Badra Coffee Launches Four Premium Blends in Direct-to-Consumer Segment

Badra Coffee Launches Four Premium Blends in Direct-to-Consumer Segment

By Nithyakala Neelakandan

Published on September 1, 2024

Badra Coffee, an established name in the Indian coffee industry with a legacy dating back to 1943, has officially entered the Direct-to-Consumer (D2C) market. Known for its commitment to quality, the 81-year-old brand is launching four new coffee blends, available for the first time to Indian consumers through its e-commerce platform.

For decades, Badra Coffee has been exporting its premium coffee to countries like Japan, the US, South Korea, Germany, and Norway. Now, the company is set to bring the authentic coffee experience from the Bababudangiri hills of Chikmagalur—the birthplace of Indian coffee—to the Indian retail market.

The four new blends—Temple Mountain, Misty Heights, Kaapi Nirvana, and Dakshin Fusion—are designed to cater to a wide range of tastes and preferences. Temple Mountain offers a delicate and aromatic profile, while Kaapi Nirvana delivers a rich and robust experience. Misty Heights brings a fruity essence, and Dakshin Fusion is inspired by traditional South Indian filter coffee, offering a blend that includes chicory.

Jacob Mammen, Managing Director of Badra Estates, highlighted the brand’s deep connection to its roots and its focus on quality. “The Indian coffee market has evolved significantly. Indian consumers are now more discerning, seeking detailed information about the origin and flavors of their coffee,” Mammen said. “We collaborate closely with our buyers to understand their unique flavor preferences and customize our coffees to match their tastes. What sets us apart from other retailers is that we cultivate our coffee on our own estates in Chikmagalur. We call it relationship coffee.”

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Badra Coffee’s entry into the D2C space allows the brand to maintain its “seed-to-cup” approach, ensuring that each cup of coffee is of the highest quality. The company takes pride in roasting and grinding its beans just before packaging, preserving the freshness and flavor of the coffee. In addition, Badra Coffee offers a unique coffee discovery experience at its estate in Chikmagalur, where customers can learn about the journey behind each cup.

This move is a significant step for Badra Coffee as it seeks to bring the authentic flavors of Chikmagalur closer to urban coffee lovers. By staying true to its heritage while embracing modern coffee trends, Badra Coffee aims to stand out in an increasingly competitive market. The brand’s sustainable practices, attention to detail, and commitment to quality make it a distinctive presence in the Indian coffee landscape.

Consumers can now purchase Badra Coffee’s premium blends directly from the brand’s website, with plans to introduce the products to online retail markets soon. Orders above Rs 500 will enjoy free delivery, and the blends will also be available on Amazon in the near future.


The Glenwalk Wins 'Most Disruptive Brand of the Year' at Talent Track Awards 2025

The Glenwalk Wins 'Most Disruptive Brand of the Year' at Talent Track Awards 2025

By Manu Vardhan Kannan

Published on May 31, 2025

The Glenwalk, a premium blended Scotch whisky brand co-founded by Bollywood actor Sanjay Dutt and Cartel Bros, has bagged the 'Most Disruptive Brand of the Year' title at the 8th Talent Track Awards 2025, held recently in Mumbai. Known for recognising excellence in digital content, branding, and marketing, the Talent Track Awards celebrated Glenwalk's innovative approach in a competitive spirits market.

This award adds to a long list of prestigious honours the brand has earned in a short span of time. These include a Bronze Medal at the London Spirits Awards 2025, Gold Medal at ProWine 2023, Silver Medal at ProWine 2024, Silver Medal at the London Spirits Competition 2024, Silver Award at IWSC 2024, and Gold at Spiritz Achiever 2024, among others. These accolades reflect the brand’s unwavering focus on quality and innovation, led by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh.

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“Winning the 'Most Disruptive Brand of the Year' title is both an honour and a responsibility. We have always believed in pushing boundaries, and this recognition reaffirms that our bold choices and fearless brand narrative are not only resonating but also setting new benchmarks,” said Mokksh Sani, Co-founder of Cartel Bros and Founder of Living Liquidz and Mansionz.

Since its launch, The Glenwalk has gained attention for its edgy brand storytelling and premium quality. By blending heritage craftsmanship with a bold, modern identity, it has carved a strong position in the Indian spirits market. The brand closed FY 2024–25 with 1.4 million bottles sold and has ambitious plans to triple this number to 4.2 million bottles in India, travel retail, and global markets.

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“From day one, we set out to challenge the status quo and create something that would stand apart, not just in taste, but in approach,” said Sanjay Dutt, The Glenwalk’s brand ambassador and co-founder. “This award is a testament to the vision, the bold risks we took, and the incredible team behind the brand.”

This recognition as the 'Most Disruptive Brand of the Year' marks a major milestone for The Glenwalk. With a clear commitment to innovation and quality, the brand continues to reshape the premium whisky space in India and beyond.


AYALAGAM: A Thamizh Food Festival Celebrating Authentic Flavours at Feathers Hotel

AYALAGAM: A Thamizh Food Festival Celebrating Authentic Flavours at Feathers Hotel

By Nishang Narayan

Published on May 31, 2025

Feathers Hotel’s Sangamithirai restaurant invites you to embark on a unique culinary voyage with AYALAGAM – A Thamizh Food Festival. Running from 30th May to 8th June, this week-long celebration brings the authentic flavours of Thamizh cuisine as lovingly preserved in Singapore and Malaysia, curated by the internationally acclaimed Chef Devagi Sanmugam — famously known as the “Spice Queen of Singapore.”

A Cultural and Culinary Homecoming

AYALAGAM is more than just a food festival. It’s a heartfelt journey into the soul of Thamizh cooking, reflecting the rich traditions and vibrant flavours that have travelled across oceans. Each day features a special curated set menu named after the iconic rivers of Tamil Nadu — Bhavani, Vaigai, Amaravathi, Thamirabharani, and Siruvani — capturing the diverse tastes and textures unique to different regions.

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Highlights to Savor

Prepare your palate for a spectacular range of dishes blending tradition with innovation, including:

  • Peerkangai Kaintha Eral Soo Hoon Soup

  • Kozhi Sambal

  • Mutta Briyani

  • Palakkai Murungakai Kurma

  • Tauhu Urulai Kizhangu Sambal

  • Inippu Urappu Tamarai Thandu

  • Kadalai Paruppu Aatu Kothu Erachi Pirathal

  • Karuvepillai Meen

  • Vazhai Elai Kathirikai Chops

  • Nandu Parcel Soup

  • Sura Puttu Urundai

  • Palakai Biryani

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  • Pudina Rasam

  • Masala Kalan Kutti Uttapam

  • Masala Sweet Potato Paniyaram

  • Maravalli Kizhangu Halwa

  • Pandan Idiappam with Vazhai Pazham Sauce

  • Chendol

  • Javarisi Elai Kozhukattai

  • Parangikkai Payasam

Each dish tells a story of tradition, spice, and home—elevated by Chef Devagi’s global expertise.

Meet the Spice Queen

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Chef Devagi Sanmugam’s culinary journey spans over four decades, with 22 cookbooks and a global reputation as a culinary educator and consultant. Her passion for spices and Asian flavours shines through in this festival, bringing generations of recipes and memories to the table.

Feathers Executive Chef Murthi shared, “AYALAGAM is close to our hearts — it's about sharing the rich, soulful flavours of Thamizh cuisine from beyond our borders. Every dish brings a bit of home, with a twist.”

Chef Devagi adds, “Cooking for AYALAGAM feels like bringing my roots back to where it all began. These dishes are full of memories, spice, and love — just the way our grandmothers made them.”

Event Details:
Date: 30th May to 8th June 2025
Time: Lunch & Dinner
Venue: Sangamithirai, Feathers Hotel

Reservations: +91 78239 77825 | +91 73580 18812

Join AYALAGAM to taste the timeless culinary treasures of the Thamizh diaspora, celebrated with love and flair under one roof.


Saturday Breakfast Never Ends at Four Seasons Bengaluru with CUR8’s All-Day Feast

Saturday Breakfast Never Ends at Four Seasons Bengaluru with CUR8’s All-Day Feast

By Nishang Narayan

Published on May 31, 2025

Bengaluru and breakfast are a love story for the ages—and Four Seasons Hotel Bengaluru just added the perfect new chapter. Say hello to “Saturdays, All Day Breakfast”, curated by CUR8, the hotel’s popular all-day dining restaurant. Designed for anyone who believes breakfast is a state of mind, this weekend special runs from 10:30 AM to 3:00 PM, making it your newest Saturday ritual.

A Feast from Morning to Midday

Start your day with early breakfast classics and watch the spread evolve into a hearty mid-day selection as the hours roll on. Think live stations, warm mains, compound salads, and a smoothie and mocktail bar ready to refresh your palate. Whether you’re a dosa die-hard or a global breakfast adventurer, CUR8 has your cravings covered.

More Than Just Food

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From 12:30 PM to 2:30 PM, enjoy live music that adds rhythm to your meal and transforms CUR8 into a weekend hotspot. And if you’re into art, you’re in luck—CUR8 is also showcasing rotating art exhibitions from local talent, turning your meal into a cultural journey.

Interactive Fun for All Ages

For something extra special, join hands-on cooking demos and classes led by the Four Seasons’ expert chefs. From decorating cupcakes to flipping perfect dosas, it’s an experience families and foodies will love. Plus, take home a personalized apron, signed chef’s cap, and recipe cards to recreate the magic.

Whether you’re brunching with friends, hanging with the fam, or just chasing the perfect smoothie bowl—Saturday at Four Seasons is where breakfast never ends.

Venue: CUR8, Four Seasons Hotel Bengaluru
Reservations: +91 76191 46004

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