Astera Ventures, an India-based advisory firm that supports high-growth emerging companies through strategic consulting and investments, has announced the appointment of Prashant Hoskoté as a Non-Executive Director on its Board.

With over 35 years of experience in customer experience and quality leadership, Hoskoté joins the board at a key stage in Astera Ventures' growth journey. His appointment is expected to further strengthen the company's leadership and governance as it continues to expand its role in the global hospitality sector.

Astera Ventures is a key shareholder in Sunday Proptech, a hospitality owning and operating platform focused on developing and scaling hotels under PRISM, the parent company of OYO, Townhouse, SUNDAY and other hospitality brands worldwide. Sunday Proptech currently owns and operates 38 hotels across the United States and is actively pursuing expansion opportunities across the US, India and Europe. The platform brings together hospitality operations, real estate partnerships and brand-led growth to deliver quality guest experiences at scale.

Speaking about his new role, Prashant Hoskoté said, "I look forward to enabling strong governance and providing the right steer as Astera Ventures grows its portfolio and its key investment Sunday Proptech builds its next phase of growth in global hospitality. Astera Ventures plays an important role in this journey, and I am excited to contribute at the board level."

Hoskoté currently serves as the CEO of PH Factor, a board advisory and organisational excellence consulting practice based in Delhi NCR. Prior to this, he was President – Global Engagements at Striking Ideas. Over the course of his career, he has held several leadership positions, including Senior Director – Quality, Service Excellence, and Innovation at Max India Group, along with key roles at Mashreq Bank, Standard Chartered Bank and the Taj Group of Hotels.

He started his professional journey with Qimpro Consultants, the Indian affiliate of Juran Institute Inc., USA.

Beyond his corporate leadership experience, Hoskoté has contributed significantly to the quality and excellence ecosystem. He has served on the National Board for Quality Promotion at the Quality Council of India, held the position of Vice-Chair of ASQ's Quality Management Division – Global (Asia and Australia), and chaired ASQ's Organizational Excellence Technical Committee. In 2014, he was recognised among the "50 Most Talented Quality Professionals" at the World Quality Congress. He is also a published author and an international speaker.