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By Nithyakala Neelakandan
Published on August 16, 2024
The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.
The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.
The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.
Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.
Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.
Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.
Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.
Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.”
Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.
This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.
With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.
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By Manu Vardhan Kannan
Published on February 28, 2026
All Nippon Airways (ANA) has teamed up once again with The Pokémon Company to introduce three brand-new Pokémon Jets in 2026. The move celebrates the 30th anniversary of the globally loved Pokémon brand and continues a partnership that has been running for nearly three decades.
The collaboration first took flight in 1998 with the launch of the world’s first Pokémon Jet. Since then, ANA has steadily expanded the concept through its Pokémon Air Adventures project, which focuses on bringing people and communities closer through travel. At present, ANA operates the “Pikachu Jet NH” and “Eevee Jet NH,” and with the upcoming additions, a total of eight aircraft will have featured special Pokémon-themed liveries.
The three new aircrafts will be rolled out one after another throughout 2026, giving fans and passengers something new to look forward to across the year.
“This project goes beyond just a livery; it’s about creating an immersive world that sparks imagination, inspires curiosity and brings the joy of discovery to our passengers throughout their journey,” said Keiji Omae, Executive Vice President of Customer Experience at ANA. “Whether you first began your journey on a Game Boy screen decades ago, or are currently exploring new regions through your mobile apps, we invite you to take your next 'adventure' into the real world with ANA. Many of our passengers flying with us today were the kids who marveled at our first Pokémon Jet in 1998. We are honored to be the wings that carry not just passengers, but also their cherished memories and future adventures.”
The year 2026 holds special meaning for both partners. It marks 30 years since the release of Pokémon Red and Pokémon Green on Feb. 27, 1996, and also celebrates the 40th anniversary of ANA’s first international flight.
ANA sees this shared milestone as a chance to thank fans around the world while creating fresh experiences for a new generation of travellers. The collaboration is guided by a simple idea: "Experience the Excitement and Fun of the Journey with Pokémon."
The three newly commissioned Pokémon Jets take inspiration from the original Pokémon Red, Green and Blue games. Each aircraft will play a part in a larger, connected story through its design.
・Pokémon Jet Red (Boeing 787-8): Scheduled Service: Domestic Routes・Pokémon Jet Green (Boeing 787-9): Scheduled Service: International Routes・Pokémon Jet Blue (Boeing 737-800): Scheduled Service: Domestic Routes
While each jet will carry its own theme, the designs are meant to come together as one cohesive narrative linked to the classic games. ANA has confirmed that detailed livery visuals and exact launch dates will be shared in May.
Beyond the aircraft designs, the project will also feature special campaigns aimed at letting passengers fully step into the combined world of ANA and Pokémon. Further updates will be made available on the ANA website.
With the return of the Pokémon Jets, the ANA Group says it will continue its mission of being “wings of the heart,” connecting people across the globe while sharing the joy and excitement of travel.
Published on February 25, 2026
As Japan gears up for its much-awaited cherry blossom season, Tobu Tower Skytree Co., Ltd. has announced a special spring programme titled “THE Sakura SKYTREE – Going to Meet the Cherry Blossoms Above the Clouds” at TOKYO SKYTREE. The limited-period experience will run from February 26 to April 14, 2026, offering visitors a fresh way to enjoy sakura from 350 metres above ground.
Designed as an alternative to traditional park hanami, the event brings cherry blossom viewing into an urban, elevated setting. Located on the Tembo Deck at Floors 350 and 340, the experience blends sakura-inspired installations with wide, uninterrupted views of Tokyo, allowing visitors to enjoy spring scenery from above the city skyline.
Built around the theme “Sky × Sakura,” the Tembo Deck will be transformed with cherry blossom décor and Japanese-style photo installations. The setting reflects the fleeting beauty of sakura while creating striking visual moments for visitors. With the Tokyo skyline as a backdrop, the space offers a modern interpretation of spring that combines tradition with a sense of scale and spectacle.
For evening visitors, a key attraction will be the seasonal showcase at the SKYTREE ROUND THEATER® on Floor 350. The observatory’s large windows will turn into a panoramic screen for a three-minute visual presentation capturing the delicate and short-lived nature of cherry blossoms. Using 24 projectors and surround sound from 13 speakers, the experience adds a cinematic layer to hanami, bringing together culture, technology, and storytelling.
Adding to the seasonal feel, the SKYTREE CAFE on Floor 350 will launch a limited-edition cherry blossom-themed menu. The offerings will include both alcoholic and non-alcoholic drinks, along with spring-inspired sweets. Highlights include donuts in “Sakura Mochi” and “Sakura Sky Vanilla” flavours, made as 100% plant-based, vegan, and gluten-free options. The menu is designed to be visually appealing and easy to share, enhancing the overall visitor experience.
The spring theme will also extend to the W1SH RIBBON monument on the Tembo Deck, where limited-edition pink ribbons will be available during the event period. Visitors can tie their wishes onto the softly lit pink installation, reflecting themes of renewal and fresh beginnings associated with the season. The monument lighting will also shift to pink to match the overall décor.
On selected evenings, TOKYO SKYTREE itself will light up in special spring illumination called “Sakura SKY (Sakura-Sora).” Inspired by cherry blossoms set against a spring sky, gentle pink beams will represent petals floating in the wind, turning the tower into a seasonal highlight visible across the city.
With immersive décor, visual storytelling, seasonal food, and special lighting, “THE Sakura SKYTREE” positions TOKYO SKYTREE as a standout attraction during spring. By presenting the cherry blossom season from 350 metres above ground, the event offers visitors an experience that feels modern, memorable, and uniquely Tokyo.
TIYA, a Michelin Guide-recognized restaurant, has announced the appointment of Chef Bobby as its new Sous Chef. The move underlines the restaurant’s continued focus on quality, innovation, and refined modern Indian cuisine in the heart of San Francisco.
In his new role, Chef Bobby will oversee day-to-day kitchen operations at TIYA. His responsibilities include ensuring smooth service, refined plating presentation, well-balanced flavours, and consistent portion control. Through his leadership, the restaurant aims to further strengthen its position as a premium modern Indian dining destination known for creativity, precision, and memorable guest experiences.
Before joining TIYA, Chef Bobby worked as Sous Chef at Madras Group Inc., located at 1177 W El Camino Real, Sunnyvale. There, he supported the Executive Chef in running high-performing kitchen operations. His role included supervising and training culinary teams, maintaining HACCP and ServSafe food safety standards, handling inventory and supplier coordination, and contributing to cost control and menu innovation. His involvement in recipe development and tasting menu execution played a key role in maintaining high dining standards.
Earlier in his career, Chef Bobby gained valuable experience as a Demi Chef de Partie at The Quorum, Two Horizon Center, Golf Course Road, and as a Commi at Hotel Crowne Plaza Mayur Vihar. He began his professional journey at Aamod Resorts, Kandaghat, District Solan, Himachal Pradesh, where he built a strong foundation in kitchen operations and hospitality discipline.
Speaking on his appointment, Chef Bobby said, “Joining TIYA, a Michelin Guide restaurant, as Sous Chef is an exciting milestone in my culinary journey. The brand’s vision of redefining modern Indian cuisine resonates deeply with my passion for innovation and excellence. I look forward to contributing to TIYA’s continued growth and delivering memorable dining experiences to our guests.”
With experience across well-known hospitality brands in both India and the United States, Chef Bobby’s appointment marks a meaningful step forward for TIYA as it continues to raise the bar for modern Indian fine dining in San Francisco.
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