Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


Atmosphere Core to Debut in Sri Lanka’s Southern Coast with AMAGI SECRET by Atmosphere Tangalle

Atmosphere Core to Debut in Sri Lanka’s Southern Coast with AMAGI SECRET by Atmosphere Tangalle

By Manu Vardhan Kannan

Published on October 8, 2025

Atmosphere Core, a fast-growing international hospitality company, in partnership with the Amagi Group, is set to make its debut in Sri Lanka with a new boutique resort in Tangalle. A part of the award-winning Atmosphere Hotels & Resorts brand, AMAGI SECRET by Atmosphere Tangalle is scheduled to open in the last quarter of 2026, blending soulful Sri Lankan heritage with crafted indulgence.

“Sri Lanka is a land of stories, rhythms and rich heritage, and with AMAGI SECRET by Atmosphere Tangalle we intend to honour and celebrate those stories,” said Salil Panigrahi, Cofounder and Managing Director of Atmosphere Core. “This resort is not simply a destination, it is an immersion. With our expansion across India, the Maldives, and Italy, and now this important step into Sri Lanka, we are placing thoughtfully curated, distinctive landscapes on the global tourism map.”

Spread across 11 acres around a serene natural lake and located near Sri Lanka’s golden southern coastline, the resort will feature 33 private pool villas, including six 40 sqm lake view villas perched over the water, 23 one-bedroom pool villas of 60 sqm, and four two-bedroom family villas spanning 111 sqm.

Designed with mud-plastered walls, clay-tiled roofs, and locally inspired landscaping, the property immerses guests in the island’s natural rhythm. Curated comforts provide a seamless blend of tradition and elegance, offering a setting that reflects the spirit of Sri Lanka.

The resort will house an all-day dining restaurant, a poolside bar, and a signature restaurant celebrating Sri Lankan flavours. Guests can also rejuvenate through ayurvedic treatments, yoga, and meditation at the ELE│NA Ayur Spa and Wellness Centre.

Mr. S. Ganeshanathan, Chairman of the Amagi Group, shared,

“From our early days in seafood export we have always regarded Sri Lanka’s natural resources and human craftsmanship as our foundation. With a hospitality background myself, I have long valued the art of service and the pursuit of excellence in guest experience. Partnering with the Atmosphere Hotels & Resorts brand enables us to bring forward a property that respects and elevates those foundations, where sustainability, culture, and community are as central as international luxury hospitality standards.”

Sri Lanka’s tourism sector is witnessing a strong revival, with rising international arrivals and increased visitor spending. Simplified visa access and renewed global interest are contributing to its position as one of Asia’s leading experiential travel destinations.

Set against this vibrant backdrop, AMAGI SECRET by Atmosphere Tangalle will invite travellers to slow down and connect deeply with the island’s culture and nature. By blending luxury with authenticity, the resort aims to set a new benchmark for immersive, sustainable hospitality in Sri Lanka.


Plant Forests with a Click: SAii Hotels & Resorts Launches Green Button Initiative

Plant Forests with a Click: SAii Hotels & Resorts Launches Green Button Initiative

By Hariharan U

Published on October 7, 2025

In a bold move to make sustainability effortless and engaging for travelers, SAii Hotels & Resorts, part of S Hotels & Resorts PCL, has launched the Green Button – a new feature on the SAii mobile app that transforms guest actions into tangible environmental impact.

Already live at SAii Phi Phi Island Village, SAii Laguna Phuket, and SAii Lagoon Maldives, with SAii Koh Samui Villas joining in December, the initiative combines smart digital innovation with real-world conservation.

With just a tap, guests can now choose to skip daily linen refreshes, and that single choice directly supports tree planting efforts at Singha Park Chiang Rai under Singha Estate Group’s “Pleuk Pa Duay Plai New” (Million Trees for Tomorrow) programme.

So far, the initiative has contributed to the reforestation of over 1,000,000 sqm of land over the past three years, planting native species like Rain Tree, Indian Cork, and Gurjan Tree to restore biodiversity and strengthen local ecosystems.

What makes the Green Button stand out is its transparency and interactivity, guests can track their real-time impact, including water and energy savings and contributions to biodiversity. It’s sustainability made simple, measurable, and meaningful.

Sustainability should be simple, engaging and rewarding,” said Michael Marshall, CEO of S Hotels & Resorts. “The Green Button gives our guests a direct way to make a positive impact from conserving resources during their stay to planting trees that will thrive for generations. It’s a small click with a big impact.”

The initiative aligns with S Hotels & Resorts’ long-term sustainability vision, which targets carbon neutrality and a 30% biodiversity uplift by 2030.

Through its Green Button project, SAii Hotels & Resorts continues to bridge technology, guest engagement, and environmental stewardship — redefining what responsible travel can look like in today’s luxury hospitality landscape.

About SAii Hotels & Resorts

A lifestyle brand under S Hotels & Resorts PCL, SAii Hotels & Resorts redefines affordable luxury with nature-inspired design, heartfelt service, and sustainability at its core. The brand operates distinctive resorts across Thailand and the Maldives and is a proud member of the Global Hotel Alliance (GHA) and the GHA DISCOVERY loyalty programme.
Learn more at saiiresorts.com.


Ras Al Khaimah Joins World’s Elite Luxury Travel Circles with Virtuoso® and Serandipians Membership

Ras Al Khaimah Joins World’s Elite Luxury Travel Circles with Virtuoso® and Serandipians Membership

By Hariharan U

Published on October 5, 2025

Ras Al Khaimah has officially joined the ranks of the world’s most prestigious luxury travel destinations, following its invitation-only acceptance into Virtuoso® and Serandipians by Traveller Made two of the most respected global networks in high-end travel.

This milestone marks a major step for the emirate, reflecting its growing global appeal and positioning it alongside iconic destinations such as Santorini, Kyoto, the Amalfi Coast, and the Serengeti.

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Membership in Virtuoso® and Serandipians is highly selective and reserved only for destinations and partners that meet exceptional standards in authenticity, service, and sustainability. Ras Al Khaimah’s inclusion showcases not just its luxury offerings, but also its cultural depth and commitment to meaningful, experience-driven tourism.

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Through these partnerships, Ras Al Khaimah will gain direct access to an elite network of travel advisors and luxury providers who design bespoke journeys for discerning travellers worldwide. The emirate’s growing portfolio of high-end hotels, combined with its diverse attractions, helped secure its place among these global leaders.

“Becoming part of Virtuoso and Serandipians marks a pivotal moment for Ras Al Khaimah as it continues to evolve as a destination. These partnerships will showcase the emirate’s exceptional blend of nature, culture, and exceptional hospitality to a global audience of travellers who value authenticity, exclusivity, and meaningful experiences. With our pipeline of world-renowned hotels and unique attractions, we are poised to redefine luxury in the region, reinforcing Ras Al Khaimah as a must-visit destination for discerning travellers,”
said Iyad Rasbey, Vice President – Destination Tourism Development, Ras Al Khaimah Tourism Development Authority (RAKTDA).

Famed for its stunning landscapes and high-end hospitality, Ras Al Khaimah offers an impressive mix of resorts and experiences. From luxury stays at Waldorf Astoria and The Ritz-Carlton, to new additions like Anantara Mina Al Arab and Sofitel Al Hamra Beach Resort, the emirate continues to expand its premium offering. Future projects by Wynn Resorts, Four Seasons, and Nobu Hotels promise to further elevate its status.

Beyond opulent stays, the emirate’s experiences are equally captivating from the world’s longest zipline at Jebel Jais and sunrise hot-air balloon rides, to stargazing in the desert and exploring the Suwaidi Pearl Farm. These adventures blend thrill, culture, and natural beauty to create a truly unique luxury experience within the UAE.

For more on Ras Al Khaimah’s luxury offerings, visit www.visitrasalkhaimah.com

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