Amul, India’s beloved dairy brand, is celebrating five years of Simplehomemaderecipes, now recognized as the world’s longest-running live cooking show. What started in April 2020 during the COVID-19 lockdown has blossomed into a global celebration of culinary creativity, offering a platform for chefs and home cooks to showcase their talents and stories to audiences worldwide.

Over the years, Simplehomemaderecipes has welcomed more than 4,000 chefs, including Michelin Star Chefs and Mr. Thomas A. Gugler, Former President of Worldchefs. Home cooks from over 50 countries have also contributed, making it a true festival of flavors and cultures. With more than 10,000 live sessions over 1,830 days, the series has reached an incredible 5 billion viewers through social media, generating 4.5 lakh minutes of rich content across five languages and earning 540 million minutes of viewership.

Through this lively platform, Amul fans have discovered 6,170 dishes using Amul Paneer, 5,420 creations with Amul Butter, 5,030 treats featuring Amul Fresh Cream, and 5,010 recipes crafted with Amul Milk, all shared on Amul’s Facebook and YouTube channels to inspire home cooking.

The milestone holds even deeper significance as it aligns with the International Year of Cooperatives, highlighting the cooperative spirit that has been central to Amul’s journey. As the world's largest farmer-owned dairy cooperative, Amul’s effort in creating and sustaining Simplehomemaderecipes beautifully reflects its commitment to collaboration, empowerment, and community well-being.

Shri Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (Amul), shared his heartfelt thoughts: “Simplehomemaderecipes has transcended beyond just sharing recipes, it’s about resilience, creativity, and the power of connection. At a time when the hospitality industry faced enormous challenges, and people were confined to their homes during Covid, Amul’s live cooking sessions brought the expertise and warmth of chefs directly to people’s kitchens. In the true spirit of our cooperative heritage, Simplehomemaderecipes has brought together people from all walks of life, celebrating food as a connector.”

As a special tribute, digital posters featuring many of the participating chefs will be showcased today on billboards across Bangalore, Mumbai, and Delhi.

As Simplehomemaderecipes steps into its sixth year, Amul remains committed to fostering culinary talent and building bridges between communities worldwide, one heartfelt recipe at a time.

Executive Chef Sunayan Pramanik from The LaLiT Great Eastern Kolkata brings to the table a recipe that beautifully captures the culinary soul of Bengal—Gondhoraj Mahi Tikka. Featuring the prized Kolkata Bekti, this dish is elevated by the unmistakable aroma of Gondhoraj lemon, often dubbed as the ‘King of Fragrance’ in Indian citrus fruits.

Perfect as a summer starter or an indulgent evening grill, this dish combines creamy textures with bold spices and the citrusy brightness of Gondhoraj, promising a melt-in-the-mouth experience with every bite.

Here’s how you can recreate this signature dish at home:

Gondhoraj Mahi Tikka
By Chef Sunayan Pramanik, Executive Chef, The LaLiT Great Eastern Kolkata

Ingredients:

• 500g boneless Kolkata Bekti cubes

• ¼ cup Gondhoraj lemon juice

• Salt to taste

• ½ cup yoghurt

• ½ cup cream

• 2 tsp ginger paste

• 2 tsp garlic paste

• 1 tsp chilli powder

• 2 tsp amchur (dry mango) powder

• 1 tsp turmeric powder

• 1 tsp roasted and ground cumin seeds

• 2 tsp roasted and ground fenugreek seeds

• 1 tbsp gram flour

• Oil as needed

• 2 egg yolks

Method:

1. Marinate the Fish: Begin by mixing the Bekti cubes with Gondhoraj lemon juice, turmeric, and salt. Let this sit for 20–30 minutes to allow the citrus to tenderize and infuse the fish.

2. Prepare the Marinade: In a separate bowl, combine yoghurt, cream, ginger and garlic pastes, chilli powder, amchur powder, cumin, fenugreek, gram flour, and egg yolks. Mix into a smooth marinade.

3. Second Marinade: Add the pre-marinated fish into this mixture, ensuring each cube is well coated.

4. Grill to Perfection: Skewer the fish pieces, brush lightly with oil, and grill on a greased pan, tandoor, or barbecue until golden brown and cooked through.

5. Garnish & Serve: Finish with a hint of Gondhoraj lemon zest or fresh wedges. Serve hot with mint chutney or a refreshing salad.

A Signature Touch of Kolkata

Chef Sunayan’s Gondhoraj Mahi Tikka isn’t just a recipe—it’s a tribute to Bengal’s coastal richness and aromatic heritage. Whether you’re hosting a dinner party or craving a gourmet evening at home, this dish is sure to leave a lasting impression.

Ghodawat Consumer Ltd. (GCL), the FMCG arm of the Sanjay Ghodawat Group, has taken a big leap in modernising Indian kitchen staples by launching new packaging for its STAR Rice range. But it’s not just about a new look—the real magic is inside the pack.While the original STAR Rice packaging remains in the market, this newly designed pack offers consumers more choice in how they experience one of their daily essentials.

Processed with cutting-edge Swiss technology, STAR Rice now undergoes an advanced, fully automated grain-sorting system that checks size, shape, and texture—without any human contact. This means enhanced purity, consistent quality, and zero adulteration, offering families peace of mind with every purchase.

Commenting on this major shift, Salloni Ghodawat, CEO of GCL, shared, “In an era where health and hygiene matter more than ever, packed rice is no longer a luxury—it’s a smarter and safer choice. Our new packaging is about reimagining how staples reach households—with more care, more clarity, and more confidence.”

The newly launched 5 kg packs are available in three trusted variants—STAR Jeera Rice, STAR Sona Masoori, and STAR Lachkari Kolam—and are currently being retailed across Mumbai, Pune, South Maharashtra, and North Karnataka.

Packed rice comes with practical advantages: it’s tamper-proof, hygienic, easy to store and pour, and offers quality that’s consistent batch after batch. Processed in clean, controlled environments, STAR Rice brings a blend of traditional taste and modern assurance—making it ideal for everyday meals and festive feasts alike.

This move also signals GCL’s bigger ambition to lead the staples segment by marrying innovation with consumer-centric thinking. With a goal of achieving a ₹5,000 crore topline in the next five years, the company is focusing heavily on expanding its presence in Tier 3 to Tier 6 markets, backed by stronger distribution and regional relevance.

About Ghodawat Consumer Limited (GCL): Launched in 2003, GCL is a major player in India’s FMCG space, known for its wide range of products under the ‘Star’ brand—ranging from oils, atta, and rice to beverages and snacks. Its premium offerings include TBH (a real veggie snack brand) and Coolberg (India’s top non-alcoholic beer brand). With a retail presence in 120+ cities and availability across e-commerce platforms, GCL also exports to over 17 countries.

About Sanjay Ghodawat Group (SGG): Founded in 1993, SGG is a diversified business group with interests in Aviation, Education, Energy, Realty, Retail, and Consumer Products. With over 10,000 employees and a reach spanning millions of customers globally, SGG continues to make impactful contributions through innovation and quality.