Azure Hospitality has commenced the pre-opening phase of Jhoom in Chandigarh, marking the group's entry into the city with its first multi-cuisine restaurant concept.

Positioned as an immersive dining destination, Jhoom will bring together Indian, European and Asian influences alongside entertainment, nostalgia and contemporary hospitality. The concept is designed to offer diners a diverse culinary experience while creating a distinctive atmosphere built around food, music, culture and storytelling.

Leading the culinary pre-opening and launch preparations is Chef Kartik, Regional Brand Chef, Azure Hospitality. The project marks a significant milestone in his career, representing his 11th outlet opening with Azure Hospitality in two years.

Jhoom's menu is being developed across a broad range of categories, including Indian and European favourites, Asian small plates, artisanal pizzas, sushi, dim sum, wok preparations, international comfort food and contemporary desserts. The multi-cuisine format is intended to give guests flexibility while maintaining distinct culinary identities across different sections of the menu.

Beyond its food offering, Jhoom draws inspiration from nostalgia, travel, cultural exchange, music and the spirit of a bygone India. The concept aims to bring familiar memories into a contemporary setting through its interiors, ambience, entertainment and culinary experiences.

As Regional Brand Chef, Chef Kartik has been closely involved in the pre-opening process, overseeing menu development, culinary systems, kitchen readiness, operational planning, quality standards and team training. His role focuses on translating the restaurant's conceptual vision into a consistent and engaging guest experience.

Commenting on the project, Chef Kartik, Regional Brand Chef, Azure Hospitality, said the concept brings together flavours, techniques and memories from different parts of India and the world. He added that his focus during the pre-opening phase has been to ensure consistency and quality while retaining the character of the Jhoom concept.

The pre-opening marks Azure Hospitality's entry into Chandigarh's evolving dining landscape, with Jhoom positioned around culinary diversity, nostalgia and immersive hospitality. The restaurant is expected to offer diners a format where multiple cuisines, entertainment and experiences come together under one roof.