Atmosphere Living to Invest INR 500 Crore in India's Luxury Real Estate

Atmosphere Living to Invest INR 500 Crore in India's Luxury Real Estate

By Nithyakala Neelakandan

Published on August 12, 2024

Atmosphere Living India, a subsidiary of Atmosphere Living Dubai, has announced a significant investment of INR 500 crore in India's luxury real estate market. This expansion plan focuses on developing ultra-luxury serviced homes in prime locations, including Goa, Lonavala, Himachal Pradesh, Jaipur, and Mysore. The company aims to seamlessly integrate real estate with hospitality, offering a unique living experience that blends luxury with convenience.

In addition to these developments, Atmosphere Core, the hospitality division of the group, plans to launch new hotels in Kolkata, Coorg, and Bhopal within the next three months. These hotels will be accompanied by luxury villas, which will be sold and managed alongside the hospitality services, enhancing the synergy between real estate and hospitality in South Asia.

Sandeep Ahuja, CEO of Atmosphere Living, said "Luxury villas will be constructed and sold alongside these hotels by Atmosphere Living, further enhancing the synergy between real estate and hospitality. This will be a unique blend of real estate and hospitality to South Asia. With our upcoming projects, we aim to set new benchmarks in ultra-luxury living, beginning with our flagship Ozen-branded residences in Mussoorie."

Atmosphere Living offers a unique investment model, allowing elite homeowners to lease their properties back to the company. This arrangement provides homeowners with a lucrative income stream while benefiting from world-class hospitality services, making it an attractive option for those seeking both luxury living and investment opportunities.

With these projects, Atmosphere Living aims to redefine the concept of luxury living in India, offering a blend of residential comfort and high-end hospitality that caters to the discerning needs of modern homeowners. The company’s investment in India signals a broader strategy to establish a strong presence in South Asia's luxury real estate market, with plans to expand both domestically and internationally.


From Hospitality Heritage to Retail Hotspots: NCR Malls Ride High on H1 2025 Footfall

From Hospitality Heritage to Retail Hotspots: NCR Malls Ride High on H1 2025 Footfall

By Nishang Narayan

Published on June 19, 2025

The first half of 2025 has seen an impressive rise in footfall across the National Capital Region's leading malls. From luxury retail to street-style heritage, and from lifestyle destinations to modern entertainment hubs, these malls have emerged as more than just shopping spaces—they’re cultural and experiential hotspots.

Ambience Malls: Curated Luxury Meets Everyday Delight

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Both Ambience Malls in Vasant Kunj and Gurugram have recorded a 10% rise in footfall compared to the same period in 2024. According to Arjun Gehlot, Director, this growth is the result of a carefully curated brand mix and consistent innovation in guest experience.

In Gurgaon, the addition of brands like Dior, JJ Valaya, Lego, True Religion, and Kalyan Jewellers has expanded the mall’s premium and family-friendly footprint. Meanwhile, Vasant Kunj welcomed PF Chang’s, Blue Tokai, New Balance, and Domino’s, blending global dining with casual fashion and everyday favourites. Together, these additions are positioning Ambience as a space for both indulgence and accessibility.

Omaxe Chowk: Old Delhi’s Soul in a Modern Shell

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Bringing order to the charming chaos of Chandni Chowk, Omaxe Chowk continues to gain momentum by modernising heritage retail. Executive Director Jatin Goel says their success comes from "respecting traditional shopping culture while offering modern conveniences."

New launches in 2025 include House of Surya, Twamev, PALMONAS, Khan Baba, KD Salon, and more—each contributing to a rich mix of ethnic fashion, regional food, and wellness. Anchors like Tanishq, Kalyan Jewellers, Imperfecto Mehfil, and Ghoomar remain crowd-pullers, enhancing the mall’s appeal among families and culturally curious tourists.

Vegas Mall, Dwarka: A Full Lifestyle Ecosystem

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Vegas Mall in Dwarka has expanded significantly in H1 2025 with an intentional focus on fashion, wellness, and lifestyle experiences.
According to Ravinder Choudhary, Vice President, their goal is to create a “lifestyle ecosystem” where every visit feels immersive.

Recent additions include Bewakoof, Libas, AND, Being Human, and Centre for Sight, making the mall a well-rounded destination for shopping, dining, and wellness—all under one roof.

Gaur City Mall: Premium Retail in Greater Noida West

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Positioned as the go-to lifestyle hub for Greater Noida West, Gaur City Mall is redefining destination shopping. With eight major jewellery stores including Candere by Kalyan and CaratLane, it has firmly staked its claim as a jewellery hotspot.

The addition of Van Heusen Women, Libas, Theobroma, Starbucks, and the soon-to-launch Funcity enhances the mall’s family-friendly image. As Sarthak Gaur, Director, Gaurs Group, shares, “We’re creating more than a shopping centre—we’re building a community destination.”

What’s Driving This Footfall Surge?

  • Balanced brand mix: Premium, mass, and experiential

  • Dining & entertainment: A focus beyond retail

  • Cultural relevance: Especially evident in malls like Omaxe Chowk

  • Accessibility: Catchment areas are expanding

  • Repeat engagement: Via events, promotions, and seasonal campaigns

Looking Ahead: Festive-Ready for H2 2025

With the festive and wedding seasons around the corner, these malls are gearing up for even stronger footfall and premium brand launches. The focus remains on curating holistic, culturally connected experiences—where shopping meets community, tradition meets innovation, and every visit brings something new.


Global Investors Flock to ROMM Convent’s Rare Wellness Penthouses in Bangkok

Global Investors Flock to ROMM Convent’s Rare Wellness Penthouses in Bangkok

By Nishang Narayan

Published on June 6, 2025

Bangkok’s luxury real estate scene just got hotter. Proud Real Estate has unveiled a rare opportunity for global investors with the release of two duplex sky penthouses at the award-winning ROMM Convent in the city’s prestigious Sathorn-Silom CBD. These homes are more than just residences—they're a bold blend of wellness, luxury, and investment value.

Spanning 418–467 sqm with soaring 6.45-meter ceilings and private rooftop gardens, these penthouses are the only units of their kind at ROMM Convent. With panoramic views of Bangkok’s skyline and wellness-focused design backed by a 2-Star Fitwel certification, they are already turning heads among discerning investors. Rental yields range from 4% to 5.8%, with capital gains between 3% and 5.4% annually, making this a standout asset in Southeast Asia's fast-rising property market.

A Crown Jewel in Bangkok's Wellness Real Estate
ROMM Convent has already earned accolades from the Asia Pacific Property Awards and PropertyGuru, including Best Wellness Residences Development and Best Architectural Design. This reputation, combined with wellness-integrated amenities and smart home systems, positions the development at the forefront of lifestyle investments.

Residents enjoy world-class features such as:

  • A private rooftop garden visible from both living and bedroom spaces

  • Full-height glass windows with cityscape views including MahaNakhon and One Bangkok

  • Gourmet kitchen with an Ice Jade island, Gorenje ORA ITO appliances, and a 46-bottle wine cellar

  • Walnut wood flooring, stone-clad kitchens, and luxury bathroom fittings

  • Four bedrooms, five bathrooms, and a multi-use space for entertainment or work

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Health Meets Hospitality

ROMM Convent takes luxury a step further with health-first services. Residents enjoy access to a 24/7 Health Butler Concierge, exclusive VVIP privileges at BNH Hospital and BeDee by BDMS, and six levels of wellness amenities designed for mind-body well-being. Its 2-Star Fitwel Certification marks it as one of Bangkok’s few health-optimized luxury addresses.

Strong Market, Limited Availability

Bangkok’s luxury market has grown consistently, with large-format residences in prime districts witnessing rising demand from international buyers. With foreign quotas nearing capacity, Proud Real Estate has introduced a limited-time Early Investor Package—available until June 30, 2025. This includes bespoke layout customization and access to premium healthcare services, adding more weight to its already strong value proposition.

Attractive Entry Point in Prime Bangkok

Priced from THB 290,000 per sq.m., the duplex sky penthouses offer compelling value compared to global luxury capitals. Investors gain not only a home but also a globally benchmarked lifestyle, tailored wellness services, and a strategic long-term asset in one of Asia’s most dynamic cities.

A Final Call to Wellness-Led Luxury

As Bangkok’s skyline evolves and demand for wellness-integrated living surges, ROMM Convent’s duplex penthouses stand at the intersection of legacy, luxury, and long-term investment. With only two units available, this is a unique moment for global investors to secure a foothold in Thailand’s most exclusive wellness residence.

For more details, visit Proud Real Estate or call +662-026-8999.


HUMAN MADE Implements Centric PLM to Fuel Global Growth

HUMAN MADE Implements Centric PLM to Fuel Global Growth

By Nishang Narayan

Published on June 5, 2025

HUMAN MADE Inc., the parent company of the renowned Japanese lifestyle brand HUMAN MADE, has successfully rolled out Centric PLM™ to enhance its product development process and support long-term revenue growth. The move reflects the brand’s commitment to innovation, efficiency, and scaling operations in the dynamic world of fashion retail.

Launched in 2010 by designer and cultural icon NIGO, HUMAN MADE is best known for its philosophy—"The Future Is In The Past"—which blends nostalgic American casualwear with craftsmanship-driven design. Drawing from NIGO’s extensive vintage archives, the brand has created a distinct aesthetic that bridges workwear, military, outdoor, and sportswear influences.

In its search for a solution to manage growing complexities in product development and supply chain processes, HUMAN MADE Inc. selected Centric Software’s Product Lifecycle Management (PLM) platform. The platform’s apparel-specific capabilities, intuitive interface, and global reputation for successful deployment made it the ideal fit.

“We are excited about the successful PLM rollout with HUMAN MADE Inc. and the impressive results they have achieved to date,” said Fabrice Canonge, President of Centric Software. “We look forward to a lasting partnership and supporting the brand’s continued success and global growth.”

Centric PLM is designed to help lifestyle brands plan, design, source, and sell products more efficiently—delivering not just operational streamlining, but also greater speed to market and improved cross-team collaboration. For HUMAN MADE, this digital transformation initiative signals a strategic step forward in navigating today’s competitive global fashion landscape.

As HUMAN MADE expands its presence and evolves its offerings, the PLM integration will play a key role in maintaining the brand's high standards of quality, creativity, and craftsmanship while enhancing efficiency and adaptability.

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