Asembli Sets a New Benchmark for Multi-Sensory Celebrations with Grand Launch in Hyderabad

Asembli Sets a New Benchmark for Multi-Sensory Celebrations with Grand Launch in Hyderabad

By Manu Vardhan Kannan

Published on November 5, 2025

A bold new landmark emerges in Hyderabad with the grand launch of Asembli, a first-of-its-kind multi-sensory venue that redefines the art of celebration. Founded by Nagineni Srikanth Rao, Asembli goes beyond being just another event space, it is an emotion, a movement, and a dining destination where design, technology, gastronomy, and culture converge to awaken every sense.

Spanning an impressive 40,000 sq. ft., Asembli transforms gatherings into unforgettable experiences where the venue itself becomes the celebration. The concept is built on five powerful pillars, Music, Architecture, Entertainment, Immersive Technology, and Food & Beverage, each contributing to an environment that engages guests on every sensory level.

At the heart of Asembli stands a majestic dome, among the largest in India, inspired by sacred geometry. The venue features kinetic chandeliers, projection-mapped walls, and Asia’s largest Danley Sound Labs audio system, creating a dynamic atmosphere that envelops guests in light, sound, and emotion. Enhancing comfort and wellness, a three-tier air purification system and tiered platforms lend natural theatricality and depth to every celebration.

The culinary journey at Asembli is curated by Chef Varun Inamdar, an award-winning celebrity chef renowned for his inventive approach to Indian cuisine. His menu bridges nostalgia and modernity, reimagining traditional flavours through a global lens, from Kerala-style ghee roast reborn as tikka to Rajasthani Ker Sangri presented as tacos. The vibrant offerings are complemented by craft cocktails and artisanal brews, completing a dining experience that feels both familiar and refreshingly new.

“We didn’t just build a venue; we assembled a feeling,” says Nagineni Srikanth Rao, Founder of Asembli. “It’s where people come together to celebrate boldly, beautifully, and meaningfully. There’s truly nothing like it.”

“Asembli is designed to bring people together for experiences that evoke the senses,” adds Priyanka Mechineni, Director of Brand & Experience, Asembli. “It’s a space where design, sound, and flavour work in harmony to create meaningful celebrations that feel both personal and memorable.”

“Our design approach was to create an environment that breathes with the rhythm of every event,” shares Anirudh Osuri, Founder of Design Epicenter. “From the dome’s geometry to the play of light and air, every element at Asembli was envisioned to awaken the senses and foster connection.”

“Food, for me, is a bridge between memory and modernity,” says Chef Varun Inamdar. “At Asembli, the menu celebrates India’s roots while embracing the world’s flavours, it’s about familiar comfort told in a new language.”

In an age of fleeting experiences, Asembli stands as a living canvas, a place where every celebration becomes artful, intentional, and profoundly human. Through its seamless blend of innovation, design, and emotion, Asembli invites guests to celebrate not just moments, but the very essence of connection.


Zega at Sheraton Hyderabad Unveils Mizuwari Series Inspired by Samurai Virtues

Zega at Sheraton Hyderabad Unveils Mizuwari Series Inspired by Samurai Virtues

By Hariharan U

Published on August 25, 2026

Zega at Sheraton Hyderabad Hotel has unveiled the Mizuwari Series, a new collection of seven signature cocktails inspired by the Japanese tradition of Mizuwari, meaning “cut with water,” and the seven virtues of the Samurai.

Rooted in the principles of balance, restraint and refinement, the new beverage concept combines bold flavours, subtle dilution and considered craftsmanship. Each cocktail is designed around a distinct virtue, translating elements of Japanese philosophy into a contemporary drinking experience.

The collection features Makoto, Chu, Ikigai, Rei, Jin, Yu and Meiyo, with each creation offering its own flavour profile and personality.

The journey begins with Makoto – Honesty & Sincerity, combining vodka, Aperol, yuzu lime and fizz. Chu – Duty & Loyalty brings together bourbon whisky, lime, sesame and Angostura bitters in a characterful highball.

Ikigai – The Secret to a Long & Happy Life combines gin, cherry cordial, hibiscus and sparkling elements, while Rei – Beauty in Imperfection takes a more unexpected approach with vodka, pickled ginger, kaffir lime, cucumber and watermelon.

The collection continues with Jin – Compassion, a blush-pink highball featuring gin, passion, strawberry sweet vermouth, citrus and fizz. Yu – Heroic Courage combines gin, cherry wine, Campari, lime and fizz, while Meiyo – Honour brings together white rum, pineapple, Campari and lime for a more layered profile.

Together, the seven cocktails create a beverage experience that goes beyond individual flavour combinations, inviting guests to explore the stories and virtues represented by each creation.

Through the Mizuwari Series, Zega continues to explore contemporary Japanese-inspired beverage experiences, bringing together traditional philosophy, modern mixology and thoughtful presentation. From refreshing and delicate profiles to richer and more complex combinations, the collection encourages guests to pause, discover and savour each cocktail.


The Orchid Chandigarh Celebrates Rakshabandhan with South Indian Festive Feast

The Orchid Chandigarh Celebrates Rakshabandhan with South Indian Festive Feast

By Hariharan U

Published on August 23, 2026

The Orchid Chandigarh is inviting guests to celebrate Rakshabandhan with an authentic South Indian festive dining experience at South of Vindhyas on August 28, bringing together regional flavours, family traditions and warm hospitality.

The specially curated experience is designed for families looking to mark the occasion over a festive meal, with a menu inspired by the rich culinary traditions of South India.

Guests can choose between thoughtfully curated vegetarian and non-vegetarian meals, featuring classic South Indian delicacies prepared using authentic recipes and time-honoured cooking techniques. The menus are designed to offer a wholesome dining experience while showcasing the distinctive flavours of the region.

image

Whether celebrating the bond between siblings, gathering with family or simply enjoying a festive meal, the Rakshabandhan offering at South of Vindhyas provides an opportunity to mark the occasion through food and togetherness.

The experience reflects the restaurant’s focus on bringing authentic regional cuisine to Chandigarh while creating memorable occasions for guests. With traditional flavours and the hospitality associated with The Orchid Chandigarh, the festive meal aims to make Rakshabandhan a special culinary celebration.

Event Details:

What: Rakshabandhan Festive Meal
Venue: South of Vindhyas, The Orchid Chandigarh
Date: August 28, 2026
Contact: +91 9056784618 / +91 9056784619 / +91 9056784617


Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

By Hariharan U

Published on August 22, 2026

This August, Opus at Four Seasons Hotel Mumbai is bringing a warm and comforting Chinese dining experience to the city with Hot-Pot: The Comfort of Togetherness, running from 17–30 August.

The experience offers guests a choice of three broths, Sichuan, Asian Mushroom and Tomato Stock. These can be paired with a selection of vegetables, meats, seafood and noodles, giving diners the option to build a hot-pot meal to their liking.

Designed for sharing, the experience is well suited for Mumbai's monsoon season and offers a relaxed way to enjoy a meal with family and friends.

With its focus on warm broths, fresh ingredients and a shared dining format, Hot-Pot: The Comfort of Togetherness adds a seasonal option to Mumbai's August dining scene

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.