Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


Oceania Cruises to Transform Oceania Marina with Major Upgrade

Oceania Cruises to Transform Oceania Marina with Major Upgrade

By Manu Vardhan Kannan

Published on April 12, 2026

Oceania Cruises has revealed plans for a major reinspiration of its luxury ship, Oceania Marina, marking a new phase in enhancing its onboard experience. The transformation is scheduled to begin in October 2026, when the ship enters dry dock for a complete upgrade.

The refurbishment will cover the entire vessel, with all staterooms set to be redesigned. Guests can expect updated layouts, new furnishings, and modern bathrooms with marble finishes and spacious rainforest showers. Premium suites, including Penthouse, Oceania, Vista, and Owner’s Suites, will also be refreshed to align with recent upgrades.

Public areas across the ship will see noticeable changes, with new furnishings, updated lighting, and refreshed interiors aimed at creating a more modern and cohesive look. The Grand Lounge will be expanded to introduce the Founders Bar, offering a selection of artisanal cocktails in a relaxed setting.

Dining and culinary experiences, a key focus for the brand, will also be enhanced. Signature restaurants such as Polo Grill, Red Ginger, Toscana, and Jacques will receive design updates along with improvements to their kitchen facilities. A new Chef’s Studio will replace the Artist Loft, giving guests more opportunities to engage in cooking demonstrations and tasting sessions.

The onboard café experience will also be upgraded with the addition of The Bakery at Baristas, serving fresh pastries and baked treats throughout the day. Meanwhile, the pool deck will feature new sun loungers and day beds to enhance guest comfort.

This extensive upgrade is part of Oceania Cruises’ OceaniaNEXT program, a broader initiative aimed at improving every aspect of the guest journey, from ship design to service and cuisine.

Sharing his thoughts, Jason Montague, Chief Luxury Officer of Oceania Cruises, said, "At Oceania Cruises, raising the bar is not an initiative, it is our mindset. We are constantly refining the guest experience, from elevating our culinary offerings to creating more intimate, immersive ways to explore the world's most iconic destinations. With OceaniaNEXT, we are reaffirming our commitment to modern luxury by ensuring every ship in our fleet reflects the refined style, attention to detail and thoughtful innovation that define our brand. This is how we continue to bring to life The Joy of Traveling Well."

While the upgrades will bring a fresh look and feel to the ship, the brand’s focus on personalised service and guest comfort will remain unchanged. With this reinspiration, Oceania Marina is set to offer a more refined and seamless luxury experience for travellers in the years ahead.


Park Hyatt Changsha Earns Four-Star Rating in Forbes Travel Guide 2026 Awards

Park Hyatt Changsha Earns Four-Star Rating in Forbes Travel Guide 2026 Awards

By Manu Vardhan Kannan

Published on April 12, 2026

Park Hyatt Changsha has been recognised with a Four-Star rating in the Forbes Travel Guide 2026 Star Awards, highlighting its growing reputation in the global luxury hospitality space.

The annual list by Forbes Travel Guide, which covers more than 95 countries, is known for recognising excellence across hotels, restaurants, spas and cruise experiences. This latest recognition places Park Hyatt Changsha among some of the world’s top luxury properties.

Located on the top floors of Changsha IFS Tower 2, the hotel offers sweeping views of the city and the Xiangjiang River. Its design brings together elements inspired by Hunan province’s natural landscapes along with the modern energy of Changsha as a growing commercial hub. The property also reflects the Park Hyatt brand’s connection to art, featuring carefully selected paintings and sculptures that highlight local culture.

The hotel houses 230 rooms, including 24 suites, starting from the 54th floor. Interiors take inspiration from Zhangjiajie National Forest Park, with natural tones, spacious layouts, and thoughtful design details aimed at offering comfort and style. Each room includes a lounge area and walk-in wardrobe, creating a residential feel for guests.

Dining at the hotel is centred around Lilan, located on the 62nd floor, which features five distinct venues. Guests can enjoy a variety of culinary experiences, including modern interpretations of Hunan cuisine prepared with fresh seasonal ingredients under the guidance of Executive Chef Zhang Wenwen. The venue also offers personalised service through dedicated butlers.

Sharing his thoughts, Albert Hong, general manager, Park Hyatt Changsha said, "With its elegant interiors, exquisitely landscaped gardens, charming floral arrangements, and inspirational contemporary art, we aim to offer unparalleled comfort and exceptionally attentive service to its worldly guests seeking reprieve from their extensive travels."

The property also offers wellness facilities on the 48th floor, including a fitness centre designed around the concept of balance, along with hydrotherapy amenities that provide a calm retreat within the city.

Commenting on the awards, Amanda Frasier, President of Standards & Ratings for Forbes Travel Guide, said, "Forbes Travel Guide's Star Award winners exemplify excellence in hospitality. This year's list reflects the changing landscape of luxury with properties setting the standard for authentic experiences while offering unparalleled amenities, enhanced well-being and delivering unforgettable moments. We are thrilled to recognize their dedication to creating truly world-class travel options for today's discerning guest."

With its design, service, and location, Park Hyatt Changsha continues to position itself as a leading luxury destination in the city.


VidantaWorld Voyages Debuts Ultra-Luxury Yacht ELEGANT in the Mediterranean

VidantaWorld Voyages Debuts Ultra-Luxury Yacht ELEGANT in the Mediterranean

By Manu Vardhan Kannan

Published on April 12, 2026

VidantaWorld Voyages has introduced ELEGANT, an ultra-luxury yacht designed to offer a more relaxed and immersive way to explore the Mediterranean. The yacht made its debut on April 11, 2026, with its inaugural sailing from Funchal, Madeira, marking the beginning of a new style of luxury travel at sea.

The yacht will operate a series of seven-night itineraries from April 11 to October 2, 2026, and will return for another season from May through September 2027. These journeys are thoughtfully planned across regions such as the French Riviera, Spanish Coast, Azores & Portugal, Greek Islands, Adriatic Sea, and Italian Shores, allowing travellers to explore each destination at a comfortable pace.

What sets ELEGANT apart is its focus on space and experience. Originally designed for over 600 guests, the yacht has been redesigned to host just 216 guests. This approach creates a more open, calm, and unhurried atmosphere, giving travellers a feeling similar to a luxury resort rather than a traditional cruise.

Guests can expect longer stays, late departures, and even overnight stops at key destinations. This allows them to enjoy local experiences like evening walks, dining by the sea, and nightlife, something often missed in regular cruise schedules.

Sharing his thoughts, Ivan Chavez, Executive Vice President of Grupo Vidanta, said, "From the beginning, our focus has been about redefining what luxury at sea could feel like. By dramatically reducing guest count, elevating service to near one-to-one levels, prioritizing space and building itineraries around longer stays and late departures, we've created a voyage that delivers the high-end experience and flexibility today's luxury travelers are seeking."

The yacht offers a near 1:1 crew-to-guest ratio, ensuring highly personalised service. Guests staying in premium suites will also have access to dedicated butler service, adding an extra level of comfort and attention throughout their journey.

ELEGANT brings Vidanta’s luxury resort experience to the sea, with spacious suites, well-designed public areas, and a wide range of amenities. These include a pool, hot tubs, spa and fitness centre, marina deck with sea access, multiple lounges, and curated entertainment spaces that move smoothly from day to night.

Dining is another highlight onboard, with three main restaurants offering different cuisines, along with cafes, snack venues, and several bar and lounge options. The overall experience is designed to feel easy and relaxed, without the crowding often seen on large cruise ships.

Wellness also plays a key role, with facilities like the Nel Vento Spa, yoga spaces, and fitness centre offering a calm and refreshing environment without the need for strict schedules.

From slow travel experiences to thoughtful design and personalised service, ELEGANT offers a fresh take on Mediterranean cruising, focused on comfort, space, and meaningful travel moments.

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