Ascott Targets 12,000 Units in India by 2028, Expands Brand Footprint and Outbound Strategy

Ascott Targets 12,000 Units in India by 2028, Expands Brand Footprint and Outbound Strategy

By Manu Vardhan Kannan

Published on April 13, 2025

The Ascott Limited, wholly owned by CapitaLand Investment, has announced its ambitious goal to double its portfolio in India to 12,000 units by 2028. This update came during the 20th Hotel Investment Conference – South Asia (HICSA) in Mumbai, where CEO Kevin Goh shared insights on "Redefining Global Living."

With about 5,500 units at the end of 2024, Ascott is riding a wave of expansion. It has signed three new properties under the Oakwood brand in Goa, Lucknow, and Thanjavur, adding 600 more units and bringing its total portfolio to approximately 6,100 units across 22 properties in India.

Mr. Kevin Goh, CEO, highlighted India as a key growth market, citing its growing middle class, higher disposable incomes, and increasing infrastructure. He added, "The supply of branded hotel rooms in India remains limited, creating a strong demand-supply gap that Ascott is well-positioned to fill."

image

One of the notable signings is the 150-key Oakwood Sensation Dona Paula Goa, strategically located near the popular Dona Paula jetty. Scheduled to open in 2028, this property aims to cater to both leisure and business travellers. This addition follows Oakwood Thanjavur and Oakwood Ekana Sportz City Lucknow—both set to open by 2029, expanding Ascott’s reach into Tier-2 and Tier-3 cities.

Mr. Lee Ngor Houai, COO for EMEA, South Asia, and China, shared that while 85% of Ascott’s current operations are in Tier-1 cities like Bangalore, Chennai, and Hyderabad, the brand is actively moving into lesser-explored locations. “We’re tapping into India's growing interest in culturally rich and authentic destinations,” he said.

Ascott is also introducing three new brands—lyf, The Crest Collection, and The Unlimited Collection—to meet the evolving needs of Gen Z and millennial travellers. lyf, launched in Singapore in 2019, is geared toward community-focused stays and is expected to resonate well with India’s urban digital nomads.

image

image

The company is further capitalising on India's rise as a key outbound travel market. With a young population and increasing leisure spending, Ascott is leveraging its 14-brand global portfolio to attract Indian tourists to its international properties. At SATTE 2025, Ascott’s global sales team engaged with industry stakeholders to boost outbound business.

In terms of recent progress, Ascott opened its first Tier-2 city property, Citadines Arpora Nagoa Goa, and signed new projects in Navi Mumbai, Electronic City Bangalore, and Faridabad. By 2026, Ascott aims to operate 11 properties in India, including the debut of Ascott Ireo City Gurugram—its first property under the flagship Ascott brand in the country.

With a clear vision and strong regional strategy, Ascott is set to redefine the hospitality experience in India while positioning the country as a vital hub for global travel.


Thomas Cook India Partners with Ministry of Tourism to Elevate Destination Experiences

Thomas Cook India Partners with Ministry of Tourism to Elevate Destination Experiences

By Manu Vardhan Kannan

Published on October 1, 2025

Thomas Cook (India) Limited, India’s leading omnichannel travel services company, has partnered with the Ministry of Tourism (MoT), Government of India, in a strategic initiative to transform the country’s tourism landscape. The Memorandum of Understanding (MoU) was signed by Ms. Seema Jain, Director, Destination Development Division, Ministry of Tourism, and Mr. Romil Pant, Executive Vice President & Head – Holidays, Thomas Cook (India) Limited. The event took place in the presence of key dignitaries, including Mr. Suman Bery, Vice Chairman, NITI Aayog, Mr. Suresh Gopi, Minister of State for Tourism, Petroleum and Natural Gas, Mr. Suman Billa, Additional Secretary and Director General, Ministry of Tourism, and Mr. Gyan Bhushan, Senior Economic Advisor, Ministry of Tourism.

The collaboration focuses on gathering direct and verified traveller feedback to assess India’s best-performing tourism destinations while identifying areas that need improvement. By leveraging its strong physical and digital presence, Thomas Cook India will integrate a co-branded feedback form, standardised by the Ministry, across its platforms. These insights will capture visitor opinions on cleanliness, safety, accessibility, service standards, and overall experiences.

This MoU, valid for three years, underscores a shared commitment to enhancing domestic tourism through transparency and data-driven decision-making. The anonymised, aggregated data will be shared with the Ministry of Tourism to support interventions aimed at improving infrastructure and services at destinations across India.

Mr. Suman Billa, Additional Secretary & Director General Ministry of Tourism, said, “We are extremely delighted to sign this Memorandum of Understanding with Thomas Cook India. The idea behind this collaboration is to see how the Ministry of Tourism can collect real-time feedback from users at key destinations across the country. Our aim is to use this data as a foundation to identify and promote destinations that are able to provide great experiences. This marks the first step in a long journey ahead, and we hope this partnership proves fruitful for both of us.”

Mr. Rajeev Kale, President & Country Head, Holidays, MICE, VisaThomas Cook (India) Limited, added, “We are delighted to partner with the Ministry of Tourism on this transformative initiative. With our extensive reach and deep understanding of Indian travellers, Thomas Cook India is uniquely positioned to provide valuable insights on destination performance. Our collaboration will focus on gathering authentic feedback from our customers to empower the Ministry’s efforts in enhancing the quality, safety, and sustainability of India’s tourism offerings.”


Pune Gas and Alister Equipments Host ‘Culinary Futures’ to Redefine India’s HoReCa Landscape

Pune Gas and Alister Equipments Host ‘Culinary Futures’ to Redefine India’s HoReCa Landscape

By Manu Vardhan Kannan

Published on October 1, 2025

Pune Gas, in association with Alister Kitchen Equipments, successfully hosted Culinary Futures, a three-day immersive event curated for India’s hospitality and commercial kitchen consultants. Held in Pune from 12th to 14th September, the event brought together consultants from across the country to explore future-ready solutions for the HoReCa sector through innovation, collaboration, and cultural experiences.

The event began with a grand welcome at Shaniwar Wada, followed by a heritage food walk through Pune’s old city, giving participants a taste of the city’s authentic sights, sounds, and culinary delights.

Day two became the highlight, as consultants toured the Pune Gas manufacturing facility. The visit offered deep insights into best practices for gas safety, efficiency, and system design, areas often overlooked despite fuel being a critical resource for hospitality businesses. Pune Gas showcased innovations such as the LPGenius Smart LPG System, LeakCheck Gas Leak Detection System, and other advanced technologies, reinforcing its reputation as a trusted solutions provider.

image

Participants also visited customer sites powered by Pune Gas systems, gaining firsthand exposure to its efficient installations. A standout moment was the demonstration of an all gas-fired generator at a Pune bakery, which impressed attendees with its reliability and practical application. The day concluded with a cocktail dinner and networking mixer, celebrating collaboration and knowledge sharing.

The third day featured live demonstrations at Alister Equipments’ factory, including the launch of a new product that showcased the brand’s commitment to building next-generation commercial kitchens.

Jesal Sampat, Executive Director at Pune Gas, shared, “Collaboration with consultants is crucial in designing world-class kitchens. With over four decades of innovation, Pune Gas continues to prioritize safety and efficiency while shaping the future of HoReCa.”

Kitchen consultant P. Sravan Kumar from Hyderabad remarked, “Pune Gas innovations are helping HoReCa businesses achieve higher efficiency while reducing operational costs. The exposure to their manufacturing process and interaction with their team reinforced our trust in them as a reliable partner.”

The event reinforced the growing role of kitchen consultants as key enablers in designing safe, efficient, and sustainable kitchens, while also highlighting the shared vision of empowering India’s HoReCa industry.

Culinary Futures was not just about products but also about partnerships and the prosperity of an industry that feeds millions every day.


The 2nd Edition Of Sudha Reddy’s Pink Power Run Witnesses Over 20,000 Participants With Leander Paes, Julia Morley, Opal Suchata Chuangsri In Attendance

The 2nd Edition Of Sudha Reddy’s Pink Power Run Witnesses Over 20,000 Participants With Leander Paes, Julia Morley, Opal Suchata Chuangsri In Attendance

By Manu Vardhan Kannan

Published on October 1, 2025

The second edition of the Pink Power Run 2025, a flagship initiative by the Sudha Reddy Foundation, saw an overwhelming participation of more than 20,000 people at Necklace Road in Hyderabad, uniting to raise awareness about breast cancer and the importance of early detection.

The event began in the early hours and was inaugurated by philanthropist Sudha Reddy, alongside Krishna Reddy, Managing Director of MEIL, Julia Morley, Chairperson of the Miss World Organization, and tennis legend Leander Paes. Reigning Miss World 2025, Opal Suchata Chuangsri, also joined, highlighting the global significance of the cause through her charitable project, Opal for Her.

Themed Stride & Shine, this year’s edition brought together an inspiring mix of participants, including celebrities, influencers, elite international runners, students, senior citizens, corporate leaders, underprivileged women, and dignitaries. Delegates from the Miss World Organization, including continental winners and Miss India World Nandini Gupta, added to the star-studded line-up. Pre-event activities such as fitness workshops, survivor stories, and social media campaigns deepened engagement with the cause.

The run featured 10 km, 5 km, and 3 km categories, culminating in an energetic awards ceremony. The 10 km race winners received ₹3.5 lakh, ₹2.5 lakh, and ₹1.5 lakh, while the 5 km race winners received ₹2 lakh, ₹1.5 lakh, and ₹1 lakh. Julia Morley was honoured with the Excellence in Mentorship Award 2025 for her remarkable leadership and lifelong dedication to empowerment.

Remarkable performances were witnessed across categories. In the men’s 10K division, Ankit Gupta secured first place at 30:52, followed by Kamlakar Deshmukh and Shubham Sindhu. In the women’s 10K, Seema Seema finished first at 34:44, with Bharti Nain and Sonika Sonika close behind. In the 5K, Harmanjot Singh topped the men’s category at 14:25, while Ankita Ankita led the women’s with 16:52.

Sharing her thoughts, Julia Morley said, “Our collective efforts can create a powerful movement for breast cancer awareness. Early detection can save countless lives, and the Pink Power Run empowers individuals with the knowledge to take charge of their health.”

Leander Paes added, “This initiative combines fitness with awareness, inspiring hope and proving that every step contributes to a larger movement for change.”

Sudha Reddy expressed, “Pink Power Run is a symbol of hope, resilience, and unity in the fight against breast cancer. With Pink Power Run, Beyond Borders launching in 2026, we are taking this mission global to unite millions across 140 countries.”

The upcoming Pink Power Run, Beyond Borders will debut in 2026 with a 24-hour continental relay and participation from Miss World’s seven continental queens, coinciding with the Miss World Organization’s 75th anniversary.

The Pink Power Run continues to be a beacon of awareness, honouring survivors, supporting fighters, remembering loved ones, and promoting the power of prevention and early detection.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.