Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


Foreign Tourist Arrivals to South Korea Rise 17 Percent, Near Record High for the Year

Foreign Tourist Arrivals to South Korea Rise 17 Percent, Near Record High for the Year

By Manu Vardhan Kannan

Published on January 2, 2026

South Korea witnessed a significant increase in foreign tourist arrivals, reflecting the continued recovery of its tourism sector to pre-pandemic levels. Official data released by the Korea Tourism Organization showed that international visitor numbers rose sharply, marking one of the strongest months for inbound travel in recent years.

Approximately 1.6 million foreign tourists visited the country during the month, representing a year-on-year growth of over 17 percent. The figure also exceeded visitor levels recorded during the same period before the pandemic, highlighting South Korea’s growing appeal as a global travel destination.

China continued to remain the largest source market for inbound tourism, followed closely by Japan. Other major contributors included Taiwan, the United States and the Philippines. While arrivals from China recovered to nearly three-quarters of pre-pandemic levels, visitor numbers from Japan showed particularly strong momentum, recording a sharp surge compared to earlier benchmarks.

Cumulatively, foreign tourist arrivals during the year reached over 17 million, registering double-digit growth compared to the previous year and surpassing pre-pandemic totals. Chinese visitors accounted for nearly one-third of the total arrivals, underlining the importance of the market to South Korea’s tourism ecosystem.

The Ministry of Culture, Sports and Tourism has projected that total foreign tourist arrivals for the year will reach a new all-time high, moving close to the symbolic 20 million mark. If achieved, this would surpass the previous record set before the pandemic and reinforce South Korea’s position as one of Asia’s fastest-recovering tourism markets.


World Welcomes 2026 as New Zealand Leads with Spectacular Fireworks

World Welcomes 2026 as New Zealand Leads with Spectacular Fireworks

By Manu Vardhan Kannan

Published on January 1, 2026

Countries across the South Pacific were the first to welcome 2026, with New Zealand leading global celebrations as Auckland marked the New Year with a spectacular fireworks display. The show was launched from the iconic Sky Tower, the tallest structure in the country, even as rainy weather swept across parts of the city.

Auckland, home to nearly 1.7 million people, entered the New Year well ahead of major global cities, celebrating almost 18 hours before festivities begin in New York’s Times Square. Despite the wet conditions, the celebrations reflected the city’s vibrant spirit and enthusiasm to usher in the new year.

The island of Kiritimati, part of the Pacific nation of Kiribati, became the very first place in the world to welcome 2026. Located in the Pacific Ocean, south of Hawaii and north-east of Australia, Kiribati spans a vast region of coral atolls and is known for its unique geographical position on the global time map.

Several Asian nations, including Japan and South Korea, followed with New Year celebrations later in the day, joined by Hong Kong, Singapore, Malaysia, the Philippines and Taiwan. While many cities marked the occasion with festive events, Hong Kong opted for a subdued approach this year.

Instead of its usual large-scale fireworks display, Hong Kong organised a light show and limited musical performances as a mark of respect following a recent tragic apartment fire in the city. The decision reflected a more sensitive and thoughtful way of welcoming the New Year.

As 2026 unfolds across time zones, celebrations around the world continue to reflect a mix of joy, remembrance and hope, bringing people together in anticipation of a positive year ahead.


From Action to Leisure: Discovering Kenya’s Coastal Moods

From Action to Leisure: Discovering Kenya’s Coastal Moods

By Hari Haran

Published on December 30, 2025

Kenya’s coastline is often described in broad strokes, white sand, warm waters, and Swahili culture. All of this is true. Yet, viewing the entire coast through a single beach narrative does not do it justice. Stretching along the Indian Ocean, Kenya’s shoreline unfolds as a series of distinct experiences, each shaped by its own rhythm, landscape, and history.

From refined resort towns and reef-lined lagoons to bustling port cities and car-free heritage islands, every coastal stop answers a different traveller’s question. The Kenyan coast is less about ticking beaches off a list and more about choosing the pace, mood, and experience that suits you best.

Diani Beach reflects Kenya’s most polished coastal escape, with luxury resorts, private villas, and curated experiences that blend comfort with nature. Watamu offers a quieter rhythm, defined by coral reefs, marine parks, and conservation-led exploration. Lamu slows life down entirely, revealing centuries of Swahili heritage through its lanes, architecture, and traditions. Mombasa, the cultural heart of the coast, layers history, street life, food, and trade into a vibrant urban experience.

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Kenya’s coastline is not about finding the best beach, but about choosing the right experience. From leisure and luxury to heritage and everyday culture, the coast reveals many faces of the Indian Ocean. For travellers willing to explore beyond the obvious, it offers stories, contrasts, and a sense of place that stays long after the journey ends.

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