, the Monterrey-born taquería from Grupo Buenas Vibras and Mandala Group Hospitality, has officially opened its newest location in Brickell, Miami. The launch follows the success of the brand's Wynwood outlet and marks its second location in the United States.

Located alongside Sala de Despecho, the new venue introduces an all-day and all-night hospitality experience that combines dining, music, entertainment and nightlife. Designed to cater to different occasions, the concept welcomes guests for everything from lunch and dinner to late-night dining and social gatherings.

To mark the opening, Tacos Atarantados will give away $2,500 worth of gift cards on June 18, with the first 100 customers receiving a $25 gift card.

Inspired by Mexico's tradition of tacos as an everyday social experience, Tacos Atarantados blends authentic flavours with a modern, chef-led approach. The Brickell outlet is the brand's most immersive concept so far, bringing together its signature food offerings and the vibrant atmosphere of Sala de Despecho to create a multi-experience destination.

The culinary programme is led by Chef Jorge Guadiana, whose experience spans Northern Mexico, France and the United States. He has also worked under Michelin-starred Chef Carlos Gaytán at Mexique in Chicago. His cooking style combines Monterrey street food traditions with refined techniques and contemporary hospitality.

Speaking about the opening, Chef Jorge Guadiana said: "Bringing Tacos Atarantados to Brickell feels like a natural evolution of everything we've built. Everything we do is rooted in technique and tradition, the kind passed down and earned over time. We take that seriously and we're proud to share it here."

The opening builds on the brand's presence across Mexico, where it operates more than 16 locations. The Brickell restaurant further strengthens its growing footprint in the United States while expanding the hospitality experience beyond traditional dining.

The menu features signature items including Trompo de Puerco, Trompo de Res, Suadero tacos, Pirata Atarantado, Gaoneras and Abrazo de Rib Eye. Guests can also enjoy the brand's popular Cachetadas, made with a flour tortilla, crispy cheese crust and yogurt-chipotle spread, available with different meat options. Complementing the menu are sides such as Papas Enchiladas con Carne, Elote Atarantado, Frijoles Atarantados and fresh Guacamole, along with desserts including Cachatada de Gloria and churros.

Commenting on the expansion, founder Patricio Bernardini said: "Miami has always been a city that understands energy, culture, and hospitality. Expanding into Brickell allows us to continue growing the Tacos Atarantados universe while staying true to what defines us, a chef-driven taco concept with an atmosphere that feels alive from the moment you walk in. Together with Sala de Despecho, we're creating a destination that brings people together through food, music, and memorable experiences."

With roots in Monterrey and a growing presence across Mexico and the United States, Tacos Atarantados continues to build its reputation by combining food, culture, music and hospitality. The Brickell opening not only marks the brand's second U.S. location but also reflects Mandala Group's ongoing efforts to introduce its hospitality concepts to new markets.

Tacos Atarantados Brickell is located at 1250 S Miami Ave, Miami, FL 33130. The restaurant operates Sunday through Tuesday from 11:30 a.m. to midnight and Wednesday through Saturday from 11:30 a.m. to 2 a.m.


Amsterdam Plans Higher Tourist Tax and Cruise Terminal Closure to Manage Tourism Pressure

Amsterdam Plans Higher Tourist Tax and Cruise Terminal Closure to Manage Tourism Pressure

By Manu Vardhan Kannan

Published on June 11, 2026

Amsterdam is planning a major overhaul of its tourism strategy with proposals that include raising its tourist tax to 20 per cent by 2030, closing the city's cruise terminal, and purchasing businesses and properties in the city centre to reduce tourism-related pressure.

The proposals were unveiled in a coalition agreement released this week by the city's ruling parties. According to a report by The Independent, the measures are aimed at addressing the growing impact of tourism on public spaces, local infrastructure, and residents' quality of life.

Amsterdam currently charges one of the highest tourist taxes in Europe, with visitors paying 12 per cent of their overnight accommodation cost. Day visitors are also subject to a tourist tax of €15.

Under the proposed plan, the tourist tax will increase to 16 per cent next year and then rise by one percentage point annually until it reaches 20 per cent in 2030.

“Amsterdam remains an attractive destination for visitors from all over the world,” the coalition agreement said, as per The Independent report. “Tourism contributes to the city’s economy, but at the same time places significant pressure on public spaces, quality of life and municipal facilities.”

City officials said the additional revenue generated through the tax increase would be used to make Amsterdam cleaner, safer, and more liveable for both residents and visitors.

One of the most significant proposals involves shutting down Amsterdam's cruise terminal. The coalition government stated that it wants to “end the option to reach Amsterdam by sea cruise” and plans to discuss possible alternatives with national and regional authorities.

The agreement also includes plans to buy buildings and businesses in the city centre as part of wider efforts to transform the area and ease tourism-related congestion.

In addition, Amsterdam is considering increasing its entertainment levy, which applies to activities such as canal boat tours, boat rentals, and other water-based experiences. The move is intended to ensure that day visitors contribute more towards maintaining the city's infrastructure and public services.

The proposed measures reflect Amsterdam's broader efforts to balance the economic benefits of tourism with the need to protect local communities, public spaces, and the overall quality of life in one of Europe's most visited destinations.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.