Ayushakti welcomes the Indian government's announcement to declare 23rd September as the fixed date for Ayurveda Day.

Ayushakti welcomes the Indian government's announcement to declare 23rd September as the fixed date for Ayurveda Day.

By Manu Vardhan Kannan

Published on May 16, 2025

In a landmark decision to enhance global visibility and streamline observance, the Government of India has officially declared 23rd September as Ayurveda Day, starting from 2025. The change was formally notified through a Gazette Notification dated 23rd March 2025, replacing the earlier practice of celebrating Ayurveda Day on Dhanteras—a date based on the Hindu lunar calendar that varies each year.

Ayurveda Day is observed to promote Ayurveda as a holistic, scientific, and preventive healthcare system. Until now, it coincided with Dhanteras in the month of Kartik, typically falling between October and November. However, due to the fluctuating nature of the lunar calendar, organizing consistent national and international observances became increasingly challenging.

To address these concerns, the Ministry of Ayush constituted a dedicated committee to explore alternative fixed dates. After evaluating four possible options, 23rd September was selected based on both practical and symbolic merit.

The date aligns with the autumnal equinox, a day when day and night are nearly equal—a natural balance that perfectly reflects the core Ayurvedic philosophy of harmony between mind, body, and spirit. The equinox also symbolizes equilibrium in the universe, reinforcing Ayurveda's emphasis on living in sync with nature.

The Ministry encourages health professionals, institutions, and international bodies to actively observe Ayurveda Day on 23rd September each year, creating a unified global movement around India’s ancient wellness system.

Dr. Smita Naram, Co-Founder of Ayushakti, welcomed the move, stating, “It’ll make Ayurveda treatment a more familiar one and enhance people’s will towards Ayurveda.” She added, “Me and Ayushakti extend our gratitude for upholding the 2500-year-old lineage of the Siddha Veda Tradition of Ayurveda that is healing millions.”

With this strategic shift, the Ministry aims to embed Ayurveda more deeply into global healthcare dialogues, strengthening India's presence in preventive and sustainable medicine on the world stage.


The LaLiT Resort & Spa Bekal Launches Swasthya Retreat, Redefining Conscious Luxury

The LaLiT Resort & Spa Bekal Launches Swasthya Retreat, Redefining Conscious Luxury

By Hariharan U

Published on January 19, 2026

As the new year invites reflection and renewal, The LaLiT Resort & Spa Bekal has introduced the Swasthya Retreat, a thoughtfully curated wellness experience where conscious luxury meets ancient healing practices. Set amid Kerala’s tranquil natural landscapes, the retreat is designed for travellers seeking restoration through slow, intentional living rather than fleeting escapes.

Nestled at the serene confluence of the Nombili River and the Arabian Sea, the all-suite resort spans lush greenery and features 38 spacious suites, each offering private jacuzzis and calming lagoon views. At its heart lies a 20,000 sq. ft. Ayurvedic spa with 11 dedicated treatment rooms, envisioned as a sanctuary for privacy, deep rejuvenation, and personalised healing journeys.

Rooted in the Sanskrit philosophy of Swasthya, representing balance and harmony of the self, the retreat reflects the belief that wellbeing is a way of life. Through Swasthya Retreat, The LaLiT Bekal reinforces its positioning as a destination for immersive wellness, seamlessly integrated into the experience of a luxury stay.

Developed in collaboration with Spiceology, a modern wellness brand inspired by India’s ancient spice wisdom and refined through French techniques, the retreat adopts a sensorial approach to healing. Bespoke spa rituals, customised therapies, and thoughtfully curated nutrition come together to create an experience that feels restorative yet indulgent.

Guests can choose from six structured wellness journeys, including Panchakarma Detox, Anti-Ageing & Rejuvenation, Weight Management, and De-Stress & Burnout Recovery. These programmes unfold gently through sunrise yoga sessions, personalised therapies, nourishing regional cuisine, and unhurried evenings by the backwaters.

Commenting on the launch, Cyril Feuillebois, Founder of Spiceology, said, “Swasthya Retreat at The Lalit Resort & Spa Bekal is my ode to unapologetic indulgence wrapped in holistic wellness. Set between river and ocean, amid blooming flowers, birdsong, and endless blue horizons, this is where luxury slows down, and self-care takes centre stage. I believe relaxation should be extraordinary; there can be no compromise on beauty, comfort, or experience. From our serene Spiceology spa and expansive suites to the freshest flavours and bespoke wellness rituals, Swasthya is designed to spoil you sensorially and restore you completely. You don’t just leave relaxed, you leave renewed, radiant, and irresistibly alive.”

Aligned with The LaLiT Suri Hospitality Group’s philosophy of conscious luxury, the retreat emphasises locally sourced ingredients, mindful culinary practices, and a deep respect for regional culture and craftsmanship. As 2026 begins, Swasthya Retreat at The LaLiT Resort & Spa Bekal presents a renewed definition of luxury, one that restores balance, nurtures wellbeing, and encourages guests to journey inward as much as outward


Spectrum@Metro Strengthens Retail Portfolio with the Launch of Lakmé Salon at Phase 2

Spectrum@Metro Strengthens Retail Portfolio with the Launch of Lakmé Salon at Phase 2

By Author

Published on December 29, 2025

Spectrum@Metro, Sector 75, Noida, a prominent retail and lifestyle destination, has further enhanced its curated retail mix with the opening of a new Lakmé Salon at the Ground Floor of its Phase 2 development. Known for its balanced blend of fashion, lifestyle, wellness, and F&B offerings, the addition of Lakmé Salon reinforces the mall’s focus on delivering a holistic lifestyle experience to its visitors.

The newly launched Lakmé Salon offers an extensive range of premium beauty and grooming services for both men and women. From advanced skincare treatments and hair styling to professional makeup, bridal services, and everyday grooming, the salon is designed to cater to diverse beauty and wellness needs. Backed by a team of trained professionals, the space delivers personalized services in a modern, stylish ambience that ensures a relaxing and elevated salon experience.

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Commenting on the launch, Ajendra Singh, Vice President – Sales and Marketing, Spectrum@Metro, said, “We are delighted to welcome Lakmé Salon to Spectrum@Metro. It is a strong addition to our beauty and wellness portfolio and aligns perfectly with our vision of bringing trusted and loved brands to our visitors. With this launch, we continue to strengthen our position as a complete lifestyle destination under one roof.”

With the inclusion of Lakmé Salon, Spectrum@Metro continues to evolve as a destination where style, wellness, and lifestyle seamlessly come together. The mall remains committed to redefining the retail experience in Noida, offering visitors an engaging, convenient, and inspiring environment with every visit.


Emcure and MS Dhoni Launch ‘Winning Over Obesity’ Campaign to Reframe India’s Weight-Loss Narrative

By Author

Published on December 28, 2025

Emcure Pharmaceuticals Ltd., a leading Indian pharmaceutical company, has launched Winning Over Obesity, a nationwide digital awareness campaign aimed at reshaping how obesity is understood and addressed in India. Rolled out under the theme MAHI – Making A Healthier India, the campaign features cricket icon MS Dhoni and focuses on positioning obesity as a chronic yet manageable health condition rather than merely a weight-related concern.

The campaign encourages individuals to take informed, long-term action toward better health by highlighting the complexity of obesity and its broader impact on overall well-being. Through a digital film shared across the campaign’s social platforms, MS Dhoni calls on people to acknowledge obesity seriously and take proactive steps to “win over obesity” with the right support and guidance.

Emcure’s initiative aims to move the conversation beyond appearance or short-term weight loss, drawing attention to the medical realities of obesity. Influenced by a combination of genetics and lifestyle factors, obesity has emerged as a significant public health challenge in India, increasing the risk of non-communicable diseases such as diabetes, cardiovascular conditions, and hypertension across age groups.

Central to the campaign is the message that while obesity is complex, it is manageable with appropriate medical advice, sustained lifestyle changes, and professional support. As highlighted in the campaign, “Where you start matters,” reinforcing the importance of early, informed intervention.

The Winning Over Obesity campaign is supported by WinningOverObesity.com, a dedicated digital platform offering resources, expert guidance, and practical information on weight management. The initiative aligns with Emcure’s broader commitment to public health education and promoting healthier lifestyles across the country.

According to the National Family Health Survey (NFHS-5, 2019–21), obesity continues to rise in India, with 24 percent of women and 23 percent of men classified as overweight or obese, underlining the urgency of sustained awareness and action.

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