Fern Hotels & Resorts is pleased to announce the promotion of Atul Kumar to the position of Associate Director of Sales at Fern's Regional Sales Office in Noida. Atul Kumar has been a valuable member of the organization since 2019 when he joined The Fern Hotels to establish the new regional sales office in Noida. Throughout his tenure, he has consistently demonstrated strong leadership skills and an unwavering commitment to driving sales growth.

In his new role, Atul Kumar will be responsible for overseeing the core sales function in the Noida region, covering The Fern Residency, Noida, and all other hotels within the brand across India. His prior experience includes working with the pre-opening team at Radisson Blue and the sales team at Zone by The Park Noida.

The Fern Hotels & Resorts, a well-known environmentally conscious hotel chain and one of India's rapidly expanding brands, is celebrating a significant milestone. With 100 hotels and resorts either open or planned in 85 locations worldwide, their dedication to sustainability and providing exceptional hospitality experiences is evident. The Fern brand encompasses various offerings, including The Fern, The Fern Residency, The Fern Habitat, Zinc Journey by The Fern, and Beacon Hotels. This achievement highlights their commitment to environmental responsibility and their role in setting new industry standards.