Avvatar India, the country’s first 100% vegetarian whey protein brand from Parag Milk Foods Ltd., has partnered with Rise and Fall, the reality series streaming on Amazon MX Player and airing on Sony Entertainment Television.

As part of this association, Avvatar India helped fulfill a heartfelt wish of its influencer Varun Yadav, popularly known as Laila, by arranging a reunion with his friend and contestant on the show, on his birthday. The brand came on board as sponsor to make this possible, staying true to its philosophy of strength, community, and #Bhaichara.

Speaking about the collaboration, Nitin Kanodia, Business Head, Avvatar India, said:

“Avvatar India stands for strength, endurance, and the power of community. Our collaboration with Rise and Fall reflects these values, as the show celebrates both individual performance and the bonds that inspire people to push harder. Making Varun’s reunion with his best friend possible through this partnership is a proud moment for us as we continue to champion the culture of fitness across India.”

Through this partnership, Avvatar India continues to reinforce its commitment to fitness enthusiasts by offering premium, scientifically formulated nutrition, while also encouraging motivation, brotherhood, and togetherness within the fitness community.