Badshah's Culinary Crescendo: A Symphony of Flavors in Chandigarh

By Author

Published on December 19, 2023

In a flavorful twist to his illustrious career, global rapper and hip-hop mogul Badshah is making waves in the hospitality industry. Renowned not just for his chart-topping songs but also his knack for hosting, Badshah is set to redefine the culinary scene with the launch of three distinct brands: Sago Spice Symphony, Seville, and Sidera. In collaboration with Babita Puri Gupta and Udayveer Gupta, this venture promises to harmonize taste, culture, and sophistication.

Nestled in Chandigarh’s upscale Sector-26, the establishment spans 9,000 square feet, housing three culinary wonders: the earthy Indian fine dining restaurant ‘Sago Spice Symphony,’ the atmospheric Continental Lebanese restaurant and lounge ‘Seville,’ and the basement Pan-Asian cocktail bar ‘Sidera.’

Sago Spice Symphony pays homage to authentic Indian cuisine, offering a delightful experience with warm palettes, terracotta pottery, floral upholstery, and a blend of gold and marble accents. Seville, inspired by the Spanish city, exudes cultural richness and sophistication with an open-to-sky roof, rustic chandeliers, mosaic flooring, and a handcrafted ripple natural stone bar counter. Sidera, meaning constellations and stars in Latin, caters to a young, lively audience with luxe leather furnishing, LED lighting, and a backlit marble and onyx bar.

The culinary ensemble features chefs from various regions of India, curating a menu that marries tradition with modernity. Signature dishes like Sona Murgh Kebab and Chupa Rustam Beetroot Kebab at Sago, Asparagus Philadelphia Roll at Sidera, and Chicken Krapow Bowl at Seville are set to tantalize taste buds. Badshah himself shares his favorites, including Classic Mapo Tofu, Moroccan Chicken, and Multani Bhuna Paneer.

But it’s not just about the food. The craft cocktail menu is a modern reinvention of classics, featuring multi-dimensional concoctions like Grecian Glaze and Clarified New York Sour. Notably, a drink named after Badshah, the Badshahi, promises a royal blend of milk, rose, gulkand, and edible gold flakes. For those with a sweet tooth, the journey concludes with a dazzling array of confections and desserts.

Expressing his excitement, Badshah states, “My love for gastronomy has been a long standing one and one of my biggest passions after music is food. I’m extremely excited to embark on this brand-new journey and spearhead it from a city that has given me so much and made me who I am today. The brand’s vision is to indulge culinary aficionados seeking an out-of-the-ordinary gastronomical experience. Traditionally homegrown at its core, but globally experimentative in spirit, the offering is poised to be rich, deep and varied as we aim to blend tradition with modernity.”

Udayveer Gupta, co-founder, said, “Spearheading a one-of-its-kind but culturally ubiquitous business that amalgamates gourmet, culture and music has been a longstanding vision of mine which finally comes to fruition now. I hope to elevate the cultural exposure I have garnered over the years of travelling around the world through this new venture and present world class cuisine and a unique dining experience for our patrons.”

This venture adds another note to Badshah’s diverse portfolio, which includes investments in a Mumbai-based nightclub, production of Punjabi films, a Punjab-based music channel, and the founding of the clothing line BADFIT. As the fourth most followed Indian artist on Spotify, Badshah continues to break barriers and create harmonies, not just in music but now in the world of gastronomy.


Ivaira Diamonds – Redefining Luxury with Lab-Grown Diamond Jewellery

By Hariharan U

Published on October 6, 2025

In a world where luxury meets sustainability, Ivaira Diamonds stands as India’s leading destination for exquisite lab-grown diamond jewellery. Combining ethical practices, impeccable craftsmanship, and cutting-edge technology, Ivaira Diamonds offers jewellery that is not only stunning but also environmentally responsible.

Lab-grown diamonds are chemically, physically, and visually identical to mined diamonds, but with a significantly lower environmental impact. Ivaira Diamonds takes pride in providing customers with high-quality pieces that reflect modern values of sustainability, transparency, and affordability without compromising on brilliance or design.

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Each piece in the Ivaira Diamonds collection is crafted with precision and care, ranging from elegant solitaire rings and dazzling earrings to statement necklaces and sophisticated bracelets. The collection is perfect for those seeking timeless designs with a contemporary edge, ideal for engagements, weddings, anniversaries, or simply as a token of self-expression.

Ivaira Diamonds believes in empowering customers by offering complete transparency in the origin and quality of every diamond. Every lab-grown diamond comes with proper certification, ensuring authenticity and trust. Moreover, their jewellery is designed to meet international standards of quality, making it the perfect choice for anyone who desires beauty, durability, and peace of mind.

The brand also stands out for offering customizable options, allowing customers to create personalized jewellery pieces that reflect their unique stories. Whether it’s selecting the perfect setting or engraving a special message, Ivaira Diamonds makes every purchase personal and meaningful.

Shopping is made seamless through their intuitive online platform, www.ivairadiamonds.com, where customers can explore a wide range of designs, read detailed product descriptions, and order from the comfort of their home. Fast delivery, easy returns, and dedicated customer service ensure a hassle-free experience.

Ivaira Diamonds is more than just a jewellery brand. It’s a movement towards smarter luxury – where beauty, sustainability, and ethical responsibility go hand in hand. Discover the brilliance of lab-grown diamonds today and let your special moments shine brighter with Ivaira Diamonds.

Visit www.ivairadiamonds.com to explore the collection or reach out at info@ivairadiamonds.com for personalized assistance.

 


Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

By Nishang Narayan

Published on April 18, 2025

Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.

In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.

Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”

“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”

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Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.

About Ghodawat Consumer Limited (GCL)

GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.

About Sanjay Ghodawat Group (SGG)

Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.


PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

By Nishang Narayan

Published on April 7, 2025

Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.

Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.

The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.

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PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”

Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.

With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.

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