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By Nithyakala Neelakandan
Published on August 16, 2024
The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.
The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.
The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.
Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.
Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.
Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.
Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.
Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.”
Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.
This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.
With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.
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By Manu Vardhan Kannan
Published on April 17, 2026
Fusion Hotel Group in Vietnam is marking Hung Kings' Commemoration Day and the April 30 holiday with a range of curated experiences across its properties. From beachside retreats to city stays, the group is offering guests multiple ways to celebrate, relax, and explore during the festive period.
Guests can also make the most of their stay with Fusionlife membership benefits, which include up to 25% savings on room bookings, spa treatments, and dining experiences.
At Grand Royal Riverside Hue – Fusion Collection, located in the historic former imperial capital, guests can enjoy two specially curated menus at Jade & Ginger restaurant. The “Pha Tam Giang” menu highlights the essence of Hue cuisine, while a Mediterranean menu brings in Italian and French influences. Prices start from VND 650,000 per set, including a complimentary beverage. For relaxation, Sả Wellness offers a 75-minute treatment starting from VND 750,000, combining sauna and personalised therapy options. Guests can also try “A Tale of Two Times” afternoon tea at The Amber Lounge.
At Alba Wellness Valley by Fusion, the focus is on complete rejuvenation. Guests can enjoy natural hot springs, Japanese-style onsen, and the brand’s signature “breakfast anytime, anywhere” concept. Wellness programs are designed to restore balance, with room packages available per night for two guests.
Fusion Resort & Villas Da Nang introduces a Japanese dining experience at Fresh restaurant, available for both lunch and dinner. The menu features premium seafood and imported ingredients, including salmon and tuna, with prices starting from VND 1,600,000 per set along with two complimentary drinks. Spa services such as facial care and foot reflexology are also available.
At The Ocean Resort by Fusion Quy Nhon, guests can enjoy a lively and family-friendly setting. A foam party at the central pool adds a fun touch, while complimentary yoga sessions and spa discounts offer moments of relaxation. Special dining experiences include a chicken set on April 30 and a hotpot dinner on May 1, perfect for families and groups.
Fusion Resort Cam Ranh brings a flavourful “Steak Night” experience at its oceanfront Fresh restaurant every Tuesday and Thursday. Guests can choose from premium meats such as Black Angus flank steak, Wagyu striploin, and Spanish pluma pork. The “Farmers Platter to Share,” priced at VND 999,000, includes a variety of meats along with sausages and two glasses of red wine.
In the city, Fusion Suites Sai Gon is offering up to 50% off room rates and 30% savings on hotel services, valid until Sept. 30. Meanwhile, Miss Thu restaurant at Fusion Original Saigon Centre presents “The Taste of Unity” menu, celebrating regional Vietnamese flavours. The dining experience starts from VND 1,000,000 per person and includes dishes like yellowfin tuna, braised beef, and traditional desserts, along with views of fireworks in the city.
HIIVE by Fusion Binh Duong New City hosts its weekly “Grill & Chill” BBQ at Zest restaurant every Friday evening, offering a mix of Asian dishes, grilled meats, seafood, and desserts.
Fusion Suites Vung Tau is offering complimentary room upgrades until May 31, 2026, along with 30% off massage treatments at Maia Spa. Guests can also enjoy the “Patriotic BBQ – Wagyu Night” on April 30 at KAIUN Lounge, with panoramic views of the bay or city.
At Ixora Ho Tram by Fusion, a special campaign titled “Chief Chill Officer” celebrates the resort’s two-millionth guest. Guests who share their stay experiences can stand a chance to win a three-day, two-night stay in the Presidential Suite for four, along with dining and spa benefits. The second prize includes a one-night stay with added experiences.
With a mix of wellness, dining, and festive celebrations, Fusion Hotel Group is offering guests a well-rounded holiday experience across Vietnam this April.
By Hariharan U
Published on April 16, 2026
Situ has officially unveiled its new global headquarters in Exeter, marking a significant milestone in the company’s growth journey.
Founded in 2008, Situ has steadily expanded its footprint as a worldwide provider of serviced accommodation solutions. The company originally relocated to its current Exeter site in 2018, but continued growth soon outpaced the building’s capacity. Seizing the opportunity to expand within the same footprint, Situ undertook an ambitious redevelopment project, resulting in a transformed, purpose-built two-storey headquarters that now offers more than double the original space.
The newly unveiled office follows an extensive eighteen-month development programme and has been thoughtfully designed to support modern ways of working. The layout balances collaboration and focus, with open-plan workspaces complemented by smaller seating areas for informal discussions and individual productivity.
A key highlight of the headquarters is its central atrium, a dynamic, tiered space equipped with a large screen and balcony. This multifunctional hub is designed to host company-wide meetings, facilitate hybrid collaboration with global teams, and serve as a venue for community and industry events.
The workspace also incorporates extensive greenery, enhancing air quality while creating a calming and visually engaging environment. The design reflects Situ’s emphasis on employee wellbeing, creativity, and connection.
Sharing his thoughts, Phil Stapleton said, “As our global footprint continues to grow, this space gives our entire team the environment they deserve to collaborate, create, and support our clients around the world. I’m immensely proud of what we’ve achieved and excited to see what comes next.”
Beyond internal use, the new headquarters has been designed as a welcoming hub for clients, partners, and industry stakeholders. Situ plans to host learning sessions, industry discussions, and community-led events at the facility, further strengthening its position within the serviced accommodation sector.
With a presence spanning over 144 countries, Situ continues to combine advanced technology with a human-centric hospitality approach, delivering tailored extended-stay solutions to organisations worldwide. The launch of its new global headquarters reflects the company’s commitment to innovation, collaboration, and sustained global growth.
ROOH San Francisco is set to present a specially curated menu for Restaurant Week 2026, offering guests a unique dining experience that brings together Indian flavours with a modern global touch. The menu has been designed by Executive Chef Ashish Tiwari, known for his approach of blending traditional recipes with contemporary techniques.
Created as a multi-course experience, the menu takes guests through a range of textures and flavours, starting with a refined amuse bouche and ending with a modern Indian dessert. Each course has been thoughtfully put together to reflect both creativity and a strong connection to regional influences.
The meal begins with the Avocado Treat, featuring a crisp phyllo shell filled with avocado chaat, along with tamarind chutney, yogurt, and fresh herbs. For starters, guests can choose between the Beirut Mezze Chaat, which brings together Middle Eastern and Indian street food elements, or the Pondicherry Shrimp Malai, a coastal-inspired dish with shrimp in a coconut-based curry.
For the main course, the menu offers dishes like Broccoli & Cauliflower Rezala, prepared in a light cashew-yogurt gravy, and Methi Malai Chicken, where chicken is cooked in a rich fenugreek cream sauce. These dishes are served with accompaniments such as Rooh daal, saffron rice, garlic naan, and plain naan, completing the experience with familiar flavours.
To end the meal, guests can enjoy the Blueberry Rasmalai Cake, a modern take on a classic dessert that combines cardamom sponge, saffron-infused cream, and a blueberry finish.
Sharing his thoughts on the menu, Chef Tiwari said, "This menu is a celebration of global influences interpreted through an Indian lens. Each dish is thoughtfully crafted to deliver a memorable dining experience that resonates with both tradition and innovation."
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