Atlantis Dubai Celebrates Sustainability Milestone with 100% Seafood Traceability Commitment

Atlantis Dubai Celebrates Sustainability Milestone with 100% Seafood Traceability Commitment

By Nithyakala Neelakandan

Published on June 7, 2024

Atlantis Dubai is marking the third anniversary of its pioneering sustainability initiative, the Atlantis Atlas Project, by announcing a bold new commitment: 100% seafood traceability across its dining establishments. This announcement coincides with World Oceans Day on June 8th, a fitting occasion to highlight the resort's ongoing efforts to protect marine ecosystems and promote responsible tourism.

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In a significant step towards transparency and sustainability, Atlantis Dubai has partnered with Seafood Souq, a UAE-based organization dedicated to establishing clear and accountable seafood supply chains. This collaboration began in 2022 and has already made notable strides. Seafood Souq’s innovative SFS Trace technology allows every piece of seafood served at Atlantis Dubai’s restaurants to be tracked from ocean to table, ensuring comprehensive insights into sourcing practices.

The SFS Trace system collects and audits detailed data on each seafood item, whether wild-caught or farmed. For wild-caught seafood, this includes information like the date of capture, fishing gear used, and the vessel's registration. For farmed seafood, the system tracks species, feed sources, and welfare standards. This data is then verified and compiled into a digital impact dashboard, which Atlantis Dubai uses to monitor and improve its procurement practices.

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By August 2023, the traceability technology was fully operational at Atlantis Dubai, with regular quarterly audits ensuring compliance and data accuracy. By the end of 2023, 68.7% of the seafood served was traceable, rising to 90% by March 2024. Atlantis Dubai aims to achieve full traceability by December 2024, making it a leader in sustainable seafood sourcing in the region.

Since its launch, the Atlantis Atlas Project has spearheaded numerous initiatives to promote environmental stewardship and sustainability. Key achievements over the past year include:

Solar Energy: Installation of solar panels has saved 767 tonnes of CO2 emissions, equivalent to the carbon absorption of 15,435 trees.

Food Waste Reduction: Implementation of Winnow technology in buffet restaurants has cut edible food waste by 40%.

Waste Management: Recycling bins in all 1,544 guest rooms at Atlantis, The Palm, enhance waste segregation efforts.

Plastic Reduction: Transition to refillable pump bottles for amenities in guest rooms has diverted 3 million plastic tubes from landfills annually.

Water Bottle Replacement: Over 2.6 million single-use plastic bottles have been replaced with glass refillable bottles.

Educational Outreach: Introduction of new school programs at The Lost Chambers Aquarium has boosted attendance by 253% in 2023 compared to the previous year.

Inclusive Guest Experience: Atlantis Dubai became the first resort destination in the Eastern Hemisphere to earn the IBCCES Certified Autism Center™ Designation, enhancing accessibility for autistic and sensory-sensitive guests.

Soap Recycling: The UNISOAP UAE initiative has collected 70.7kg of discarded soap from the properties for recycling.

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Atlantis Dubai’s efforts are not just about operational changes but also about fostering a culture of sustainability among guests and staff. The resort’s culinary and procurement teams work closely with Seafood Souq to select responsible suppliers, and future plans include allowing guests to scan a QR code to view the traceability score of their seafood dishes.

Fahim Al Qasimi, Co-Founder and Executive Chairperson of Seafood Souq, underscores the importance of this initiative, stating, “Traceability of seafood supply chains is crucial for food safety and ocean protection. We are proud to partner with Atlantis on this pioneering initiative, a first for the region.”

As Atlantis Dubai celebrates the third anniversary of the Atlantis Atlas Project, it doubles down on its commitment to sustainability. For every marine animal experience participated in by a guest on World Oceans Day and the following day, the resort will double its $1 USD contribution to support future conservation and education projects.

To learn more about the Atlantis Atlas Project and explore how you can get involved, visit www.atlantis.com/atlasproject.


IHCL Opens Taj Bush Lodge in Greater Kruger South Africa

IHCL Opens Taj Bush Lodge in Greater Kruger South Africa

By Manu Vardhan Kannan

Published on May 30, 2026

Indian Hotels Company (IHCL) has announced the opening of Taj Bush Lodge, Greater Kruger South Africa, marking another milestone in the brand’s international expansion journey.

Commenting on the launch, Puneet Chhatwal, Managing Director & CEO, IHCL, said, “As Taj steps into Greater Kruger with the first of three luxury wilderness lodges, it brings with it a legacy of over a century of offering exceptional experiences deep rooted in the destination. The opening of Taj Bush Lodge, Greater Kruger strengthens the brand’s presence in the country extending the South African itinerary combining the panoramic landscapes of Cape Town with the wildlife of Kruger National Park.”

Located within the Big Five Balule Nature Reserve, the six-key Taj Bush Lodge has been thoughtfully designed to blend with its natural surroundings. Inspired by the textures and heritage of the region, the lodge features thatched roofs, warm wooden accents, and earthy interiors that reflect the local landscape and culture.

Guests can enjoy home-style dining experiences combining global flavours with local South African influences, prepared using fresh seasonal ingredients. The property also features Taj’s signature J Wellness Circle, offering holistic wellness therapies in a peaceful natural setting.

The lodge offers a range of curated experiences including open-air breakfasts in the bush after morning game drives, traditional South African braais under the stars, and full-day safaris in Kruger National Park. Guests can also explore activities such as the Blyde Canyon boat cruise, quad biking through the Maseke Reserve, day trips along the Panorama Route, and visits to attractions including Jessica the hippo and the Moholoholo Wildlife Rehabilitation Centre. Boat cruises on the Olifants River are also part of the experience.

Speaking about the expansion, Mark Wernich, Cluster General Manager Operations South Africa & General Manager – Taj Cape Town, said, “Our entry into Kruger National Park invites travellers to experience Taj’s world-class hospitality, seamlessly integrated with a proven eco-tourism model. This will be complemented by two additional Taj lodges in the park, set to open in the coming months.”

Spread across nearly two million hectares, Kruger National Park is among Africa’s largest and most well-known wildlife reserves, recognised for its biodiversity and sightings of the famous Big Five.


Spice Route Restaurant & Catering Appoints Amit Prakash as Business Operations Specialist

Spice Route Restaurant & Catering Appoints Amit Prakash as Business Operations Specialist

By Manu Vardhan Kannan

Published on May 29, 2026

Spice Route Restaurant & Catering has announced the appointment of Amit Prakash as its new Business Operations Specialist, further strengthening the restaurant’s leadership team with extensive international hospitality and operational experience.

With close to 18 years of experience across India, Canada, and New Zealand, Amit Prakash has built strong expertise in restaurant operations, culinary management, guest relations, and team leadership. His appointment reflects Spice Route Restaurant & Catering’s continued focus on operational excellence while delivering authentic culinary experiences and premium hospitality services in New Jersey.

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Before joining Spice Route Restaurant & Catering, Amit served as Restaurant Manager at Khazana Indian Restaurant. In this role, he contributed to improving operational systems, enhancing guest satisfaction, and maintaining high service standards, while supporting the restaurant’s smooth day-to-day operations.

Over the years, Amit has worked with several well-known hospitality brands including Punjab Grill Restaurant, WE Restaurant & Bar, Columbus Coffee, Cafe Espressoholic, Chandnee Contemporary Indian Cuisine Restaurant, and The Oberoi. His experience spans Modern Indian cuisine, restaurant administration, food quality management, staff training, and multi-cuisine operations.

During his time at Punjab Grill Restaurant as Senior Sous Chef, Amit worked closely with the Executive Chef to introduce innovative fusion dishes inspired by North Indian cuisine. He also managed a kitchen brigade of more than 40 team members while ensuring high standards of food safety, hygiene, and quality control.

As Executive Chef at WE Restaurant & Bar, he expanded the restaurant’s culinary offerings by introducing Indian, Chinese, Japanese, and Middle Eastern cuisine concepts. He also oversaw kitchen operations and operational compliance across departments.

Amit further gained international operational experience at Columbus Coffee in New Zealand, where he worked as Head Chef & Café Manager. His responsibilities included operations management, inventory control, SOP implementation, and employee training and development.

In his new role at Spice Route Restaurant & Catering, Amit Prakash will oversee business operations, process optimization, vendor coordination, customer service standards, staff supervision, and strategic growth initiatives to further strengthen the brand’s presence in New Jersey’s hospitality market.


PRISM Expands U.S. Extended-Stay Portfolio with 38 New Hotel Openings under Studio 6

PRISM Expands U.S. Extended-Stay Portfolio with 38 New Hotel Openings under Studio 6

By Hariharan U

Published on May 26, 2026

PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.

The portfolio spans major gateway cities such as New York, Dallas, Houston, and Phoenix, along with business hubs including Charlotte, St Louis, Richmond, and Indianapolis. It also includes leisure-focused destinations like Las Vegas and suburban markets such as Oakland, Greenville, and Pasadena.

The Studio 6 brand focuses on extended-stay accommodations designed for guests staying several days to weeks. The properties typically offer kitchenettes, workspaces, laundry facilities, high-speed internet, and flexible housekeeping services, catering to corporate travellers, relocating families, and project-based professionals.

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Each hotel features approximately 100–120 rooms, a configuration that supports operational efficiency while serving consistent long-stay demand. PRISM is positioning the segment as a high-efficiency hospitality model, driven by lower turnover costs, reduced housekeeping frequency, and improved occupancy stability.

The company has stated that the expansion is part of its broader strategy to transition from a domestic hospitality platform to a globally scaled operator, leveraging India-built technology, AI systems, and revenue management tools across its international portfolio.

Speaking on the development, PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.

The portfolio spans major gateway cities such as New York, Dallas, Houston, and Phoenix, along with business hubs including Charlotte, St Louis, Richmond, and Indianapolis. It also includes leisure-focused destinations like Las Vegas and suburban markets such as Oakland, Greenville, and Pasadena.

The Studio 6 brand focuses on extended-stay accommodations designed for guests staying several days to weeks. The properties typically offer kitchenettes, workspaces, laundry facilities, high-speed internet, and flexible housekeeping services, catering to corporate travellers, relocating families, and project-based professionals.

Each hotel features approximately 100–120 rooms, a configuration that supports operational efficiency while serving consistent long-stay demand. PRISM is positioning the segment as a high-efficiency hospitality model, driven by lower turnover costs, reduced housekeeping frequency, and improved occupancy stability.

The company has stated that the expansion is part of its broader strategy to transition from a domestic hospitality platform to a globally scaled operator, leveraging India-built technology, AI systems, and revenue management tools across its international portfolio.

Speaking on the development, Ritesh Agarwal said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.

The latest rollout follows PRISM’s approximately $525 million acquisition of G6 Hospitality and builds on earlier phases that included eight initial hotel openings, followed by 30 additional properties in the current expansion cycle.

The move highlights growing momentum in the U.S. extended-stay segment, which continues to attract investor interest due to stable demand patterns and efficient operating economics.

 said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.

The latest rollout follows PRISM’s approximately $525 million acquisition of G6 Hospitality and builds on earlier phases that included eight initial hotel openings, followed by 30 additional properties in the current expansion cycle.

The move highlights growing momentum in the U.S. extended-stay segment, which continues to attract investor interest due to stable demand patterns and efficient operating economics.

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