Avani Debuts in Amsterdam: Welcome to the Avani Museum Quarter

Avani Debuts in Amsterdam: Welcome to the Avani Museum Quarter

By Nithyakala Neelakandan

Published on June 3, 2024

Avani Hotels & Resorts, a premier lifestyle brand under Minor Hotels, has made an exciting debut in the Netherlands with the opening of Avani Museum Quarter Amsterdam. Situated in the heart of Amsterdam’s museum district, this 163-room hotel combines modern luxury with the city’s rich cultural heritage, making it a perfect choice for both business and leisure travelers.

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The Avani Museum Quarter Amsterdam is housed in a refurbished mid-century building alongside a picturesque canal. The hotel’s design draws inspiration from the nearby Stedelijk Museum’s extensive collection, creating a unique blend of avant-garde and traditional elements. The exterior showcases Amsterdam’s iconic brick architecture complemented by a sleek glass façade. Inside, the clean lines and practical furniture reflect functionalism and rationalism, while mirrors and polished surfaces capture the tranquility of the city’s canals. Geometric patterns and bold colors inspired by renowned 20th-century artists like Piet Mondrian and Anni Albers complete the artistic vibe.

The hotel’s rooms and suites, spread over seven floors, offer a 1960s-inspired design palette with warm hues of terracotta, mustard yellow, and deep browns, evoking the muted tones of Amsterdam. Modern amenities include Chromecast TV, in-room yoga mats, and high-quality Bluetooth speakers. Guests can enjoy panoramic views from some rooms, enhancing their stay experience. The AvaniFit gym, open 24/7, is equipped with the latest cardio machines, while Vondelpark, nearby, offers excellent routes for running and walking.

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On the ground level, guests are welcomed into an airy lobby lounge that leads to The Pantry, Avani’s grab-and-go dining concept. This vibrant space offers a delightful buffet breakfast featuring local pastries, hot dishes, vegan bites, and smoothies. During warmer months, the outdoor terrace, overlooking a leafy interior courtyard, is perfect for enjoying local snacks and sweet treats.

Avani Museum Quarter Amsterdam has curated unique city experiences in partnership with local influencers and organizations. Guests can explore Amsterdam’s neighborhoods on a Street Art Tour, paddle through the city’s canals with Canal SUP, or participate in a wellness session with THIS.IS.EDEN, combining dance and meditation in a silent disco-style setup. These activities are held in scenic parks, rooftop terraces, and clubs, offering a dynamic way to engage with the city.

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The hotel’s prime location places guests steps away from cultural landmarks such as the Rijksmuseum, Van Gogh Museum, and the Stedelijk Museum. The bustling PC Hooftstraat shopping street and the vibrant De Pijp neighborhood are just a five-minute walk away. Amsterdam Central Station is easily accessible within ten minutes by taxi, and the RAI Exhibition and Convention Centre is a 25-minute walk, making the hotel convenient for both tourists and business travelers.

Opening rates at Avani Museum Quarter Amsterdam start from €195 per room, per night, including breakfast. For more information and to make a reservation, visit avanihotels.com, email museumquarter@avani-hotels.com, or call +31 20 573 8200. Experience the perfect blend of art, comfort, and modern luxury at Avani Museum Quarter Amsterdam.


ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

By Hariharan U

Published on October 22, 2025

ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.

Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.

“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.

“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.

Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.

With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.

If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.


Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

By Hariharan U

Published on October 22, 2025

Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.

This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.

The upcoming Lemon Tree Resort, Saj by the Mountain will feature:

  • 78 well-appointed rooms offering scenic views

  • A restaurant and a bar serving curated local and global cuisines

  • A banquet hall for events and celebrations

  • A swimming pool and spa for recreation and relaxation

Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”

The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.


Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

By Hariharan U

Published on October 21, 2025

Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.

Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”

The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.

Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.

The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.

With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.

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