Ascott Targets 12,000 Units in India by 2028, Expands Brand Footprint and Outbound Strategy

Ascott Targets 12,000 Units in India by 2028, Expands Brand Footprint and Outbound Strategy

By Manu Vardhan Kannan

Published on April 13, 2025

The Ascott Limited, wholly owned by CapitaLand Investment, has announced its ambitious goal to double its portfolio in India to 12,000 units by 2028. This update came during the 20th Hotel Investment Conference – South Asia (HICSA) in Mumbai, where CEO Kevin Goh shared insights on "Redefining Global Living."

With about 5,500 units at the end of 2024, Ascott is riding a wave of expansion. It has signed three new properties under the Oakwood brand in Goa, Lucknow, and Thanjavur, adding 600 more units and bringing its total portfolio to approximately 6,100 units across 22 properties in India.

Mr. Kevin Goh, CEO, highlighted India as a key growth market, citing its growing middle class, higher disposable incomes, and increasing infrastructure. He added, "The supply of branded hotel rooms in India remains limited, creating a strong demand-supply gap that Ascott is well-positioned to fill."

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One of the notable signings is the 150-key Oakwood Sensation Dona Paula Goa, strategically located near the popular Dona Paula jetty. Scheduled to open in 2028, this property aims to cater to both leisure and business travellers. This addition follows Oakwood Thanjavur and Oakwood Ekana Sportz City Lucknow—both set to open by 2029, expanding Ascott’s reach into Tier-2 and Tier-3 cities.

Mr. Lee Ngor Houai, COO for EMEA, South Asia, and China, shared that while 85% of Ascott’s current operations are in Tier-1 cities like Bangalore, Chennai, and Hyderabad, the brand is actively moving into lesser-explored locations. “We’re tapping into India's growing interest in culturally rich and authentic destinations,” he said.

Ascott is also introducing three new brands—lyf, The Crest Collection, and The Unlimited Collection—to meet the evolving needs of Gen Z and millennial travellers. lyf, launched in Singapore in 2019, is geared toward community-focused stays and is expected to resonate well with India’s urban digital nomads.

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The company is further capitalising on India's rise as a key outbound travel market. With a young population and increasing leisure spending, Ascott is leveraging its 14-brand global portfolio to attract Indian tourists to its international properties. At SATTE 2025, Ascott’s global sales team engaged with industry stakeholders to boost outbound business.

In terms of recent progress, Ascott opened its first Tier-2 city property, Citadines Arpora Nagoa Goa, and signed new projects in Navi Mumbai, Electronic City Bangalore, and Faridabad. By 2026, Ascott aims to operate 11 properties in India, including the debut of Ascott Ireo City Gurugram—its first property under the flagship Ascott brand in the country.

With a clear vision and strong regional strategy, Ascott is set to redefine the hospitality experience in India while positioning the country as a vital hub for global travel.


Eros Hotel New Delhi Strengthens Water Conservation Efforts During World Water Week

Eros Hotel New Delhi Strengthens Water Conservation Efforts During World Water Week

By Hariharan U

Published on August 25, 2026

Eros Hotel New Delhi is reinforcing its commitment to responsible water management during World Water Week 2026 by highlighting a range of initiatives focused on reducing water consumption, promoting mindful usage and recycling wastewater across its operations.

Organised annually by the Stockholm International Water Institute (SIWI), World Water Week brings global attention to water-related challenges and the importance of responsible water management. The 2026 edition is being held from 23 to 27 August.

At Eros Hotel New Delhi, water conservation has been integrated across guest areas, kitchens, back-of-house operations and public facilities through a combination of water-efficient infrastructure and awareness initiatives.

The hotel has installed water-saving aerators across taps in guest room washrooms, kitchens and back-of-house areas to regulate water flow and improve consumption efficiency. Public washrooms feature sensor-operated taps, helping reduce unnecessary water usage, while guest rooms are equipped with dual-flush WC cisterns that allow guests to use water according to requirements.

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The hotel's sustainability approach also focuses on creating greater awareness among guests and employees. Water conservation tent cards placed in guest rooms encourage visitors to adopt mindful water-use practices during their stay. Awareness posters across kitchens and back-of-house areas further reinforce responsible water consumption among employees and operational teams.

A key element of Eros Hotel New Delhi's water management strategy is the 100% recycling of wastewater. Treated recycled water is utilised for horticulture and cooling towers, reducing the hotel's dependence on fresh water for selected operational requirements while ensuring wastewater is put to productive use.

By combining water-efficient fixtures, wastewater recycling and awareness programmes, Eros Hotel New Delhi continues to integrate resource-conscious practices into its daily operations.

The initiatives reflect the hotel's broader approach to making water conservation a shared responsibility among guests, employees and operational teams while strengthening its ongoing sustainability efforts.

About Eros Hotel New Delhi:

Eros Hotel New Delhi is a luxury hotel located in the heart of the city, offering accommodation, dining and hospitality facilities for leisure and business travellers.


Ambience Mall Vasant Kunj Hosts Victoria’s Secret ‘Rome After Dark’ Launch with Triptii Dimri

Ambience Mall Vasant Kunj Hosts Victoria’s Secret ‘Rome After Dark’ Launch with Triptii Dimri

By Hariharan U

Published on August 22, 2026

Ambience Mall, Vasant Kunj, hosted an exclusive ‘Rome After Dark’ experience by Victoria’s Secret, marking the launch of the brand’s latest Very Sexy Collection and bringing together fashion, luxury and experiential retail.

Inspired by the romance and mystique of Rome, the launch transformed the Victoria’s Secret store into an immersive setting reflecting the collection’s distinctive aesthetic and after-dark appeal.

Actor Triptii Dimri joined the event as the special guest, adding a celebrity and fashion dimension to the evening. Her presence further enhanced the launch, which brought together the brand’s signature fashion identity with an experience-led retail format.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said that luxury retail destinations are increasingly defined by the experiences they create alongside the brands they house. He highlighted the mall’s focus on bringing leading international and premium brands together with experiences designed for an evolving, fashion-conscious consumer.

Shahista Gehlot, Director, Ambience Group, added that contemporary luxury is increasingly about being distinctive, relevant and ahead of the curve. She noted that the ‘Rome After Dark’ experience combined fashion, trends and a strong sense of occasion, reflecting the evolving retail environment at Ambience Mall.

The Very Sexy Collection takes inspiration from Rome’s timeless romance and after-dark allure. Through the ‘Rome After Dark’ narrative, Victoria’s Secret has created a retail experience centred around discovery and engagement while retaining the brand’s distinctive visual and fashion language.

The launch also underlines Ambience Mall Vasant Kunj’s continued focus on premium and luxury retail. The destination brings together international and Indian brands spanning fashion, beauty, lifestyle and dining, positioning itself as a destination that combines shopping with fashion, culture and entertainment.

Over the years, Ambience Mall has also hosted prominent celebrities for brand launches and engagements, further strengthening its role within Delhi’s premium retail and lifestyle landscape.

With Victoria’s Secret’s latest collection at the centre of the evening and Triptii Dimri adding a celebrity presence, the ‘Rome After Dark’ launch showcased how luxury retail is increasingly moving beyond conventional shopping to create immersive and experience-led brand interactions.


TSG Aura Resort Hosts Special Lunch for Students in Shaheed Dweep

TSG Aura Resort Hosts Special Lunch for Students in Shaheed Dweep

By Manu Vardhan Kannan

Published on August 22, 2026

TSG Aura Resort hosted a special lunch for students of Government Middle School, Sitapur, Shaheed Dweep, South Andaman, as part of its Corporate Social Responsibility (CSR) initiative.

The initiative was planned to give the young students a warm and memorable experience. The resort team spent time with the children, interacted with them and shared moments of happiness during the gathering.

More than just providing a meal, the occasion gave the team an opportunity to connect with the students and make them feel valued and appreciated. Through initiatives such as this, TSG Hotels & Resorts continues to engage with the local community and support efforts that contribute to the well-being of people in the destinations where it operates.

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