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By Nishang Narayan
Published on October 5, 2024
In today's fast-paced world, ensuring the well-being of our aging loved ones is becoming increasingly difficult. Athulya Senior Care, a pioneer in India’s eldercare landscape, bridges this gap by offering premium senior living solutions that go far beyond medical assistance. Athulya's unique approach, blending comprehensive healthcare services with the warmth and attentiveness of hospitality, makes it a standout in the field. From assisted living to dementia and palliative care, Athulya brings comfort, dignity, and care to seniors' lives in a way that resonates with the heart of hospitality.
Their philosophy revolves around making senior years not just comfortable, but enriching and joyful. The personalized attention provided to each resident is comparable to the luxury services offered by high-end hospitality brands. Seniors at Athulya experience not just care but a life of distinction, where they are treated with the same dedication and respect that defines the best of hospitality services. Athulya Senior Care sets the bar by treating elders like esteemed guests in their twilight years, ensuring they feel celebrated, safe, and emotionally fulfilled.
Athulya Senior Care has transformed the landscape of eldercare in India by delivering world-class services across various verticals like assisted living, home care, transition care, dementia care, and rehabilitation. What sets Athulya apart is the attention to every stage of a senior’s life, providing continuum care that meets their evolving needs.
Their facilities, strategically spread across South India, house over 1000 senior-friendly rooms, staffed by a dedicated team of healthcare professionals who are trained to cater to the physical, emotional, and social needs of their residents. Athulya’s homes are more than just living spaces; they are vibrant communities where seniors find companionship, engage in meaningful activities, and lead fulfilling post-retirement lives.
In an era where elderly care is often marginalized, Athulya steps up by breaking the stigmas associated with senior living. Their commitment is to provide a nurturing environment, reassuring families that their loved ones are in the best hands. This holistic approach has earned them recognition not just as a senior care provider but as an innovator in creating luxurious, engaging senior living environments.
While Athulya Senior Care operates in the healthcare sector, the core principles of hospitality—service, care, and comfort—are deeply embedded in their operations. Like luxury hotels, Athulya ensures that its residents experience a seamless blend of comfort, security, and dignity. Their approach mirrors the hospitality industry's focus on client satisfaction, with services tailored to meet individual needs and preferences.
In fact, Athulya's efforts in senior care can be seen as an extension of hospitality itself—creating environments where residents feel at home, appreciated, and supported. Whether it's offering home-like meals or engaging seniors in daily social activities, Athulya combines the best of medical care with the personal touch of hospitality. Their goal is not just to care for the body but to nourish the soul, ensuring that each resident enjoys their golden years to the fullest.
At the helm of this exceptional organization is Dr. Karthik Narayan R., Founder and Managing Director of Athulya Senior Care. A trained physician and healthcare strategist with over a decade of clinical and administrative experience, Dr. Karthik has been a visionary force behind Athulya's growth. His ability to blend healthcare expertise with process improvement has made Athulya a trusted name in senior care.
Dr. Karthik's leadership extends beyond Athulya, as he also serves as a Board Member of the Association of Senior Living India (ASLI) for 2024-25. His deep knowledge of geriatric care and commitment to enhancing the quality of life for seniors has earned him recognition across the healthcare industry. Under his stewardship, Athulya continues to innovate, ensuring seniors receive not just care, but the respect, compassion, and dignity they deserve.
Athulya Senior Care is more than just a service provider—it is a movement that seeks to redefine senior care in India. Their integration of hospitality-level comfort into healthcare solutions stands as a model for what senior living can and should be. In a society where senior care is often an afterthought, Athulya brings it to the forefront, offering seniors a second home filled with warmth, respect, and joy.
Athulya’s vision extends far into the future, with ongoing innovations like technology integration and expanded services to meet the growing needs of India’s senior population. As they continue to grow, Athulya Senior Care remains committed to providing an environment where every elder is honored, cherished, and provided the highest level of care. The organization’s dedication to improving the quality of life for seniors makes them an essential player in both the healthcare and hospitality sectors, setting new benchmarks for senior living in India.
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By Manu Vardhan Kannan
Published on August 21, 2026
Kshemavana Naturopathy and Yoga Center, a holistic wellness sanctuary, in association with Joyful Vedanta, is set to host “The Purpose Quest,” a one-day immersive workshop on August 23, 2026. The session is designed for participants to pause, reflect and look within while exploring a deeper sense of purpose and greater clarity in life.
The practical and hands-on workshop will encourage participants to understand what truly drives them and put their personal purpose into words. With a structured approach and limited focus on conceptual frameworks, the programme aims to help participants connect their personal purpose with their professional lives, develop greater passion and direct their energy towards meaningful contribution.
Designed by experienced corporate trainers and coaches who have worked with people at different stages of life, the session also draws insights from scriptures. Participants will be guided through a process to identify their primary drivers, understand the key elements of purpose and develop a clearer sense of direction.
The workshop will also look at how purpose can bring greater alignment between professional goals and personal values. Participants will be encouraged to turn their learnings into purposeful action and apply their insights to their everyday lives.
The Purpose Quest is aimed at anyone looking to reflect on their current direction, understand what matters to them and seek greater meaning and fulfilment in life.
The workshop will be conducted from 9:30 AM to 5:30 PM at Kshemavana, SDM Institute of Naturopathy & Yogic Sciences, Nelamangala, Bengaluru. Participants are expected to leave the session with greater clarity around their purpose and a well-defined sense of direction for their life journey.
By Hariharan U
Published on August 13, 2026
AUM Premium, India's mindful hydration brand focused on Himalayan spring water, has partnered with Scrapbuddy to introduce a doorstep bottle recycling initiative aimed at making responsible recycling more convenient for consumers.
As part of the partnership, AUM Premium customers can schedule a doorstep pickup for their used bottles through the brand's website. Scrapbuddy will collect the bottles either on the same day or at a time selected by the customer and facilitate their recycling through its waste management ecosystem.
The initiative is designed to simplify the post-consumption journey for consumers while encouraging greater participation in responsible waste management. By integrating bottle collection into the purchasing experience, AUM Premium aims to make recycling a more accessible and regular habit.
Jagriti Motwani, Founder & CEO, AUM Premium, said the partnership is intended to make responsible disposal easier for consumers and encourage more sustainable everyday choices.
Sachin Garg, Director, Scrapbuddy, said doorstep collection can help make recycling a scheduled habit while reducing the likelihood of bottles entering landfills or water bodies.
The partnership forms part of AUM Premium's broader focus on encouraging mindful consumption. By connecting customers directly with Scrapbuddy's collection service, the initiative seeks to create a more convenient recycling pathway for used bottles and contribute to a more circular packaging ecosystem.
AUM Premium is a brand of Bhagva Future Ventures, headquartered in Gurugram. The company sources its Himalayan spring water from high-altitude springs and packages the water in Himachal Pradesh. The brand is available in three SKUs and is positioned around conscious hydration and natural mineral content.
AUM Premium is currently available across more than 20,000 pin codes in India through e-commerce platforms including Amazon India, Blinkit, Shopify and its direct-to-consumer website.
Published on July 23, 2026
With stress levels rising and sleep becoming increasingly difficult for many Indians, award-winning wellness brand ELE|NA has introduced the Pillars of Vitality, a holistic wellness framework designed to help restore the body's natural rhythm instead of simply addressing individual symptoms.
The launch comes at a time when wellness has become a growing priority across the country. A 2026 LocalCircles survey found that 61 per cent of Indians now get fewer than six hours of uninterrupted sleep each night, compared to 50 per cent in 2022. Meanwhile, an Indeed India study revealed that 72 per cent of Indian employees have experienced burnout in their current role.
At the centre of ELE|NA's philosophy is what the brand describes as Biological Static, a condition where stress, lack of sleep, inflammation and constant digital stimulation leave the body struggling to regulate, recover and function at its best. The concept reflects the daily reality of many urban professionals balancing demanding work schedules, long commutes and continuous screen time.
Rather than offering quick solutions, the Pillars of Vitality are built around the idea of Systemic Restoration, helping guests move from imbalance to Systemic Flow through six connected dimensions of wellbeing:
TouchFlow – Restores physical and energetic flow.
SoulVibe – Helps calm the mind while supporting emotional balance and inner peace.
ReFine – Promotes healthy, radiant skin.
SleepSync – Supports the body's natural sleep rhythm.
BodyFit – Builds strength, mobility and resilience through movement, breathwork and functional fitness.
FoodDelight – Nourishes the gut microbiome to support overall health and wellbeing.
These pillars are brought to life through signature wellness experiences such as the Holistic Body Ritual, a full-body restorative treatment, and the SleepSync Villa Experience, a 90-minute in-residence ritual created to prepare the body and mind for deep, restorative sleep. Every experience follows ELE|NA's Wellness Your Way™ philosophy, ensuring treatments are personalised to each guest's individual wellness journey.
“Across India’s cities, we are seeing Biological Static everywhere, bodies held in a constant state of alert by stress, screens and shrinking sleep,” said Heidi Grimwood, Senior Vice President, ELE|NA (Atmosphere Wellness). “The answer is not another quick fix or a weekend of pampering. It is restoring the body’s own intelligence, its innate ability to heal, adapt and flourish. The Pillars of Vitality give every guest a personalised path back to their natural rhythm, whether that journey begins at one of our sanctuaries in India or on an island in the Maldives.”
The launch also reflects India's rapidly growing wellness tourism market, which is estimated to be worth over USD 30 billion in 2026. As digital-detox holidays continue to gain popularity, urban millennials and dual-income households are increasingly viewing wellness travel as a long-term investment in health rather than an occasional luxury.
Travellers can experience the Pillars of Vitality at Minerals by ELE|NA at Vantara Niwas, Jamnagar, while ELE|NA Ayur at Sadar Manzil Heritage by Atmosphere, Bhopal offers wellness rituals inspired by timeless traditions through the brand's personalised approach. Guests can also access ELE|NA's award-winning wellness experiences across Atmosphere Core's resorts in the Maldives, located just a short flight from major Indian cities.
As wellness continues to evolve, ELE|NA believes lasting wellbeing comes from helping the body heal, adapt and thrive naturally. Through the Pillars of Vitality, the brand aims to offer travellers a practical and personalised path towards sustainable health rather than temporary relief.
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