Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


Alma Amphitheatre Brings Vietnam’s Stories Alive with Cultural Spectacle

Alma Amphitheatre Brings Vietnam’s Stories Alive with Cultural Spectacle

By Manu Vardhan Kannan

Published on July 27, 2025

Alma Resort Cam Ranh is transforming Cam Ranh’s cultural landscape with the launch of a breathtaking new live experience, “The Stage – Alma Show.” Debuting on July 5, this grand outdoor spectacle brings together Vietnam’s deep-rooted traditions and heritage with a modern creative touch, thanks to a powerful collaboration between Vietnamese and Korean talent. Set in the resort’s spacious amphitheatre, the show promises to transport audiences on a journey through the country’s rich cultural identity, narrated through stunning performances and visual magic.

The Alma Show is a 70-minute visual journey inspired by the five natural elements—earth, water, fire, wood, and metal—each represented through a dynamic mix of dance, magic, puppetry, and music. With audience engagement at its core, the show begins by honouring the ancient Champa Kingdom through the “Apsara” dance, celebrating the region’s historical roots. Audiences are then led through visually captivating segments, such as a water puppet show representing 'water' and 'wood', dancers crafting a giant lotus flower for 'earth', and a dramatic fire sword act that lights up the night as a symbol of 'fire'. A contemporary interpretation of 'metal' concludes the show with special effects, a vibrant flash mob, and a graceful Ao Dai fashion parade.

Staged twice every evening at 6 pm and 8 pm, the production involves 24 dancers and illusionists, including Jacky (Haesung Kim) and Bui Huu Thien. It is directed by the experienced hands of Jin (Hyukjin Cho) and Terry (Byongkok Jung) of The Stage VN. Jin, well-known for directing the Dana Show and the opening ceremony of the 2002 FIFA World Cup, and Terry, who led magical events like the Dreams Come True Magic Tour, bring unmatched global expertise to this Vietnamese narrative.

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Adding to the enchantment is “The Magic and Water Puppet Show,” held twice daily at 11 am and 3 pm. This 50-minute show blends traditional Vietnamese water puppetry and magical illusions. Audiences are immersed in village life, folk tales, and heroic legends through 30 minutes of live puppetry, where puppeteers control intricate puppets in chest-deep water, followed by 20 minutes of spellbinding water-themed illusions. Legendary stories such as ‘Thánh Gióng’, the boy-turned-hero on a flying iron horse, and ‘Emperor Lê Lợi’s Magical Sword’, symbolising Vietnam’s liberation, come alive in front of spectators. Directed by Nguyễn Tiến Dũng, a world champion puppeteer and the artistic director of the Vietnam National Puppetry Theatre, the show is a true tribute to Vietnam’s storytelling traditions.

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Herbert Laubichler-Pichler, Alma Cam Ranh’s Managing Director, expressed the vision behind the initiative: “Vietnam has such a rich and fascinating culture, affording so many compelling stories to share about its history, beauty, and resilience. 'The Stage – Alma Show' promises to be a feast for the eyes and to bring any visit to our region and indeed to Vietnam to a whole new level.” Director Jin echoed this sentiment, calling the project “a heartfelt collaboration to honour and reintroduce Vietnam's beauty to the world.”

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Both shows are open to the public, and tickets can be purchased at the Alma Promotions Desk or directly at the amphitheatre. With its grand vision and heartfelt execution, Alma Amphitheatre is set to become a must-visit destination for cultural seekers and travellers alike.


Tokyo Skytree Town Brings Iconic Summer Fun for All Ages

Tokyo Skytree Town Brings Iconic Summer Fun for All Ages

By Manu vardhan Kannan

Published on July 25, 2025

As the Indian monsoon sets in, it’s the perfect season to explore Japan’s summer charms—clear skies, buzzing streets, and cultural delights. For Indian travellers seeking an unforgettable holiday, Tokyo Skytree Town offers the ultimate indoor and outdoor experiences in the heart of Tokyo.

Crowned the World’s Tallest Freestanding Tower (634 meters) by Guinness World Records, Tokyo Skytree is more than just a landmark. It’s the centerpiece of Tokyo Skytree Town, which houses Tokyo Solamachi, a vast shopping complex with 300+ stores, alongside an aquarium and planetarium.

Whether you're travelling solo, with friends, or as a family, here’s what’s heating up this summer:

 Toy Story Sky at Tokyo Skytree

Celebrating 30 years of Toy Story magic, this themed event features photo spots, video screenings at the Skytree Round Theater, exclusive merchandise, and special lighting inspired by the beloved franchise, turning Tokyo’s skyline into a Pixar dream.

Pokémon Center Skytree Town: Big Adventure 2025

Running from July 19 to August 31, this bingo-style rally invites Pokémon fans to solve fun challenges throughout Tokyo Solamachi, collecting rewards while exploring the vibrant entertainment complex.

Tokyo Solamachi Summer Festival

Timed with the Sumida Citizens’ Bon Odori Dance Festival, this event blends the nostalgia of traditional Japanese markets with modern mall convenience. Expect festive food stalls, seasonal goodies, and lively vibes across Solamachi Plaza.

Tokyo Skytree Town Beer Festa 2025

Back with a bang, the open-air beer garden transforms the Sky Arena into a Lawn BBQ Park, complete with global brews, street food, BBQ feasts, and misty lawns for children to play and cool off.

So, whether you're after anime magic, gourmet experiences, or cultural charm, Tokyo Skytree Town promises a summer filled with joy, discovery, and unforgettable moments, rain or shine!


BGN Inaugurates Abuja Council, Ushering in New Era of Bartending Excellence

BGN Inaugurates Abuja Council, Ushering in New Era of Bartending Excellence

By Manu Vardhan Kannan

Published on July 25, 2025

In a historic and vibrant ceremony held on Monday, July 21, 2025, the Abuja Council of the Bartenders Guild of Nigeria (BGN) was officially inaugurated at The Republic@Camden, Gwarimpa, Abuja. This momentous event marks a new chapter in the professional evolution of bartending within the Federal Capital Territory.

The inauguration brought together hospitality professionals, industry stakeholders, and bartenders from Abuja and beyond, as the newly appointed Executive Council of the Abuja branch took their official oath and assumed leadership under the national Guild.

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Anchored by BGN Vice President Abubakar Abdullahi, the event featured opening remarks, formal oath-taking, certificate presentations, and a lively networking session. BGN National President Mr. Emmanuel Oyira delivered an inspiring keynote, stating, “Today marks more than just the swearing-in of a new executive team — it marks a new dawn for Abuja and a defining chapter in the story of bartending in Nigeria. Let this Council not just be a geographic structure, but a model for innovation, a hub for capacity-building, and a platform for raising the bar — in training, in standards, and in representation.” 

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Also gracing the occasion was HRH Emeka Mbonu, a respected hotelier and the visionary behind The Camden Group, including The Republic@Camden, The Camden Hotels, The ChefH@Camden, and Samantha@Camden. In his address, HRH encouraged the new leaders to serve with dedication and creativity, emphasizing their role in shaping the future of hospitality in the capital.

Representing the new council, Ugbobo Vincent, Secretary (Finance), extended gratitude on behalf of the team and assured guests of their commitment to serving the bartending community with integrity and passion.

Executive Council – Abuja State Council:

  1. State Chairman – Joshua Alabi

  2. Deputy State Chairman – Seth Amarh

  3. Secretary (Administration) – Gabriel Onuche

  4. Secretary (Finance) – Ugbobo Vincent

  5. Secretary (Communications) – Wisdom Agbecha Anuoluwapo

The ceremony concluded with the iconic BGN Cocktail Hour — a signature tradition of the Guild where bartenders display their flair and creativity. Guests were treated to a free cocktail tasting experience in a spirited atmosphere of celebration and camaraderie.

With this inauguration, the BGN Abuja Council is set to drive mentorship, innovation, and visibility for bartenders across the region, aligning with the Guild’s broader national vision of raising industry standards and empowering professionals.

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