Avvatar, the homegrown sports nutrition and high-protein snacking brand from Parag Milk Foods, has announced a new collaboration with Bollywood actor Janhvi Kapoor for its latest digital campaign. The campaign promotes the popular Avvatar Chocolate Protein Bar, with the brand looking to build stronger buzz through a fresh and relatable story led by Janhvi.

The reel shows Janhvi in a chilled, candid moment as she talks about finding the right balance between staying fit and giving in to chocolate cravings, a feeling most fitness-focused people understand well. Her warm and playful style makes the moment feel real and easy to connect with, placing the Avvatar Chocolate Protein Bar as a handy option for those who want something tasty without stepping away from their health goals. With her strong fan base, the campaign aims to strengthen Avvatar’s reach among young consumers, sportspersons, fitness lovers and busy professionals.

Speaking about the association, Akshali Shah, Executive Director, Parag Milk Foods, said, “As we move toward becoming a holistic health and nutrition company, our focus is on creating products that blend taste, convenience, and high-quality protein. Avvatar protein bar marks our entry into the fast-growing protein snacking segment and partnering with Janhvi Kapoor elevates this mission with unmatched energy and reach. With a powerful 360-degree marketing strategy, we’re confident that Avvatar will set new benchmarks and redefine India’s protein landscape.”

Created for people who want a guilt-free, protein-packed snack, the Avvatar Protein Bar combines chocolate flavour with balanced nutrition. With this new campaign, the brand aims to deepen its presence in India’s fast-growing protein snacking market, especially among Gen Z and millennials who prefer clean, functional options.

The content will roll out on Avvatar’s social platforms, supporting the brand’s steady effort to connect with a younger and health-conscious audience.