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By Hariharan U
Published on November 18, 2025
Avvatar, the homegrown sports nutrition and high-protein snacking brand from Parag Milk Foods, has announced a new collaboration with Bollywood actor Janhvi Kapoor for its latest digital campaign. The campaign promotes the popular Avvatar Chocolate Protein Bar, with the brand looking to build stronger buzz through a fresh and relatable story led by Janhvi.
The reel shows Janhvi in a chilled, candid moment as she talks about finding the right balance between staying fit and giving in to chocolate cravings, a feeling most fitness-focused people understand well. Her warm and playful style makes the moment feel real and easy to connect with, placing the Avvatar Chocolate Protein Bar as a handy option for those who want something tasty without stepping away from their health goals. With her strong fan base, the campaign aims to strengthen Avvatar’s reach among young consumers, sportspersons, fitness lovers and busy professionals.
Speaking about the association, Akshali Shah, Executive Director, Parag Milk Foods, said, “As we move toward becoming a holistic health and nutrition company, our focus is on creating products that blend taste, convenience, and high-quality protein. Avvatar protein bar marks our entry into the fast-growing protein snacking segment and partnering with Janhvi Kapoor elevates this mission with unmatched energy and reach. With a powerful 360-degree marketing strategy, we’re confident that Avvatar will set new benchmarks and redefine India’s protein landscape.”
Created for people who want a guilt-free, protein-packed snack, the Avvatar Protein Bar combines chocolate flavour with balanced nutrition. With this new campaign, the brand aims to deepen its presence in India’s fast-growing protein snacking market, especially among Gen Z and millennials who prefer clean, functional options.
The content will roll out on Avvatar’s social platforms, supporting the brand’s steady effort to connect with a younger and health-conscious audience.
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Published on April 27, 2026
Lyla Bombay marks its second anniversary with the launch of Candlelight Singalong Wednesdays, a weekly experience designed to transform midweek evenings into something more intimate and engaging.
Set in the heart of Bandra Kurla Complex, the concept reimagines the traditional dining experience by blending live music, shared moments, and ambient dining. As the evening unfolds, the space transitions into a candlelit setting where guests become part of the experience, blurring the lines between performer and audience.
Rather than a structured concert or karaoke format, the evening is designed to feel effortless and organic. Familiar songs, a relaxed atmosphere, and a sense of collective participation create an experience that is both lively and personal.
Complementing the ambiance is a curated menu featuring signature dishes such as Prawns Moilee, truffle mushroom risotto, and stuffed ravioli, offering a balance of comfort and indulgence. The culinary offering aligns with the overall experience—refined yet approachable.
The introduction of Candlelight Singalong Wednesdays is part of Lyla’s broader anniversary celebrations, which also include a refreshed globally inspired all-day menu and an expanded lineup of weekend experiences. Together, these initiatives reflect the brand’s evolving approach to experiential dining.
By combining music, mood, and cuisine, Lyla Bombay continues to position itself as a destination for immersive social experiences, where dining goes beyond the plate to create memorable, shared moments
By Manu Vardhan Kannan
Soraia in Mumbai is welcoming the summer season with a new menu that brings together bold flavours and a thoughtfully designed dining experience. Alongside the menu, the restaurant’s signature glasshouse has been refreshed with a floral installation, creating a bright and relaxed setting for slow, easy afternoons.
Blending European finesse with Indian flavours, the menu focuses on dishes that feel both familiar and fresh. Some of the key highlights include Butter Chicken Neapolitana, Soraia Fire Chicken, Truffle Chicken Tikka, and the Tandoori Lamb Rack with Shiraz jus, each bringing a mix of comfort and creativity.
Adding a playful touch, the menu introduces a range of fusion crepes and tacos that are light yet indulgent. Dishes like the Dal Makhani & Truffle Naan Zinger and Chicken Tikka Masala Crepe stand out for their rich and layered flavours. The Mutton Sukka Taco brings in coastal spice, while the Tandoori Paneer & Pine Nut Crepe offers a balanced bite. Other options include Pao Bhaji Naan Zinger, Paneer Khurchan Kulcha Taco, Makhni Chicken Kulcha Taco, and Chicken Seekh Kebab Kulcha Taco.
For those looking for something lighter, the menu features refreshing salads and cold plates such as Shakarkandi Chaat, Avocado Chaat with Tamarind Glaze, and the Soraia Classic Caesar, keeping the flavours seasonal and easy.
The small plates section continues to focus on bold and shareable bites. Options like Crispy Thecha Potatoes, Chaat Bombs, Fire Roasted Corn Riblets, Konkani Kokum Prawns, and Ah’sam Paratha Ghee Roast Chicken are designed for casual, flavour-packed dining.
The mains bring together comfort and technique, with dishes like Prawn Balchao Linguine offering a strong Goan touch. The Soraia BBQ Grilled Chicken and Grilled Salmon with beurre blanc add a refined element, while the Soraia Lobster Roll with togarashi mayo in a housemade brioche brings in a touch of indulgence. Vegetarian dishes such as Nadru Makhni Pappardelle, Tofu Ghee Roast, and Veg Dhansak round out the selection.
Desserts continue the mix of nostalgia and indulgence, featuring Soraia Trifle, Skillet Crack Pie, Kulfi Baked Alaska, Rasmalai Tres Leches, and Tiramisu Bomboloni, offering something for every kind of sweet craving.
The new summer menu is now available at Soraia, bringing together food, design, and seasonal elements into one seamless experience.
Published on April 26, 2026
403 Forbidden Bar is set to host a two-day Chef Takeover as part of its 403 OVERRIDE FIREWALL X series, featuring Priyam Chatterjee and Rishabh Seal on April 25 and 26.
Positioned as a high-intent, limited-period dining experience, the collaboration brings together two distinct culinary perspectives, blending heritage-driven narratives with contemporary interpretation. Designed as an immersive format, the takeover moves beyond conventional dining to present a structured and non-replicable culinary journey.
Chef Priyam Chatterjee, known for his progressive approach to modern Indian cuisine, brings a style shaped by classical technique and global exposure. His cooking focuses on elevating familiar flavours through precision and refined execution.
Chef Rishabh Seal complements this with a culinary philosophy rooted in cultural memory and subtle innovation, presenting dishes that balance regional influences with a contemporary lens.
Together, the chefs introduce a bespoke menu built around the theme “From Heritage to Haute Cuisine Reimagined”, where traditional flavours are reinterpreted using modern techniques. The experience unfolds as a layered, sensory journey, encouraging guests to engage with each course as part of a larger narrative.
The culinary offering is paired with the bar’s technique-driven cocktail programme, where methods such as distillation, clarification, and infusion are used to create drinks that align closely with the menu, enhancing the overall experience.
Set within a space inspired by the concept of a digital 403 access denied code, the venue is designed to encourage guests to disconnect from external distractions and immerse themselves fully in the experience. From lighting and sound to service, every element is curated to create a cohesive and engaging environment.
Speaking on the collaboration, Chef Priyam Chatterjee noted that the experience focuses on storytelling through food, presenting familiar flavours in a way that feels both intuitive and unexpected. Chef Rishabh Seal added that the menu aims to respect traditional roots while allowing flavours to evolve naturally.
Aman Dua, Co-Founder of 403 Forbidden Bar, highlighted that the series is designed as a platform for chefs with distinct culinary voices to engage with the space in a meaningful and immersive format.
With limited seating, the takeover offers a rare, experiential dining format, bringing together craft, creativity, and narrative-led cuisine in one of Bengaluru’s most conceptually distinctive venues.
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