AUM Premium, India's mindful hydration brand focused on Himalayan spring water, has partnered with Scrapbuddy to introduce a doorstep bottle recycling initiative aimed at making responsible recycling more convenient for consumers.

As part of the partnership, AUM Premium customers can schedule a doorstep pickup for their used bottles through the brand's website. Scrapbuddy will collect the bottles either on the same day or at a time selected by the customer and facilitate their recycling through its waste management ecosystem.

The initiative is designed to simplify the post-consumption journey for consumers while encouraging greater participation in responsible waste management. By integrating bottle collection into the purchasing experience, AUM Premium aims to make recycling a more accessible and regular habit.

Jagriti Motwani, Founder & CEO, AUM Premium, said the partnership is intended to make responsible disposal easier for consumers and encourage more sustainable everyday choices.

Sachin Garg, Director, Scrapbuddy, said doorstep collection can help make recycling a scheduled habit while reducing the likelihood of bottles entering landfills or water bodies.

The partnership forms part of AUM Premium's broader focus on encouraging mindful consumption. By connecting customers directly with Scrapbuddy's collection service, the initiative seeks to create a more convenient recycling pathway for used bottles and contribute to a more circular packaging ecosystem.

AUM Premium is a brand of Bhagva Future Ventures, headquartered in Gurugram. The company sources its Himalayan spring water from high-altitude springs and packages the water in Himachal Pradesh. The brand is available in three SKUs and is positioned around conscious hydration and natural mineral content.

AUM Premium is currently available across more than 20,000 pin codes in India through e-commerce platforms including Amazon India, Blinkit, Shopify and its direct-to-consumer website.