Baden-Württemberg Expands Tourism Outreach in India with Dedicated Market Initiatives

Baden-Württemberg Expands Tourism Outreach in India with Dedicated Market Initiatives

By Manu Vardhan Kannan

Published on June 12, 2026

Baden-Württemberg, located in southwest Germany, has announced dedicated tourism initiatives in India as part of its strategy to strengthen engagement with one of the world's fastest-growing outbound travel markets. The destination has partnered with AVIAREPS India to drive trade outreach and public relations activities aimed at increasing awareness among Indian travellers and travel professionals.

Known for its blend of culture, nature, wellness, gastronomy, luxury and innovation, Baden-Württemberg is positioning itself as a premium destination for Indian travellers seeking immersive and authentic experiences. The region offers everything from historic cities and fairytale castles to world-class automotive attractions, wellness retreats and Michelin-starred dining experiences.

India has emerged as a key growth market for Baden-Württemberg. In 2025, the destination welcomed 42,615 Indian visitors, who generated 163,900 overnight stays. The state also recorded more than 5.47 million international guest arrivals during the year, reinforcing its status as one of Germany's leading tourism destinations.

image

Commenting on the destination's growing focus on India, Christine Schönhuber, Managing Director, Tourism Marketing GmbH Baden-Württemberg, said: "With its growing middle class and strong desire to travel, India is a market with enormous potential for Baden-Württemberg, and one in which we will be stepping up our efforts in the future. I've already had the opportunity this year to learn firsthand about the interests of Indian travelers and was impressed by their enthusiasm for our destinations and offerings. Baden-Württemberg stands out for vacation travel with its world-famous natural landscapes and cultural heritage, but it is also a major MICE destination."

Sharing her views on the partnership, Ellona Pereira, General Manager, AVIAREPS India, said: "Indian travellers today are looking beyond traditional European itineraries and are increasingly seeking destinations that offer authenticity, immersive experiences and a strong sense of place. Baden-Württemberg answers this demand through its unique blend of offerings. From iconic attractions and scenic landscapes to world-class shopping and enriching local experiences, the destination offers something for every kind of traveller. This partnership with Baden-Württemberg marks an exciting new chapter for AVIAREPS as we work to place this diverse and experience-rich region of Germany firmly on the Indian traveller's map."

As part of its India market strategy, Baden-Württemberg will highlight its annual 2026 tourism theme, "Desirable Destinations – Where Baden-Württemberg Captures the Heart." The campaign celebrates destinations and experiences that create meaningful connections and memorable travel moments, encouraging visitors to discover their own favourite places across the region.

The destination offers a wide range of attractions, including the historic cities of Heidelberg, Freiburg, Stuttgart, Karlsruhe and Tübingen. Visitors can explore renowned landmarks such as Heidelberg Castle, Hohenzollern Castle and Ludwigsburg Residential Palace, while automobile enthusiasts can experience the Mercedes-Benz Museum and Porsche Museum.

Nature and wellness remain key draws for the region. Travellers can discover the Black Forest, Triberg's famous waterfalls, the spa town of Baden-Baden, the lakes of Titisee and Schluchsee, and the scenic Lake Constance. The region is also known for its traditional Black Forest cuckoo clocks, reflecting its rich local heritage and craftsmanship.

Baden-Württemberg is equally recognised for its culinary offerings, featuring Germany's highest concentration of Michelin-starred restaurants with 73 Michelin stars. The destination is also home to celebrated wine regions and authentic local cuisine. Families and leisure travellers can enjoy Europa-Park, Germany's largest theme park, which further enhances the region's tourism appeal.

As part of its promotional efforts in India, Baden-Württemberg will also showcase key tourism partners including Baden-Baden, Outletcity Metzingen and Stuttgart Airport, highlighting the diverse experiences available to visitors exploring southwest Germany.


Paisabazaar Launches PB Pass with Collinson, Unlocking 1,800+ Airport Lounges Globally

Paisabazaar Launches PB Pass with Collinson, Unlocking 1,800+ Airport Lounges Globally

By Hariharan U

Published on July 2, 2026

Paisabazaar has announced the launch of PB Pass, a new complimentary airport lounge access benefit developed in partnership with Collinson International, a global leader in airport experiences and loyalty solutions.

The new program provides users access to over 1,800 airport lounges and travel experiences across more than 800 airports worldwide, powered by the LoungeKey network.

PB Pass has been designed to reward customer engagement on the Paisabazaar platform. Users who pay their credit card bills through the Paisabazaar app will get a chance to participate in a monthly “Spin the Wheel” contest, where selected winners receive a complimentary PB Pass.

In addition, the benefit is also extended to new credit card customers. Users who apply for a credit card via Paisabazaar and activate it, followed by their first bill payment through the app, will be eligible to receive a PB Pass as an assured reward.

Each PB Pass allows seamless access to airport lounges or travel experiences through a QR code-based system, eliminating the need for additional memberships or registrations. The network includes lounges such as Travel Club Lounge at Don Mueang International Airport in Thailand, Kyra Lounge at Hong Kong International Airport, and Rose Lounge at Vietnam’s Tan Son Nhat International Airport.

Speaking on the launch, Santosh Agarwal, CEO of Paisabazaar, said the initiative aims to deliver value beyond acquisition and enhance customer engagement across the lifecycle. He noted that airport lounge access remains one of the most valued credit card benefits, and PB Pass makes it more accessible and convenient.

Rom Remy, Managing Director for South and Southeast Asia at Collinson International, highlighted growing travel demand in India and the increasing importance of lounge access as a premium travel benefit. He added that the partnership with Paisabazaar will help enhance travel experiences through the LoungeKey global network.

While lounge access is typically restricted by card tiers, spending thresholds, and usage caps, PB Pass introduces an additional simplified access model through a QR-based system and broader network coverage, complementing existing credit card benefits


STAAH Helps Bizzgrow Hotels Expand B2B and B2C Business Channels

STAAH Helps Bizzgrow Hotels Expand B2B and B2C Business Channels

By Manu Vardhan Kannan

Published on July 2, 2026

STAAH, a global hospi-tech solutions company, has strengthened the online distribution strategy of Bizzgrow Hotels by enabling its properties to connect with new business opportunities across both B2B and B2C segments.

The group's properties, Silvotel in Indore, Hotel Skylon and Hotel Epsilon in Ahmedabad, and The Hotel Bliss in Patna, have successfully integrated STAAH's Channel Manager, helping improve connectivity, increase visibility across booking platforms, expand market reach, and generate higher booking volumes.

The implementation has also helped the hotel group streamline operations while improving productivity and revenue across its portfolio.

Commenting on the partnership, Abhijeet Deshmukh, MD – Bizzgrow Hotels, said, “Before we integrated STAAH’s Channel Manager, we had not tapped into several potential business channels in these cities, which was affecting the revenue across these locations. Now, we’ve gained momentum in productivity for all our hotels and are exploring new opportunities in the market that we never had access to before.”

Designed for hotel groups managing multiple properties, STAAH's Channel Manager allows bookings from online travel agencies (OTAs) and hotel websites to be managed through a single platform. The solution provides real-time updates on room rates, availability, and guest information, helping hotels reduce overbookings while making dynamic pricing easier to manage.

By reducing manual processes, the platform also lowers the chances of human error and improves operational efficiency, allowing hotel teams to focus more on delivering better guest experiences while driving stronger business performance.

Speaking about the collaboration, Shoaib Ali, National Sales Head India, STAAH, said, “For many groups like Bizzgrow Hotels, broadening their customer base and creating new business opportunities in the B2C and B2B segments is one of the most challenging aspects of the business. At STAAH, we invest a lot of time and effort in training our team to offer the most professional onboarding and training services to our clients, handholding them through every aspect of the transition.”

With the successful integration of STAAH's Channel Manager, Bizzgrow Hotels is now better positioned to strengthen its digital presence, improve operational efficiency, and reach a wider customer base across multiple business segments.


FIFA World Cup 2026: Paraguay Stuns Germany as Late-Night Food Orders Rise in India

FIFA World Cup 2026: Paraguay Stuns Germany as Late-Night Food Orders Rise in India

By Manu Vardhan Kannan

Published on July 1, 2026

Paraguay produced one of the biggest upsets in FIFA World Cup 2026 history by defeating four-time champions Germany 4-3 in a penalty shootout after the Round of 32 clash ended 1-1 following 120 minutes of play.

The victory marks Paraguay's biggest-ever World Cup triumph. The South American side, which last reached the quarter-finals in 2010 and had not qualified for the tournament since, booked its place in the Round of 16 with a memorable performance.

Paraguay took the lead late in the first half through a header from Julio Enciso, before Kai Havertz equalised for Germany in the 52nd minute. The match remained level through extra time, forcing a penalty shootout. Jose Canale converted the first sudden-death penalty, while goalkeeper Orlando Gill made two crucial saves to seal Paraguay's historic victory.

In another Round of 32 fixture, Brazil edged past Japan with a 2-1 victory to progress to the next stage. Morocco also booked its place in the Round of 16 after defeating the Netherlands 3-2 in a penalty shootout following a 1-1 draw.

While football fans continue to enjoy thrilling knockout action, the tournament is also influencing late-night food habits in India. With FIFA World Cup matches being played at 12.30 am, 3.30 am and 6.30 am IST, food delivery platforms and restaurant chains have witnessed a rise in overnight orders.

According to data shared by Swiggy Food Marketplace, nearly half of all late-night food orders placed between 11 pm and 3 am during June 11 to June 24 were made between 11 pm and midnight, making it the busiest hour for deliveries on match nights.

Football fans largely preferred comfort food, with pizzas, burgers, fries and beverages topping the order list. The most popular items included Pepper Barbecue Chicken Pizza Mania, Crispy Chicken Burger Peri Peri Meal, Crispy Veg Burger Peri Peri Meal and Garlic Breadsticks.

Among metro cities, Bengaluru, Hyderabad and Mumbai recorded the highest number of late-night football-related orders, while Surat, Thiruvananthapuram and Patna emerged as the leading cities among India's growing markets.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.