Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


VGC Tickles Tastebuds as Central Vietnam Gains Global Foodie Recognition

VGC Tickles Tastebuds as Central Vietnam Gains Global Foodie Recognition

By Nishang Narayan

Published on February 21, 2025

Central Vietnam is cooking up a storm in the global culinary scene, and Vietnam Golf Coast (VGC) clubs are at the heart of the action. With the arrival of MICHELIN Guide inspectors in Da Nang, the region has officially joined Hanoi and Ho Chi Minh City as one of Vietnam’s premier gourmet hubs.

Long known for its diverse culinary offerings, Central Vietnam tempts visitors with an irresistible mix of iconic Vietnamese dishes like pho and banh mi, alongside regional specialties such as mi Quang (turmeric rice noodles with shrimp and pork), bun cha ca (fishcake noodle soup), banh xeo (Vietnamese crepe), and congee with braised duck. Fresh seafood, sourced daily from local waters, remains a standout attraction for food lovers.

Adding a touch of fine dining excellence to the mix is La Maison 1888, a one-Michelin-starred French restaurant in Da Nang that continues to attract gourmands from across the world.

Gourmet Experiences at Vietnam Golf Coast Clubs

VGC clubs have embraced this culinary renaissance, ensuring visitors enjoy a world-class golf and dining experience.

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  • Laguna Golf Lang Co offers ten diverse restaurants, ranging from Mediterranean delights at Azura to traditional Vietnamese flavors at The Water Court and refined Thai cuisine at Saffron, perched on a hilltop with panoramic sea views. The resort’s 67 Bar, located within an alfresco clubhouse, provides the perfect spot to unwind post-game with crafted cocktails and stunning golf course views.

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  • Montgomerie Links elevates the golf experience with Birdies, an acclaimed restaurant blending East-meets-West flavors. The menu features seasonal dishes crafted with the finest local ingredients, ensuring every visit is a fresh and exciting culinary journey.

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  • Ba Na Hills Golf Club takes pride in its clubhouse restaurant, serving everything from Vietnamese specialties to Korean and Western dishes, catering to international visitors. The club’s culinary reputation was cemented when it won the 2024 Vietnam Golf & Leisure Award for Best F&B Course. Located near the renowned BaNa Brewhouse, golfers can enjoy a refreshing SunKraftbeer after a round.

Beyond the Golf Clubs: A Culinary Odyssey

The culinary magic extends to the region’s historical cities as well. In Hoi An, visitors can indulge in cao lau and white rose dumplings, while Hue’s imperial cuisine, featuring bun bo Hue, reflects its royal heritage. These flavors, steeped in tradition yet evolving with modern influences, ensure that Central Vietnam remains a dream destination for food lovers and golf enthusiasts alike.

With MICHELIN recognition, world-class dining, and elite golf facilities, Central Vietnam is teeing up an experience that’s as delicious as it is unforgettable.


Minor Hotels Announces NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments

Minor Hotels Announces NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments

By Nishang Narayan

Published on February 20, 2025

Minor Hotels, a global hospitality group with over 560 properties across 58 countries, has announced the upcoming launch of NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments, set to open in early 2028. The 156-key luxury property will be located on Al Marjan Island, a premier waterfront destination in Ras Al Khaimah, further strengthening the emirate’s position as a growing hub for upscale hospitality.

The announcement was made at THINC Middle East, marking another milestone in Minor Hotels’ regional expansion. The new property, developed in collaboration with RRS International Development FZ-LLC, will feature 120 beach-facing rooms and suites, alongside 36 branded serviced apartments. Designed for luxury and comfort, the hotel will boast four restaurants and bars, a gym, an outdoor pool, a kids’ club, a games room, a retail shop, and a co-working space, offering an elevated guest experience.

A Landmark Development on Al Marjan Island

RRS International Development, a leading real estate developer in the UAE, is bringing its expertise to this project as part of its dedicated focus on Ras Al Khaimah’s booming hospitality and real estate sector. The NH Collection property is positioned as a key addition to Al Marjan Island’s evolving landscape, which includes the UAE’s first integrated resort and multiple five-star hotel projects.

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Highlighting the significance of the partnership, Dillip Rajakarier, CEO of Minor Hotels, stated:
"We are excited to announce the expansion of NH Collection within the Middle East, reinforcing the brand’s global growth beyond Europe and the Americas. RRS International Development has a deep understanding of the regional real estate market, and we look forward to working together to develop this remarkable property on Al Marjan Island."

Elevating Ras Al Khaimah’s Hospitality Scene

The launch of NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments aligns with Ras Al Khaimah’s tourism vision, which aims to attract high-end travelers and investment. Expressing excitement about the project, Sanjay Narayandas Dhawan, RRS International Development FZ-LLC, commented:
"This landmark development under the NH Collection brand will redefine boutique hospitality on Al Marjan Island. We are honored to align with Minor Hotels and contribute to the growth of this dynamic destination under the visionary leadership of His Highness Sheikh Saud bin Saqr Al Qasimi."

Adding to this, Rakesh Mirchandani, RRS International Development FZ-LLC, stated:
"With Al Marjan Island set to become a premier five-star resort destination, we are committed to creating world-class developments that offer luxury at an attainable value."

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Marjan’s Chief Executive Officer, Arch. Abdulla Al Abdouli, also emphasized the importance of this collaboration, stating:
"Our vision to transform Al Marjan Island into a vibrant tourism and lifestyle destination is further strengthened by the arrival of NH Collection. Their focus on service excellence and premium hospitality aligns perfectly with our commitment to curating exceptional guest experiences."

Minor Hotels’ Continued Growth in the UAE

The new NH Collection property will join Minor Hotels' expanding portfolio in the UAE, where the group currently operates 17 properties across four brands, including Anantara Mina Al Arab Ras Al Khaimah Resort, which debuted in early 2024. NH Collection first entered the UAE market with NH Collection Dubai The Palm in 2023—marking its global expansion beyond Europe and the Americas. Since then, the brand has extended its presence to Asia and the Indian Ocean, with further developments planned across Africa and the Middle East.

With its prime beachfront location, sophisticated amenities, and NH Collection’s signature blend of contemporary elegance and exceptional service, the NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments is poised to become a standout addition to Ras Al Khaimah’s luxury hospitality scene.


Proximo Spirits and Monika Alcobev Limited Launch Bushmills GTR Exclusive Range at GMR Hyderabad Duty-Free

Proximo Spirits and Monika Alcobev Limited Launch Bushmills GTR Exclusive Range at GMR Hyderabad Duty-Free

By Author

Published on February 17, 2025

Proximo Spirits and Monika Alcobev Limited are launching the exclusive Bushmills Irish Whiskey GTR range at GMR Hyderabad Duty Free on February 14th, with availability in Delhi and Mumbai. This range includes 10, 12, 15, and 21-year-old single malts from the renowned Bushmills "World Wood Series."

Crafted in hand-selected casks, these whiskeys offer distinct flavors:

  • Bushmills 10 Year Old: Aged in bourbon and oloroso sherry butts, featuring honey, vanilla, raisins, and nuts.

  • Bushmills 12 Year Old: Finished in Pedro Ximénez sherry casks, delivering dried fruit, vanilla, and espresso notes.

  • Bushmills 15 Year Old: Aged in first-fill and second-fill American oak, offering toasted oak, roasted nuts, and apple spice.

  • Bushmills 21 Year Old: Aged in bourbon and oloroso sherry casks, finished in Marsala casks, with flavors of ginger, candied fruits, and oak.

Additionally, the Bushmills Black Bush 80/20 GTR Exclusive will soon be available, featuring 80% single malt whiskey finished in Pedro Ximénez sherry casks, blended with 20% Irish grain whiskey.

Roy Summers, Head of Global Travel Retail at Proximo Spirits, stated, "We are delighted to launch Bushmills across GTR in India, offering a range for whiskey explorers, enthusiasts, and gifting." Kunal Patel, CEO of Monika Alcobev Limited, added, "This launch underscores our commitment to bringing premium experiences to customers."

After Hyderabad, the range will launch at Delhi and Mumbai Duty-Free.

About Bushmills The world's oldest licensed whiskey distillery, Bushmills crafts award-winning triple distilled single malt whiskey with a signature smooth taste.

About Proximo Spirits A global leader in premium spirits, Proximo’s portfolio includes Jose Cuervo, 1800 Tequila, Bushmills Irish Whiskey, The Kraken Black Spiced Rum, and more.

About Monika Alcobev Limited A leading importer of luxury alcohol brands in India and South Asia, Monika Alcobev specializes in premium distribution across HORECA and retail.

About GMR Hyderabad Duty Free One of India's top duty-free outlets, offering premium global brands in spirits, fragrances, and luxury goods.

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