Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


This Mother’s Day, Let Her Escape Somewhere Extraordinary

This Mother’s Day, Let Her Escape Somewhere Extraordinary

By Nishang Narayan

Published on May 9, 2025

She held your hand through every beginning. She gave you comfort, courage, and quiet strength.
This Mother’s Day, gift her something more—an escape that speaks to the soul.

These handpicked destinations are not just getaways; they are sanctuaries of stillness, beauty, and presence.
For the woman who gave you everything, give her something that lingers:
A view she’ll remember. A morning with no agenda. A moment entirely her own.

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  • INDONESIA
    The Legian Seminyak, Bali
    Where the Ocean Whispers Serenity
    A beachfront haven for total rest. From sunrise yoga to sunset dinners, The Legian is where she can finally just be.

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  • MALDIVES
    InterContinental Maldives Maamunagau Resort
    Where Time Pauses & Beautiful Moments Unfold
    Turquoise waters, soft silence, and her own private deck. Let her spend golden days exactly as she chooses—in barefoot luxury.

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  • CROATIA
    Lošinj Hotels & Villas
    An Island Retreat Where She Can Breathe Again
    On a serene Adriatic isle, these spa sanctuaries offer more than luxury—they offer renewal.
    Hotel Bellevue | Boutique Hotel Alhambra

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  • FRANCE
    Courchevel
    Pristine Alpine Bliss – Just For Her
    A high-altitude haven where spa days and fresh air bring pure calm. The perfect pause for moms who never stop.

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  • FRANCE
    Galeries Lafayette Paris Haussmann
    Because She Deserves Some Retail Indulgence
    Treat her to a Parisian shopping spree—fashion, personal stylists, rooftop views, and champagne to toast it all.

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  • NETHERLANDS
    De L’Europe Amsterdam
    Canal Views, Michelin Moments & Timeless Grace
    In the heart of the city, let her unwind in a place of elegance, cuisine, and unforgettable memories.

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  • SWITZERLAND
    Grand Hotel Kronenhof, Pontresina
    Alpine Stillness for the Woman Who Does It All
    Surrounded by quiet grandeur, this retreat invites her to rest, reflect, and reconnect—with herself.

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  • SWITZERLAND
    Kulm Hotel, St. Moritz
    Where Every Moment is a Breath of Fresh Alpine Air
    Opening this summer. Let her embrace the magic of the Alps—sunlit, soothing, and utterly serene.

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  • UNITED KINGDOM
    Nobu Hotel London Portman Square
    A City Escape for the Woman Who’s Given You Everything
    Let her see London her way—spa indulgence, Nobu dining, and a five-star stay crafted just for her.

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  • VIT Incoming
    Her European Summer, Curated Just for Her
    Private drivers. Curated hotels. Personal stories waiting to be written.
    Craft a journey that feels as intentional and extraordinary as she is.

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This Year, Let Your Love Travel Farther
Because this day isn’t just about celebrating her—it’s about honouring all the ways she made life beautiful.
Give her time. Give her wonder. Give her the world.


Anantara Makes Grand Entry into Vienna with Heritage Palace Hotel

Anantara Makes Grand Entry into Vienna with Heritage Palace Hotel

By Nishang Narayan

Published on May 8, 2025

Anantara Hotels, the luxury brand by Minor Hotels, has made a striking debut in Vienna, Austria, by transforming the historic Palais Hansen into the city’s first urban luxury resort. With this, Anantara brings its signature blend of Thai-inspired hospitality and European grandeur to the heart of the Austrian capital.

Originally designed by Baron Theophil Edvard von Hansen, the neo-Renaissance palace has a legacy spanning over 150 years, having once served as both a residential complex and a public administration building. Following a meticulous renovation, the building now offers 152 guest rooms and suites, including a lavish 270m² Presidential Suite. Complete with seven French balconies, a piano for private concerts, and a wellness space with a marble bath, the suite can expand to a sprawling 408m² four-bedroom configuration upon request.

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The hotel is equipped with modern luxury comforts while preserving the architectural charm of old Vienna. Guests can enjoy high ceilings, oversized windows, and triple-glazing for comfort and quiet. The property also includes the 800m² Anantara Spa, three elegant dining venues, eight versatile meeting spaces, an executive boardroom, a private reading room, and a ballroom for up to 265 guests — making it an attractive choice for both leisure and business travellers.

This marks another major step in Anantara’s European expansion, joining a portfolio of over 50 luxury properties across Asia, the Middle East, Europe, Africa, and the Indian Ocean. Earlier this year, Minor Hotels also announced plans to develop a new Anantara resort in Egypt, further extending the brand’s reach in key international destinations.

With its Vienna debut, Anantara not only celebrates the preservation of heritage architecture but also sets a new benchmark for luxury hospitality in the city — where timeless elegance meets contemporary service.


Marriott Bonvoy Launches “Travel Roulette” to Celebrate 1 Million Hotel Rooms in the U.S.

Marriott Bonvoy Launches “Travel Roulette” to Celebrate 1 Million Hotel Rooms in the U.S.

By Nishang Narayan

Published on May 8, 2025

In a playful twist on vacation planning, Marriott Bonvoy has introduced “Travel Roulette”, a digital experience designed to inject spontaneity into trip bookings—just as it celebrates a huge milestone: 1 million hotel rooms across the U.S.

Inspired by the viral “vacation roulette” trend on social media, the new initiative invites Marriott Bonvoy members to spin a virtual wheel at MarriottBonvoyRoulette.com for a chance to instantly win prizes, including stays at premium hotels and the grand prize of 1 million Marriott Bonvoy points plus a four-night stay at the newly opened Canal House of Georgetown.

Running from May 7 to May 26, this initiative brings excitement back into travel decisions, allowing travelers to discover destinations at random—fitting with Marriott’s recent survey that revealed 43% of Americans are open to booking unplanned or surprise getaways.

The campaign also highlights Marriott’s 1-millionth U.S. room, located in the Canal House of Georgetown, part of the fast-growing Tribute Portfolio. Nestled in historic Washington, D.C., this boutique property features design-rich accommodations, including specialty suites, townhomes, a library lounge, and a private courtyard.

Besides the grand prize, members may win Marriott Bonvoy points or complimentary two-night stays at select properties such as:

  • AC Hotel by Marriott Maui Wailea

  • ADERO Scottsdale Resort, Autograph Collection

  • JW Marriott Las Vegas

  • Moxy Downtown Los Angeles

  • W New York – Union Square, among others.

“Travel roulette embraces the excitement of the unexpected,” says Peggy Roe, EVP and Chief Customer Officer at Marriott International. “With over 30 brands and 10,000 destinations, we want to celebrate this milestone by giving travelers a fun new way to explore.”

With Marriott Bonvoy's growing portfolio, members can redeem points not just for hotel stays, but also for exclusive experiences via Marriott Bonvoy Moments, immersive local activities, or even luxury hotel products from Marriott Bonvoy Boutiques.

Ready to ditch the plan and let the wheel decide? Head to MarriottBonvoyRoulette.com and give your next trip a spontaneous spin.

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