Asembli Sets a New Benchmark for Multi-Sensory Celebrations with Grand Launch in Hyderabad

Asembli Sets a New Benchmark for Multi-Sensory Celebrations with Grand Launch in Hyderabad

By Manu Vardhan Kannan

Published on November 5, 2025

A bold new landmark emerges in Hyderabad with the grand launch of Asembli, a first-of-its-kind multi-sensory venue that redefines the art of celebration. Founded by Nagineni Srikanth Rao, Asembli goes beyond being just another event space, it is an emotion, a movement, and a dining destination where design, technology, gastronomy, and culture converge to awaken every sense.

Spanning an impressive 40,000 sq. ft., Asembli transforms gatherings into unforgettable experiences where the venue itself becomes the celebration. The concept is built on five powerful pillars, Music, Architecture, Entertainment, Immersive Technology, and Food & Beverage, each contributing to an environment that engages guests on every sensory level.

At the heart of Asembli stands a majestic dome, among the largest in India, inspired by sacred geometry. The venue features kinetic chandeliers, projection-mapped walls, and Asia’s largest Danley Sound Labs audio system, creating a dynamic atmosphere that envelops guests in light, sound, and emotion. Enhancing comfort and wellness, a three-tier air purification system and tiered platforms lend natural theatricality and depth to every celebration.

The culinary journey at Asembli is curated by Chef Varun Inamdar, an award-winning celebrity chef renowned for his inventive approach to Indian cuisine. His menu bridges nostalgia and modernity, reimagining traditional flavours through a global lens, from Kerala-style ghee roast reborn as tikka to Rajasthani Ker Sangri presented as tacos. The vibrant offerings are complemented by craft cocktails and artisanal brews, completing a dining experience that feels both familiar and refreshingly new.

“We didn’t just build a venue; we assembled a feeling,” says Nagineni Srikanth Rao, Founder of Asembli. “It’s where people come together to celebrate boldly, beautifully, and meaningfully. There’s truly nothing like it.”

“Asembli is designed to bring people together for experiences that evoke the senses,” adds Priyanka Mechineni, Director of Brand & Experience, Asembli. “It’s a space where design, sound, and flavour work in harmony to create meaningful celebrations that feel both personal and memorable.”

“Our design approach was to create an environment that breathes with the rhythm of every event,” shares Anirudh Osuri, Founder of Design Epicenter. “From the dome’s geometry to the play of light and air, every element at Asembli was envisioned to awaken the senses and foster connection.”

“Food, for me, is a bridge between memory and modernity,” says Chef Varun Inamdar. “At Asembli, the menu celebrates India’s roots while embracing the world’s flavours, it’s about familiar comfort told in a new language.”

In an age of fleeting experiences, Asembli stands as a living canvas, a place where every celebration becomes artful, intentional, and profoundly human. Through its seamless blend of innovation, design, and emotion, Asembli invites guests to celebrate not just moments, but the very essence of connection.


ButterBrews Opens New Café in Aundh with Coffee-First Experience

ButterBrews Opens New Café in Aundh with Coffee-First Experience

By Manu Vardhan Kannan

Published on April 7, 2026

ButterBrews has opened its new outlet in Aundh, marking its largest format café so far. The new space has been designed as an everyday destination, bringing together a comfortable layout, a strong all-day menu, and a clear focus on coffee.

The café has been planned with multiple zones to suit different preferences. It includes an indoor seating area, a non-smoking outdoor section with an amphitheatre-style setup, and a separate smoking zone placed away from the main space to ensure a smooth and relaxed experience for all guests.

The menu offers a premium all-day selection built around fresh ingredients. Guests can choose from breakfast options, healthy bowls, wholesome meals, and vegan dishes, making it suitable for different tastes and dining needs throughout the day.

Coffee continues to be at the heart of the ButterBrews experience. The café uses 100 percent Arabica beans and serves both house blends and manually brewed coffees. It also features guest roasters like Tulum Coffee Roasters and Ground Zero Coffee Roasters, adding variety to its coffee offerings.

Desserts and baked items are prepared in-house at ButterBrews’ bakehouse. Popular choices include the Basque cheesecake and cinnamon rolls, which have already become favourites among guests.

Commenting on the opening, Harsh Agarwal, Co-founder, ButterBrews, said, “ButterBrews, Aundh is our largest format cafe yet. We have built a stronger indoor experience and created clear zones across the cafe so guests can settle in the way they like. We want this to be an address people can count on through the week.”

Umang Bhimrajka, Co-founder, ButterBrews, added, “For us, coffee has always been non-negotiable. With 100 percent Arabica beans, house espresso coffees and manual brews that rotate speciality roasters, we are bringing a program that balances familiarity with discovery. Alongside that, the all-day menu and our bakehouse desserts complete the experience we want to offer Aundh.”


McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

By Hariharan U

Published on April 7, 2026

McDonald's India – North and East has reintroduced its popular limited-edition Sipper, bringing back the fan-favourite collectible as part of its app-exclusive Super Sipper Meals. The offering follows strong customer demand earlier this year and is available for a limited time across select regions.

Accessible exclusively through the McDonald's App, the Super Sipper Meals can be ordered between 4 PM and 7 PM, adding an element of exclusivity and urgency for customers looking to grab the collectible while stocks last.

The meals are offered in two variants, catering to both vegetarian and non-vegetarian preferences. The Veg option, includes a McAloo Tikki Burger, Medium Fries, Small Coke, and Pizza McPuff. The Non-Veg variant, features a McGrill Burger along with Medium Fries, Small Coke, and Pizza McPuff.

Commenting on the reintroduction, Rajeev Ranjan said the overwhelming response to the earlier launch highlighted customers’ interest in unique and engaging experiences. He added that the brand remains focused on delivering offerings that combine value, taste, and memorable moments.

Operated by Connaught Plaza Restaurants Pvt. Ltd., McDonald’s India – North and East continues to strengthen its presence with over 295 restaurants and 190+ McCafé outlets across the region. The brand’s latest offering reflects its ongoing effort to create experience-led promotions that go beyond traditional value meals.

By combining everyday favourites with collectible merchandise, the reintroduced Sipper campaign aims to enhance customer engagement while driving digital adoption through its app ecosystem.


Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

By Manu Vardhan Kannan

Published on April 7, 2026

CoCo Ichibanya has opened its new outlet at Ambience Mall Gurugram, adding a global flavour to the mall’s growing food and beverage offerings. Located on the third floor, the restaurant spans around 3,000 sq. ft. and can accommodate up to 52 guests.

Founded in 1978 in Japan, CoCo Ichibanya is known as one of the world’s largest Japanese curry chains. The brand is popular for its curry-and-rice dishes, offering a mix of consistency and customisation, allowing diners to personalise their meals based on taste and preference.

The launch is part of Ambience Mall Gurugram’s ongoing effort to strengthen its dining portfolio by bringing in well-known international brands. With this addition, the mall continues to expand its options, offering both everyday dining choices and unique global experiences to visitors.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said, “Consumer preferences today are evolving towards experiences that feel both authentic and globally relevant. CoCo Ichibanya brings a strong international identity along with an offering that is approachable and versatile. At Ambience Mall, our focus remains on curating a balanced and contemporary mix, and this addition further strengthens that direction.”

With the opening of CoCo Ichibanya, Ambience Mall Gurugram further builds its position as a destination that blends retail with curated dining and lifestyle experiences, catering to a modern and globally aware audience.

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