Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


Global Tourism Faces Early Setbacks Amid Political Tensions and Extreme Weather

Global Tourism Faces Early Setbacks Amid Political Tensions and Extreme Weather

By Manu Vardhan Kannan

Published on January 29, 2026

The year began on a positive note, with pleasant weather and high travel enthusiasm giving global tourism a strong start. However, this optimism soon faced a setback due to rising political tensions and extreme weather conditions across key regions. A major disruption occurred on January 3, 2026, following the arrest of Nicolás Maduro, who led Venezuela, by U.S. forces. The military operation in Caracas led to airspace closures and safety concerns across the Caribbean and northern South America. Destinations close to Venezuela faced flight bans and cancellations, with Canadian travellers avoiding Aruba and Curaçao. Colombia prepared for possible refugee movement and border instability, while Guyana increased security amid Essequibo tensions.

Even countries not directly involved felt the impact as travel advisories weakened visitor confidence. The FAA halted hundreds of flights to Puerto Rico, Aruba, Curaçao, and the U.S. Virgin Islands, stranding thousands during the peak holiday season. Puerto Rico alone saw over 400 flight cancellations, though airlines such as JetBlue and American offered flexible rebooking, and cruise operations resumed shortly after.

At the same time, tensions involving Iran disrupted Middle East tourism through flight cancellations and heightened advisories across the Gulf and Levant. Destinations including the UAE, Saudi Arabia, Qatar, and Jordan were affected, with Petra witnessing a drop of over 75 percent in visitors and hotel occupancy falling to just 10 percent.

Adding to this slowdown, severe snowstorms across Russia and parts of Europe grounded flights, delayed transport, and restricted access to Alpine regions. Russia’s Kamchatka Peninsula faced its worst snowfall in decades, discouraging tourism, while parts of France, Italy, Austria, and Switzerland dealt with closures and safety warnings. Together, these factors have slowed January's global tourism, though stability is expected to return soon.


Valentine’s Day 2026 Brings Island Romance to Atmosphere Hotels & Resorts

Valentine’s Day 2026 Brings Island Romance to Atmosphere Hotels & Resorts

By Manu Vardhan Kannan

Published on January 28, 2026

As Valentine’s Day moves away from grand gestures toward more personal and experience-led celebrations, Atmosphere Hotels & Resorts and COLOURS OF OBLU invite couples to mark Valentine’s Day 2026 on secluded Maldivian islands where simplicity, connection and calm take centre stage. Set against the natural beauty of the Maldives, the celebrations are designed for couples seeking more than a conventional dinner.

On February 14, romance unfolds across two distinct island resorts, each offering its own mood and interpretation of love. At RAAYA by Atmosphere, Valentine’s Day is inspired by nature, creativity and understated elegance. Couples can choose between two thoughtfully curated dining experiences that reflect the island’s relaxed character.

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Along the shoreline at Raaya Life Beach, a special Valentine’s communal BBQ creates a lively yet easy-going atmosphere, combining grilled flavours, bubbles and the soothing sounds of the ocean. For couples seeking a more intimate setting, Seb’s Farm hosts an exclusive five-course dinner paired with champagne and wine. Live saxophone music adds warmth to the evening, making it ideal for those who enjoy romance with depth and personality.

For travellers drawn to a more contemporary celebration, OBLU SELECT Lobigili, the adults-only escape from COLOURS OF OBLU, presents a Valentine’s Day experience that blends intimacy with playful energy. Couples can enjoy a themed buffet dinner at Ylang Ylang or opt for a refined four-course set menu at Gaadiya 17, complete with sparkling wine and rosebuds.

Those looking for a private celebration can reserve a bespoke Beach Dinner under the stars, featuring a four-course menu, a bottle of sparkling wine and uninterrupted moments by the sea. The day’s celebrations continue with a vibrant pool party, adding a light-hearted and social touch to the overall experience.

Across Atmosphere Hotels & Resorts and COLOURS OF OBLU, Valentine’s Day 2026 is reimagined as an experience rather than a single occasion. With carefully chosen settings, curated flavours and a sense of ease, couples are encouraged to connect in ways that feel natural and meaningful, whether dining barefoot on the sand or beneath the Maldivian night sky.


Tokyo Skytree Town Celebrates Winter With Desserts, Lights and Seasonal Magic

Tokyo Skytree Town Celebrates Winter With Desserts, Lights and Seasonal Magic

By Manu Vardhan Kannan

Published on January 28, 2026

As Tokyo settles into winter, TOKYO SKYTREE TOWN continues its seasonal celebrations with a thoughtfully curated lineup that blends comfort, visual beauty and cultural moments. Following its New Year festivities, the iconic precinct turns its focus to food-led indulgences, romantic illuminations and fleeting natural spectacles, inviting visitors to slow down and savour the quieter side of the season. Rooted in Japanese traditions and shaped by modern lifestyle experiences, the winter calendar unfolds around one of Tokyo’s most recognisable landmarks.

Winter begins on a sweet note with Strawberry and Chocolate Tokyo Solamachi 2026, an outdoor gourmet event celebrating two flavours eagerly awaited each year in Japan. The festival brings together strawberry-based desserts, rich chocolate creations and warming cheese comfort dishes, offering visitors the perfect accompaniment to crisp winter evenings. The Sky Arena is enhanced with floral wall installations and seasonal décor, creating an inviting visual pause within the city and a popular photo spot for those exploring the area.
Dates: January 15 – February 15, 2026
Time: 11:00 AM – 9:00 PM (Last order at 8:00 PM)
Venue: Sky Arena, 4F, Tokyo Skytree Town
Entry: Free

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As Valentine’s Day approaches, Tokyo Solamachi adopts a more romantic atmosphere with Happy Valentine Tokyo Solamachi 2026. A collection of limited-period pop-up stores features chocolates and sweets from established Japanese chocolatiers, alongside brands making their debut. The experience is complemented by Tokyo Skytree’s seasonal illuminations, designed around themes of affection and gifting, adding warmth to winter evenings spent in the district.
Dates: January 23 – February 14, 2026
Venue: Various locations across Tokyo Solamachi
Special Lightings:
Valentine’s Day Lighting – “My Gift to You” (February 11–14)
White Day Lighting – “Thinking of You” (March 12–14)

One of the season’s most anticipated moments arrives with Diamond Fuji on February 3, 2026. This rare natural phenomenon occurs when the setting sun aligns perfectly with the summit of Mount Fuji, forming a glowing diamond-shaped silhouette. Tokyo Skytree is regarded as one of the city’s most striking vantage points to witness this event, which takes place only twice a year. Beyond its visual appeal, Diamond Fuji carries cultural meaning and offers visitors a moment of calm above the Tokyo skyline.
Date: February 3, 2026
Time: Around 5:00 PM
Viewing Location: Tokyo Skytree Tembo Deck & Tembo Galleria

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With its blend of food festivals, romantic winter illuminations, cultural traditions and rare seasonal spectacles, TOKYO SKYTREE TOWN continues to present a layered winter narrative that appeals to travellers of all age groups. For visitors seeking both indulgence and reflection, the destination offers a memorable way to experience Tokyo during the colder months.

To learn more about event schedules and visitor access, please visit:
https://www.tokyo-skytree.jp/en
https://en.www.tokyo-solamachi.jp/

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