Ascott Targets 12,000 Units in India by 2028, Expands Brand Footprint and Outbound Strategy

Ascott Targets 12,000 Units in India by 2028, Expands Brand Footprint and Outbound Strategy

By Manu Vardhan Kannan

Published on April 13, 2025

The Ascott Limited, wholly owned by CapitaLand Investment, has announced its ambitious goal to double its portfolio in India to 12,000 units by 2028. This update came during the 20th Hotel Investment Conference – South Asia (HICSA) in Mumbai, where CEO Kevin Goh shared insights on "Redefining Global Living."

With about 5,500 units at the end of 2024, Ascott is riding a wave of expansion. It has signed three new properties under the Oakwood brand in Goa, Lucknow, and Thanjavur, adding 600 more units and bringing its total portfolio to approximately 6,100 units across 22 properties in India.

Mr. Kevin Goh, CEO, highlighted India as a key growth market, citing its growing middle class, higher disposable incomes, and increasing infrastructure. He added, "The supply of branded hotel rooms in India remains limited, creating a strong demand-supply gap that Ascott is well-positioned to fill."

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One of the notable signings is the 150-key Oakwood Sensation Dona Paula Goa, strategically located near the popular Dona Paula jetty. Scheduled to open in 2028, this property aims to cater to both leisure and business travellers. This addition follows Oakwood Thanjavur and Oakwood Ekana Sportz City Lucknow—both set to open by 2029, expanding Ascott’s reach into Tier-2 and Tier-3 cities.

Mr. Lee Ngor Houai, COO for EMEA, South Asia, and China, shared that while 85% of Ascott’s current operations are in Tier-1 cities like Bangalore, Chennai, and Hyderabad, the brand is actively moving into lesser-explored locations. “We’re tapping into India's growing interest in culturally rich and authentic destinations,” he said.

Ascott is also introducing three new brands—lyf, The Crest Collection, and The Unlimited Collection—to meet the evolving needs of Gen Z and millennial travellers. lyf, launched in Singapore in 2019, is geared toward community-focused stays and is expected to resonate well with India’s urban digital nomads.

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The company is further capitalising on India's rise as a key outbound travel market. With a young population and increasing leisure spending, Ascott is leveraging its 14-brand global portfolio to attract Indian tourists to its international properties. At SATTE 2025, Ascott’s global sales team engaged with industry stakeholders to boost outbound business.

In terms of recent progress, Ascott opened its first Tier-2 city property, Citadines Arpora Nagoa Goa, and signed new projects in Navi Mumbai, Electronic City Bangalore, and Faridabad. By 2026, Ascott aims to operate 11 properties in India, including the debut of Ascott Ireo City Gurugram—its first property under the flagship Ascott brand in the country.

With a clear vision and strong regional strategy, Ascott is set to redefine the hospitality experience in India while positioning the country as a vital hub for global travel.


MEA Says Indian Passport Is a Travel Document, Not Citizenship Proof

MEA Says Indian Passport Is a Travel Document, Not Citizenship Proof

By Manu Vardhan Kannan

Published on June 26, 2026

The Ministry of External Affairs (MEA) has clarified that an Indian passport serves as a travel document and should not be treated as a document that independently establishes citizenship.

Speaking on June 24, 2026, a senior MEA official explained that while a passport confirms a person's nationality when travelling abroad, it is not considered a citizenship document in the legal sense. The clarification came in response to questions regarding whether a passport could be used to challenge exclusion from voter lists during the Special Intensive Revision (SIR) of electoral rolls being conducted in several States.

The official stated that the primary purpose of a passport is to facilitate international travel and transit through foreign countries. As a result, it should not be equated with documents that are specifically used to establish citizenship rights.

Another senior MEA official highlighted that Indian passports are issued only after extensive verification procedures. The process involves thorough checks and relies on supporting documents provided by various government agencies, including Aadhaar and PAN records, to ensure that only eligible applicants receive passports.

The clarification was made during discussions around Passport Seva Divas, observed on June 24. On the occasion, officials also outlined the government's efforts to strengthen passport services and expand international mobility opportunities for Indian citizens.

According to the MEA, Indian passport holders currently enjoy visa-free access to 27 countries, while 47 countries offer visas on arrival and 66 countries provide e-visa facilities. Officials also revealed that around 10 percent of Indian passport holders now possess chip-enabled e-passports.

The ministry further highlighted the expansion of passport services across the country. India currently has 545 Passport Seva Kendras, with the network covering nearly every Lok Sabha constituency. In addition, support centres for distressed Indian women have been established in several Gulf countries and Singapore, with plans to expand such services to more locations.

The government is also preparing to host the Human Resource Mobility Forum in New Delhi from June 30 to July 1. The event will focus on creating secure overseas employment opportunities for Indians in countries such as Italy, Germany, Japan, Russia and Denmark, while promoting ethical migration practices and raising awareness about fraudulent recruitment channels.

External Affairs Minister S. Jaishankar, marking Passport Seva Divas, reaffirmed the government's commitment to making passport services faster, more transparent and more accessible. He noted that the expansion of Passport Seva Kendras and the rollout of e-passports have helped simplify travel and improve access to global opportunities for Indian citizens.

The clarification has also renewed public discussions around citizenship documentation. With different government-issued documents serving different legal and administrative purposes, many citizens continue to seek clearer and more accessible guidance on what constitutes valid proof of citizenship in various situations.


Haldiram’s Sparks Curiosity with ‘Acche Din’ Teaser Campaign in Uttar Pradesh

Haldiram’s Sparks Curiosity with ‘Acche Din’ Teaser Campaign in Uttar Pradesh

By Hariharan U

Published on June 26, 2026

Haldiram’s has launched a teaser-led outdoor campaign across Lucknow and Gorakhpur, capturing public attention with a simple yet intriguing message: “Acche Din Aane Wale Hain!”

The campaign features bright red billboards with minimal design elements and bold white lettering, deliberately avoiding product visuals, detailed messaging, or conventional advertising cues. The stripped-down creative approach has sparked curiosity among commuters and social media users, prompting widespread speculation about the campaign’s purpose.

Positioned at prominent locations across both cities, the billboards have quickly become conversation starters. With no immediate explanation offered by the brand, audiences have been left wondering whether the campaign signals a product launch, a new initiative, or something entirely unexpected.

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The activation forms part of Haldiram’s two-city teaser campaign strategy, designed to encourage public engagement before the full reveal. By focusing solely on a familiar phrase and a striking visual identity, the brand has chosen to let curiosity drive attention rather than relying on traditional advertising formats.

According to Haldiram’s, the campaign intentionally avoids detailed storytelling in its first phase. Instead, it aims to create intrigue and invite audiences to interpret the message in their own way.

Commenting on the initiative, Rajiv Singh, Head of Growth and Marketing for Haldiram’s QSR chain, said that impactful campaigns are often built around powerful questions rather than immediate answers. He noted that the teaser encourages consumers to engage with the message and generate conversations ahead of the campaign’s next phase.

The campaign has already gained traction online, with residents sharing images of the billboards and discussing possible meanings behind the message. The absence of product imagery and conventional branding elements has further amplified public interest.

At a time when advertising is often dominated by complex visuals and extensive messaging, Haldiram’s has opted for a minimalist approach that relies on simplicity and intrigue. The result has been a campaign that stands out through what it leaves unsaid rather than what it communicates directly.

For now, the brand remains tight-lipped about what the message ultimately refers to. As speculation continues across Lucknow and Gorakhpur, the question remains: what exactly are these “Acche Din” that Haldiram’s is promising?


Essentia Luxury Hotel & Convention Unveils ‘Your Dream Wedding, Elevated by Essentia’ Campaign

Essentia Luxury Hotel & Convention Unveils ‘Your Dream Wedding, Elevated by Essentia’ Campaign

By Manu Vardhan Kannan

Published on June 26, 2026

Essentia Luxury Hotel & Convention, Nagpur, has launched its exclusive wedding season campaign, ‘Your Dream Wedding, Elevated by Essentia’, inviting couples and families to celebrate their special moments in a setting that combines elegance, comfort and personalised hospitality.

Running from 14th June to 14th July, the campaign highlights the hotel's focus on creating memorable wedding experiences tailored to each couple's unique vision. As wedding celebrations continue to evolve, many families are looking for venues that offer not only beautiful event spaces but also convenience, luxury and seamless service. Essentia aims to deliver all of this under one roof.

The property offers a range of venues designed to accommodate weddings of different scales. The 21,000 sq. ft. Orion Lawn provides a spacious outdoor setting for wedding ceremonies, receptions and themed celebrations, while the 14,000 sq. ft. pillarless Convention Hall serves as an elegant indoor venue for grand functions and large gatherings. Together, the venues can comfortably host up to 1,000 guests.

One of Essentia's key strengths is its ability to offer a complete wedding destination experience within the city. With 81 rooms and suites, the hotel allows wedding guests and family members to stay together while enjoying easy access to event spaces and hospitality services throughout the celebrations.

To ensure every wedding reflects the couple's personality and preferences, Essentia's dedicated wedding specialists work closely with families to curate customised experiences. From personalised décor concepts and event planning to specially designed culinary offerings that blend traditional and contemporary flavours, every detail is thoughtfully planned.

The wedding experience is further enhanced through Studio Nexus Photography, which captures the memorable moments, emotions and celebrations, helping families preserve cherished memories for years to come.

Guests can also enjoy the hotel's premium amenities, including fine dining options, a spa, swimming pool and modern hospitality facilities designed to make every stay comfortable and enjoyable. Conveniently located with easy access to the airport and major travel hubs, the hotel offers seamless connectivity for guests travelling from different parts of the country.

As couples increasingly seek meaningful and well-curated wedding experiences, Essentia Luxury Hotel & Convention continues to strengthen its position as one of Nagpur's preferred destinations for weddings and celebrations. By combining luxury, convenience and personalised service, the hotel aims to create weddings that leave lasting memories for couples and their families.

For those planning their dream wedding, Essentia offers a setting where tradition, celebration and hospitality come together to create unforgettable moments.

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