Atlantis Dubai Celebrates Sustainability Milestone with 100% Seafood Traceability Commitment

Atlantis Dubai Celebrates Sustainability Milestone with 100% Seafood Traceability Commitment

By Nithyakala Neelakandan

Published on June 7, 2024

Atlantis Dubai is marking the third anniversary of its pioneering sustainability initiative, the Atlantis Atlas Project, by announcing a bold new commitment: 100% seafood traceability across its dining establishments. This announcement coincides with World Oceans Day on June 8th, a fitting occasion to highlight the resort's ongoing efforts to protect marine ecosystems and promote responsible tourism.

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In a significant step towards transparency and sustainability, Atlantis Dubai has partnered with Seafood Souq, a UAE-based organization dedicated to establishing clear and accountable seafood supply chains. This collaboration began in 2022 and has already made notable strides. Seafood Souq’s innovative SFS Trace technology allows every piece of seafood served at Atlantis Dubai’s restaurants to be tracked from ocean to table, ensuring comprehensive insights into sourcing practices.

The SFS Trace system collects and audits detailed data on each seafood item, whether wild-caught or farmed. For wild-caught seafood, this includes information like the date of capture, fishing gear used, and the vessel's registration. For farmed seafood, the system tracks species, feed sources, and welfare standards. This data is then verified and compiled into a digital impact dashboard, which Atlantis Dubai uses to monitor and improve its procurement practices.

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By August 2023, the traceability technology was fully operational at Atlantis Dubai, with regular quarterly audits ensuring compliance and data accuracy. By the end of 2023, 68.7% of the seafood served was traceable, rising to 90% by March 2024. Atlantis Dubai aims to achieve full traceability by December 2024, making it a leader in sustainable seafood sourcing in the region.

Since its launch, the Atlantis Atlas Project has spearheaded numerous initiatives to promote environmental stewardship and sustainability. Key achievements over the past year include:

Solar Energy: Installation of solar panels has saved 767 tonnes of CO2 emissions, equivalent to the carbon absorption of 15,435 trees.

Food Waste Reduction: Implementation of Winnow technology in buffet restaurants has cut edible food waste by 40%.

Waste Management: Recycling bins in all 1,544 guest rooms at Atlantis, The Palm, enhance waste segregation efforts.

Plastic Reduction: Transition to refillable pump bottles for amenities in guest rooms has diverted 3 million plastic tubes from landfills annually.

Water Bottle Replacement: Over 2.6 million single-use plastic bottles have been replaced with glass refillable bottles.

Educational Outreach: Introduction of new school programs at The Lost Chambers Aquarium has boosted attendance by 253% in 2023 compared to the previous year.

Inclusive Guest Experience: Atlantis Dubai became the first resort destination in the Eastern Hemisphere to earn the IBCCES Certified Autism Center™ Designation, enhancing accessibility for autistic and sensory-sensitive guests.

Soap Recycling: The UNISOAP UAE initiative has collected 70.7kg of discarded soap from the properties for recycling.

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Atlantis Dubai’s efforts are not just about operational changes but also about fostering a culture of sustainability among guests and staff. The resort’s culinary and procurement teams work closely with Seafood Souq to select responsible suppliers, and future plans include allowing guests to scan a QR code to view the traceability score of their seafood dishes.

Fahim Al Qasimi, Co-Founder and Executive Chairperson of Seafood Souq, underscores the importance of this initiative, stating, “Traceability of seafood supply chains is crucial for food safety and ocean protection. We are proud to partner with Atlantis on this pioneering initiative, a first for the region.”

As Atlantis Dubai celebrates the third anniversary of the Atlantis Atlas Project, it doubles down on its commitment to sustainability. For every marine animal experience participated in by a guest on World Oceans Day and the following day, the resort will double its $1 USD contribution to support future conservation and education projects.

To learn more about the Atlantis Atlas Project and explore how you can get involved, visit www.atlantis.com/atlasproject.


Revel Travels Strengthens Exclusive Tomorrowland Access for India and UAE Travellers

Revel Travels Strengthens Exclusive Tomorrowland Access for India and UAE Travellers

By Manu Vardhan Kannan

Published on May 9, 2026

As Tomorrowland prepares to return in 2026, Revel Travels is continuing its role as the exclusive official travel partner for India and the UAE, further strengthening a partnership that has developed steadily over the years.

Held in Boom, Tomorrowland has grown far beyond a music festival to become one of the world’s most recognised cultural experiences, bringing together music, large-scale stage productions, storytelling, and immersive entertainment. The 2026 edition will take place across two weekends, from July 17–19 and July 24–26.

For travellers from India and the UAE, Revel Travels plays a key role by offering official ticket access sourced directly from Tomorrowland. In a market where demand remains extremely high and ticket authenticity is often a concern, this official allocation gives travellers added confidence and reliability.

The company’s 4 Nights / 5 Days travel packages, and are designed as complete travel experiences rather than simple bookings. Guests can choose from multiple stay options, including the immersive DreamVille camping experience, centrally located hotels, and premium luxury stays such as Botanic Sanctuary Antwerp. The portfolio also includes exclusive private villas that are generally difficult to access for regular festival attendees.

At the premium end, the experience extends into luxury hospitality offerings with private villa buyouts, curated hosting environments, private boxes, and exclusive tables. These experiences can move into five-figure USD pricing, catering to travellers looking for privacy, elevated service, and premium festival access. Dedicated transfers, priority movement, and specialised pick-up and drop-off arrangements are also included for premium-zone guests.

A major focus of Revel Travels’ offering is creating a seamless journey for travellers. From visa support and round-the-clock on-ground assistance to personal delivery of Tomorrowland bracelets directly to hotels or DreamVille campsites, the company aims to simplify every stage of the experience.

Festival access is available through two pass categories, Full Madness Pass and Full Madness Comfort Pass, giving guests the option to choose between standard and upgraded entry experiences.

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Speaking about the company’s approach, Sahil Wahid, Director, Revel Travel, said, “We've built our reputation on one simple promise, authentic access. Every ticket we provide comes directly from Tomorrowland through an official allocation, which removes the uncertainty that often surrounds high-demand global events. For our travellers, that assurance is as important as the experience itself.

We've always focused on simplifying what is otherwise a complex global experience. Tomorrowland is something people plan for years in advance. Our role is to ensure that once they decide to go, everything else, from access to on-ground execution, feels effortless and reliable.”

As global demand for Tomorrowland continues to grow, Revel Travels has positioned itself as more than a travel company, offering travellers curated access to one of the world’s most sought-after festival experiences.


Novotel Cairo Airport Invites Families to Celebrate Eid with Meaningful Moments

Novotel Cairo Airport Invites Families to Celebrate Eid with Meaningful Moments

By Manu Vardhan Kannan

Published on May 8, 2026

This Eid El Adha, Novotel Cairo Airport is inviting guests to slow down and enjoy meaningful family moments through a peaceful and relaxing holiday experience. Designed as a calm urban retreat, the hotel offers families a comfortable setting to reconnect and spend quality time together away from the rush of everyday life.

At the heart of the experience is the idea of togetherness. The hotel’s guest rooms and suites have been thoughtfully designed to create a warm “home away from home” atmosphere, allowing families to enjoy a comfortable and relaxed stay during the festive season.

The celebration continues through a wide range of dining experiences featuring seasonal favourites and international dishes. Whether over breakfast, lunch, or dinner, every meal is designed to encourage conversation, shared moments, and festive joy around the table.

Guests can also unwind with leisure experiences across the property, including relaxing by the pool or spending time at the gym. The overall atmosphere focuses on creating simple yet memorable moments where families can truly enjoy being together.

With comfort, warmth, and togetherness at its core, Novotel Cairo Airport aims to offer guests a meaningful Eid escape filled with relaxation and family connection.


adidas and Saudia Launch ‘Made to Fly’ Travel Pack

adidas and Saudia Launch ‘Made to Fly’ Travel Pack

By Manu Vardhan Kannan

Published on May 6, 2026

adidas and Saudia have come together to introduce the ‘Made to Fly’ travel pack, marking a first-of-its-kind collaboration that brings sportswear and aviation into one space. The collection officially launched in retail on April 20 across Saudi Arabia, the United Arab Emirates, Egypt and Morocco.

Saudia, as the national flag carrier of the Kingdom of Saudi Arabia, has played an important role in shaping the region’s travel experience over the years. By partnering with adidas, the collaboration aims to connect travel with modern sportswear, while appealing to a younger generation that sees travel as part of their lifestyle.

The collection is built on adidas’ SOFT LUX line, which focuses on clean design, premium materials and a refined look. With this collaboration, the classic tracksuit is reimagined as a modern travel essential, designed to suit both comfort and style.

Subtle design elements inspired by aviation and Saudi culture are woven into the collection, giving it a distinct identity while keeping the overall look minimal and contemporary. The idea is to create pieces that feel easy to wear, yet polished enough for different travel moments.

The garments are crafted using peached spacer fabric with modal and enhanced with a liquid cotton treatment, giving them a smooth texture and a soft feel. This makes the collection suitable for long journeys, airport transitions and everyday wear.

Speaking about the collaboration, Bilal Fares, SVP and GM, adidas EMC, said, “This collaboration allowed us to reinterpret one of adidas’ most refined sportswear lines through the lens of travel, alongside a brand that has shaped the Kingdom’s travel culture for generations. By bringing together Saudia’s connection to movement and adidas’ sportswear heritage, we created a collection that feels elevated, effortless and relevant to today’s consumer.”

The ‘Made to Fly’ pack blends elements of fashion, travel and movement, positioning the tracksuit as a modern-day travel uniform. It reflects how today’s travellers see their journeys not just as a way to move, but also as an expression of identity and personal style.

Khaled Tash, Saudia Group Chief Marketing Officer, added, “For 80 years, Saudia has connected the Kingdom to the world. Today, travel is no longer defined only by destinations, but by identity, culture, and self-expression. Building on our 2023 rebrand, which marked a new chapter in our global journey, we are expanding our brand presence beyond aviation into culture and lifestyle. Our collaboration with adidas brings these elements together, transforming movement into a statement of modern Saudi ambition and capturing the confidence and creativity shaping the Kingdom today.”

The adidas x Saudia ‘Made to Fly’ travel pack is available at select adidas stores across the region and online, offering a fresh take on travel-ready fashion.

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