Avvatar Partners with Janhvi Kapoor to Lead a New Wave of Smart Protein Snacking

Avvatar Partners with Janhvi Kapoor to Lead a New Wave of Smart Protein Snacking

By Hariharan U

Published on November 18, 2025

Avvatar, the homegrown sports nutrition and high-protein snacking brand from Parag Milk Foods, has announced a new collaboration with Bollywood actor Janhvi Kapoor for its latest digital campaign. The campaign promotes the popular Avvatar Chocolate Protein Bar, with the brand looking to build stronger buzz through a fresh and relatable story led by Janhvi.

The reel shows Janhvi in a chilled, candid moment as she talks about finding the right balance between staying fit and giving in to chocolate cravings, a feeling most fitness-focused people understand well. Her warm and playful style makes the moment feel real and easy to connect with, placing the Avvatar Chocolate Protein Bar as a handy option for those who want something tasty without stepping away from their health goals. With her strong fan base, the campaign aims to strengthen Avvatar’s reach among young consumers, sportspersons, fitness lovers and busy professionals.

Speaking about the association, Akshali Shah, Executive Director, Parag Milk Foods, said, “As we move toward becoming a holistic health and nutrition company, our focus is on creating products that blend taste, convenience, and high-quality protein. Avvatar protein bar marks our entry into the fast-growing protein snacking segment and partnering with Janhvi Kapoor elevates this mission with unmatched energy and reach. With a powerful 360-degree marketing strategy, we’re confident that Avvatar will set new benchmarks and redefine India’s protein landscape.”

Created for people who want a guilt-free, protein-packed snack, the Avvatar Protein Bar combines chocolate flavour with balanced nutrition. With this new campaign, the brand aims to deepen its presence in India’s fast-growing protein snacking market, especially among Gen Z and millennials who prefer clean, functional options.

The content will roll out on Avvatar’s social platforms, supporting the brand’s steady effort to connect with a younger and health-conscious audience.


Osama Jalali Brings India's Forgotten Recipes to JW Marriott Kolkata

Osama Jalali Brings India's Forgotten Recipes to JW Marriott Kolkata

By Manu Vardhan Kannan

Published on August 9, 2026

JW Kitchen at JW Marriott Kolkata is set to host the Osama Jalali Food Festival, bringing India's forgotten recipes and rich culinary traditions to the table. Celebrated food historian and author Osama Jalali will showcase a selection of heirloom recipes, regional delicacies and traditional cooking techniques, offering diners an opportunity to explore lesser-known flavours from different parts of India.

Running over ten evenings from 14–23 August 2026, the festival will feature specially curated dinner menus inspired by royal kitchens, historic food traditions and regional home cooking.

More than just a food festival, the experience aims to connect diners with the stories and traditions behind India's diverse cuisine. Each dish reflects a different part of the country's culinary heritage, giving guests an opportunity to discover authentic flavours and recipes that have been passed down through generations.

For food lovers and those interested in India's culinary history, the festival offers a chance to explore traditional Indian cooking through a specially curated dining experience.

Event Details

  • Venue: JW Kitchen, JW Marriott Kolkata
  • Dates: 14–23 August 2026
  • Time: Dinner from 7.00 PM Onwards.


Oasis Brewery Brings Fresh Flavours to the Tap With Its Signature Beer Collection

Oasis Brewery Brings Fresh Flavours to the Tap With Its Signature Beer Collection

By Manu Vardhan Kannan

Published on August 9, 2026

Oasis Brewery is inviting beer enthusiasts to explore its collection of signature and seasonal brews, bringing together different flavours and brewing styles at its Whitefield, Bangalore location.

Leading the seasonal collection is the Very Berry Ale, a fruit-forward beer brewed with strawberries, blueberries, mulberries and raspberries. The light-bodied brew offers vibrant berry flavours, a refreshing character and a crisp finish with a subtle tartness.

Also available is the Perry Pear Cider, made entirely with fresh pear juice without added sugars. Inspired by the traditional Perry style, the cider combines delicate floral notes with fresh pear aromas and champagne-like carbonation for a smooth and refreshing experience.

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The collection is completed by Oasis Brewery's signature 007 IPA, an Imperial India Pale Ale inspired by the iconic James Bond. Built around the number seven, from its ingredients and brewing process to its 7% ABV, the beer delivers a bold hop character while maintaining a balanced finish.

The beers are crafted under the guidance of Oasis Brewery's Brewmaster, a Heriot-Watt University, Scotland graduate with more than a decade of brewing experience. With a focus on quality and innovation, the brewery's collection brings together different flavour profiles and brewing techniques for those looking to explore craft beer in Bangalore.

  • Location: Oasis Brewery, Whitefield, Bangalore
  • Time: 12PM Onwards.

Little Soi Brings Asia's Noodle Heritage to Life With The Noodle Theory Festival

Little Soi Brings Asia's Noodle Heritage to Life With The Noodle Theory Festival

By Manu Vardhan Kannan

Published on August 9, 2026

Little Soi, the popular destination for authentic Asian cuisine, has launched The Noodle Theory Festival, a special celebration of Asia's rich noodle traditions. The festival brings together regional flavours, authentic recipes and traditional cooking techniques across Chennai, Coimbatore and Kochi.

Starting 6th August 2026 onwards, the festival takes diners on a culinary journey through the noodle cultures of Thailand, Malaysia, Japan, Korea, Vietnam, China, Myanmar and Hong Kong. The menu highlights how noodles have remained an important part of food traditions across Asia, with each region bringing its own flavours, ingredients and cooking styles to the bowl.

The festival features a selection of regional noodle favourites, including Biang Biang Black Bean & Hot Pepper, Hong Kong Style Wonton Mein, and Abura Soba, available with Beef, Chicken or Prawn. Guests can also try the refreshing Burmese Nangyi Thoke and the popular Thai Kwuay Tiew Rua (Boat Noodles), along with several other noodle creations inspired by different parts of Asia. Each dish showcases the differences in noodle shapes, textures, broths, sauces and preparation methods that have helped create some of the continent's best-known comfort foods.

The Noodle Theory Festival goes beyond a seasonal food menu, offering diners an opportunity to explore the cultural side of noodles and the traditions behind each dish. The festival highlights how geography, local ingredients and generations of culinary knowledge have shaped different noodle dishes across Asia. The idea behind The Noodle Theory is simple: while every bowl may have its own flavour and style, noodles continue to bring people together through comfort, community and craftsmanship. The festival is available for a limited period at Little Soi – Chennai, Coimbatore and Kochi Outlets, giving food lovers an opportunity to explore a wide range of Asian noodle traditions under one roof.

For More Information

  • Little Soi – Besant Nagar | GOCHS Colony, Besant Nagar, Chennai: 600090
  • Little Soi – Coimbatore | GM Nagar, Pudur, Coimbatore: 641037
  • Little Soi – Kochi | Aditya Tower, Ernakulam, Kerala: 682020
  • Date: 6th August 2026 Onwards.

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