Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


Chatrium Rawai Phuket Set to Debut in 2026, Bringing Refined Thai Hospitality to Rawai Beach

Chatrium Rawai Phuket Set to Debut in 2026, Bringing Refined Thai Hospitality to Rawai Beach

By Author

Published on December 27, 2025

Chatrium Hospitality, Thailand’s leading independent hotel group, is set to expand its footprint in Phuket with the opening of Chatrium Rawai Phuket in 2026. Located along the tranquil southern shores of Rawai Beach, the upcoming resort marks Chatrium’s first property on the island and promises a seamless blend of relaxation, discovery, and authentic Thai hospitality.

Rooted in cultural values of respect, joy, and generosity, Chatrium Rawai Phuket will reflect the group’s signature approach to understated sophistication, paired with a strong commitment to eco-conscious practices. Designed as a gateway to Andaman escapes, the resort offers guests an environment where thoughtful luxury meets the natural beauty of Phuket’s coastline.

The resort will feature 304 contemporary rooms, suites, and pool villas, thoughtfully arranged in a layered layout. Most accommodations will offer balconies with sweeping views of the Andaman Sea, while interiors filled with natural light will focus on comfort, openness, and ease.

Families are a key focus of the resort, with purpose-built accommodations complemented by a vibrant kids’ club and splash pools featuring exciting water slides. Guests can enjoy a wide range of leisure offerings, from the Wellness & Spa Center to a dedicated beachside water sports hub, before unwinding on a striking pool deck that opens out to expansive horizon views.

Dining at Chatrium Rawai Phuket will unfold across multiple settings. These include a seafood-centric all-day dining restaurant inspired by a traditional fisherman’s market, where local catches meet bold Southern Sea flavours; a relaxed poolside restaurant and bar offering tropical beverages and light bites; and a welcoming lobby lounge designed for casual refreshments throughout the day.

Rawai Beach’s laid-back coastal charm makes it an ideal base for exploration. Known as a gateway to pristine coral reefs, diving sites, and nearby islands, the area offers easy access to long-tail boat excursions. Guests can also experience the destination’s strong local character, from the working fishing community to the iconic Sea Gypsy Village, where fresh seafood is sold directly by fishermen. Nearby attractions include Promthep Cape, Ya Nui Beach, and a variety of family-friendly seaside experiences.

Chatrium Rawai Phuket is conveniently located approximately 30 to 40 minutes from Phuket Old Town and around 90 minutes from Phuket International Airport, offering both seclusion and accessibility.

With its coastal setting, family-friendly design, and emphasis on meaningful, experience-led stays, Chatrium Rawai Phuket is poised to become a distinctive addition to Phuket’s evolving hospitality landscape.

About Chatrium Hospitality
Chatrium Hospitality is a Bangkok-headquartered independent hotel group with a portfolio of 11 properties across Thailand, Myanmar, and Japan. Operating under the brands Chatrium Hotels & Residences and Maitria Hotels & Residences, the group manages over 3,100 keys and is committed to delivering “Remarkable Experiences” through Thai-inspired hospitality, world-class service, and sustainable practices.


Bottega Gala Gold Marks Atmosphere Core’s 100th Wine Masterclass at Atmosphere Kanifushi

Bottega Gala Gold Marks Atmosphere Core’s 100th Wine Masterclass at Atmosphere Kanifushi

By Author

Published on December 27, 2025

Atmosphere Core has achieved a significant milestone in experience-led luxury hospitality with the successful completion of its 100th Wine Masterclass, celebrated through the Bottega Gala Gold event at Atmosphere Kanifushi on 6 December 2025. The landmark occasion reinforces the group’s long-standing commitment to authentic winemaker partnerships and immersive guest experiences.

The centenary masterclass offered guests an exclusive opportunity to interact directly with representatives of Bottega SpA, one of Italy’s most renowned sparkling wine producers. Guests explored the stories, terroir, and craftsmanship behind the label, creating a deeper appreciation for the artistry of winemaking within a resort island setting.

Atmosphere Core’s wine masterclass journey began in September 2021 with a Champagne Guy Charbaut session at OZEN LIFE MAADHOO. Since then, the initiative has grown into one of the Maldives’ most distinctive wine and hospitality programs, spanning nine island resorts. Each complimentary masterclass is integrated into the brand’s signature Holiday Plan, allowing in-house guests to enjoy guided tastings and immersive encounters hosted by partner winemakers.

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Over the past four years, Atmosphere Core has collaborated with five terroir-driven producers known for authenticity and craftsmanship. These include Champagne Guy Charbaut from France, Bodegas Viñátigo from the Canary Islands, Glenelly Estate from Stellenbosch, Martín Códax from Galicia, and most recently, Bottega SpA, whose masterclasses debuted in 2025. Each partnership reflects the evolving preferences of global travellers seeking meaningful and story-rich wine experiences.

From formal tastings and intimate vineyard-style dinners to sundowners and gala evenings, the wine experiences highlight both the diversity of the partner wineries and the growing expertise of Atmosphere Core’s culinary and sommelier teams. Notably, all 100 masterclasses have been offered as part of the resorts’ inclusive Holiday Plans, an innovative approach within luxury hospitality.

Commenting on the milestone, Nicolas Laguette, Director of Wine at Atmosphere Core, said, “We aimed to create a wine culture that allows creativity in storytelling and pairing, while maintaining discipline in selection, partnerships, training, and service. Reaching our 100th Wine Experience reminded us why we began this journey, to make wine knowledge accessible, spark curiosity, and give generously to guests and colleagues alike. The Joy of Giving has shaped every one of these moments.”

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The award-winning wine program is structured around three pillars: in-resort guest experiences, vineyard expeditions for culinary teams, and in-market engagements with travel and media partners. Winemakers regularly travel to the Maldives to host masterclasses, while Atmosphere Core’s teams visit vineyards across Europe and South Africa, fostering shared learning and deeper collaboration.

With the successful completion of its 100th Wine Masterclass, Atmosphere Core is now looking ahead to an expanded calendar of wine experiences, with the 2026 program already in development. As the initiative evolves, the brand continues to be guided by its ethos of the Joy of Giving, ensuring guests discover something new and memorable with every expressive bottle and story shared.


Taj Debuts in Cairo with Signing of 300-Key Luxury Hotel

Taj Debuts in Cairo with Signing of 300-Key Luxury Hotel

By Manu Vardhan Kannan

Published on December 26, 2025

Indian Hotels Company Limited (IHCL), India’s largest hospitality company, has announced the signing of a 300-key Taj hotel in Cairo, marking the brand’s debut in Egypt. The signing represents a significant milestone in IHCL’s international growth strategy and strengthens the presence of the Taj brand in key global gateway destinations.

Commenting on the development, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said, “Cairo in Egypt with its rich cultural heritage and strategic location at the crossroads of Africa, the Middle East, and Europe, has long served as a vital hub for global tourism and trade. Debuting the iconic Taj brand in Cairo aligns with IHCL’s international growth strategy of being present in key gateway cities of the world and extending the brand’s hallmark warm and sincere service. We are excited for this landmark development and thank Hon’ble Prime Minister H.E. Dr. Mostafa Madbouly for his support.”

The hotel, to be known as Taj Cairo, will be developed in partnership with E.G.O.T.H (Egyptian General Company for Tourism & Hotels) and will involve the transformation of the historic Grand Continental Hotel.

Speaking on the collaboration, Mr. Hisham El Demery, Chief Executive Officer of E.G.O.T.H, said, “The transformation of the Grand Continental Hotel into Taj Cairo is a defining moment in our mission to restore Egypt’s architectural heritage. As the custodians of this iconic landmark, EGOTH is committed to ensuring that its legacy is honored through thoughtful redevelopment and world-class standards. Our partnership with IHCL brings trusted expertise to this endeavor, and together we are creating a destination that will contribute meaningfully to Cairo’s tourism landscape and its continued revitalization.”

Located at Opera Square, one of Cairo’s most historically significant districts, the 300-key Taj Cairo will overlook the iconic Azbakeya Garden, one of the city’s oldest public parks. Situated within the heritage zone and a short drive from the Nile, the hotel will offer guests easy access to major landmarks while placing them at the heart of the city’s rich cultural fabric.

The property will retain key architectural elements of the historic building’s façade while introducing contemporary design, world-class amenities, and Taj’s signature hospitality. Planned facilities include all-day dining and specialty restaurants, wellness offerings, and expansive banqueting spaces for corporate meetings and social gatherings.

Often referred to as the ‘City of a Thousand Minarets’, Cairo is Egypt’s cultural, political, and economic epicentre. The city is home to globally renowned attractions such as the Pyramids of Giza, the Sphinx, and the Egyptian Museum, alongside vibrant bazaars and historic mosques, making it one of the most compelling destinations in the world.

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