Atlantis Dubai Celebrates Sustainability Milestone with 100% Seafood Traceability Commitment

Atlantis Dubai Celebrates Sustainability Milestone with 100% Seafood Traceability Commitment

By Nithyakala Neelakandan

Published on June 7, 2024

Atlantis Dubai is marking the third anniversary of its pioneering sustainability initiative, the Atlantis Atlas Project, by announcing a bold new commitment: 100% seafood traceability across its dining establishments. This announcement coincides with World Oceans Day on June 8th, a fitting occasion to highlight the resort's ongoing efforts to protect marine ecosystems and promote responsible tourism.

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In a significant step towards transparency and sustainability, Atlantis Dubai has partnered with Seafood Souq, a UAE-based organization dedicated to establishing clear and accountable seafood supply chains. This collaboration began in 2022 and has already made notable strides. Seafood Souq’s innovative SFS Trace technology allows every piece of seafood served at Atlantis Dubai’s restaurants to be tracked from ocean to table, ensuring comprehensive insights into sourcing practices.

The SFS Trace system collects and audits detailed data on each seafood item, whether wild-caught or farmed. For wild-caught seafood, this includes information like the date of capture, fishing gear used, and the vessel's registration. For farmed seafood, the system tracks species, feed sources, and welfare standards. This data is then verified and compiled into a digital impact dashboard, which Atlantis Dubai uses to monitor and improve its procurement practices.

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By August 2023, the traceability technology was fully operational at Atlantis Dubai, with regular quarterly audits ensuring compliance and data accuracy. By the end of 2023, 68.7% of the seafood served was traceable, rising to 90% by March 2024. Atlantis Dubai aims to achieve full traceability by December 2024, making it a leader in sustainable seafood sourcing in the region.

Since its launch, the Atlantis Atlas Project has spearheaded numerous initiatives to promote environmental stewardship and sustainability. Key achievements over the past year include:

Solar Energy: Installation of solar panels has saved 767 tonnes of CO2 emissions, equivalent to the carbon absorption of 15,435 trees.

Food Waste Reduction: Implementation of Winnow technology in buffet restaurants has cut edible food waste by 40%.

Waste Management: Recycling bins in all 1,544 guest rooms at Atlantis, The Palm, enhance waste segregation efforts.

Plastic Reduction: Transition to refillable pump bottles for amenities in guest rooms has diverted 3 million plastic tubes from landfills annually.

Water Bottle Replacement: Over 2.6 million single-use plastic bottles have been replaced with glass refillable bottles.

Educational Outreach: Introduction of new school programs at The Lost Chambers Aquarium has boosted attendance by 253% in 2023 compared to the previous year.

Inclusive Guest Experience: Atlantis Dubai became the first resort destination in the Eastern Hemisphere to earn the IBCCES Certified Autism Center™ Designation, enhancing accessibility for autistic and sensory-sensitive guests.

Soap Recycling: The UNISOAP UAE initiative has collected 70.7kg of discarded soap from the properties for recycling.

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Atlantis Dubai’s efforts are not just about operational changes but also about fostering a culture of sustainability among guests and staff. The resort’s culinary and procurement teams work closely with Seafood Souq to select responsible suppliers, and future plans include allowing guests to scan a QR code to view the traceability score of their seafood dishes.

Fahim Al Qasimi, Co-Founder and Executive Chairperson of Seafood Souq, underscores the importance of this initiative, stating, “Traceability of seafood supply chains is crucial for food safety and ocean protection. We are proud to partner with Atlantis on this pioneering initiative, a first for the region.”

As Atlantis Dubai celebrates the third anniversary of the Atlantis Atlas Project, it doubles down on its commitment to sustainability. For every marine animal experience participated in by a guest on World Oceans Day and the following day, the resort will double its $1 USD contribution to support future conservation and education projects.

To learn more about the Atlantis Atlas Project and explore how you can get involved, visit www.atlantis.com/atlasproject.


Atmosphere Core Promotes Christopher Baker as Vice President Operations

Atmosphere Core Promotes Christopher Baker as Vice President Operations

By Manu Vardhan Kannan

Published on April 9, 2026

Atmosphere Core has announced the promotion of Christopher Baker as Vice President Operations – Atmosphere Hotels and Resorts. In his new role, he will oversee operational performance and support growth across the brand’s portfolio in India, Italy, Maldives, and Nepal.

He will also focus on improving efficiencies, raising service standards, and supporting the launch of key upcoming properties. These include BORGO MONCHIERO HERITAGE by Atmosphere in Langhe Piedmont, Italy; STILLWOOD RETREAT, a Signature Atmosphere property in Coorg, India; and AARUNYA NATURE RESORT by Atmosphere in Banepa, Nepal.

With over 30 years of experience in the global hospitality industry, Christopher brings strong expertise across luxury and lifestyle resorts. He has worked in senior roles with leading brands such as Jumeirah Hotels & Resorts, Marriott Resorts, and Rosewood Hotels & Resorts. Over the years, he has built a reputation for driving financial performance, delivering quality guest experiences, and encouraging innovation. He has also been recognised across the industry, including being named among the Top 100 Hotel General Managers in the World 2024 by Luxury Lifestyle Awards.

Sharing his thoughts, Christopher Baker said, “From city hotels to quiet island resorts, one truth has followed me everywhere, that exceptional hospitality is never accidental. It grows from clear systems, smart planning, and teams that feel confident to own their work. I’m honoured by the trust placed in me by the Atmosphere Core leadership, and I look forward to continuing to contribute to the company’s growth.”

Ashwin Handa, Chief Operating Officer of Atmosphere Core, added, “At Atmosphere Core, our strategy is centred on nurturing talent and fostering growth from within the company. We’re proud to see Christopher evolve and grow with us, and with his proven expertise in operational excellence, team development, and guest-centric service, he is well positioned for success in this new role.”

This move reflects Atmosphere Core’s focus on strengthening leadership as it continues to expand its presence across international markets.


Outletcity Metzingen Retains Top Spot as Germany’s Leading Outlet Destination

Outletcity Metzingen Retains Top Spot as Germany’s Leading Outlet Destination

By Hariharan U

Published on April 8, 2026

Reinforcing its position at the forefront of European retail, Outletcity Metzingen has once again been ranked as Germany’s leading outlet centre in the Outlet Centre Performance Report Europe 2025.

Published by ecostra in collaboration with French research institute magdus, the report highlights Metzingen’s consistent performance and growing influence across the European outlet landscape.

A major highlight this year is the recognition of Outletcity AG as Europe’s best operator for the sixth time since the study began. The operator category evaluates management professionalism, brand attractiveness, and the strength of partnerships with tenants, making it one of the most respected benchmarks in the industry.

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Speaking on the achievement, CEO Regine Schöllkopf-Pinakidis noted that the recognition reflects a continued commitment to excellence in brand management, service quality, and destination development. The strong endorsement from international partners further underlines the trust placed in Metzingen as a long-term retail hub.

On a broader European scale, Outletcity Metzingen has also secured a place among the top ten in the category of “Most Economically Successful Outlet Centre in Europe 2025.” Based on tenant feedback, this ranking positions the destination among the continent’s most impactful retail centres.

Widely recognised as Europe’s largest outlet destination, Metzingen continues to set benchmarks in destination management. Its strong portfolio of premium and luxury brands, along with the presence of the world’s largest BOSS store, enhances its appeal as a global shopping hotspot.

The latest recognition reflects a long-term strategy focused on consistent quality, a strong brand mix, and innovation across both physical and digital retail experiences. The destination’s sustained leadership in Germany is particularly notable, with no other outlet centre achieving a similar level of engagement from international brands.

This continued dominance highlights Outletcity Metzingen’s economic strength, brand appeal, and future-ready positioning in an increasingly competitive retail environment.

About AVIAREPS:

AVIAREPS is a global leader in aviation, tourism, and hospitality representation, with a presence across 76 offices in 71 countries. Founded in Germany in 1994, the company supports over 250 clients worldwide with services spanning sales, marketing, public relations, digital strategy, and business development, helping brands expand across international markets.


OZEN LIFE MAADHOO Elevates Wellness Travel with Personalised Journeys

OZEN LIFE MAADHOO Elevates Wellness Travel with Personalised Journeys

By Manu Vardhan Kannan

Published on April 8, 2026

OZEN LIFE MAADHOO is redefining wellness travel with a personalised and intuitive approach to well-being through its ELE|NA Elements of Nature concept. Moving beyond traditional spa experiences, the resort focuses on individuality, offering tailored wellness journeys that reflect each guest’s unique needs.

At the centre of this offering is ELE|NA Elements of Nature, where experiences are designed around specific wellness archetypes. Instead of standardised treatments, guests can choose journeys that align with their goals, whether it is restoration, balance, vitality, or transformation.

Wellness at the resort extends beyond the spa, incorporating a wide range of holistic practices. Guests can engage in sound healing sessions using handpans and Tibetan bowls, along with energy healing therapies, breathwork, meditation, and mindful movement. These experiences are designed to restore harmony between the body and mind in a natural and immersive setting.

Education also plays a key role in the experience. Through wellness and sustainability workshops, guests are encouraged to adopt conscious living practices and holistic self-care routines that can be integrated into their daily lives. These sessions aim to create a deeper connection with well-being while promoting long-term health.

The culinary experience is equally aligned with the wellness philosophy. In collaboration with the resort’s culinary team, a dedicated menu blends Ayurvedic principles with modern techniques, focusing on nourishment, sustainability, and mindful sourcing. Each dish is crafted to complement the guest’s wellness journey.

Set within serene overwater treatment rooms, guests receive personalised care from skilled therapists using products that support holistic healing. The experience is further enhanced by the resort’s INDULGENCE Plan, which seamlessly combines wellness, dining, and curated island activities into a single, stress-free journey.

Commenting on the concept, Mei P. Pun, General Manager of OZEN LIFE MAADHOO, said, “Today’s discerning traveller seeks more than relaxation; they seek alignment. At OZEN LIFE MAADHOO, wellness is deeply personal. Through ELE|NA Elements of Nature’s archetype-led journeys, elemental therapies, and mindful culinary collaborations, we offer a destination where luxury and well-being exist in complete harmony, allowing our guests to reconnect with themselves in a truly meaningful way.”

With this approach, OZEN LIFE MAADHOO positions itself as a destination where wellness is not just an offering, but a way of life, combining personalised care, elemental balance, and refined island luxury.

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