In a flavorful twist to his illustrious career, global rapper and hip-hop mogul Badshah is making waves in the hospitality industry. Renowned not just for his chart-topping songs but also his knack for hosting, Badshah is set to redefine the culinary scene with the launch of three distinct brands: Sago Spice Symphony, Seville, and Sidera. In collaboration with Babita Puri Gupta and Udayveer Gupta, this venture promises to harmonize taste, culture, and sophistication.

Nestled in Chandigarh’s upscale Sector-26, the establishment spans 9,000 square feet, housing three culinary wonders: the earthy Indian fine dining restaurant ‘Sago Spice Symphony,’ the atmospheric Continental Lebanese restaurant and lounge ‘Seville,’ and the basement Pan-Asian cocktail bar ‘Sidera.’

Sago Spice Symphony pays homage to authentic Indian cuisine, offering a delightful experience with warm palettes, terracotta pottery, floral upholstery, and a blend of gold and marble accents. Seville, inspired by the Spanish city, exudes cultural richness and sophistication with an open-to-sky roof, rustic chandeliers, mosaic flooring, and a handcrafted ripple natural stone bar counter. Sidera, meaning constellations and stars in Latin, caters to a young, lively audience with luxe leather furnishing, LED lighting, and a backlit marble and onyx bar.

The culinary ensemble features chefs from various regions of India, curating a menu that marries tradition with modernity. Signature dishes like Sona Murgh Kebab and Chupa Rustam Beetroot Kebab at Sago, Asparagus Philadelphia Roll at Sidera, and Chicken Krapow Bowl at Seville are set to tantalize taste buds. Badshah himself shares his favorites, including Classic Mapo Tofu, Moroccan Chicken, and Multani Bhuna Paneer.

But it’s not just about the food. The craft cocktail menu is a modern reinvention of classics, featuring multi-dimensional concoctions like Grecian Glaze and Clarified New York Sour. Notably, a drink named after Badshah, the Badshahi, promises a royal blend of milk, rose, gulkand, and edible gold flakes. For those with a sweet tooth, the journey concludes with a dazzling array of confections and desserts.

Expressing his excitement, Badshah states, “My love for gastronomy has been a long standing one and one of my biggest passions after music is food. I’m extremely excited to embark on this brand-new journey and spearhead it from a city that has given me so much and made me who I am today. The brand’s vision is to indulge culinary aficionados seeking an out-of-the-ordinary gastronomical experience. Traditionally homegrown at its core, but globally experimentative in spirit, the offering is poised to be rich, deep and varied as we aim to blend tradition with modernity.”

Udayveer Gupta, co-founder, said, “Spearheading a one-of-its-kind but culturally ubiquitous business that amalgamates gourmet, culture and music has been a longstanding vision of mine which finally comes to fruition now. I hope to elevate the cultural exposure I have garnered over the years of travelling around the world through this new venture and present world class cuisine and a unique dining experience for our patrons.”

This venture adds another note to Badshah’s diverse portfolio, which includes investments in a Mumbai-based nightclub, production of Punjabi films, a Punjab-based music channel, and the founding of the clothing line BADFIT. As the fourth most followed Indian artist on Spotify, Badshah continues to break barriers and create harmonies, not just in music but now in the world of gastronomy.