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By Manu Vardhan Kannan
Published on March 27, 2025
Atmosphere Core, a globally recognized name in luxury hospitality, has announced its expansion into the Northeastern states of India with its latest property, The Dhar a Signature Atmosphere Guwahati. This marks the company’s 17th signing and is part of its larger vision to introduce 25 properties by 2025 across India.
In partnership with Meghalaya Infratech Limited, the hospitality brand is set to launch a luxurious resort at the strategic border between Guwahati, Assam, and Meghalaya. The property is expected to open in Q1 2026, offering a blend of corporate elegance and leisure indulgence just 45 minutes from Lokpriya Gopinath Bordoloi International Airport.
This ambitious project aligns with India’s growing focus on Northeast tourism, as the region gains prominence in the country’s economic and infrastructural growth. The resort will be part of the “A SIGNATURE ATMOSPHERE” sub-brand, designed to deliver a world-class experience that caters to business travelers, leisure seekers, and destination event planners.
With 207 keys, the resort will offer deluxe rooms, premium suites, and presidential accommodations, each designed to provide panoramic views of Guwahati’s cityscape, lush tea gardens, and the breathtaking valleys of Northeast India.
A hallmark of Atmosphere Core properties is their exceptional culinary offerings, and The Dhar a Signature Atmosphere Guwahati will be no exception. The resort will feature:
A vibrant all-day dining restaurant with outdoor seating
Multiple specialty restaurants celebrating local flavors and international cuisine
A bakery, café, lounge, and bar, offering a refined selection of gourmet experiences
Guests can also enjoy a range of indoor and outdoor activities designed to provide a multi-sensory leisure experience, blending adventure, relaxation, and cultural immersion.
The ELE|NA Spa & Wellness Centre, known for its rejuvenating therapies, will be a standout feature of the resort, offering therapeutic treatments with stunning tea garden views. The landscaped surroundings will create a tranquil atmosphere for those seeking peace and wellness.
For corporate and event travelers, the resort will house state-of-the-art event venues, boardrooms, and expansive lawns, making it an ideal setting for corporate retreats, destination weddings, and large-scale gatherings.
Guwahati, the cultural and economic hub of Assam, is rapidly emerging as a preferred destination for business, tourism, and lifestyle experiences. With its historic temples, scenic landscapes, and strong connectivity to other northeastern states, the city is gaining international recognition.
Reflecting on this expansion, Mr. Souvagya Mohapatra, Managing Director of Atmosphere Core for India, Nepal, Sri Lanka, and Bhutan, expressed his enthusiasm:
"The land of seven sisters has long been a focus for us. Guwahati, as the gateway to the Northeast, is evolving into a key business and tourism hub. Its rich heritage and strategic significance make it an ideal location for this premium resort. We are excited about this collaboration and confident that it will set a new standard in luxury hospitality."
Echoing this sentiment, Mr. N. Dhar, Managing Director of Meghalaya Infratech Limited, stated:
"Our partnership with Atmosphere Core represents a new era of hospitality in Northeast India. Their expertise in luxury accommodations and service excellence aligns perfectly with our vision to create a world-class destination for travelers."
With its strategic location, world-class facilities, and commitment to exceptional guest experiences, The Dhar a Signature Atmosphere Guwahati is poised to become a landmark property in the region. This latest venture reaffirms Atmosphere Core’s dedication to expanding its luxury portfolio in India, catering to both business and leisure travelers with unparalleled hospitality standards.
Stay tuned for the grand unveiling in 2026!
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By Hariharan U
Published on October 22, 2025
ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.
Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.
“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.
“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.
Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.
With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.
If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.
Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.
This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.
The upcoming Lemon Tree Resort, Saj by the Mountain will feature:
78 well-appointed rooms offering scenic views
A restaurant and a bar serving curated local and global cuisines
A banquet hall for events and celebrations
A swimming pool and spa for recreation and relaxation
Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”
The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.
Published on October 21, 2025
Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.
Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”
The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.
Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.
The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.
With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.
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