After receiving an overwhelming response to its first outlet, Bagelstein, Europe’s most iconic bagel brand, continues its delicious journey in India with the launch of its second store at Pacific Mall, Jasola, New Delhi.

Known for its irreverent humour, quirky brand personality, and handcrafted bagels, Bagelstein brings a slice of authentic European café culture to the capital’s vibrant food scene. The new outlet marks another milestone in the brand’s India expansion strategy, catering to the growing appetite for premium, freshly baked bagels and gourmet coffee experiences.

Speaking about the launch, Thierry Veil, Founder & CEO, Bagelstein, said,

“After a fantastic response from our first store, we are thrilled to bring Bagelstein closer to South Delhi’s food lovers. Pacific Mall, Jasola, with its cosmopolitan crowd and dynamic energy, is the perfect location to continue our story of serving great food with a side of wit and warmth.”

Gaurav Marya, Chairman, Franchise India, added,

“Bagelstein’s arrival and rapid growth in India perfectly capture the country’s love for global café experiences and vibrant food culture. We’re thrilled to partner with a brand that blends European charm with a playful spirit, and we look forward to seeing Bagelstein become a beloved part of India’s café landscape.”

The new outlet features Bagelstein’s signature range of freshly baked bagels, indulgent spreads, sandwiches, and desserts, alongside an exclusive beverage menu of artisanal coffees and refreshing blends. True to its DNA, the café’s interiors reflect a mix of European chic and playful elements that embody the brand’s “Seriously, not serious” philosophy.

Sonya Chowdhry, Managing Director, Franchise India, said,

“Bagelstein has truly revolutionized the way bagels are consumed! In India, there was no established chain catering exclusively to bagels, and we had a strong conviction that this concept would become a category creator and we were absolutely right. We’ve received immense love from customers in Hyderabad and Delhi, and we’re excited to lead India’s evolving gourmet dining trend.”

Echoing the excitement, Anupama Gupta, Regional Franchise Partner, shared,

“Bagelstein isn’t just about bagels, it’s about an experience. I’m thrilled to bring a taste of Europe’s café culture to our city and create a space where people can unwind, connect, and indulge in something delightfully different.”

India’s café culture has seen remarkable growth in recent years, driven by young consumers seeking global flavours and social experiences. According to a report, the India coffee shop/café market is projected to grow at a CAGR of 11.5% between 2025–2033, from US $380.8 million in 2024. From artisanal coffeehouses to international brands, cafés have become lifestyle destinations across urban India.

With this launch, Bagelstein aims to strengthen its footprint in India’s expanding QSR and café segment, appealing to a new generation of diners who value quality ingredients, authentic flavours, and memorable café experiences.