Ashok Travels & Tours Named Official Travel Partner for Team India at 2024 Paris Olympics

Ashok Travels & Tours Named Official Travel Partner for Team India at 2024 Paris Olympics

By Nithyakala Neelakandan

Published on July 7, 2024

Ashok Travels & Tours (ATT), the travel division of India Tourism Development Corporation (ITDC), has been appointed as the official travel partner for Team India at the 2024 Paris Olympics. This partnership underlines ATT's commitment to excellence and its expertise in travel management, ensuring a smooth and comfortable journey for the athletes, coaches, and other members of the Indian contingent.

As the official travel partner, ATT will coordinate and manage all travel arrangements for Team India. This includes organizing flights, accommodations, and transportation for the athletes and support staff, making sure they can focus entirely on their performance without any travel-related concerns.

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M.R. Synrem, IAS Managing Director of ITDC, expressed his enthusiasm for this collaboration. "ATT’s collaboration with Team India exemplifies our commitment to promoting Indian sports and assisting our athletes on their journey to greatness. We look forward to providing exceptional service to Team India, helping them focus on their performance and bring home the glory from the 2024 Paris Olympics. We are thrilled to be a part of this historic event and wish our athletes the best.”

Sanjay Singh, General Manager of Ashok Travels & Tours, echoed this sentiment, highlighting the pride ATT feels in supporting India's athletes on the global stage. "We are incredibly proud to support our nation’s athletes as they represent India at the Olympics. At Ashok Travels & Tours, we believe in the power of sports to unite and inspire, and we have successfully managed similar contingents in the past."

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With over 40 years of experience and certification from the International Air Transport Association (IATA), ATT boasts a proven track record in coordinating travel logistics. The travel agency specializes in passenger transportation and cargo handling services, operating from key locations like Delhi, Chennai, Bangalore, Kolkata, and Hyderabad. Their comprehensive services ensure efficient and enjoyable travel experiences for all clients.

The announcement of this partnership was made at a grand send-off event hosted by the Indian Olympic Association (IOA) at The Ashok, New Delhi. This event marked a significant moment for both ATT and Team India as they prepare for the upcoming Olympics. The collaboration with ATT not only showcases the company's capabilities but also reinforces its commitment to supporting Indian sports on an international level.

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As the Olympics approach, ATT’s role will be crucial in ensuring that Team India’s travel logistics are handled seamlessly, allowing the athletes to concentrate on their performance. This partnership is a testament to ATT's dedication to providing exceptional service and supporting the nation's athletes in their quest for Olympic glory.

With the Olympic Games set to begin on July 26, 2024, Indian fans can look forward to watching Team India compete, knowing that their travel and logistics are in capable hands. 


Akasa Air Enters Rajasthan with Daily Direct Flights to Udaipur

Akasa Air Enters Rajasthan with Daily Direct Flights to Udaipur

By Manu Vardhan Kannan

Published on June 29, 2026

Akasa Air has announced its entry into Rajasthan with the launch of daily direct flights connecting Udaipur with Mumbai and Bengaluru from October 15, 2026. The new services strengthen the airline's domestic network while enhancing connectivity to one of India's most popular leisure and hospitality destinations.

Bookings for the new routes are now open through Akasa Air's website, mobile application and authorised travel partners. The airline said the expansion reflects growing demand for leisure travel, destination weddings and premium tourism from key metropolitan markets.

Commenting on the launch, Anand Srinivasan, Co-Founder and Chief Commercial Officer, Akasa Air, said, "We are delighted to launch services to Udaipur, a city that represents India's rich cultural heritage and continues to see strong demand across leisure and hospitality travel. With direct connectivity from Mumbai and Bengaluru, customers will now have more convenient access to one of the country's most iconic destinations."

"As we continue to strengthen our domestic footprint, our focus remains on building a network that is relevant, customer-centric, and aligned with evolving travel demand. Udaipur is an important addition to our portfolio, and we look forward to offering travellers Akasa Air's warm, dependable, and efficient flying experience."

The airline said Udaipur's growing popularity as a destination for leisure holidays, weddings and experiential travel made it a strategic addition to its expanding network. The new routes are expected to improve access for both domestic tourists and business travellers while supporting the city's tourism and hospitality sectors.

Akasa Air added that the launch aligns with its strategy of building a demand-driven domestic network and improving connectivity to emerging tourism markets across India. The airline continues to expand its footprint by adding destinations with strong leisure and business travel potential.

Passengers travelling on Akasa Air can also benefit from the airline's customer-focused offerings, including its young fleet, onboard dining through Café Akasa, digital services and a range of ancillary products designed to enhance the overall travel experience.


Beyond the Forecast: Discovering Monsoon Travel at The Serai Resorts

Beyond the Forecast: Discovering Monsoon Travel at The Serai Resorts

By Hariharan U

Published on June 18, 2026

As travel preferences shift towards slower, more meaningful experiences, a new mindset is reshaping the way people explore destinations. Trends such as “quietcations” and “hushpitality” are gaining momentum among Gen Z and millennial travellers, reflecting a growing desire to disconnect from digital overload and reconnect with nature. In this evolving landscape, the monsoon season offers a natural backdrop for mindful travel, and The Serai Resorts brings this philosophy to life across its properties in Chikmagalur, Kabini, and Bandipur.

At The Serai Chikmagalur, nestled within Karnataka’s Malnad region, the monsoon transforms coffee plantations into lush green expanses wrapped in mist and rain. The season enhances the estate’s natural beauty, offering guests slow mornings overlooking plantations, guided coffee estate walks, cycling trails through rain-kissed landscapes, and moments of stillness surrounded by drifting clouds. The experience encourages travellers to embrace a slower rhythm deeply connected to nature.

In Kabini, the monsoon breathes renewed life into the backwaters and surrounding forests, creating one of the most serene seasons in the region. At The Serai Kabini, guests can engage with nature through coracle rides, kayaking, speedboat excursions, and guided walks through thriving ecosystems. Family-friendly experiences such as archery and the Junior Chef programme add interactive elements, while the rains create a calming atmosphere of renewal and immersion.

Meanwhile, The Serai Bandipur offers a tranquil gateway to the wilderness on the edge of the Bandipur Tiger Reserve. During the monsoon, the forests turn vibrant and alive, offering an ideal setting for unhurried nature walks, quiet wildlife observation, and reflective moments in the heart of the forest landscape. The experience is designed for travellers seeking a deeper connection with nature, supported by thoughtful hospitality and spacious accommodations.

Across all three destinations, The Serai Resorts positions monsoon not as a season to avoid but as an opportunity to rediscover travel in its most authentic form. In a world increasingly drawn to wellness, mindfulness, and experiential luxury, these retreats offer an invitation to slow down, reconnect, and embrace the beauty of nature at its most expressive.


From Summit Selfies to Stadium Seats: Father’s Day Travel Trends Redefining Family Getaways

From Summit Selfies to Stadium Seats: Father’s Day Travel Trends Redefining Family Getaways

By Hariharan U

Published on June 18, 2026

Father’s Day in India is increasingly being redefined by experiences rather than material gifts, as families choose to celebrate through travel, shared adventures, and meaningful time together. Insights from travel companies such as Thomas Cook India Limited and SOTC Travel highlight a clear shift toward experiential getaways that bring fathers and families closer through curated journeys.

Adventure travel continues to be a strong favourite, with families heading outdoors for trekking experiences that combine physical activity with bonding moments. Destinations like the Valley of Flowers, Kashmir’s alpine meadows, Coorg’s coffee trails, and Meghalaya’s living root bridges are among the most sought-after choices, alongside international hiking routes in Switzerland, New Zealand, and Japan.

Road trips remain equally popular, driven by nostalgia and spontaneity. From Ladakh’s high-altitude highways to Rajasthan’s heritage circuits and coastal drives through Karnataka, families are embracing the journey as much as the destination. International scenic routes across Australia, Portugal, and New Zealand are also gaining traction for Father’s Day getaways.

Sporting experiences are emerging as a key travel driver, with families planning trips around live events such as cricket matches, Formula 1 races in Singapore and Abu Dhabi, and football fixtures across Europe. These experiences are increasingly seen as bucket-list moments shared across generations.

Wildlife safaris continue to attract families seeking immersive, nature-driven holidays. Parks such as Ranthambore, Jim Corbett, Kabini, Gir, and Kaziranga remain top domestic choices, while Kenya, Sri Lanka, and Mauritius are popular international alternatives offering rich biodiversity and unique wildlife encounters.

Multi-generational travel is another growing trend, with families choosing destinations that cater to all age groups. From Kerala’s backwaters and Rajasthan’s heritage stays to international favourites like Thailand, Singapore, and Switzerland, these trips are designed to bring grandparents, parents, and children together in shared celebration.

Wellness-focused travel is also gaining momentum, with families opting for slower, restorative breaks in destinations like Kerala, Goa, and Bali. Ayurveda retreats, spa resorts, and forest escapes are becoming preferred ways to help fathers unwind and reset.

Short-haul international escapes continue to appeal to families seeking quick but enriching holidays, with destinations like Singapore, Thailand, Japan, and Mauritius offering a balance of accessibility and experience.

A growing trend within Father’s Day travel is passion-led holidays, where trips are designed around a father’s interests from golf and photography to culinary trails, cycling expeditions, and heritage journeys.

Overall, Father’s Day travel reflects a broader cultural shift: experiences are replacing gifts as families prioritise connection, shared memories, and meaningful time together over traditional celebrations

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