Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


United Airlines to Add 250+ Aircraft, Introduces New Premium Experiences

United Airlines to Add 250+ Aircraft, Introduces New Premium Experiences

By Manu Vardhan Kannan

Published on March 26, 2026

United Airlines has announced the next phase of its long-term growth plan, with a major fleet expansion and a strong focus on improving customer experience. The airline expects to take delivery of more than 250 new aircraft by April 2028, marking the highest number added by any airline within a two-year period.

This move is aimed at modernising its fleet, introducing new aircraft variants, and bringing in upgraded onboard products across cabins. The plan also includes a refreshed experience for transcontinental travellers, helping United further stand out in the premium travel space.

As part of this expansion, United is introducing its new Airbus A321 “Coastliner” subfleet and A321XLR aircraft. These narrowbody jets will feature widebody-style comfort, including lie-flat seats in United Polaris with direct aisle access. The Coastliner will operate between San Francisco, Los Angeles, and Newark/New York, offering a premium cabin experience on domestic routes along with access to United Polaris lounges.

The airline is also bringing in upgrades to its international fleet. Its Boeing 787-9 aircraft with the new Elevated interior will begin international service on April 22. These aircraft include the United Polaris Studio, offering larger seats with privacy doors, enhanced dining with wine pairings and caviar, wireless charging, Bluetooth connectivity, and large 4K OLED screens.

United’s A321XLR aircraft will offer 32 premium seats, expanding comfort options on shorter international routes. These aircraft are expected to replace older Boeing 757s and will help the airline expand into new destinations in Europe and South America.

For regional connectivity, United is introducing the CRJ450, a redesigned aircraft aimed at providing a more premium experience. Operated by SkyWest, it will connect smaller cities to hubs like Denver and Chicago, featuring a spacious United First cabin and improved interiors.

The airline’s broader growth strategy builds on its “United Next” plan announced in 2021. Since then, United has added new aircraft, upgraded its fleet, increased premium seating, and expanded its workforce significantly.

“For more than a decade, we've invested billions of dollars in our product, service, and technology as part of our plan to be the best brand loyal airline in the world, and the result is that more and more customers are choosing to fly us every day,” said United CEO Scott Kirby. “Today we accelerate our plans and elevate our offerings to the next level, creating an even more consistent, premium onboard experience for every customer and delivering value across every cabin of service.”

“These new planes and products not only complement our fleet and network plans, but they also give our customers more premium amenity and seat choices, whether they bought a basic economy ticket to fly from Chicago to Ft. Wayne or are flying Polaris between San Francisco and Singapore,” said United Executive Vice President and Chief Commercial Officer Andrew Nocella. “United is setting the pace and innovating for our customers at a scope and scale unheard of in aviation history and we're not taking our foot off the gas.”

Alongside new aircraft, United is also enhancing onboard services for all passengers. This includes Starlink Wi-Fi for MileagePlus members, improved in-flight entertainment with seatback screens, better food and beverage options, and updated comfort features like improved blankets and earbuds.

With these additions, United is working towards offering a more consistent and comfortable travel experience across its entire network, while continuing to expand its global reach.


Etihad Airways Expands US Network with Charlotte Route

Etihad Airways Expands US Network with Charlotte Route

By Manu Vardhan Kannan

Published on March 26, 2026

Etihad Airways, the national airline of the United Arab Emirates, has launched its first scheduled service to North Carolina, marking a new addition to its North American network. The inaugural flight arrived at Charlotte Douglas International Airport (CLT) on 20 March and was operated using the airline’s Airbus A350-1000.

With this new route, Etihad connects Charlotte and the wider North Carolina region to its global network via Abu Dhabi. The service is expected to support both passenger travel and cargo movement, while also offering easier access to key destinations across India and Asia.

The Airbus A350-1000, used for this route, is known for its advanced design and fuel efficiency. It features next-generation engines and improved aerodynamics, making it one of the most modern widebody aircraft currently in operation.

Onboard, Etihad offers a comfortable experience across cabins. In Business class, passengers can enjoy fully flat beds, direct aisle access, added privacy, and a premium dining experience. The Economy cabin, with 327 seats, provides good legroom along with personal entertainment systems that support Bluetooth headset pairing. Guests also have access to complimentary Wi-Fi chat services during the flight.

The launch of this service reflects Etihad’s continued effort to expand its network and strengthen connections between the United States and key global destinations, while offering a modern and comfortable travel experience.


Nepal Updates Trekking Rules to Welcome Solo Travellers

Nepal Updates Trekking Rules to Welcome Solo Travellers

By Manu Vardhan Kannan

Published on March 26, 2026

Nepal’s Department of Immigration (DoI) has revised its trekking permit rules, opening up restricted routes to solo foreign travellers. Earlier, these permits were issued only to groups of at least two people, but the new decision now allows individuals to explore these regions under specific conditions.

The change came into effect on Sunday, following requests from tourism stakeholders who felt the earlier rule was limiting visitor numbers and slowing tourism activity. Organisations like the Trekking Agencies' Association of Nepal (TAAN) had been pushing for this update, highlighting how restrictions on solo trekkers were affecting independent travel.

As per the revised guidelines, solo travellers are still required to follow safety protocols. They must be accompanied by a licensed trekking guide, and all trips need to be arranged through a registered trekking agency. According to a notice issued by department spokesperson Tikaram Dhakal, “The facilitating agency will be fully responsible for emergency rescue and logistical arrangements.”

The updated policy applies to restricted areas across 13 districts. These include popular trekking regions such as Upper Mustang, Upper and Lower Dolpa, the Manaslu and Tsum Valley regions in Gorkha, and the Nar and Phu valleys in Manang.

To strengthen safety and monitoring, the department has also set a guide-to-trekker ratio. One guide can now lead up to seven trekkers, a move aimed at improving oversight in remote and challenging terrains.

In addition, the DoI has introduced a digital system for trekking permits. Foreign travellers can now apply online using their valid Nepali visa numbers. Those applying from outside Nepal can use an "Application Submission ID" to pay fees in advance, making the process more convenient.

With this update, Nepal aims to strike a balance between improving access for travellers and ensuring safety, while also supporting tourism growth and creating more opportunities for local employment.

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