Bagelstein, the celebrated French bagel brand known for its artisanal offerings and irreverent charm, has officially launched its first Indian outlet at the Ground Floor Atrium, Nexus Mall, Kukatpally, Hyderabad. This marks the beginning of Bagelstein’s journey in India through a partnership with Franchise India, the official master franchiser, with ambitious plans to roll out more than 100 outlets across the country by 2029.

Founded in Strasbourg in 2011 by Thierry Veil and Gilles Abecassis, Bagelstein has grown into a cult favourite across Europe, operating 107 stores across France, Italy, Luxembourg, and Switzerland. Popular among Gen Z for its bold personality, edgy humour, and out-of-the-box store ambience, Bagelstein offers more than just fresh, hand-rolled bagels—it’s an entire lifestyle experience. Each outlet blends quirky décor with a menu that creatively reimagines traditional favourites.

At the heart of Bagelstein’s menu are its distinctively flavoured bagels, crafted with an unmistakable artisanal touch. Highlights include the Halloumi Bagel, loaded with grilled halloumi, onion relish, cream cheese, cheddar, and crisp lettuce, and the Josephine Bagel, a hearty mix of falafel, hummus, pickled onions, tomato, and lettuce. All bagels are baked fresh on-site—steering clear of cold storage and heavy cooking equipment to focus on quality ingredients and efficient preparation.

The brand also charms visitors with its sassy wall art, playful placards, and an ambience designed for fun, turning a simple meal into a lively experience. Social media favourites like the Mango & Banana Smoothie and Strawberry Iced Tea have further amplified Bagelstein’s cult following, helping it resonate with audiences well beyond Europe.

"India presents a strategic growth and exciting opportunity for us, and we are delighted to introduce our delicious blend of French charm and cuisine to Hyderabad," said Thierry Veil, Founder & CEO of Bagelstein. "Our master franchise partner, Franchise India, plays a vital role in our blueprint expansion across the country."

The Hyderabad outlet offers Indian guests Bagelstein’s signature line-up of gourmet bagels, specialty coffee, and a lively café atmosphere that fuses Parisian chic with local cultural touches. This launch underscores the evolving Indian QSR landscape, meeting the growing appetite for international dining experiences with flair and personality.