Avartana at ITC Maratha: Mumbai's Newest Destination for Haute Cuisine

Avartana at ITC Maratha: Mumbai's Newest Destination for Haute Cuisine

By Author

Published on February 8, 2024

ITC Hotels proudly announces the opening of the third outlet of its iconic restaurant, Avartana, at ITC Maratha, Mumbai, marking a significant expansion of its culinary repertoire to the western part of India. Following the resounding success of its predecessors at ITC Grand Chola and ITC Royal Bengal, Avartana continues to redefine Southern Indian cuisine with its innovative and pioneering approach, now bringing its legacy to the vibrant city of Mumbai

Avartana has not only shone brightly among Asia’s 50 Best Restaurants in 2023 but has also established itself as a beacon of culinary innovation, showcasing the depth and diversity of Indian ingredients and culinary techniques. Anil Chadha, Chief Executive of ITC Hotels, shares the excitement and vision behind the brand, "Brand Avartana, just seven years young, has carved a niche for itself by demonstrating the strength and prowess of Indian ingredients and culinary techniques to the world. We endeavor to share the reimagined renditions of Avartana with diners across various cities, crafting moments that resonate long after the dining experience."

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At its core, Avartana is an ode to the rich tapestry of Southern Indian culinary traditions, seamlessly blending these with modern interpretations to create an unparalleled dining experience. The restaurant's name, derived from the Sanskrit word for rhythm, mysticism, and magic, perfectly encapsulates the essence of its offerings - magical dishes that are a modernist take on traditional flavors, each telling a unique story.

The menu at Avartana is a testament to the culinary team's dedication to exploring and innovating within the realm of Southern Indian cuisine. Ingredients such as Ghee from Kerala, Uthukuli Butter and Mango Ginger from Andhra Pradesh, Sago and Jaggery from Chennai, Mochai Beans from Tamil Nadu, and Tamarind from Telangana are deconstructed and reimagined into dishes that engage the senses and captivate the diner's imagination.

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Among the standout offerings are the Spiced Aubergine and Sago with a Byadagi chilli emulsion, Sago Yogurt reinterpreting the classic Bagala Bath with an exotic dried berry tamarind sauce, and the visually striking Fennel Pannacotta egg dessert, presented in a bird's nest with a mini hammer for an interactive dining experience.

Avartana at ITC Maratha promises to be a culinary destination where magical flavors meet twenty-first-century technology, reinventing haute cuisine fine dining into an evolved art form. As it opens its doors in Mumbai, Avartana is set to offer diners a unique journey through the vibrant and diverse mosaics of Southern Indian cuisine, creating unforgettable moments that resonate with the magic of dining at its finest.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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