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By Nithyakala Neelakandan
Published on June 7, 2024
Atlantis Dubai is marking the third anniversary of its pioneering sustainability initiative, the Atlantis Atlas Project, by announcing a bold new commitment: 100% seafood traceability across its dining establishments. This announcement coincides with World Oceans Day on June 8th, a fitting occasion to highlight the resort's ongoing efforts to protect marine ecosystems and promote responsible tourism.
In a significant step towards transparency and sustainability, Atlantis Dubai has partnered with Seafood Souq, a UAE-based organization dedicated to establishing clear and accountable seafood supply chains. This collaboration began in 2022 and has already made notable strides. Seafood Souq’s innovative SFS Trace technology allows every piece of seafood served at Atlantis Dubai’s restaurants to be tracked from ocean to table, ensuring comprehensive insights into sourcing practices.
The SFS Trace system collects and audits detailed data on each seafood item, whether wild-caught or farmed. For wild-caught seafood, this includes information like the date of capture, fishing gear used, and the vessel's registration. For farmed seafood, the system tracks species, feed sources, and welfare standards. This data is then verified and compiled into a digital impact dashboard, which Atlantis Dubai uses to monitor and improve its procurement practices.
By August 2023, the traceability technology was fully operational at Atlantis Dubai, with regular quarterly audits ensuring compliance and data accuracy. By the end of 2023, 68.7% of the seafood served was traceable, rising to 90% by March 2024. Atlantis Dubai aims to achieve full traceability by December 2024, making it a leader in sustainable seafood sourcing in the region.
Since its launch, the Atlantis Atlas Project has spearheaded numerous initiatives to promote environmental stewardship and sustainability. Key achievements over the past year include:
Solar Energy: Installation of solar panels has saved 767 tonnes of CO2 emissions, equivalent to the carbon absorption of 15,435 trees.
Food Waste Reduction: Implementation of Winnow technology in buffet restaurants has cut edible food waste by 40%.
Waste Management: Recycling bins in all 1,544 guest rooms at Atlantis, The Palm, enhance waste segregation efforts.
Plastic Reduction: Transition to refillable pump bottles for amenities in guest rooms has diverted 3 million plastic tubes from landfills annually.
Water Bottle Replacement: Over 2.6 million single-use plastic bottles have been replaced with glass refillable bottles.
Educational Outreach: Introduction of new school programs at The Lost Chambers Aquarium has boosted attendance by 253% in 2023 compared to the previous year.
Inclusive Guest Experience: Atlantis Dubai became the first resort destination in the Eastern Hemisphere to earn the IBCCES Certified Autism Center™ Designation, enhancing accessibility for autistic and sensory-sensitive guests.
Soap Recycling: The UNISOAP UAE initiative has collected 70.7kg of discarded soap from the properties for recycling.
Atlantis Dubai’s efforts are not just about operational changes but also about fostering a culture of sustainability among guests and staff. The resort’s culinary and procurement teams work closely with Seafood Souq to select responsible suppliers, and future plans include allowing guests to scan a QR code to view the traceability score of their seafood dishes.
Fahim Al Qasimi, Co-Founder and Executive Chairperson of Seafood Souq, underscores the importance of this initiative, stating, “Traceability of seafood supply chains is crucial for food safety and ocean protection. We are proud to partner with Atlantis on this pioneering initiative, a first for the region.”
As Atlantis Dubai celebrates the third anniversary of the Atlantis Atlas Project, it doubles down on its commitment to sustainability. For every marine animal experience participated in by a guest on World Oceans Day and the following day, the resort will double its $1 USD contribution to support future conservation and education projects.
To learn more about the Atlantis Atlas Project and explore how you can get involved, visit www.atlantis.com/atlasproject.
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By Manu Vardhan Kannan
Published on November 16, 2025
Marriott International, Inc. has been recognised as one of the top five World’s Best Workplaces for 2025 by Great Place To Work and Fortune magazine. The global recognition underscores Marriott’s enduring commitment to excellence, its strong people-first culture, and its focus on fostering employee growth across the world.
“We are honored to once again be named one of the world’s best workplaces. This recognition reflects Marriott’s longstanding commitment to excellence and our people-first culture that continues to be our north star across the company and around the world,” said Anthony Capuano, President and CEO of Marriott International. “This year’s recognition is a testament to the incredible talent and dedication of our global teams and a powerful affirmation of the core values we’ve upheld for nearly a century. I am proud of our associates’ dedication to creating authentic and memorable experiences for our members and guests and being a force for good in our communities.”
Marriott’s culture is built on its “Be” people brand, which empowers associates to begin their career journey, belong to a global team, and become the best version of themselves. The company’s signature learning initiative, Elevate, helps frontline associates step into leadership roles by providing essential skills and confidence for career advancement.
According to Marriott, associates who participated in Elevate are twice as likely to experience career growth through a job change within the organisation and over five times more likely to be promoted compared to those who have not yet taken part in the program.
Today, nearly 800,000 associates around the world proudly wear the Marriott badge, delivering exceptional guest experiences and building rewarding careers. The company’s ongoing recognition as one of the best workplaces globally reflects its deep commitment to opportunity, empowerment, and community impact.
“The powerful impact of these great companies on our planet is a sacred trust,” said Michael C. Bush, CEO of Great Place To Work. “Of the more than nine million employees surveyed, more workers at these remarkable companies say their company trusts them and wants them to grow as people and professionals. These economic powerhouses also strengthen the communities where they operate and are leaving behind a better world than the one they inherited.”
Alyson Shontell, Editor-in-Chief of Fortune, added, “The World’s Best Workplaces list casts an important spotlight on what employees believe are today’s exceptional workplaces, companies where they feel trusted, empowered, and energized to do their best work.”
To learn more about Marriott’s workplace culture and career opportunities, visit Marriott Careers.
Marking a decade of redefining luxury travel, Four Seasons has announced the debut of New World Icons, an all-new Private Jet Experience itinerary set to take flight from March 26 to April 14, 2027. The 20-day global journey introduces five first-time destinations, Jaipur, Venice, Iceland, Anguilla, and Los Cabos, along with the return of two guest favourites, Hong Kong and Langkawi.
The New World Icons experience invites 48 travellers to embark on an extraordinary adventure combining city vibrancy, island serenity, and natural splendour. Highlights include snowmobiling across Iceland’s Langjökull Glacier, admiring the grandeur of Venice’s Doge’s Palace, and exploring Langkawi’s limestone karsts and mangrove forests. Guests will stay at some of the newest and most iconic Four Seasons properties, including the soon-to-open Danieli, A Four Seasons Hotel, Venice, and the Four Seasons Resort and Residences Cabo San Lucas at Cabo Del Sol.
Marc Speichert, Executive Vice President and Chief Commercial Officer, Four Seasons, said, “The Four Seasons Private Jet Experience continues to evolve with our guests’ growing curiosity and desire for transformative and meaningful travel. New World Icons builds on our legacy of seamless, personalized travel, boundless freedom, and unrivalled discovery, continuing to redefine how guests experience the world with Four Seasons.”
The curated itinerary spans seven destinations, Hong Kong, Langkawi, Jaipur, Venice, Iceland, Anguilla, and Los Cabos, balancing cultural depth and relaxation. Guests can expect exclusive experiences such as palace galas in Jaipur, helicopter rides over Cortina d’Ampezzo from Venice, and deep-sea fishing in Los Cabos. Each journey is supported by a dedicated Four Seasons team, including an Executive Chef, Concierge, Journey Physician, and Experience Manager, ensuring world-class comfort aboard the customized Airbus A321neo-LR designed for just 48 passengers.
Priced from USD 219,000 per person (based on double occupancy), New World Icons represents Four Seasons’ latest step in expanding its experiential travel offerings.
Meanwhile, most of the 2026 Four Seasons Private Jet itineraries, including Asia Unveiled, Ancient Explorer, International Intrigue, and World of Wellness, are already near full capacity, reaffirming the growing demand for immersive, personalized global travel.
With New World Icons, Four Seasons once again elevates the art of journeying, blending luxury, exploration, and cultural connection into one seamless experience.
Published on November 15, 2025
Zostel, India’s largest community-led backpacker hostel brand, has announced its entry into the international market with the launch of Zostel Phuket, Thailand, its 100th property and first overseas destination. This milestone marks a defining moment in the brand’s journey from a homegrown travel movement to a global hospitality player.
Since its inception, Zostel has been synonymous with social, affordable, and experience-led travel for young explorers. Its expansion into Thailand not only celebrates its numerical achievement but also reflects the brand’s evolving philosophy, that travel is about connection, community, and shared experiences.
Located in the heart of Phuket, the new hostel captures Zostel’s signature design ethos of fostering creativity and belonging. With vibrant lounges, a courtyard café, and relaxed social zones, Zostel Phuket invites travellers to mingle, collaborate, and discover while embracing the island’s laid-back tropical energy.
Speaking on the launch, Aviral Gupta, CEO at Zo World, said, “Zostel Phuket is not just our 100th property, it’s our first footprint in a world without borders. This milestone reflects our vision of uniting people and cultures through travel. Over the next 12 months, we’re excited to take this movement deeper into Southeast Asia, with new Zostels lined up across Thailand, including Chiang Mai, Bangkok, and Koh Phangan and further expansions planned in Bali, the Philippines, and Sri Lanka.”
Zostel’s global push comes as part of the Zo World ecosystem, which is scaling across multiple travel and lifestyle verticals. Alongside Zostel’s hostels, the company is expanding Zo Trips across Europe and Asia, developing Zo House San Francisco in the United States, and growing Zo Villas across key leisure destinations.
These initiatives collectively aim to create a borderless travel network, connecting people, places, and cultures through purpose and community. For Zostel, reaching 100 hostels is not merely a number but a symbolic transformation, from being India’s backpacker pioneer to becoming a global connector of cultures.
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