Ayushakti welcomes the Indian government's announcement to declare 23rd September as the fixed date for Ayurveda Day.

Ayushakti welcomes the Indian government's announcement to declare 23rd September as the fixed date for Ayurveda Day.

By Manu Vardhan Kannan

Published on May 16, 2025

In a landmark decision to enhance global visibility and streamline observance, the Government of India has officially declared 23rd September as Ayurveda Day, starting from 2025. The change was formally notified through a Gazette Notification dated 23rd March 2025, replacing the earlier practice of celebrating Ayurveda Day on Dhanteras—a date based on the Hindu lunar calendar that varies each year.

Ayurveda Day is observed to promote Ayurveda as a holistic, scientific, and preventive healthcare system. Until now, it coincided with Dhanteras in the month of Kartik, typically falling between October and November. However, due to the fluctuating nature of the lunar calendar, organizing consistent national and international observances became increasingly challenging.

To address these concerns, the Ministry of Ayush constituted a dedicated committee to explore alternative fixed dates. After evaluating four possible options, 23rd September was selected based on both practical and symbolic merit.

The date aligns with the autumnal equinox, a day when day and night are nearly equal—a natural balance that perfectly reflects the core Ayurvedic philosophy of harmony between mind, body, and spirit. The equinox also symbolizes equilibrium in the universe, reinforcing Ayurveda's emphasis on living in sync with nature.

The Ministry encourages health professionals, institutions, and international bodies to actively observe Ayurveda Day on 23rd September each year, creating a unified global movement around India’s ancient wellness system.

Dr. Smita Naram, Co-Founder of Ayushakti, welcomed the move, stating, “It’ll make Ayurveda treatment a more familiar one and enhance people’s will towards Ayurveda.” She added, “Me and Ayushakti extend our gratitude for upholding the 2500-year-old lineage of the Siddha Veda Tradition of Ayurveda that is healing millions.”

With this strategic shift, the Ministry aims to embed Ayurveda more deeply into global healthcare dialogues, strengthening India's presence in preventive and sustainable medicine on the world stage.


Spectrum@Metro Strengthens Retail Portfolio with the Launch of Lakmé Salon at Phase 2

Spectrum@Metro Strengthens Retail Portfolio with the Launch of Lakmé Salon at Phase 2

By Author

Published on December 29, 2025

Spectrum@Metro, Sector 75, Noida, a prominent retail and lifestyle destination, has further enhanced its curated retail mix with the opening of a new Lakmé Salon at the Ground Floor of its Phase 2 development. Known for its balanced blend of fashion, lifestyle, wellness, and F&B offerings, the addition of Lakmé Salon reinforces the mall’s focus on delivering a holistic lifestyle experience to its visitors.

The newly launched Lakmé Salon offers an extensive range of premium beauty and grooming services for both men and women. From advanced skincare treatments and hair styling to professional makeup, bridal services, and everyday grooming, the salon is designed to cater to diverse beauty and wellness needs. Backed by a team of trained professionals, the space delivers personalized services in a modern, stylish ambience that ensures a relaxing and elevated salon experience.

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Commenting on the launch, Ajendra Singh, Vice President – Sales and Marketing, Spectrum@Metro, said, “We are delighted to welcome Lakmé Salon to Spectrum@Metro. It is a strong addition to our beauty and wellness portfolio and aligns perfectly with our vision of bringing trusted and loved brands to our visitors. With this launch, we continue to strengthen our position as a complete lifestyle destination under one roof.”

With the inclusion of Lakmé Salon, Spectrum@Metro continues to evolve as a destination where style, wellness, and lifestyle seamlessly come together. The mall remains committed to redefining the retail experience in Noida, offering visitors an engaging, convenient, and inspiring environment with every visit.


Emcure and MS Dhoni Launch ‘Winning Over Obesity’ Campaign to Reframe India’s Weight-Loss Narrative

By Author

Published on December 28, 2025

Emcure Pharmaceuticals Ltd., a leading Indian pharmaceutical company, has launched Winning Over Obesity, a nationwide digital awareness campaign aimed at reshaping how obesity is understood and addressed in India. Rolled out under the theme MAHI – Making A Healthier India, the campaign features cricket icon MS Dhoni and focuses on positioning obesity as a chronic yet manageable health condition rather than merely a weight-related concern.

The campaign encourages individuals to take informed, long-term action toward better health by highlighting the complexity of obesity and its broader impact on overall well-being. Through a digital film shared across the campaign’s social platforms, MS Dhoni calls on people to acknowledge obesity seriously and take proactive steps to “win over obesity” with the right support and guidance.

Emcure’s initiative aims to move the conversation beyond appearance or short-term weight loss, drawing attention to the medical realities of obesity. Influenced by a combination of genetics and lifestyle factors, obesity has emerged as a significant public health challenge in India, increasing the risk of non-communicable diseases such as diabetes, cardiovascular conditions, and hypertension across age groups.

Central to the campaign is the message that while obesity is complex, it is manageable with appropriate medical advice, sustained lifestyle changes, and professional support. As highlighted in the campaign, “Where you start matters,” reinforcing the importance of early, informed intervention.

The Winning Over Obesity campaign is supported by WinningOverObesity.com, a dedicated digital platform offering resources, expert guidance, and practical information on weight management. The initiative aligns with Emcure’s broader commitment to public health education and promoting healthier lifestyles across the country.

According to the National Family Health Survey (NFHS-5, 2019–21), obesity continues to rise in India, with 24 percent of women and 23 percent of men classified as overweight or obese, underlining the urgency of sustained awareness and action.


Rest and Reset in Luxury at the World's Best Spas

Rest and Reset in Luxury at the World's Best Spas

By Hariharan U

Published on October 24, 2025

In today’s fast-paced world, carving out time to rest and rejuvenate has never been more essential. From the rolling hills of South Wales to the bustling medinas of Morocco, and even the icy expanses of Antarctica, spas across the globe are redefining wellness with innovative treatments that promise to elevate the conventional spa experience.

UK and Ireland

Ellenborough Park, Cotswolds offers an ultimate retreat for relaxation, combining nature and technology in its tranquil Spa Garden Retreat. Guests can enjoy six treatment rooms, thermal suites, a heated outdoor pool, and a Scandinavian sauna designed for digital detox. The retreat also introduces an ice bath for cold-water therapy and exclusive touches like a rare Taittinger yacht box. Ellenborough Park recently launched its Japanese Head Spa, a TikTok-trending hair and scalp treatment, offering one of the few such experiences in the UK.imageThe Vineyard, Berkshire presents a five-star spa retreat amidst the scenic South of England, perfect for wine lovers and wellness enthusiasts alike. Its award-winning spa partners with Irene Forte Skincare and Elemental Herbology to offer bespoke treatments, including the Forte Face and Body Ritual, age-defying Etna facial, and hot and cold stone massages. Guests can also relax in a rejuvenating Jacuzzi or indulge in personalized wellness therapies. imageThe Montenotte, Cork offers an urban spa oasis at the Bellevue Spa, where guests can enjoy deep tissue massages, holistic body treatments, customized facials, and therapeutic sessions in the Himalayan Salt Room. The spa also features a pool, sauna, and jacuzzi within The Motion Health Club. 

Malta and ItalyimageTreville Positano’s La Traviata Spa on the Amalfi Coast provides a serene retreat surrounded by natural beauty. Housed in a greenhouse once used as part of an opera set, the spa offers Thai and holistic massages, facials, exfoliation treatments, a sea-view cold plunge pool, Turkish bath, private relaxation area, and a state-of-the-art gym. imageIl Salviatino, Florence combines history and wellness in its Aquae Vitali Spa, offering Kneip showers, infrared sauna, hammam, steam rooms, hydromassage pool, and ice bath. Guests can experience bespoke wellness programs including crystal therapy and cacao ceremonies tailored to sleep, detox, and emotional balance. imageIniala Harbour House, Valletta features the Essensi Spa set in historic 17th-century vaults, blending contemporary design with ancient architecture. Guests can choose from over 80 treatments, including Thai, Asian, and Ayurveda therapies, alongside bespoke scrubs and oils at the Herbal Bar. 

AfricaimageLa Sultana Marrakech, Morocco offers a world-class spa in the heart of the medina, featuring individual hammams, balneotherapy baths, saunas, and massage cabins. Guests can enjoy the Royal Hammam and traditional Moroccan treatments using locally sourced oils. imageLa Sultana Oualidia, Morocco provides a tranquil coastal escape with cathedral-inspired spa facilities, including an indoor pool, hammams, jacuzzi, sauna, and fitness room. Treatments incorporate organic oils, rose, almond, lemon, and orange blossom aromas for a holistic wellness experience. imageO&L Leisure, Namibia integrates wellness into four distinct properties: Strand Hotel Swakopmund, Mokuti Etosha, Midgard, and Chobe Water Villas. Guests can enjoy spa treatments, fitness facilities, nature-based activities, and immersive wellness experiences connected to the country’s landscapes. 

AntarcticaimageWhichaway Camp, White Desert is introducing a Wellness Dome overlooking glacial landscapes, allowing guests to practice breathwork, meditation, and connect with nature. A biokineticist and dedicated instructor will guide wellness activities in this remote setting. 

From the ice baths of the Cotswolds to hammams in Morocco and wellness domes in Antarctica, these spas showcase the diverse ways global destinations are reimagining relaxation, offering guests unparalleled opportunities to reset, rejuvenate, and reconnect with themselves.

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