ITC Foods has expanded its beverage portfolio with the launch of B Natural Coconut Cola, introducing what it describes as a first-of-its-kind drink in India. Combining the familiar taste and fizz of cola with the goodness of coconut water, the new beverage is designed for consumers looking for lighter, everyday refreshment without compromising on taste.

Built around the brand proposition 'Refreshingly Simple', B Natural Coconut Cola contains Zero Caffeine, Zero Added Sugar, and just 9 kcal per serve. The launch reflects the growing demand for beverages that offer both enjoyment and better-for-you choices.

According to ITC Foods, changing consumer preferences have created a need for drinks that feel lighter while still delivering a satisfying experience. With Coconut Cola, the company aims to address this gap by creating a new beverage category, a hydrating cola that blends indulgence with wellness.

The launch also highlights B Natural's continued focus on innovation, with the brand introducing products that align with the evolving preferences of Indian consumers. Coconut Cola marks the latest addition to its portfolio of differentiated beverage offerings.

Speaking about the launch, Mr. Vivek Kookkal, Vice President and Business Head - Dairy and Beverages, Foods Division, ITC Ltd, said:

"Coconut Cola is rooted in a simple consumer insight that indulgence does not need to be over engineered to be enjoyable. With this unique launch, we aim to encourage consumers to rediscover the value of simplicity through a thoughtfully crafted beverage experience - combining the familiar taste of cola with coconut water, we are offering an alternative that is both enjoyable and refreshingly simple"

The product has been developed in collaboration with ITC's Product Development and Life Sciences & Technology Centre (LSTC) teams. Their combined efforts have ensured that the beverage delivers the familiar cola experience while maintaining its wellness-focused proposition.

B Natural Coconut Cola is now available in a 250 ml can priced at INR 60. The product will be rolled out across leading retail outlets and quick commerce platforms in key metro cities, including Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.