Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


FIFA World Cup 2026: Spain and Argentina Set for Final as Air Quality Alert Hits New Jersey

FIFA World Cup 2026: Spain and Argentina Set for Final as Air Quality Alert Hits New Jersey

By Manu Vardhan Kannan

Published on July 18, 2026

 The countdown has begun for the FIFA World Cup 2026 final, with Spain set to face Argentina in one of the most anticipated matches of the tournament. While football fans from around the world are preparing for the title clash, concerns over deteriorating air quality have emerged across New York and New Jersey, where the final will be played.

Ahead of Sunday's final, France and England will compete in the third-place playoff at Hard Rock Stadium, Florida, before attention shifts to the championship match.

However, just days before the final, authorities issued an air quality alert for parts of New York and New Jersey after smoke from massive Canadian wildfires spread across the northeastern United States.

Smoke from hundreds of active wildfires in Canada has covered large parts of the country, stretching from the Midwest to the Northeast. Officials have advised residents and visitors to limit outdoor activities, remain indoors where possible and avoid prolonged exposure to the polluted air.

The FIFA World Cup 2026 final between Spain and Argentina is scheduled to take place on Sunday, July 19 (12:30 a.m. IST on July 20) at SoFi Stadium in East Rutherford, New Jersey.

The air quality concerns intensified as Spain's squad arrived in New Jersey on Wednesday night, following its semi-final victory over France in Texas.

Despite the environmental challenges, preparations for the World Cup final continue, with thousands of supporters expected to travel to New Jersey to witness the clash between the European champions and the defending world champions.

Authorities are expected to continue monitoring air quality levels closely in the lead-up to the final while advising residents, visitors and fans to follow public health guidelines if conditions worsen.


FIFA World Cup 2026: Argentina vs Spain Final to Keep Karnataka Hotels Open Till 3:30 a.m.

FIFA World Cup 2026: Argentina vs Spain Final to Keep Karnataka Hotels Open Till 3:30 a.m.

By Manu Vardhan Kannan

Published on July 17, 2026

The stage is set for the FIFA World Cup 2026 final, with defending champions Argentina set to take on Spain on Sunday, July 19, in what promises to be one of the tournament's biggest encounters.

Argentina booked its place in the final after a thrilling 2-1 victory over England in the semi-final. Enzo Fernández and Lautaro Martínez scored late to complete the comeback, while Lionel Messi played a key role by providing two assists. Spain, meanwhile, reached the summit clash after maintaining its impressive run throughout the tournament.

Ahead of the final, former England striker Robbie Fowler and Germany goalkeeping legend Oliver Kahn, speaking as ZEE5 experts, said Spain has been one of the standout teams at the World Cup. However, they also believe Argentina has the experience and quality to challenge the European champions if it can capitalise on the opportunities created.

With football fever building across the country, the Karnataka government has announced extended operating hours for hotels and restaurants in Bengaluru to allow fans to enjoy the late-night matches.

Following a representation from the National Restaurant Association of India (NRAI), the state government has permitted hotels and restaurants to remain open until 3:30 a.m. on July 14, July 15 and July 19, when key FIFA World Cup matches are scheduled to be played late at night in India due to time-zone differences.

Sharing the announcement, Karnataka Chief Minister D.K. Shivakumar said the decision was taken to ensure football enthusiasts can enjoy the matches without inconvenience.

The relaxation has been granted under the provisions of the Karnataka Police Act, allowing hotels and restaurants to continue serving guests until 3:30 a.m. on the notified dates.

Following the government's decision, Bengaluru City Police Commissioner Seemanth Kumar Singh issued the necessary orders permitting late-night screenings of FIFA World Cup matches and extending the operating hours of hotels and restaurants.

The move is expected to benefit Bengaluru's hospitality sector, with restaurants, cafés and hotels preparing to welcome football fans for the much-awaited Argentina vs Spain final on Sunday.


Azerai Ke Ga Bay Appoints Praveen Subramanian as Spa Manager

Azerai Ke Ga Bay Appoints Praveen Subramanian as Spa Manager

By Manu Vardhan Kannan

Published on July 17, 2026

Azerai Ke Ga Bay has appointed Praveen Subramanian as its new Spa Manager, reinforcing the luxury resort's focus on wellness and holistic guest experiences. The appointment marks another step in enhancing the resort's acclaimed yoga and spa programme at its peaceful bayside property in southern Vietnam.

Bringing extensive experience in yoga and holistic health, Praveen will oversee a range of wellness sessions including traditional yoga, elemental yoga, signature breathwork, ocean breath meditation, and specialised programmes focused on anxiety and stress relief. He will also lead sessions centred on the art of massage, offering guests personalised wellness experiences.

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Commenting on his new role, Praveen Subramanian said:

"Azerai Ke Ga Bay offers the perfect setting to reconnect with nature and oneself. We bring together healthy habits, mindful living, and inner balance to create true harmony. By tailoring personalized wellness experiences, we inspire sustainable wellbeing, vitality, and joyful living every day."

The resort's outdoor yoga sessions are among its key wellness experiences, allowing guests to practise amidst lush natural surroundings with views of the sea and refreshing coastal breezes.

Spread across 4.5 hectares of landscaped gardens, Azerai Ke Ga Bay is surrounded by scenic attractions, with Hon Ba Island and its historic lighthouse to the east and expansive sand dunes to the west. Conveniently located around 2.5 hours from Ho Chi Minh City via a new highway, the resort was awarded a MICHELIN Key in 2025 and was recently recognised among Vietnam's top upcountry hotels by Travel + Leisure this year.

The resort's spa offers a broad selection of treatments, including deep-tissue and relaxing massages, stone therapy, body scrubs, wraps, facials, and hand and foot rituals. Many of these therapies are inspired by traditional Vietnamese healing practices that have been passed down through generations.

Azerai's sister property, Azerai La Residence in Hue, also continues to expand its wellness offerings. The heritage art deco hotel overlooking the Perfume River recently introduced a new Wellness Package featuring daily breakfast, Vietnamese afternoon tea, a 60-minute daily spa treatment for two, a signature bath ritual and complimentary late check-out.

Earlier this year, Azerai La Residence was named among the "500 Best Hotels" by Travel + Leisure and was also recognised as one of Vietnam's best upcountry hotels in the Travel + Leisure Luxury Awards Asia-Pacific 2026.

Both Azerai Ke Ga Bay and Azerai La Residence are part of the hospitality portfolio of legendary hotelier Adrian Zecha.

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