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By Author
Published on February 8, 2024
ITC Hotels proudly announces the opening of the third outlet of its iconic restaurant, Avartana, at ITC Maratha, Mumbai, marking a significant expansion of its culinary repertoire to the western part of India. Following the resounding success of its predecessors at ITC Grand Chola and ITC Royal Bengal, Avartana continues to redefine Southern Indian cuisine with its innovative and pioneering approach, now bringing its legacy to the vibrant city of Mumbai
Avartana has not only shone brightly among Asia’s 50 Best Restaurants in 2023 but has also established itself as a beacon of culinary innovation, showcasing the depth and diversity of Indian ingredients and culinary techniques. Anil Chadha, Chief Executive of ITC Hotels, shares the excitement and vision behind the brand, "Brand Avartana, just seven years young, has carved a niche for itself by demonstrating the strength and prowess of Indian ingredients and culinary techniques to the world. We endeavor to share the reimagined renditions of Avartana with diners across various cities, crafting moments that resonate long after the dining experience."
At its core, Avartana is an ode to the rich tapestry of Southern Indian culinary traditions, seamlessly blending these with modern interpretations to create an unparalleled dining experience. The restaurant's name, derived from the Sanskrit word for rhythm, mysticism, and magic, perfectly encapsulates the essence of its offerings - magical dishes that are a modernist take on traditional flavors, each telling a unique story.
The menu at Avartana is a testament to the culinary team's dedication to exploring and innovating within the realm of Southern Indian cuisine. Ingredients such as Ghee from Kerala, Uthukuli Butter and Mango Ginger from Andhra Pradesh, Sago and Jaggery from Chennai, Mochai Beans from Tamil Nadu, and Tamarind from Telangana are deconstructed and reimagined into dishes that engage the senses and captivate the diner's imagination.
Among the standout offerings are the Spiced Aubergine and Sago with a Byadagi chilli emulsion, Sago Yogurt reinterpreting the classic Bagala Bath with an exotic dried berry tamarind sauce, and the visually striking Fennel Pannacotta egg dessert, presented in a bird's nest with a mini hammer for an interactive dining experience.
Avartana at ITC Maratha promises to be a culinary destination where magical flavors meet twenty-first-century technology, reinventing haute cuisine fine dining into an evolved art form. As it opens its doors in Mumbai, Avartana is set to offer diners a unique journey through the vibrant and diverse mosaics of Southern Indian cuisine, creating unforgettable moments that resonate with the magic of dining at its finest.
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By Manu Vardhan Kannan
Published on June 17, 2025
CCL Products (India) Ltd., a leading coffee manufacturer, has announced the India launch of Percol, the iconic premium coffee brand from the UK. Acquired by CCL in 2023, Percol is now being introduced to Indian shelves with three freeze-dried instant coffee variants — Intenzo, Da Essenza, and Espresso Noir — each crafted for discerning coffee lovers.
Percol has a strong legacy dating back to 1987, when it was founded by Brian Chapman and became the first UK coffee brand to earn Fairtrade certification. Built on the pillars of quality, ethical sourcing, and sustainability, Percol has been a top choice among conscious consumers in the UK for over three decades. With this launch, CCL aims to bring that same heritage and experience to India’s evolving coffee market.Commenting on the launch, Praveen Jaipuriar, CEO, CCL Products (India) Ltd., said: "The Indian coffee landscape is evolving rapidly, with consumers increasingly seeking sophisticated flavours and meaningful brand experiences. Percol represents not just premium coffee, but a philosophy that resonates with today's nuanced consumer, who is particular about the sophistication, depth and the value of the products they consume.”
The new variants - Intenzo, Da Essenza, and Espresso Noir, feature beans sourced from top global coffee regions including Colombia and Vietnam. Each 100g jar is designed to deliver a unique flavour profile, perfect for those who appreciate the finer notes of premium coffee.
In line with Percol’s sustainability-first approach, the products come in plastic-free, reusable glass jars, topped with metal lids, and packaged in premium matte-finish boxes featuring embossed design, spot-UV effects, and Percol’s signature vignette logo.
Percol is now available across leading e-commerce platforms and select retail outlets in Tier-1 cities of North and West India, marking a key step in CCL’s goal to premiumise the Indian at-home coffee experience while introducing global coffee culture to Indian consumers.
By Nishang Narayan
Published on June 16, 2025
Coffee Sutra, the brainchild of celebrated restaurateur and culinary innovator Dushyant Singh, has officially launched its third café in Jaipur, ushering in a new wave of specialty coffee culture in India. Located in Malviya Nagar, the café opened on June 12, 2025, and promises an immersive sensory experience that celebrates craftsmanship, global coffee innovation, and conscious living.
Staying true to its core values of quality, sustainability, and cultural storytelling, the café offers internationally sourced single-origin beans—from Colombian and Peru Geisha to signature global blends—all roasted in-house at Coffee Sutra’s own roastery. The all-day menu features breakfast favourites, continental dishes, artisan baked goods, and handcrafted beverages, making it a lifestyle destination beyond just coffee.
The new outlet also doubles as a showcase of cutting-edge international brewing technologies. It introduces Indian coffee lovers to the Gabi Drip Master, a Korean pour-over device known for its precision in flavour extraction, the visually striking Cold Brew Drip Tower for smooth and nuanced extractions, and the Paragon Nucleus, a high-performance aroma-preserving system that captures the most delicate flavour notes.
Commenting on the milestone, Dushyant Singh, Founder of Coffee Sutra, said:
"Coffee Sutra was born from a simple but powerful idea: that coffee should be personal, meaningful and globally connected. With the launch of our third outlet, we are deepening that vision. This space is a celebration of the craftsmanship of the farmers, roasters, baristas and coffee lovers who bring our story to life. With globally renowned brewing equipment and ethically sourced beans, we are not just serving coffee—we are revolutionizing how India experiences it."
The café is open daily from 8:00 AM to 11:00 PM, offering cozy seating for 85 to 90 guests. True to its Jaipur roots, the café is designed in royal blue and gold, inspired by the city’s regal architecture. It stands as a hub for both connoisseurs and curious learners, featuring Coffee Lab workshops, barista training programs, and curated masterclasses.
Coffee Sutra has already partnered with hospitality giants such as Fairmont, Novotel, and Jamie Oliver Kitchen, further solidifying its reputation as a key player in India’s emerging specialty coffee movement. Sustainability remains at the heart of the brand, with initiatives like eco-friendly bamboo travel cups and traceable bean sourcing underscoring its commitment to conscious living.
Coffee Sutra’s third café is not just a place to sip coffee—it’s a space to explore, learn, and celebrate the journey of every bean from farm to cup.
Burger King®, one of the world’s most iconic fast-food brands, has marked another major milestone in its India journey with the launch of its first restaurant in Tirupati. Strategically located on Air Bypass Road, this opening represents the 113th Burger King outlet in South India, reinforcing the brand’s growing footprint in the region.
The grand launch was a festive celebration, complete with vibrant décor, a ribbon-cutting ceremony, and family-friendly activities. Over 100 families joined the celebration, turning the opening into a lively community gathering.
Guests can now enjoy Burger King®’s legendary flame-grilled Whopper® in Veg, Chicken, and Mutton variants, along with popular localised offerings like the Chicken Tandoori and Makhani Burst burgers. For vegetarian guests, favourites such as the Crispy Veg, BK Veggie, and Hot ‘n’ Saucy ensure something for every palate.
Completing the experience are indulgent sides, Thick Shakes, Choco Lava Cake, and Sundaes, alongside comforting drinks from the Burger King Café—featuring Masala Chai, Hot Chocolate, and barista-style coffee.
A highlight of Burger King’s recent menu innovations is the Korean Range, featuring bold options like Korean Spicy Chicken & Paneer Burgers, Korean Fries, and Spicy Korean Wings—bringing global flavour trends to Indian tables.
True to its digital-first philosophy, the Tirupati outlet offers a seamless guest experience with Self-Ordering Kiosks, QR Code-based Table Ordering, and prompt Table Service—minimizing wait times and enhancing convenience. The brand also continues to offer its signature value deals and exclusive app-based offers for dine-in guests.
Commenting on the new opening, Kapil Grover, CMO, BURGER KING® India, said:
“Tirupati is a significant location for us—not just for its cultural importance, but also for the vibrant community we’re excited to serve. With this launch, we bring Burger King’s signature taste and digital convenience to Tirupati, while staying true to our promise of quality, taste, and value.”
He added, “Every new restaurant we open brings us closer to diverse communities across India. Our focus is to deliver a memorable guest experience through taste innovation, digital-first ordering, and exceptional value.”
The new Burger King® restaurant in Tirupati offers a modern, family-friendly ambience that blends global standards with local warmth—serving up iconic burgers, flavour-packed innovations, and unbeatable hospitality under one roof.
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