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By Nishang Narayan
Published on October 5, 2024
In today's fast-paced world, ensuring the well-being of our aging loved ones is becoming increasingly difficult. Athulya Senior Care, a pioneer in India’s eldercare landscape, bridges this gap by offering premium senior living solutions that go far beyond medical assistance. Athulya's unique approach, blending comprehensive healthcare services with the warmth and attentiveness of hospitality, makes it a standout in the field. From assisted living to dementia and palliative care, Athulya brings comfort, dignity, and care to seniors' lives in a way that resonates with the heart of hospitality.
Their philosophy revolves around making senior years not just comfortable, but enriching and joyful. The personalized attention provided to each resident is comparable to the luxury services offered by high-end hospitality brands. Seniors at Athulya experience not just care but a life of distinction, where they are treated with the same dedication and respect that defines the best of hospitality services. Athulya Senior Care sets the bar by treating elders like esteemed guests in their twilight years, ensuring they feel celebrated, safe, and emotionally fulfilled.
Athulya Senior Care has transformed the landscape of eldercare in India by delivering world-class services across various verticals like assisted living, home care, transition care, dementia care, and rehabilitation. What sets Athulya apart is the attention to every stage of a senior’s life, providing continuum care that meets their evolving needs.
Their facilities, strategically spread across South India, house over 1000 senior-friendly rooms, staffed by a dedicated team of healthcare professionals who are trained to cater to the physical, emotional, and social needs of their residents. Athulya’s homes are more than just living spaces; they are vibrant communities where seniors find companionship, engage in meaningful activities, and lead fulfilling post-retirement lives.
In an era where elderly care is often marginalized, Athulya steps up by breaking the stigmas associated with senior living. Their commitment is to provide a nurturing environment, reassuring families that their loved ones are in the best hands. This holistic approach has earned them recognition not just as a senior care provider but as an innovator in creating luxurious, engaging senior living environments.
While Athulya Senior Care operates in the healthcare sector, the core principles of hospitality—service, care, and comfort—are deeply embedded in their operations. Like luxury hotels, Athulya ensures that its residents experience a seamless blend of comfort, security, and dignity. Their approach mirrors the hospitality industry's focus on client satisfaction, with services tailored to meet individual needs and preferences.
In fact, Athulya's efforts in senior care can be seen as an extension of hospitality itself—creating environments where residents feel at home, appreciated, and supported. Whether it's offering home-like meals or engaging seniors in daily social activities, Athulya combines the best of medical care with the personal touch of hospitality. Their goal is not just to care for the body but to nourish the soul, ensuring that each resident enjoys their golden years to the fullest.
At the helm of this exceptional organization is Dr. Karthik Narayan R., Founder and Managing Director of Athulya Senior Care. A trained physician and healthcare strategist with over a decade of clinical and administrative experience, Dr. Karthik has been a visionary force behind Athulya's growth. His ability to blend healthcare expertise with process improvement has made Athulya a trusted name in senior care.
Dr. Karthik's leadership extends beyond Athulya, as he also serves as a Board Member of the Association of Senior Living India (ASLI) for 2024-25. His deep knowledge of geriatric care and commitment to enhancing the quality of life for seniors has earned him recognition across the healthcare industry. Under his stewardship, Athulya continues to innovate, ensuring seniors receive not just care, but the respect, compassion, and dignity they deserve.
Athulya Senior Care is more than just a service provider—it is a movement that seeks to redefine senior care in India. Their integration of hospitality-level comfort into healthcare solutions stands as a model for what senior living can and should be. In a society where senior care is often an afterthought, Athulya brings it to the forefront, offering seniors a second home filled with warmth, respect, and joy.
Athulya’s vision extends far into the future, with ongoing innovations like technology integration and expanded services to meet the growing needs of India’s senior population. As they continue to grow, Athulya Senior Care remains committed to providing an environment where every elder is honored, cherished, and provided the highest level of care. The organization’s dedication to improving the quality of life for seniors makes them an essential player in both the healthcare and hospitality sectors, setting new benchmarks for senior living in India.
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By Hariharan U
Published on October 20, 2025
Antara Cruises, a leading name in India’s luxury river tourism, continues to strengthen its commitment to sustainable travel at Bhitarkanika National Park. The cruise operator has implemented strict cleanliness and waste management measures at the Gupti jetty and during all guest excursions.
The team ensures that the entire jetty area, from entry gates and access stairs to the boarding point remains spotless, free from litter such as plastic bottles and wrappers. Onboard garbage is carefully collected and brought back to land for disposal in dustbins provided by the Forest Department.
Extending their eco-responsibility further, naturalists and forest guides accompanying guests actively pick up any plastic or waste encountered during jungle walks, ensuring it is properly discarded in designated bins.
“Bhitarkanika is one of India’s most pristine and biodiverse mangrove ecosystems. Our team takes immense pride in preserving its purity by maintaining high standards of cleanliness and environmental care,” said Vineet Arora, Chief Operating Officer, Antara Cruises. “At Antara, sustainability is not an initiative, it’s an integral part of how we operate and engage with nature.”
These efforts highlight Antara’s leadership in responsible river tourism, blending authentic exploration with respect for the environment and local communities. Guests can enjoy immersive journeys through India’s iconic rivers while being assured that their travel footprint is minimized.
About Antara Cruises
Antara Cruises is India’s premier luxury river cruise company, offering unique voyages across the country’s most iconic rivers. With a focus on sustainability and cultural immersion, Antara combines refined comfort with conscious travel practices to provide experiences that celebrate India’s heritage, nature, and craftsmanship.
Published on October 3, 2025
Ridhira Group has announced plans to develop Ridhira Zen, a flagship luxury wellness project in Telangana, after receiving the official Letter of Award from the state’s Youth Advancement, Tourism, and Culture (YATC) Department.
The ambitious development, set near Shankarpally in Ranga Reddy District, involves an investment of approximately Rs 200 crore. Spread across six acres, Ridhira Zen will feature a 5-star branded resort, a 10,000 sq. ft. Global Wellness Centre and Spa, upscale villas, and premium plots. Once complete, it is expected to become the region’s largest wellness-centric resort and a landmark in India’s growing wellness tourism sector.
Highlighting the vision behind the project, Ritesh Mastipuram, Founder and Managing Director, Ridhira Group, said, “We are delighted to receive this government recognition for our visionary project, as it reinforces our long-term commitment to revolutionize wellness hospitality in Telangana. This development, with its unprecedented scale and investment, is designed to set new benchmarks in sustainable luxury and holistic living, combining innovation with deep respect for nature and well-being. With the government’s proactive support, we are confident of ensuring timely and seamless execution, and we look forward to contributing meaningfully to the region’s overall growth, while also shaping Telangana’s reputation as a global destination for wellness tourism.”
The project reflects Ridhira Group’s focus on integrating wellness, sustainability, and modern luxury into hospitality. It also strengthens Telangana’s positioning as a hub for world-class tourism and wellness experiences.
Published on September 27, 2025
ELENA, the acclaimed spa and wellness brand from Atmosphere Core, is making its entry into India, bringing with it a globally recognised approach to luxury well-being. Having already transformed the spa landscape in the Maldives, the brand now aims to partner with hotels and resorts in India to offer guests elevated wellness experiences that blend tradition with modernity.
Founded in 2015, ELENA, short for Elements of Nature draws inspiration from natural forces and is guided by the philosophy Wellness Your Way™. The brand is known for creating personalised, inclusive, and sustainable wellness journeys, combining time-honoured healing practices with contemporary therapies.
“India holds a deep legacy of wellness, and with ELENA, we aim to create a bridge between ancient wisdom and modern well-being. Leveraging our global and diverse expertise, we are proud to introduce India to wellness sanctuaries that are sustainable, luxurious, and truly transformative,” says Heidi Grimwood, Vice President, Atmosphere Wellness Pvt. Ltd.
The Four Pillars of ELENA, Every spa by ELENA is designed around four guiding principles:
Nature-Centric Enlightenment: Authentic concepts inspired by nature.
Sustainable Spirit: Eco-conscious practices integrated into daily operations.
Zeal for Wellness: Innovative therapies combining global expertise with local traditions.
Wellness for All: Inclusive journeys tailored to different guest needs.
With an award-winning legacy in the Maldives including honours such as the World Luxury Spa Awards, India’s Best Awards, and Global Spa Awards, ELENA has built its reputation on delivering consistent excellence. Its expertise extends to spa training, guest service models, and sustainable operational practices.
In India, the brand will go beyond offering signature treatments. ELENA plans to partner with hotels and resorts for complete spa development and management covering everything from turnkey operations and customised wellness programming to hands-on training for therapists. This ensures hospitality partners can introduce world-class spa experiences backed by a proven and respected international model.
With a successful foundation in the Maldives and a growing footprint across regions, ELENA is now setting new benchmarks for luxury wellness in India combining sustainability, tradition, and innovation to transform both guest experiences and the hospitality industry
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