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By Nithyakala Neelakandan
Published on June 7, 2024
Atlantis Dubai is marking the third anniversary of its pioneering sustainability initiative, the Atlantis Atlas Project, by announcing a bold new commitment: 100% seafood traceability across its dining establishments. This announcement coincides with World Oceans Day on June 8th, a fitting occasion to highlight the resort's ongoing efforts to protect marine ecosystems and promote responsible tourism.
In a significant step towards transparency and sustainability, Atlantis Dubai has partnered with Seafood Souq, a UAE-based organization dedicated to establishing clear and accountable seafood supply chains. This collaboration began in 2022 and has already made notable strides. Seafood Souq’s innovative SFS Trace technology allows every piece of seafood served at Atlantis Dubai’s restaurants to be tracked from ocean to table, ensuring comprehensive insights into sourcing practices.
The SFS Trace system collects and audits detailed data on each seafood item, whether wild-caught or farmed. For wild-caught seafood, this includes information like the date of capture, fishing gear used, and the vessel's registration. For farmed seafood, the system tracks species, feed sources, and welfare standards. This data is then verified and compiled into a digital impact dashboard, which Atlantis Dubai uses to monitor and improve its procurement practices.
By August 2023, the traceability technology was fully operational at Atlantis Dubai, with regular quarterly audits ensuring compliance and data accuracy. By the end of 2023, 68.7% of the seafood served was traceable, rising to 90% by March 2024. Atlantis Dubai aims to achieve full traceability by December 2024, making it a leader in sustainable seafood sourcing in the region.
Since its launch, the Atlantis Atlas Project has spearheaded numerous initiatives to promote environmental stewardship and sustainability. Key achievements over the past year include:
Solar Energy: Installation of solar panels has saved 767 tonnes of CO2 emissions, equivalent to the carbon absorption of 15,435 trees.
Food Waste Reduction: Implementation of Winnow technology in buffet restaurants has cut edible food waste by 40%.
Waste Management: Recycling bins in all 1,544 guest rooms at Atlantis, The Palm, enhance waste segregation efforts.
Plastic Reduction: Transition to refillable pump bottles for amenities in guest rooms has diverted 3 million plastic tubes from landfills annually.
Water Bottle Replacement: Over 2.6 million single-use plastic bottles have been replaced with glass refillable bottles.
Educational Outreach: Introduction of new school programs at The Lost Chambers Aquarium has boosted attendance by 253% in 2023 compared to the previous year.
Inclusive Guest Experience: Atlantis Dubai became the first resort destination in the Eastern Hemisphere to earn the IBCCES Certified Autism Center™ Designation, enhancing accessibility for autistic and sensory-sensitive guests.
Soap Recycling: The UNISOAP UAE initiative has collected 70.7kg of discarded soap from the properties for recycling.
Atlantis Dubai’s efforts are not just about operational changes but also about fostering a culture of sustainability among guests and staff. The resort’s culinary and procurement teams work closely with Seafood Souq to select responsible suppliers, and future plans include allowing guests to scan a QR code to view the traceability score of their seafood dishes.
Fahim Al Qasimi, Co-Founder and Executive Chairperson of Seafood Souq, underscores the importance of this initiative, stating, “Traceability of seafood supply chains is crucial for food safety and ocean protection. We are proud to partner with Atlantis on this pioneering initiative, a first for the region.”
As Atlantis Dubai celebrates the third anniversary of the Atlantis Atlas Project, it doubles down on its commitment to sustainability. For every marine animal experience participated in by a guest on World Oceans Day and the following day, the resort will double its $1 USD contribution to support future conservation and education projects.
To learn more about the Atlantis Atlas Project and explore how you can get involved, visit www.atlantis.com/atlasproject.
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By Manu Vardhan Kannan
Published on April 18, 2026
MSC Group’s Cruise Division has introduced Sandy Cay, a new luxury private island destination in The Bahamas, set to open in 2028. Located near Ocean Cay MSC Marine Reserve, the island is designed to offer a more exclusive and immersive experience for guests travelling with MSC Cruises and Explora Journeys.
Sandy Cay is planned as a quieter extension of Ocean Cay, giving travellers a more relaxed and intimate environment. The island focuses on connecting guests with nature, offering a peaceful setting shaped by the natural beauty of the surrounding ocean.
One of the defining features of Sandy Cay is its pristine aragonite sand, known for being among the purest and brightest in the world. This gives the island its name and creates a calm and scenic atmosphere. The concept has been carefully developed to offer a balance of comfort and simplicity while staying aligned with the natural surroundings.
The new destination will work alongside Ocean Cay, adding another layer to the overall experience. While both islands share the same clear waters of The Bahamas, Sandy Cay will focus more on privacy and a slower pace, offering guests a different way to explore the region.
Alongside this announcement, MSC Cruises has also shared plans to upgrade Ocean Cay MSC Marine Reserve. The enhancements will include new dining options, dedicated beach areas for families and adults, expanded relaxation spaces, and interactive experiences linked to marine conservation.
These developments reflect the group’s approach of evolving its destinations while maintaining a strong focus on sustainability and environmental care. The aim is to offer guests a mix of relaxation, exploration, and meaningful engagement with nature.
With Sandy Cay set to open in 2028, MSC Cruises and Explora Journeys are continuing to expand their private destination offerings, creating a seamless connection between experiences at sea and on land. The addition is expected to further strengthen their position in the global cruise market while offering travellers a more refined and nature-focused holiday experience.
Published on April 17, 2026
Fusion Hotel Group in Vietnam is marking Hung Kings' Commemoration Day and the April 30 holiday with a range of curated experiences across its properties. From beachside retreats to city stays, the group is offering guests multiple ways to celebrate, relax, and explore during the festive period.
Guests can also make the most of their stay with Fusionlife membership benefits, which include up to 25% savings on room bookings, spa treatments, and dining experiences.
At Grand Royal Riverside Hue – Fusion Collection, located in the historic former imperial capital, guests can enjoy two specially curated menus at Jade & Ginger restaurant. The “Pha Tam Giang” menu highlights the essence of Hue cuisine, while a Mediterranean menu brings in Italian and French influences. Prices start from VND 650,000 per set, including a complimentary beverage. For relaxation, Sả Wellness offers a 75-minute treatment starting from VND 750,000, combining sauna and personalised therapy options. Guests can also try “A Tale of Two Times” afternoon tea at The Amber Lounge.
At Alba Wellness Valley by Fusion, the focus is on complete rejuvenation. Guests can enjoy natural hot springs, Japanese-style onsen, and the brand’s signature “breakfast anytime, anywhere” concept. Wellness programs are designed to restore balance, with room packages available per night for two guests.
Fusion Resort & Villas Da Nang introduces a Japanese dining experience at Fresh restaurant, available for both lunch and dinner. The menu features premium seafood and imported ingredients, including salmon and tuna, with prices starting from VND 1,600,000 per set along with two complimentary drinks. Spa services such as facial care and foot reflexology are also available.
At The Ocean Resort by Fusion Quy Nhon, guests can enjoy a lively and family-friendly setting. A foam party at the central pool adds a fun touch, while complimentary yoga sessions and spa discounts offer moments of relaxation. Special dining experiences include a chicken set on April 30 and a hotpot dinner on May 1, perfect for families and groups.
Fusion Resort Cam Ranh brings a flavourful “Steak Night” experience at its oceanfront Fresh restaurant every Tuesday and Thursday. Guests can choose from premium meats such as Black Angus flank steak, Wagyu striploin, and Spanish pluma pork. The “Farmers Platter to Share,” priced at VND 999,000, includes a variety of meats along with sausages and two glasses of red wine.
In the city, Fusion Suites Sai Gon is offering up to 50% off room rates and 30% savings on hotel services, valid until Sept. 30. Meanwhile, Miss Thu restaurant at Fusion Original Saigon Centre presents “The Taste of Unity” menu, celebrating regional Vietnamese flavours. The dining experience starts from VND 1,000,000 per person and includes dishes like yellowfin tuna, braised beef, and traditional desserts, along with views of fireworks in the city.
HIIVE by Fusion Binh Duong New City hosts its weekly “Grill & Chill” BBQ at Zest restaurant every Friday evening, offering a mix of Asian dishes, grilled meats, seafood, and desserts.
Fusion Suites Vung Tau is offering complimentary room upgrades until May 31, 2026, along with 30% off massage treatments at Maia Spa. Guests can also enjoy the “Patriotic BBQ – Wagyu Night” on April 30 at KAIUN Lounge, with panoramic views of the bay or city.
At Ixora Ho Tram by Fusion, a special campaign titled “Chief Chill Officer” celebrates the resort’s two-millionth guest. Guests who share their stay experiences can stand a chance to win a three-day, two-night stay in the Presidential Suite for four, along with dining and spa benefits. The second prize includes a one-night stay with added experiences.
With a mix of wellness, dining, and festive celebrations, Fusion Hotel Group is offering guests a well-rounded holiday experience across Vietnam this April.
By Hariharan U
Published on April 16, 2026
Situ has officially unveiled its new global headquarters in Exeter, marking a significant milestone in the company’s growth journey.
Founded in 2008, Situ has steadily expanded its footprint as a worldwide provider of serviced accommodation solutions. The company originally relocated to its current Exeter site in 2018, but continued growth soon outpaced the building’s capacity. Seizing the opportunity to expand within the same footprint, Situ undertook an ambitious redevelopment project, resulting in a transformed, purpose-built two-storey headquarters that now offers more than double the original space.
The newly unveiled office follows an extensive eighteen-month development programme and has been thoughtfully designed to support modern ways of working. The layout balances collaboration and focus, with open-plan workspaces complemented by smaller seating areas for informal discussions and individual productivity.
A key highlight of the headquarters is its central atrium, a dynamic, tiered space equipped with a large screen and balcony. This multifunctional hub is designed to host company-wide meetings, facilitate hybrid collaboration with global teams, and serve as a venue for community and industry events.
The workspace also incorporates extensive greenery, enhancing air quality while creating a calming and visually engaging environment. The design reflects Situ’s emphasis on employee wellbeing, creativity, and connection.
Sharing his thoughts, Phil Stapleton said, “As our global footprint continues to grow, this space gives our entire team the environment they deserve to collaborate, create, and support our clients around the world. I’m immensely proud of what we’ve achieved and excited to see what comes next.”
Beyond internal use, the new headquarters has been designed as a welcoming hub for clients, partners, and industry stakeholders. Situ plans to host learning sessions, industry discussions, and community-led events at the facility, further strengthening its position within the serviced accommodation sector.
With a presence spanning over 144 countries, Situ continues to combine advanced technology with a human-centric hospitality approach, delivering tailored extended-stay solutions to organisations worldwide. The launch of its new global headquarters reflects the company’s commitment to innovation, collaboration, and sustained global growth.
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