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By Author
Published on December 17, 2023
Atmosphere Core, a prominent player in the hospitality sector, has inked a Hotel Management Agreement with "Zoom Nirman Private Limited" to establish a luxurious resort in Kurseong, nestled in the picturesque Darjeeling Hills of West Bengal. This significant agreement follows Atmosphere Core's recent unveiling of eight new properties in October 2023, signifying the company's expanding footprint across India.
The currently operational resort, known as Allita Hotels and Resorts, boasting 35 keys, is set for a remarkable transformation. Plans include the addition of 75 keys, comprising a total of 110 keys, featuring private pool villas and luxury suites, as well as an impressive 40,000 square feet of event space. By the fourth quarter of 2025, the resort will reemerge as "Allita, an Atmosphere Experience in Kurseong, Darjeeling Hills," seamlessly becoming part of the Atmosphere Hotels and Resorts brand portfolio.
The resort's design philosophy revolves around seamlessly blending modern aesthetics with local influences to showcase breathtaking views of Himalayan pine forests and lush tea gardens. Guests can look forward to a plethora of amenities, including all-day dining, specialty restaurants, a themed bar, a temperature-controlled swimming pool, and the premium ELEINA Spa.
Tailored to cater to discerning wedding guests, MICE (Meetings, Incentives, Conferences, and Exhibitions), and leisure travelers, the resort will curate an unforgettable experience. Immersive activities will encompass treks, white river rafting, cultural tours to nearby monasteries and organic tea estates, and enchanting joy rides on the famous UNESCO World Heritage Toy Train.
Souvagya Mohapatra, Managing Director of Atmosphere Core – India, Nepal, Sri Lanka, and Bhutan, expressed his delight, stating, "I am thrilled to share the exciting news of our inaugural venture in North Bengal. The enchanting locale of Kurseong in Darjeeling Hills holds immense promise, and Allita Hotels and Resort stands out as an outstanding property with the potential to be among the finest in the entire Darjeeling Hills. My sincere gratitude goes to Mehul Parekh, Director of Zoom Nirman Private Limited, for the beginning of what promises to be a fruitful and enduring partnership."
Mehul Parekh, Director of Zoom Nirman Private Limited, conveyed his enthusiasm about partnering with Atmosphere Core for a strong and mutually beneficial business relationship. Recognizing Atmosphere Core as a renowned brand, he is confident that the collaboration will elevate Allita and Kurseong into a world-class hotel destination.
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By Manu Vardhan Kannan
Published on November 18, 2025
Novotel Mumbai Juhu Beach opened its festive season with its much-awaited annual cake-mixing ceremony, creating a lively afternoon filled with joy, high tea, and seaside celebrations. Held by the poolside, the event brought together guests, families, and culinary enthusiasts for a cherished pre-Christmas ritual that leads into the upcoming Tree Lighting Ceremony and New Year’s Eve festivities.
Set against the scenic backdrop of the sea, the celebration reflected the warm spirit of the season, showcased through the hotel’s popular F&B outlets, The Square, Gadda Da Vida, Sampan, Bageecha, and Péché Mignon. Guests joined hands with the hotel’s culinary team for the traditional cake-mixing ritual, symbolising community, togetherness, and the joy of giving.
The afternoon continued with an elegant seaside high tea featuring a curated selection of savoury bites, sweet treats, and refreshing beverages. The atmosphere carried the perfect blend of warmth and celebration, truly capturing the festive essence of Novotel Mumbai Juhu Beach.
Kunal Shanker, General Manager, Novotel Mumbai Juhu Beach, shared, “Our annual cake-mixing ceremony is a celebration of togetherness and marks the beginning of our festive preparations. It is always heartening to see families, friends, and even first-time participants join hands in this joyous ritual, sharing laughter and creating memories. As these ingredients mature over the coming weeks, they will carry with them the warmth, camaraderie, and festive spirit that define this special time of the year.”
As the ceremony progressed, guests donned chef’s caps, aprons, and gloves, preparing to mix an aromatic blend of premium ingredients such as sultanas, candied ginger, macerated dates, crystallised fruit, and hand-picked nuts. These ingredients were combined with fine spirits to begin the months-long maturation process essential for the hotel’s signature Christmas offerings.
The lively ambience, enhanced by festive melodies and the soothing seaside backdrop, created a memorable experience for every participant. Families and friends came together to enjoy this unique tradition, marking the joyful beginning of the holiday season at Novotel Mumbai Juhu Beach.
Hilton Mumbai International Airport welcomed the festive season with a lively Cake-Mixing Ceremony followed by the hotel’s signature Sunday Brunch. The celebration marked the beginning of the hotel’s festive calendar and brought together media, influencers, key clients, and Hilton Honors members.
Guests took part in the traditional cake-mixing ritual, blending dry fruits, spices, and festive flavours that set the tone for the hotel’s Christmas preparations. The afternoon continued with an indulgent brunch featuring global cuisines, live stations, festive-inspired dishes, and artisanal desserts.
The hotel announced that this was only the start of its festive offerings. Guests can look forward to exclusive staycation and holiday packages, Nikkei Table, a Peruvian culinary experience hosted by Chef Vishag, and a special showcase celebrating the culture of Bengal curated by Chef Ananya Banerjee. The season will also include a Christmas Eve Dinner with classic holiday favourites, a grand Christmas Day Brunch for families, and the Big Bang New Year’s Eve Celebration featuring music, gourmet food, and memorable experiences.
Hilton Mumbai International Airport is set to create a festive season filled with culture, creativity, and unique culinary journeys, bringing a blend of tradition and innovation to its guests. More festive experiences will be announced through December and into the New Year.
Published on November 13, 2025
Clarks Exotica Convention Resort & Spa welcomed the festive season with its much-awaited annual Cake Mixing Ceremony, held at the scenic poolside of the Clubhouse. The cherished tradition brought together guests, residents from Swiss Town, Hollywood Town, and Serene Garden, along with the senior management and resort team, for an evening filled with laughter, warmth, and community joy.
The event began on a grand note with the reveal of specially designed cake-mixing logos, offering a creative glimpse into the resort’s evolving story and setting an air of anticipation for its upcoming chapter. This thoughtful addition added excitement to the evening and reflected the brand’s commitment to innovation and storytelling.
As the music played and festive aromas filled the air, guests joined hands with the Clarks team to mix a rich medley of dry fruits, nuts, and spices, a symbolic gesture of joy, togetherness, and prosperity for the season ahead. The ceremony concluded with a sumptuous poolside spread of snacks and beverages, creating the perfect prelude to the holiday celebrations.
Sharing his thoughts on the occasion, Mr. Balaji M, CEO, Clarks Exotica, said, “At Clarks Exotica, we believe every celebration is an opportunity to create lasting memories. The annual cake mixing reflects the values we hold close, community, warmth, and connection. Seeing our guests, residents, and team members come together in such high spirits reminds us that hospitality is ultimately about people, not places. This event marks not just the start of the festive season, but also a renewed chapter in our brand’s story.”
As the resort prepares to unveil its new brand identity, this year’s cake mixing stood as a symbolic celebration of blending tradition with innovation. With the festive cheer in full swing and an exciting future ahead, Clarks Exotica continues to redefine hospitality through experiences that celebrate togetherness and timeless joy.
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