Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

Ascott Refreshes The Unlimited Collection Brand to Enhance Cultural Experiences

By Nithyakala Neelakandan

Published on August 16, 2024

The Ascott Ltd., a subsidiary of CapitaLand Investment, is revitalizing its brand, The Unlimited Collection, to emphasize the brand's commitment to offering immersive cultural experiences. The Unlimited Collection, which was first introduced in Singapore in 2020, has rapidly expanded to include 11 properties across Asia, Europe, and the Middle East. This brand refresh is part of Ascott’s broader Brand360 strategy, aimed at strengthening its portfolio and enhancing its global positioning as a collection of independent, upscale hotels.

image

The Grand Hotel Leicester by The Unlimited Collection will join the brand portfolio in the UK by 2Q 2025.

The Unlimited Collection is designed to offer travelers authentic experiences that reflect the local culture. The brand’s properties are located in vibrant neighborhoods and feature unique designs that resonate with the local environment. As part of the refresh, The Unlimited Collection will introduce new initiatives focused on local festivals, art, music, and cuisine, further enhancing the guest experience.

image

Forbes has named KēSa House by The Unlimited Collection the Best Boutique Hotel in Singapore. This stylish property occupies ten connected shophouses in the heart of Chinatown and offers a unique blend of old-world allure and modern comfort.

Since its inception, The Unlimited Collection has expanded significantly, starting with three properties in Singapore. These include Ann Siang House, KēSa House, and Wanderlust, each situated in culturally significant buildings and offering distinct character and design. In 2023, the brand added eight new properties, bringing its total to more than 900 units globally.

Looking ahead, The Unlimited Collection plans to expand further in Asia, with new properties in Malaysia and Indonesia, adding over 200 units by the end of 2025. In Europe, the brand will enter the UK market with the opening of the Mount Royal Hotel Edinburgh and The Grand Hotel Leicester. Additionally, the 136-room Temple Bar Hotel in Dublin will be rebranded under The Unlimited Collection by the end of 2024. The brand will also make its debut in the Middle East with a new property in Marrakech, set to open in 2026.

image

Wanderlust by The Unlimited Collection, a harmonious blend of 1920s Art Deco architecture and contemporary luxury, has been awarded the title of Best Hotel for Couples in Singapore by Forbes.

Ascott’s Chief Commercial Officer, Tan Bee Leng, emphasized the brand’s focus on cultural charm: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place. Designed to offer an authentic experience from each destination, every property in The Unlimited Collection is a local landmark featuring exquisite designs that leads guests to intriguing personal discoveries and engaging cultural appreciation. With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.

image

Mount Royal Hotel Edinburgh is set to undergo a rebranding as part of The Unlimited Collection before the end of 2024.

This brand refresh not only aims to attract travelers seeking genuine cultural experiences but also provides flexibility for property owners. According to Serena Lim, Ascott’s Chief Growth Officer, the brand allows Ascott to partner with independent owners who wish to maintain their property's unique identity while benefiting from Ascott’s expertise in hospitality management.

With its updated focus and ongoing expansion, The Unlimited Collection is poised to become a key player in the luxury hospitality market, offering travelers unique, culturally immersive experiences across the globe.


Marriott International Recognised Among Top Five in 2025 World’s Best Workplaces

Marriott International Recognised Among Top Five in 2025 World’s Best Workplaces

By Manu Vardhan Kannan

Published on November 16, 2025

Marriott International, Inc. has been recognised as one of the top five World’s Best Workplaces for 2025 by Great Place To Work and Fortune magazine. The global recognition underscores Marriott’s enduring commitment to excellence, its strong people-first culture, and its focus on fostering employee growth across the world.

“We are honored to once again be named one of the world’s best workplaces. This recognition reflects Marriott’s longstanding commitment to excellence and our people-first culture that continues to be our north star across the company and around the world,” said Anthony Capuano, President and CEO of Marriott International. “This year’s recognition is a testament to the incredible talent and dedication of our global teams and a powerful affirmation of the core values we’ve upheld for nearly a century. I am proud of our associates’ dedication to creating authentic and memorable experiences for our members and guests and being a force for good in our communities.”

Marriott’s culture is built on its “Be” people brand, which empowers associates to begin their career journey, belong to a global team, and become the best version of themselves. The company’s signature learning initiative, Elevate, helps frontline associates step into leadership roles by providing essential skills and confidence for career advancement.

According to Marriott, associates who participated in Elevate are twice as likely to experience career growth through a job change within the organisation and over five times more likely to be promoted compared to those who have not yet taken part in the program.

Today, nearly 800,000 associates around the world proudly wear the Marriott badge, delivering exceptional guest experiences and building rewarding careers. The company’s ongoing recognition as one of the best workplaces globally reflects its deep commitment to opportunity, empowerment, and community impact.

“The powerful impact of these great companies on our planet is a sacred trust,” said Michael C. Bush, CEO of Great Place To Work. “Of the more than nine million employees surveyed, more workers at these remarkable companies say their company trusts them and wants them to grow as people and professionals. These economic powerhouses also strengthen the communities where they operate and are leaving behind a better world than the one they inherited.”

Alyson Shontell, Editor-in-Chief of Fortune, added, “The World’s Best Workplaces list casts an important spotlight on what employees believe are today’s exceptional workplaces, companies where they feel trusted, empowered, and energized to do their best work.”

To learn more about Marriott’s workplace culture and career opportunities, visit Marriott Careers.


Four Seasons unveils New World Icons 2027 Private Jet Experience with five first-time destinations

Four Seasons unveils New World Icons 2027 Private Jet Experience with five first-time destinations

By Manu Vardhan Kannan

Published on November 16, 2025

Marking a decade of redefining luxury travel, Four Seasons has announced the debut of New World Icons, an all-new Private Jet Experience itinerary set to take flight from March 26 to April 14, 2027. The 20-day global journey introduces five first-time destinations, Jaipur, Venice, Iceland, Anguilla, and Los Cabos, along with the return of two guest favourites, Hong Kong and Langkawi.

The New World Icons experience invites 48 travellers to embark on an extraordinary adventure combining city vibrancy, island serenity, and natural splendour. Highlights include snowmobiling across Iceland’s Langjökull Glacier, admiring the grandeur of Venice’s Doge’s Palace, and exploring Langkawi’s limestone karsts and mangrove forests. Guests will stay at some of the newest and most iconic Four Seasons properties, including the soon-to-open Danieli, A Four Seasons Hotel, Venice, and the Four Seasons Resort and Residences Cabo San Lucas at Cabo Del Sol.

image

Marc Speichert, Executive Vice President and Chief Commercial Officer, Four Seasons, said, “The Four Seasons Private Jet Experience continues to evolve with our guests’ growing curiosity and desire for transformative and meaningful travel. New World Icons builds on our legacy of seamless, personalized travel, boundless freedom, and unrivalled discovery, continuing to redefine how guests experience the world with Four Seasons.”

The curated itinerary spans seven destinations, Hong Kong, Langkawi, Jaipur, Venice, Iceland, Anguilla, and Los Cabos, balancing cultural depth and relaxation. Guests can expect exclusive experiences such as palace galas in Jaipur, helicopter rides over Cortina d’Ampezzo from Venice, and deep-sea fishing in Los Cabos. Each journey is supported by a dedicated Four Seasons team, including an Executive Chef, Concierge, Journey Physician, and Experience Manager, ensuring world-class comfort aboard the customized Airbus A321neo-LR designed for just 48 passengers.

Priced from USD 219,000 per person (based on double occupancy), New World Icons represents Four Seasons’ latest step in expanding its experiential travel offerings.

Meanwhile, most of the 2026 Four Seasons Private Jet itineraries, including Asia Unveiled, Ancient Explorer, International Intrigue, and World of Wellness, are already near full capacity, reaffirming the growing demand for immersive, personalized global travel.

With New World Icons, Four Seasons once again elevates the art of journeying, blending luxury, exploration, and cultural connection into one seamless experience.


Zostel marks global debut with 100th property launch in Phuket, Thailand

Zostel marks global debut with 100th property launch in Phuket, Thailand

By Manu Vardhan Kannan

Published on November 15, 2025

Zostel, India’s largest community-led backpacker hostel brand, has announced its entry into the international market with the launch of Zostel Phuket, Thailand, its 100th property and first overseas destination. This milestone marks a defining moment in the brand’s journey from a homegrown travel movement to a global hospitality player.

Since its inception, Zostel has been synonymous with social, affordable, and experience-led travel for young explorers. Its expansion into Thailand not only celebrates its numerical achievement but also reflects the brand’s evolving philosophy, that travel is about connection, community, and shared experiences.

Located in the heart of Phuket, the new hostel captures Zostel’s signature design ethos of fostering creativity and belonging. With vibrant lounges, a courtyard café, and relaxed social zones, Zostel Phuket invites travellers to mingle, collaborate, and discover while embracing the island’s laid-back tropical energy.

Speaking on the launch, Aviral Gupta, CEO at Zo World, said, “Zostel Phuket is not just our 100th property, it’s our first footprint in a world without borders. This milestone reflects our vision of uniting people and cultures through travel. Over the next 12 months, we’re excited to take this movement deeper into Southeast Asia, with new Zostels lined up across Thailand, including Chiang Mai, Bangkok, and Koh Phangan and further expansions planned in Bali, the Philippines, and Sri Lanka.”

Zostel’s global push comes as part of the Zo World ecosystem, which is scaling across multiple travel and lifestyle verticals. Alongside Zostel’s hostels, the company is expanding Zo Trips across Europe and Asia, developing Zo House San Francisco in the United States, and growing Zo Villas across key leisure destinations.

These initiatives collectively aim to create a borderless travel network, connecting people, places, and cultures through purpose and community. For Zostel, reaching 100 hostels is not merely a number but a symbolic transformation, from being India’s backpacker pioneer to becoming a global connector of cultures.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.