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By Author
Published on December 19, 2023
In a flavorful twist to his illustrious career, global rapper and hip-hop mogul Badshah is making waves in the hospitality industry. Renowned not just for his chart-topping songs but also his knack for hosting, Badshah is set to redefine the culinary scene with the launch of three distinct brands: Sago Spice Symphony, Seville, and Sidera. In collaboration with Babita Puri Gupta and Udayveer Gupta, this venture promises to harmonize taste, culture, and sophistication.
Nestled in Chandigarh’s upscale Sector-26, the establishment spans 9,000 square feet, housing three culinary wonders: the earthy Indian fine dining restaurant ‘Sago Spice Symphony,’ the atmospheric Continental Lebanese restaurant and lounge ‘Seville,’ and the basement Pan-Asian cocktail bar ‘Sidera.’
Sago Spice Symphony pays homage to authentic Indian cuisine, offering a delightful experience with warm palettes, terracotta pottery, floral upholstery, and a blend of gold and marble accents. Seville, inspired by the Spanish city, exudes cultural richness and sophistication with an open-to-sky roof, rustic chandeliers, mosaic flooring, and a handcrafted ripple natural stone bar counter. Sidera, meaning constellations and stars in Latin, caters to a young, lively audience with luxe leather furnishing, LED lighting, and a backlit marble and onyx bar.
The culinary ensemble features chefs from various regions of India, curating a menu that marries tradition with modernity. Signature dishes like Sona Murgh Kebab and Chupa Rustam Beetroot Kebab at Sago, Asparagus Philadelphia Roll at Sidera, and Chicken Krapow Bowl at Seville are set to tantalize taste buds. Badshah himself shares his favorites, including Classic Mapo Tofu, Moroccan Chicken, and Multani Bhuna Paneer.
But it’s not just about the food. The craft cocktail menu is a modern reinvention of classics, featuring multi-dimensional concoctions like Grecian Glaze and Clarified New York Sour. Notably, a drink named after Badshah, the Badshahi, promises a royal blend of milk, rose, gulkand, and edible gold flakes. For those with a sweet tooth, the journey concludes with a dazzling array of confections and desserts.
Expressing his excitement, Badshah states, “My love for gastronomy has been a long standing one and one of my biggest passions after music is food. I’m extremely excited to embark on this brand-new journey and spearhead it from a city that has given me so much and made me who I am today. The brand’s vision is to indulge culinary aficionados seeking an out-of-the-ordinary gastronomical experience. Traditionally homegrown at its core, but globally experimentative in spirit, the offering is poised to be rich, deep and varied as we aim to blend tradition with modernity.”
Udayveer Gupta, co-founder, said, “Spearheading a one-of-its-kind but culturally ubiquitous business that amalgamates gourmet, culture and music has been a longstanding vision of mine which finally comes to fruition now. I hope to elevate the cultural exposure I have garnered over the years of travelling around the world through this new venture and present world class cuisine and a unique dining experience for our patrons.”
This venture adds another note to Badshah’s diverse portfolio, which includes investments in a Mumbai-based nightclub, production of Punjabi films, a Punjab-based music channel, and the founding of the clothing line BADFIT. As the fourth most followed Indian artist on Spotify, Badshah continues to break barriers and create harmonies, not just in music but now in the world of gastronomy.
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By Nishang Narayan
Published on August 19, 2024
On the eve of India's 78th Independence Day, MakeMyTrip, in collaboration with the Ministry of Tourism, launched a heartfelt campaign titled "India: The Homecoming." This initiative calls upon the global Indian diaspora to rediscover the beauty, diversity, and transformation of their homeland. At the center of this campaign is an evocative online film featuring the legendary poet and lyricist Gulzar Saab. Through his powerful words and distinctive voice, the film captures India's evolution and invites the Indian community across the globe to experience the country's transformation.
The campaign is a continuation of MakeMyTrip's commitment to connecting the global Indian community with their roots. Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, expressed his excitement about the initiative, stating, "We are thrilled to launch 'India: The Homecoming,' inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore." The campaign also supports the Ministry of Tourism's efforts to enable the Indian diaspora to become Incredible India Ambassadors through the "Chalo India" initiative. Union Minister of Tourism & Culture, Gajendra Singh Shekhawat, emphasized the importance of re-engaging with the Indian diaspora, stating, "This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world."
The campaign is a continuation of MakeMyTrip's commitment to connecting the global Indian community with their roots. Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, expressed his excitement about the initiative, stating, "We are thrilled to launch 'India: The Homecoming,' inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore."
The campaign also supports the Ministry of Tourism's efforts to enable the Indian diaspora to become Incredible India Ambassadors through the "Chalo India" initiative. Union Minister of Tourism & Culture, Gajendra Singh Shekhawat, emphasized the importance of re-engaging with the Indian diaspora, stating, "This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world."
As India celebrates another year of independence, this campaign serves as a powerful invitation for the Indian diaspora to return and rediscover the ever-evolving landscape of their homeland.
Published on August 17, 2024
Medusa Beverages, the renowned home-grown beer brand, has partnered with Warner Bros Discovery Global Consumer Products to unveil an exclusive House of the Dragon inspired edition. This collaboration artfully merges Medusa's brewing expertise with the captivating world of the acclaimed HBO Original drama series, offering fans a unique and immersive experience.
Drawing inspiration from the fiery essence of dragon fire and the bold, adventurous spirit of the brand, this limited-edition collection is crafted in celebration of the series' return. The partnership marks a pioneering moment in India's beverage market, promising an unforgettable experience for both fans and beer enthusiasts alike.
Each brew in this collector's series is presented in exclusive, limited-edition cans, meticulously designed to reflect the dramatic landscapes of House of the Dragon. From scorching infernos to icy realms, these cans embody the pivotal elements of the series' epic narrative, making them a must-have for collectors.
Expressing his excitement about the collaboration, Avneet Singh, Founder & CEO of Medusa Beer, said, "We are thrilled to partner with Warner Bros. Discovery Global Consumer Products to unveil the exclusive House of the Dragon-inspired limited-edition cans. This collaboration epitomizes the rich tradition, bold innovation, and epic storytelling that define both our brand and the iconic series."
This innovative partnership not only highlights the creativity and boldness of Medusa Beverages but also celebrates the rich storytelling that has made House of the Dragon a global phenomenon. Fans can now indulge in a brew that truly embodies the spirit of the series, offering a taste of the epic world of dragons and adventure.
By Nithyakala Neelakandan
Published on August 5, 2024
Hilton India has reimagined its flagship initiative, Wedding Diaries, first introduced in 2021, with a renewed focus on simplifying the wedding planning process. The revamped initiative introduces the concept of a Wedding Ambassador, an expert who serves as a dedicated liaison between the family and the hotel. This role is designed to provide personalized service and manage every detail from the initial consultation to the final celebration, ensuring a seamless and stress-free experience for couples.
To promote the refreshed Wedding Diaries, Hilton has launched a comprehensive digital campaign featuring a new video film shot at Conrad Pune, one of Hilton’s flagship luxury properties in India. The campaign, created by MagicCircle Communications, showcases the playful competition between a bride and groom, emphasizing the role of the Wedding Ambassador in curating surprise elements for the celebrations. The videos, accompanied by an original wedding song, capture the festive spirit and vibrant essence of grand Indian weddings.
Culinary excellence, a key component of Indian weddings, is a major focus of the Wedding Diaries initiative. Hilton has partnered with celebrity chefs to create custom culinary experiences that reflect each couple’s preferences and cultural traditions. Additionally, the brand’s festive gifting concept, Khushiyan by Hilton, now includes a team of expert halwais who prepare premium sweets, offering customizable options that cater to both local and international tastes.
Hilton is also committed to sustainability through its Wedding Diaries offering. Guests can opt for a carbon-neutral event by purchasing carbon offsets in partnership with ClimeCo. The Meet with Purpose initiative allows couples to reduce the environmental impact of their wedding by incorporating sustainable practices, such as using locally sourced ingredients and collaborating with vendors who adhere to strict environmental standards.
Manish Tolani, Hilton’s Vice President and Commercial Director for South Asia, highlighted the importance of this relaunch, stating, “The launch of Wedding Diaries is a pivotal moment for us, underscoring Hilton’s commitment to providing exceptional wedding experiences in the country. Our goal is to simplify the process and deliver a personalized experience that reflects each couple’s unique style and preferences. With Wedding Diaries, we are committed to overseeing every detail to ensure reliability and excellence in execution.”
Gaurangi Mathur, Senior Creative Director at MagicCircle Communications, added, “Our goal with the Wedding Diaries campaign was to capture Hilton’s signature warmth and hospitality, highlighting the meticulous care they offer to families and couples.”
The campaign officially launched on July 31 across major digital platforms. Hilton is also pursuing strategic co-branding partnerships to extend the campaign’s reach and visibility in key markets. As part of its continued investment in India, Hilton plans to roll out additional collaborations with prominent figures from entertainment and sports, further enhancing its Wedding Diaries offering.
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