Ayushakti welcomes the Indian government's announcement to declare 23rd September as the fixed date for Ayurveda Day.

Ayushakti welcomes the Indian government's announcement to declare 23rd September as the fixed date for Ayurveda Day.

By Manu Vardhan Kannan

Published on May 16, 2025

In a landmark decision to enhance global visibility and streamline observance, the Government of India has officially declared 23rd September as Ayurveda Day, starting from 2025. The change was formally notified through a Gazette Notification dated 23rd March 2025, replacing the earlier practice of celebrating Ayurveda Day on Dhanteras—a date based on the Hindu lunar calendar that varies each year.

Ayurveda Day is observed to promote Ayurveda as a holistic, scientific, and preventive healthcare system. Until now, it coincided with Dhanteras in the month of Kartik, typically falling between October and November. However, due to the fluctuating nature of the lunar calendar, organizing consistent national and international observances became increasingly challenging.

To address these concerns, the Ministry of Ayush constituted a dedicated committee to explore alternative fixed dates. After evaluating four possible options, 23rd September was selected based on both practical and symbolic merit.

The date aligns with the autumnal equinox, a day when day and night are nearly equal—a natural balance that perfectly reflects the core Ayurvedic philosophy of harmony between mind, body, and spirit. The equinox also symbolizes equilibrium in the universe, reinforcing Ayurveda's emphasis on living in sync with nature.

The Ministry encourages health professionals, institutions, and international bodies to actively observe Ayurveda Day on 23rd September each year, creating a unified global movement around India’s ancient wellness system.

Dr. Smita Naram, Co-Founder of Ayushakti, welcomed the move, stating, “It’ll make Ayurveda treatment a more familiar one and enhance people’s will towards Ayurveda.” She added, “Me and Ayushakti extend our gratitude for upholding the 2500-year-old lineage of the Siddha Veda Tradition of Ayurveda that is healing millions.”

With this strategic shift, the Ministry aims to embed Ayurveda more deeply into global healthcare dialogues, strengthening India's presence in preventive and sustainable medicine on the world stage.


Smiling Tree Launches ‘Reuse & Recycle’ Campaign to Drive Sustainable Living Across Delhi-NCR

Smiling Tree Launches ‘Reuse & Recycle’ Campaign to Drive Sustainable Living Across Delhi-NCR

By Nishang Narayan

Published on July 15, 2025

In a powerful push for environmental responsibility, Smiling Tree, a prominent green initiative devoted to climate action and ecological awareness, has launched its new campaign — ‘Reuse & Recycle’. Targeting communities across Delhi-NCR, the campaign encourages people to embrace mindful consumption, reduce waste, and adopt eco-friendly lifestyles.

The initiative was unveiled by Dr. Mukesh Kwatra, Founder of Smiling Tree, who shared his thoughts at the launch event. “Our planet is drowning in waste. It's time we realize that sustainability begins at home. Through this campaign, we aim to inspire individuals and institutions to adopt the 3Rs — Reduce, Reuse, Recycle — in their everyday lives. A small change in our habits can lead to a big impact on the environment,” he said.

The ‘Reuse & Recycle’ campaign will feature a range of activities including community outreach programs, school visits, eco-workshops, and awareness drives. The goal is to educate people about repurposing old materials, segregating waste properly, and cutting down on plastic use. Smiling Tree’s team of dedicated volunteers and green ambassadors will spearhead these efforts, working closely with local residents, students, and civic authorities.

To make recycling simpler and more effective, special collection points for recyclable materials are being established across various neighborhoods. By making it convenient, Smiling Tree hopes to nurture a long-lasting culture of sustainability.

The initiative has already garnered strong support from educational institutions, RWAs (Resident Welfare Associations), and corporate partners, all joining hands to build a greener future. With these collective efforts, Smiling Tree aims to show that small, consistent changes can lead to significant positive impacts on the environment.


Kairali Ayurvedic Group Opens First Wellness Centre in Jaipur

Kairali Ayurvedic Group Opens First Wellness Centre in Jaipur

By Manu Vardhan Kannan

Published on July 8, 2025

Kairali Ayurvedic Group has inaugurated its first Kerala Ayurveda wellness treatment centre in Jaipur, Rajasthan, marking the group’s 11th centre in India and 17th globally. Located in Paschim Vihar, Vaishali Nagar, the centre features four well-equipped treatment rooms and aims to deliver authentic Ayurvedic therapies in a city that is rapidly becoming a wellness destination.

Executive Director Abishek K Ramesh highlighted Jaipur’s ₹1,400 crore wellness tourism economy and its alignment with Ayurveda’s growing relevance in modern India. Partnering with Dr. Rahul Sharma, Chief Embryologist at Ishwa IVF Pvt. Ltd., the centre is envisioned as a sanctuary for healing, rejuvenation, and preventive care.

image

With Vaishali Nagar’s upscale infrastructure and excellent connectivity, the centre is poised to become a trusted space for holistic wellness. Dr. Sharma emphasized that Rajasthan’s strong Ayurvedic education ecosystem makes it the ideal location for promoting authentic Indian healing traditions. 

Built on Kairali’s legacy of over three decades, the Jaipur centre promises to uphold the brand’s commitment to purity, professionalism, and personalized care in every treatment it offers.


Marriott India Celebrates International Yoga Day with ‘One Earth, One Health’ Wellness Drives

Marriott India Celebrates International Yoga Day with ‘One Earth, One Health’ Wellness Drives

By Nishang Narayan

Published on June 24, 2025

Marriott India has successfully wrapped up its International Day of Yoga 2025 celebrations, echoing the national theme of "Yoga for One Earth, One Health" through a series of wellness-focused initiatives across its hotels. Aligned with the Ministry of Tourism and Ministry of Ayush, the campaign reflects Marriott’s dedication to holistic living, not just for its guests but also for its associates.

The hotel chain launched curated wellness packages, dedicated yoga sessions, and guided practices across properties to reinforce the significance of integrating yoga into everyday life. These activities were designed to promote physical health, emotional balance, and mental resilience.

Sanjay Gupta, Chairman of the Marriott India Business Council, shared,

“Yoga is a timeless practice that offers unparalleled benefits for both individual and collective well-being… We aim to inspire our guests and associates to embrace yoga as a powerful tool for holistic living, contributing to a healthier planet and healthier communities.”

image

Bengaluru’s Power-Packed Yoga Session

One of the standout moments of the celebration was a collaborative yoga session held in Bengaluru, where over 180 associates from 18 Marriott hotels gathered for a high-energy session led by Ms. Usha Rao, in collaboration with Warrior Rhythm.

The event, hosted at Renaissance Bengaluru Race Course Hotel, ended with a mindful breakfast, reinforcing the message of balance in mind, body, and nourishment. The energy and unity of the participants reflected Marriott’s growing wellness culture.

image

Participating Bengaluru hotels included:

  • Sheraton Grand Bengaluru Whitefield

  • The Ritz-Carlton, Bangalore

  • JW Marriott Prestige Golfshire Resort & Spa

  • JW Marriott Hotel Bengaluru

  • Sheraton Grand at Brigade Gateway

  • Courtyard Outer Ring Road, Hebbal, and Whitefield

  • Fairfield Rajajinagar, Whitefield, Outer Ring Road

  • Four Points by Sheraton Whitefield

  • Aloft Outer Ring Road and Whitefield

  • Mulberry Shades Nandi Hills (Tribute Portfolio)

  • Moxy Bengaluru Airport

  • Marriott Executive Apartments UB City

The enthusiastic response further reinforces Marriott India's wellness-forward vision and support for India's mission to embed Yoga into daily life. These efforts showcase Marriott’s ongoing commitment to build healthier communities through shared, inclusive well-being practices.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.