Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

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The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

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Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

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Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

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Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


Ngo Thi Thu Ngan Joins Alma Resort Cam Ranh as HR Director

Ngo Thi Thu Ngan Joins Alma Resort Cam Ranh as HR Director

By Manu Vardhan Kannan

Published on March 18, 2025

Alma Resort Cam Ranh has appointed Ngo Thi Thu Ngan as its new director of human resources. With two decades of experience in five-star hotels and resorts, Ngan will lead the HR strategy at the 30-hectare beachfront property on Vietnam’s Cam Ranh peninsula.

Prior to joining Alma, she served as the director of talents and culture at Movenpick Resort Cam Ranh. Her extensive background also includes key HR leadership roles at Wyndham Grand KN Paradise Cam Ranh, Glow Scenia Nha Trang Bay Hotel, and Sunrise Nha Trang Beach Hotel & Spa.

Ngo Thi Thu Ngan holds a Bachelor of Law in international and common law from Ho Chi Minh City’s University of Law. She started her career in law before transitioning to hospitality, where she gained a reputation for leadership and people management.

Herbert Laubichler-Pichler, managing director of Alma Resort, welcomed her appointment, stating, “Ngan’s rich and diversified experience has seen her develop terrific leadership and management skills. She is highly effective at communication and negotiation, decision making, and teamwork. We look forward to her dynamic and creative approach to overseeing our human resources - our resort’s biggest asset.”

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Ngan’s appointment further strengthens Alma Resort’s commitment to fostering a talented workforce and enhancing guest experiences at the award-winning resort.


Vieri Brothers to Host Exclusive Kids' Football Camp at Siyam World Maldives

Vieri Brothers to Host Exclusive Kids' Football Camp at Siyam World Maldives

By Nishang Narayan

Published on March 17, 2025

If your kids are more focused on goal celebrations than passing drills, here’s an opportunity that’s too good to miss! This April 19-21, 2025, Siyam World Maldives is bringing football royalty to the island, as legendary striker Christian Vieri and pro coach Max Vieri take over the pitch for a special kids' football camp.

This isn't just another run-until-you-drop training camp. It’s all about skills, fun, and friendships—with a little side benefit of parents getting some well-earned relaxation time.

Train with Legends in Paradise

Designed for children aged 5-12, this football camp is more than just drills and tactics. Young players will train under the guidance of Christian Vieri, the legendary Serie A Golden Boot winner who dominated European football with over 230 goals for clubs like Juventus, Inter Milan, and Atlético Madrid. Assisting him is Max Vieri, a former professional footballer and seasoned youth coach, ensuring that every child learns from the best.

What Makes This Camp Special?

  • Hands-on coaching from football legends – A chance to learn directly from Christian & Max Vieri.
  • Late afternoon sessions – No crack-of-dawn wake-ups, just football under the stunning Maldivian sunset.
  • A family-friendly experience – While kids train, parents can unwind on pristine beaches or cheer from the sidelines.
  • Football with fun at its core – Less pressure, more excitement, and lasting memories.

A Parent’s Perspective: "More Than Just Football"

Jessica Gasper, whose children attended Siyam World's January football camp with Daniel Agger, shared her experience:

"I thought my kids would have fun, but I didn’t expect the confidence and friendships they’d come away with. Watching them train with a footballing legend, play on a world-class pitch, and come home buzzing with excitement was priceless. And let’s be honest, having a few hours to truly relax was a holiday in itself!"

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A Legacy of Football Greats at Siyam World

Siyam World Maldives has a rich tradition of hosting world-class football camps, previously featuring icons such as:

Francesco Totti, Alessandro Del Piero, Rio Ferdinand, Owen Hargreaves, Daniel Agger, Esteban Cambiasso, and more.

Now, with the Vieri brothers joining this elite lineup, Siyam World continues to be the ultimate destination for young footballers and their families.

Event Details & Booking Information

This is a rare chance for your child to train with football royalty in one of the most breathtaking locations in the world. Parents, this might also be your best chance to watch your kids practice—without worrying about a football smashing through the living room!


Central Vietnam’s Culinary Scene Gains Global Spotlight with MICHELIN Recognition

Central Vietnam’s Culinary Scene Gains Global Spotlight with MICHELIN Recognition

By Manu Vardhan Kannan

Published on March 16, 2025

Vietnam’s Central Coast is making waves in the global culinary scene as Da Nang secures a spot in the prestigious MICHELIN Guide, marking a new chapter for the region’s gastronomic excellence. Renowned for its blend of indigenous flavors and international dining experiences, Central Vietnam has solidified itself as a must-visit destination for food lovers and travelers alike.

With the MICHELIN Guide now evaluating Da Nang’s diverse culinary landscape, the city joins Hanoi and Ho Chi Minh City as an officially recognized gourmet hub. From authentic Vietnamese street food to high-end fine dining, the region offers an array of dishes that reflect its rich cultural heritage. Local specialties like mi Quang, bun cha ca, and banh xeo continue to captivate food enthusiasts, while standout establishments like La Maison 1888 - Vietnam’s first MICHELIN-starred restaurant in Da Nang—attract a global audience.

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Beyond its culinary reputation, Central Vietnam’s golf clubs are also embracing world-class dining experiences. Leading destinations such as Ba Na Hills Golf Club, Montgomerie Links, and Laguna Golf Lang Co offer gourmet menus that complement their elite golfing facilities. Laguna Lang Co stands out with ten diverse restaurants, including Azura, a beachfront Mediterranean dining spot, and Saffron, a signature Thai restaurant with breathtaking hilltop views.

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“At Laguna Lang Co, dining is a key part of the guest experience,” said Stephen Banks, Director of Golf at Laguna Lang Co. “We ensure that visitors can enjoy both exceptional golf and standout gastronomy.”

Meanwhile, Montgomerie Links continues to raise the bar with its Birdies restaurant, a venue known for its East-meets-West cuisine. “The golf experience isn’t just about the fairways—it’s about the entire atmosphere, and dining plays a huge role in that,” said Le Vo Hoang Van, Club Manager at Montgomerie Links.

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Adding to the mix, Ba Na Hills Golf Club offers a diverse selection of flavors, from Vietnamese delicacies to international favorites, ensuring a memorable post-game dining experience. The club was recently honored with the 2024 Vietnam Golf & Leisure Award for Best F&B Course, further cementing its reputation in hospitality.

With Da Nang’s MICHELIN recognition, Hoi An’s traditional delights, and Hue’s historic imperial cuisine, Central Vietnam is now at the forefront of Asia’s top culinary destinations. The fusion of gastronomy, golf, and culture ensures the region remains a sought-after location for both food lovers and travelers seeking the finest experiences.

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